Soundbox Productions
Soundbox Productions is a Canadian full-service audiovisual production and integration company that sells, installs, and operates audio, video, lighting, and streaming systems for live events, venue installations, and touring productions across Ontario and North America.
- Company typePrivate
- Founded2002
- HeadquartersStoney Creek, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Soundbox Productions does
Soundbox Productions is a Canadian full-service audiovisual production and integration company founded in 2002 and headquartered in Stoney Creek/Hamilton, Ontario. The company provides audio, video, lighting, and staging for live events including galas, conferences, live performances, and broadcasts, with named touring clients such as Billy Talent, Hillsong United, Evanescence, and Mother Mother. It also designs and installs permanent AV systems for houses of worship, performance venues, arenas, banquet halls, and other facilities, supported by in-house SMAART tuning expertise and post-installation training. Geographic reach is anchored in Hamilton, Niagara, and Toronto with broader Ontario coverage (Ottawa, London, Kitchener-Waterloo, Brantford) and international touring work.
Operationally, Soundbox runs a sales-led, quote-driven go-to-market model with account representatives handling enterprise and mid-market clients via a 'Get a Quote' web form, toll-free phone lines, and venue-based referrals. Revenue is generated through per-event professional services, project-based installation contracts (with multi-year financing, leasing, and sale-leaseback arrangements), hardware sales (new and used/overstock), equipment rentals, touring support, broadcast/streaming services via the eThereLIVE division, and a service/repair bench business billed at $95/hour plus parts. Strategic distribution is reinforced by preferred-supplier status at partner venues including HCC by Carmen's, Sheraton Hamilton, LiUNA Station, and Carmen's Event Centre, which generate recurring event referrals.
The technical stack spans professional audio reinforcement (line arrays, digital consoles, wireless systems), video (LED walls, projection, broadcast cameras, switchers), intelligent lighting, staging, and live streaming through the proprietary eThereLIVE platform acquired in 2020. The company is privately held by founder and CEO Jamie Altena, employs 11-50 staff, and has been operating as an independent corporation without external private equity investment. Recent growth vectors include geographic expansion across Ontario, new sub-services in live AI captioning, event accessibility, and grants assistance, and the operational scaling of the Soundbox Touring division.
Soundbox Productions firmographics
Firmographics- Name
- Soundbox Productions
- Legal name
- Soundbox Productions Inc.
- Website
- https://soundboxpro.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soundbox Productions is a Canadian full-service audiovisual production and integration company that sells, installs, and operates audio, video, lighting, and streaming systems for live events, venue installations, and touring productions across Ontario and North America.
- Ownership category
- akta.pro rank
Soundbox Productions industry classification
Industry- Product category
- Audiovisual Production Services
- NAICS
- Sound Recording Studios (51224)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Party DJ, Music & Audio Services (HSACACAI)
- akta.pro secondary industries
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Soundbox Productions is headquartered
LocationHeadquarters
- HQ city
- Stoney Creek
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Soundbox Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Event Support Services: Provides audio, video, lighting, and staging for live events including galas, conferences, live performances, and broadcasts. Revenue is generated on a per-event basis with custom pricing based on scale and equipment needs. This is the company's primary revenue stream.
- AV System Design & Installation: Custom design, installation, and commissioning of permanent AV systems for houses of worship, performance venues, banquet halls, arenas, and other venues. Includes post-installation training and ongoing service. Revenue is project-based, often with flexible financing options.
- Product Sales (New & Used): Sales of new and used/professional overstock audiovisual equipment including audio, video, lighting gear. They offer equipment leasing, in-house financing, re-financing, and sale-leaseback options. Revenue is generated per transaction.
- Touring Support & Rentals: Equipment rentals and staffing/logistics support for touring productions, ranging from dry-hire equipment rentals to full production support. Revenue is generated per-tour or per-rental engagement.
- Live Captioning Services: Live AI captioning, translated captions, and human CART captioning services for events, displayed via dedicated screens or overlay options. Revenue is service-based per event.
- Service & Repair: In-house and on-site repair and maintenance for professional audio, video, and lighting equipment. Billed at $95/hour plus parts, with a 6-month no-questions-asked repair policy for post-installation customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | On-site Service Calls |
| Other | Pay-as-you-go | In-house Bench Rate (Drop-off Repair) |
| One time/ perpetual license | Multi-year contract | Installation Project Pricing |
| One time/ perpetual license | Pay-as-you-go | Equipment Sales |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Soundbox Productions product offering
Product offeringCore offering
Soundbox Productions provides full-service audiovisual production for live events and permanent venue installations. Core offerings include event support (audio, video, lighting, and staging for galas, conferences, live performances, and broadcasts), custom AV system design and installation for houses of worship and performance venues, touring production support, AV equipment rentals, new and used AV equipment sales with financing options, service and repair, and live streaming/broadcast via the proprietary eThereLIVE division.
