eThereLIVE.com

What eThereLIVE.com does

eThereLIVE.com is a Canadian online broadcast and live streaming production company founded in 2010 by Nathan Kordyjaka and now operating as the streaming division of Soundbox Productions (legal entity Soundbox Inc., headquartered in Hannon, Ontario in the Hamilton region). The company delivers end-to-end production for virtual, hybrid, and in-person events across sports, corporate, entertainment, conference, webinar, and educational segments, with cited operational scale of 2,000+ live events per year and client work spanning TD Bank, Procter & Gamble, The Justice Conference, McMaster DFM, and Canadian leagues including CEBL (Niagara River Lions) and AFL Canada. Its core technical capability is a multi-camera live production stack delivered through the proprietary Genesis mobile production unit — a 27-foot broadcast trailer with a 72x72 broadcast router, fibre optic breakout, Blackmagic Constellation 2ME HD switcher, vMix, Allen & Heath SQ-6 audio, and an inventory of Sony, Hitachi, and Blackmagic cameras — supplemented by CDN-integrated streaming, redundancy workflows, and integrations with Zoom, Microsoft Teams, Hopin, PheedLoop, EventMobi, Twitch, TSN+, CEBL+, Sports Interaction, and Universal Music Group's 3point5 channel.

Revenue is generated entirely through professional services on a quote-based, project-by-project pricing model: clients request quotes via the website, and engagements are scoped by event type (sports broadcast, conference, concert, webinar, hybrid/virtual), duration, and technical requirements. The company monetizes through three documented streams: event production services, equipment rental (notably the Genesis unit), and sponsorship integration services that embed branded graphics, caption sponsorship, and sponsored segments into broadcasts. Go-to-market is sales-led and event-driven, anchored by named-enterprise case studies and partnerships with sports leagues, betting platforms, and touring productions through parent company Soundbox and sister company Soundbox Touring. Distribution is direct B2B with regional concentration in Ontario and national reach across Canada, with selected international engagements.

The company's strategic posture reflects a 2020 acquisition by Soundbox to absorb overwhelming demand, followed by the 2024 acquisition of Crown Point Video to add sports-broadcasting depth and the 2024 partnership with Homestand Sports to bundle studio programming and distribution. Ownership remains private with no disclosed venture funding, and headcount for the eThereLIVE division is reported at 1-10 employees.

Name

eThereLIVE.com

Legal name

Soundbox Inc.

Website

https://etherelive.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

eThereLIVE is a Canadian live streaming and broadcast production company (a division of Soundbox Productions) that delivers multi-camera event coverage for sports leagues, corporations, conferences, and entertainment clients across Ontario, Canada, and internationally.

Ownership category

akta.pro rank

Product category

Live Event Broadcasting Services

NAICS

Motion Picture and Sound Recording Industries (512), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)

akta.pro secondary industries

Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB), Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD), Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH), Video Streaming & OTT Delivery (Live/VOD, Low-Latency) (HDABAGAC), Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Live event streaming
• Broadcast production services
• Virtual event production
• Sports broadcast streaming
• Hybrid event production

Headquarters

HQ city

Toronto, Ontario

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Production Services: Professional services revenue from live event production, streaming, and broadcast services. Project-based pricing with quote requests for each engagement. Services include virtual events, hybrid events, sports broadcasts, concert production, conference broadcasts, and webinar production.
2. Equipment Rental: Rental of mobile production unit Genesis and associated equipment to clients in need of mobile production support
3. Sponsorship Integration Services: Revenue from integrating sponsor branding throughout events including full screen ads, branded graphics, caption sponsorship, and sponsored segments

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

eThereLIVE is a Canadian live broadcast and streaming production company that delivers professional live, virtual, and hybrid event production services for sports organizations, corporations, educational institutions, and entertainment clients. Services include multi-camera sports broadcasting, mobile on-site production via a proprietary mobile trailer, conference and webinar streaming, concert production, and sponsor integration, supported by broadcast-grade cameras, switching systems, and CDN delivery.

Product overview

eThereLIVE is a streaming and online broadcast production company that operates as the Streaming division of Soundbox Productions. The company offers a comprehensive suite of video production services including Mobile Broadcasting, Sporting Events Broadcasting, Concert Production, Conference Broadcasts, Webinar Production, Sponsor Integration, Hybrid Events, Virtual Events, and Live Events. Services are delivered through a combination of on-site production capabilities (including the Genesis mobile production unit), a state-of-the-art broadcast studio, and partnerships with parent company Soundbox for in-person audiovisual support. The product portfolio is organized around event types (sports, concerts, conferences, webinars, hybrid/virtual) with add-on services for sponsorship integration, all supported by extensive equipment inventory and technical expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Broadcasting On-location broadcast production using the proprietary Genesis mobile production trailer with fibre optic breakout, broadcast-grade video routing, and customizable hardware/software switching for complex live events.
• Sports Broadcasting Full broadcast production and global live stream delivery for sporting events, including multi-camera coverage, CDN integration, pay-per-view monetization, and unlimited worldwide viewership with redundancy workflows.
• Concert Production Live multi-camera concert production inside and outside venues, combining eThereLIVE streaming with Soundbox audio, lighting, and touring stage production for complete concert experiences delivered to online audiences.
• Conference Broadcasts Professional live streaming for conferences with complete audiovisual support, custom branding, platform versatility, custom event sites, sponsorship integration, and captioning services for multi-venue simulcasts.
• Webinar Production Remote live production into any webinar platform using virtual green room systems, seamless host and presenter switching, and dedicated director control to eliminate technical difficulties during webinars.
• Hybrid Events Combined in-person and virtual event production leveraging Soundbox's 20+ years of live AV experience alongside eThereLIVE's streaming capabilities to deliver seamless dual-format events.
• Virtual Events Fully online events with branded platforms, registration systems, sponsor booths, messaging and chat features, gamification, live or pre-recorded content, and global communications for remote talent.
• Live Events In-person event production delivered through parent company Soundbox with audio, lighting, video, and staging, seamlessly integrated with online streaming under one unified technical team.
• Sponsor Integration Event sponsorship solutions including full-screen ads, branded graphics, branded captioning, and sponsored segments designed to maximize ROI on broadcast investments for event organizers.
• Genesis Mobile Production Unit Rental Rental of the 27-foot Genesis mobile broadcast production workspace with modular three-room layout, 100-amp power, 72x72 broadcast-grade video router, fibre optic breakout, and customizable switching to clients needing on-site mobile production support.

