What ET GLOBAL - USA does

ET GLOBAL is a privately held, family-owned global experiential marketing and exhibition services company founded in 1968 in Germany (originally as Expotechnik Group) by Heinz H. Soschinski and now led by sole shareholder and Group President Patrick O. Soschinski. The company designs, fabricates, and manages trade show exhibits, branded environments, corporate events, and digital engagement experiences for Fortune 500 enterprise brands, operating under a unified portfolio of five service modules: Exhibitions, Branded Environments, Events, Digital Engagement, and Strategy & Measurement.

Its core technology is a proprietary modular aluminum exhibit framing system engineered for reusability, reconfiguration, and refurbishment, supported by 15 wholly-owned production and warehouse facilities totaling 801,245 sq. ft. across the Americas, EMEA, and APAC. This owned-infrastructure model is positioned against competitor "partner networks" as the basis for cross-region quality control and accountability on global brand programs. ET GLOBAL is certified to ISO 9001, ISO 14001, and ISO 45001 and has committed to the Science Based Targets initiative alongside EcoVadis and CDP disclosures.

Revenue is generated through project-based fees for exhibit design and production, professional services for branded environments and events, and digital engagement engagements — all priced via custom quote per engagement. Customers are concentrated in healthcare and pharmaceuticals (AstraZeneca, Abbott, Varian, Kite Pharma, Servier, McKesson), automotive (Audi, Mercedes-Benz, BMW, Honda, Volvo), technology (Sony, LG, Siemens, T-Mobile, DJI), industrial (John Deere, FANUC, Krones, SEW Eurodrive), and select hospitality and aviation brands (AccorHotels, Lufthansa). The go-to-market is enterprise field sales driven by RFPs and client referrals, with no channel or reseller distribution layer.

Name

ET GLOBAL - USA

Legal name

ET GLOBAL USA

Website

https://etglobalusa.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

ET GLOBAL is a privately held, family-owned global experiential marketing and exhibition company that designs, fabricates, and manages trade show exhibits, branded environments, and corporate events for Fortune 500 enterprise brands across healthcare, automotive, technology, and industrial verticals using 15 wholly-owned facilities and a proprietary modular aluminum exhibit system.

Ownership category

akta.pro rank

Product category

Experiential Marketing and Exhibition Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Trade show exhibits
• Experiential marketing services
• Exhibition booth design
• Branded environments
• Exhibition production services

Headquarters

HQ city

Suwanee, GA

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Design and Production Services: Custom and rental exhibition booth design, fabrication, and production services for trade shows and events globally. Revenue is generated through project-based fees for design, manufacturing, drayage, setup, and on-site management.
2. Branded Environments and Events: Full-service experiential marketing including branded environments, corporate events, symposiums, sales meetings, and proprietary conferences. Revenue generated through comprehensive project engagements.
3. Digital Engagement and Strategy Services: Digital peer-to-peer learning experiences, patient-centric storytelling, and immersive product demos, along with strategic measurement and reporting services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ET GLOBAL provides global experiential marketing and live-marketing activation services through five integrated modules: Exhibitions (trade show booth design, fabrication, rental, and management), Branded Environments (corporate visual identity spaces), Events (symposiums, sales meetings, proprietary conferences), Digital Engagement (peer-to-peer learning, immersive product demos), and Strategy & Measurement. The company operates 15 wholly-owned production and warehouse facilities across the Americas, EMEA, and APAC regions, supported by a proprietary modular aluminum exhibit system engineered for reuse and reconfiguration.

Product overview

ET GLOBAL - USA is a global experiential marketing and exhibition services company offering a unified portfolio of five integrated service modules: Exhibitions (trade show booth design and management), Branded Environments (visual branding experiences), Events (strategic event planning and production), Digital Engagement (digital activations and immersive demos), and Strategy & Measurement (brand strategy and performance metrics). The company operates 15 wholly owned facilities across Americas, EMEA, and APAC regions, serving clients in healthcare, technology, industrial, automotive, hospitality, and aviation sectors with a proprietary aluminum exhibit system designed for modularity and reusability.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibitions Trade show booth design, fabrication, rental, setup, drayage, and on-site management services for global enterprise brands. Engagements include custom and rental exhibits built on ET GLOBAL's proprietary modular aluminum system, designed for reuse and reconfiguration across multi-region event programs.

Named customers41 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• Octanorm: Octanorm is a global manufacturer of modular exhibit and display systems using aluminum profiles. Comparable to ET GLOBAL's proprietary framing technology at the product/system level rather than as a service competitor.
• beMatrix: beMatrix is a manufacturer of modular aluminum exhibit framing systems whose tooling and design philosophy closely parallels ET GLOBAL's proprietary aluminum system. Relevant as a technology supplier and conceptual peer in the modular exhibit category.

Direct peers

• Freeman: Freeman is a global leader in live events and brand experiences, providing exhibit design, fabrication, event production, and digital engagement. Closely comparable to ET GLOBAL across the same end-to-end service mix and large-enterprise client base.
• Sparks: Sparks is a global experiential agency providing trade show exhibits, brand activations, and event marketing for large enterprises. Comparable to ET GLOBAL in service breadth and Fortune 500 client base.
• MC2 (MC-two): MC2 is a trade show exhibit design and build firm with a focus on modular, reusable exhibit systems similar to ET GLOBAL's proprietary aluminum framing. Comparable in targeting technology, healthcare, and industrial clients with global programs.
• Czarnowski Collective: Czarnowski is a full-service exhibit, event, and brand experience company with deep expertise in trade show booth design and fabrication. Closely comparable to ET GLOBAL in craft, scale, and enterprise client focus.
• GES (Global Experience Specialists): GES is one of the largest global providers of trade show and event services, offering custom exhibit design, fabrication, logistics, and on-site services. Highly comparable to ET GLOBAL as a full-service exhibit and experience partner serving Fortune 500 brands.
• George P. Johnson Experience Marketing: George P. Johnson is a global experiential marketing agency that designs and produces brand experiences, events, and exhibits for enterprise clients. Directly overlaps with ET GLOBAL's branded environments, events, and exhibitions offerings.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global brand experience agency owned by IPG that delivers experiential marketing, events, and digital engagement. Comparable to ET GLOBAL's broader experiential and digital services, but operates as a larger, multi-discipline agency.

Emerging players

• Tom Creative: Tom Creative is a trade show exhibit and event marketing agency providing design, fabrication, and on-site services. Comparable to ET GLOBAL in core offerings but with a smaller regional footprint and emerging scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/etglobalusa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ET GLOBAL - USA