Product overview
Soundbox Productions is a full-service audiovisual production company offering a comprehensive portfolio of equipment and services for live events and venue installations. The core offering spans four main service pillars: Event Support Services (covering galas, conferences, live performances, and broadcasts), Design & Installation (specializing in houses of worship and performance venues), Touring Support (delivered through Soundbox Touring division), and AV Production Rentals. The company also operates eThereLIVE, a broadcast and streaming division acquired in 2020, which provides virtual event production, hybrid events, and live captioning services. Additional specialized services include Service & Repair, Set Design, Up-Lighting, Confidence Monitors, Event Accessibility Services, and Grants Assistance. Product Sales encompasses new equipment from premium brands (Adamson, Yamaha, Martin, DiGiCo, Blackmagic, etc.) as well as Used Product Sales of inspected overstock and demo gear. The company serves Hamilton, Niagara, Toronto, and broader Ontario with a 360-degree service model that integrates multiple service pillars for comprehensive client solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Support Services Full-service audio, video, and lighting production for live events including galas, conferences, live performances, broadcasts, and corporate functions. Service covers pre-production through post-production, providing crew, equipment, staging, and on-site management to take stress out of event planning.
- Design & Installation Custom audiovisual system design, installation, and commissioning for permanent venues including houses of worship, theatres, clubs, banquet halls, arenas, schools, mosques, and temples. Includes SMAART tuning, post-installation training, and ongoing service with flexible financing options.
- Touring Support Touring production support with equipment rentals, staffing, and logistics for artists and productions on the road. Covers shows ranging from 500-seat clubs to 10,000-seat arenas and outdoor festivals across Canada, the U.S., and internationally. Delivered through the Soundbox Touring division (soundboxtouring.com).
- AV Production Rentals Professional audiovisual equipment rentals including audio, lighting, video, staging, and corporate AV systems for dry hire or delivery across Ontario. Provides access to top-end professional gear without permanent purchase commitment.
- Product Sales (New & Used) Sales of new audiovisual equipment from premium brands (Adamson, Yamaha, Martin, DiGiCo, Blackmagic, etc.) and inspected used/professional overstock equipment. Includes leasing, in-house financing, re-financing, and sale-leaseback options with shipping available across Canada and USA.
- Broadcast & Streaming (eThereLIVE) Full online video production for broadcasts and secured streams, including virtual events, hybrid events, sports broadcasts, webinars, and live captioning. Delivered through the eThereLIVE division (etherelive.com) with multi-camera production, professional audio mixing, on-screen graphics, and virtual engagement tools.
- Service & Repair Full-service repair for professional audio, video, and lighting equipment including on-site service calls, in-house diagnostic services, and warranty repair facilitation. Repairs most major brands; on-site service quoted based on location at $95/hour minimum plus parts, in-house bench rate $95/hour with 1-hour minimum. Includes a 6-month no-questions-asked repair policy for post-installation customers.
- Live Event Captioning Live captioning solutions for events including AI auto-captioning with up to 90% accuracy, translated captions across 30+ languages with real-time translation, and human CART captioning services. Display options include dedicated screens or overlay graphics on broadcasts.
Companies that use Soundbox Productions
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles5 records
Soundbox Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Soundbox Productions partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- eThereLIVEcoreIn 2020, Soundbox acquired eThereLIVE, a streaming industry leader with over 10 years of experience in virtual events, hybrid events, sports broadcasts, and webinars. The acquisition expanded Soundbox's virtual and streaming capabilities, allowing them to offer comprehensive online broadcast services. eThereLIVE had previously worked alongside Soundbox and shares the same customer service mindset, making the integration natural. The eThereLIVE brand continues to operate as a division of Soundbox.
- Hamilton Convention Centre by Carmen'scoreSoundbox is the preferred AV supplier for the Hamilton Convention Centre by Carmen's (HCC), a 22-space venue in downtown Hamilton hosting 20 to 2,000 attendees. Soundbox provides all AV support for events at the HCC and maintains a downtown office in the venue. The partnership includes hosting events and leveraging the venue as a showcase space.
- The Sheraton HamiltoncoreSoundbox is the trusted AV partner for The Sheraton Hamilton hotel, which is connected to the HCC by Carmen's. They are referenced as a go-to audio-visual supplier for the hotel's meetings, conventions, galas, and weddings, handling events for 9 to 600 attendees.
- LiUNA StationcoreLiUNA Station in Hamilton (a converted train terminal with 1,850 capacity across 4 ballroom areas) is a key partner venue. Soundbox is a sponsor of charitable events at LiUNA Station (e.g., Holiday Handbags gala) and provides AV services for events there.
- Carmen's Event CentrecoreCarmen's Event Centre (1520 Stone Church Road E, Hamilton) is a partner venue where Soundbox provides AV services for galas, meetings, weddings, private functions, and concerts. Several events are hosted there including LiONS LAIR pitch competition.