Quantifiable outcome

• Over 5000 employees impacted across organization for corporate client
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Crown Point VideocoreStrategic or Co-development Partner · 1 January 2024Acquired in 2024, Crown Point Video was founded in 2020 by streaming specialist Adam Marshall. The company brought sports broadcasting expertise including work with CEBL, CFL, Canadian Premier League, USPORTS, and Ontario University Athletics. Adam Marshall joined eThereLIVE managing productions from planning to execution.
• Homestand SportscoreStrategic or Co-development Partner · 1 January 2024Strategic partnership announced March 2024 combining eThereLIVE's live event production with Homestand Sports' studio programming and distribution. Partnership creates all-encompassing offering for sports properties and brands. First collaboration was Sports Interaction's in-game live broadcast for Blue Jays MLB season opener.
• Niagara River Lions (CEBL)majorGTM or Marketing Partner · 1 January 2024Partnership to produce 9 of 10 home games plus in-arena production support at the Meridian Centre for the 2024 season. All games available on TSN+ and CEBL+ powered by BetVictor.
• AFL CanadamajorGTM or Marketing Partner · 1 January 2024eThereLIVE serves as sole broadcast producer for the 2024 Transatlantic Cup, broadcasting all 30 games from round-robin to Grand Finals on AFL Canada YouTube channel. Long-time supporter having also broadcast 2022 Parallel Cup and 2023 AFL Canada Cup.
• Hometeam Films Inc.minorChannel Partner/ Reseller/ Distributor · 1 January 2023Partnership with Toronto-based Hometeam Films Inc. for NAV's first arena show Twitch livestream at Scotiabank Centre Toronto on April 11, 2023.
• Soundbox ProductionscoreStrategic or Co-development Partner · 1 January 2020In 2020, eThereLIVE was acquired by Soundbox, a live event production company with 20+ years of experience. This acquisition created a one-stop-shop for all things event digital streaming, combining eThereLIVE's streaming expertise with Soundbox's in-person AV capabilities. Soundbox remains the parent company and provides audio, lighting, staging, and production support.
• Soundbox TouringcoreStrategic or Co-development PartnerSister company to Soundbox Productions, Soundbox Touring provides touring concert production support. Combined efforts with eThereLIVE and Soundbox enable full concert production capabilities for live and streaming audiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NEP Group: Largest global outside broadcast and live event production services company, providing mobile units, flypacks, and broadcast crews for sports and entertainment — directly comparable to eThereLIVE's Genesis mobile production and sports broadcast services but at global scale.
• PRG (Production Resource Group): Global live event production company offering AV, lighting, staging, and broadcast services for concerts, sports, and corporate events — comparable to the combined Soundbox + eThereLIVE offering for in-person and streamed events.
• Endeavor Streaming (formerly NeuLion): Provides streaming technology and services for sports leagues and entertainment properties, including platform delivery and content distribution — comparable to eThereLIVE's CDN integration and global streaming delivery for sports clients.

Direct peers

• CP Communications: Specializes in live event broadcast and streaming production with mobile production capabilities for sports and entertainment — competes with eThereLIVE in the high-end mobile broadcast / multi-camera live streaming segment.
• TNDV Television: US-based mobile broadcast production company providing multi-camera live event coverage, mobile production trucks, and live streaming for sports, concerts, and corporate events — closely comparable to eThereLIVE's mobile broadcasting and Genesis unit service.
• StreamGo: UK-based live streaming and virtual event production company providing multi-camera event coverage, webinars, and hybrid events — direct comparable in services mix and target customer profile (corporate, conferences, sports).
• Frequency Global: Provides live streaming, virtual event production, and broadcast services for sports, corporate, and entertainment clients in the UK and Europe — comparable mid-sized competitor in event streaming production services.

Emerging players

• LiveU: Provides bonded cellular live video transmission solutions used by broadcasters and live event producers — adjacent/competing technology for the contribution network layer that eThereLIVE uses to feed its productions.
• Switchboard Live (now part of Hopin/Brella): Multi-destination live streaming platform for events — comparable in the live streaming distribution layer for virtual/hybrid events.
• Trolley (acquired by Endeavor): Live streaming and content platform purpose-built for sports properties and federations — directly comparable to eThereLIVE's sports league streaming engagements.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/eThereLIVE
• YouTubeyoutube.com/channel/UC6HTjPiLfsh0xXwyca4UVwA
• Facebookfacebook.com/eThereLIVE
• LinkedInlinkedin.com/company/etherelive
• Instagraminstagram.com/etherelive_streaming

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eThereLIVE.com