- Canadian Warplane Heritage MuseumminorSoundbox is a preferred AV supplier for the Canadian Warplane Heritage Museum in Mount Hope, Ontario, which hosts conventions, galas, meetings, weddings, and events for 60 to 1,400 attendees in unique exhibition hangar space.
- McMaster Innovation ParkminorSoundbox provides AV support for events at McMaster Innovation Park in Hamilton, including conferences, product launches, pitch competitions, and galas for up to 250 attendees.
- eThereLIVE (Streaming Platform)coreeThereLIVE serves as Soundbox's dedicated streaming and broadcast division, offering virtual events, hybrid events, sports broadcasts, webinars, and secured digital meetings. The platform is fully integrated into Soundbox's service offerings and operates from its own website (etherelive.com).
- Total Access MediaminorSoundbox refers clients to Total Access Media for comprehensive Event Accessibility consultation. This partnership helps Soundbox deliver fully accessible events by connecting clients with specialists in accessibility planning.
- Soundbox Touring DivisioncoreSoundbox Touring (soundboxtouring.com) is a specialized division of Soundbox dedicated to touring production support. It provides top-end equipment, staffing, logistics, and industry networking for touring productions ranging from club shows to arena concerts, domestically and internationally.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Soundbox Productions competitors and assessment
Company assessmentBroad incumbents
- GES (Global Experience Specialists): International event and exhibition services provider with AV production capabilities serving corporate events, tradeshows, and brand activations — comparable to Soundbox's corporate event and installation segments.
- Freeman: Global event experiences and AV services company (acquired PSAV) supporting corporate events, trade shows, and exhibits — comparable to Soundbox's conference, gala, and corporate AV segments at significantly larger scale.
- PRG (Production Resource Group): Global event production giant offering audio, video, lighting, and staging for concerts, tours, corporate events, and broadcast; overlaps with Soundbox Touring and event support at a much larger international scale.
- Encore Event Technologies: Hospitality-focused event technology and AV services provider (formerly PSAV) serving hotels and convention centres, directly comparable to Soundbox's hotel/venue preferred-supplier model and corporate event work.
Direct peers
- Clair Brothers: Pro audio manufacturer and rental provider specializing in line-array sound reinforcement for tours and concert venues, directly comparable to Soundbox's audio reinforcement and touring work.
- Solotech: Montreal-headquartered AV production and rental company with comparable service pillars across live events, touring support, installations, and sales — a direct Canadian competitor covering similar concert, corporate, and venue work.
- AV Workshop: Mid-sized Canadian AV production company offering event production, rentals, and installations across Ontario and Quebec — closely matches Soundbox's regional Canadian AV service model.
- Bandit Lites: US-based concert lighting and rigging provider serving major tours and festivals, directly comparable to Soundbox Touring's lighting and production work for arena-scale artists.
- Christie Lites: Touring lighting and video rental company with North American warehouses providing equipment for live events and concert productions, parallel to Soundbox Touring's service model.
Emerging players
- Tour Supply Co. Touring-focused AV equipment rental and production support provider serving concert tours with lighting, audio, and staging packages — overlaps with Soundbox Touring's equipment rental and live production work for smaller and mid-tier acts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Soundbox Productions social profiles
Digital presenceSoundbox Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soundbox Productions leadership team
Management profileNumber of profiles
Profiles1 record
Soundbox Productions subsidiaries and ownership
Company hierarchySubsidiaries1 record
Soundbox Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soundbox Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soundbox Productions
What does Soundbox Productions do?
Soundbox Productions provides full-service audiovisual production for live events and permanent venue installations. Core offerings include event support (audio, video, lighting, and staging for galas, conferences, live performances, and broadcasts), custom AV system design and installation for houses of worship and performance venues, touring production support, AV equipment rentals, new and used AV equipment sales with financing options, service and repair, and live streaming/broadcast via the proprietary eThereLIVE division.
Is Soundbox Productions a public or private company?
Soundbox Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soundbox Productions founded?
Soundbox Productions was founded in 2002. It employs 11 to 50 people.
Where is Soundbox Productions based?
Soundbox Productions is headquartered in Stoney Creek, Canada, in the North America region.
How does Soundbox Productions make money?
Six revenue lines are on record. Event Support Services are the primary driver. The others are AV System Design & Installation, product Sales (New & Used), touring Support & Rentals, live Captioning Services and service & Repair.
Who are Soundbox Productions's main competitors?
Broad incumbents on record are GES (Global Experience Specialists), Freeman, PRG (Production Resource Group) and Encore Event Technologies. Direct peers are Clair Brothers, Solotech, AV Workshop, Bandit Lites and Christie Lites. Tour Supply Co. is listed as an emerging player.
Does Soundbox Productions have an API?
No public API is recorded for Soundbox Productions.
What industry is Soundbox Productions in?
Soundbox Productions's product category is Audiovisual Production Services. Its primary akta.pro industry code is HSACACAI, Party DJ, Music & Audio Services, with a secondary code of MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors). Its NAICS code is 51224 and its SIC code is 7812.