etikett.de

What etikett.de does

etikett.de is a German B2B label manufacturer operating as the digital-commerce brand of CCL Label Trittenheim GmbH, headquartered in Föhren, Rheinland-Pfalz, with 43 employees. The company produces self-adhesive roll and sheet labels plus wet-glue labels using HP Indigo digital printing technology, which enables cost-efficient short runs by eliminating traditional die and tooling setup. The platform is differentiated by an integrated online calculator that lets customers configure dimensions, materials, colors, and finishes and receive instant pricing, supported by modular services including a design studio, print-data workshop (Smart €30 / Profi €65 correction packages), sample proofing, 48-hour express production, and automated recurring-order workflows.

The business serves exclusively B2B customers — wineries, breweries, spirits producers, food and cosmetics manufacturers, industrial/chemical buyers, and e-commerce private-label sellers — across Germany and the wider EU (free shipping within EU via UPS). The company holds three credential-driven positions: DPG certification for German deposit labels, Amazon Transparency Service Provider authorization for anti-counterfeiting codes, and FSC Mix Credit certification for paper materials. Revenue is generated through unit-based pricing with volume discounts on one-off orders, premium fees for design/proofing/express services, and sustainability features (100% regional eco-power via a 600,000 kWh/year solar partnership with Stadtwerke Trier; FSC materials; CO2 surcharges funding offset projects). The customer base is horizontally distributed across verticals with no disclosed revenue concentration.

Strategic positioning rests on three pillars: digital-printing economics that compete against flexographic short-run premiums, an e-commerce-first go-to-market (calculator + customer service Mon-Fri 8-17h + enterprise account management for complex orders), and regulatory/certification credentials that create qualification barriers. Industry validation includes Gold and Silver medals at the Druck & Medien Awards (2023, 2025) and three HP Inkspiration Awards (2018, 2019, 2022). The legal entity's affiliation with the global CCL Label Group provides corporate scale behind the brand, though the etikett.de channel itself targets the SMB-to-mid-market digital buyer rather than large-volume direct contracts.

Name

etikett.de

Legal name

CCL Label Trittenheim GmbH

Website

https://etikett.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

etikett.de is a German B2B digital label manufacturer (legal entity CCL Label Trittenheim GmbH, part of CCL Label Group) serving wineries, breweries, food/cosmetics producers, and industrial buyers across the EU with custom short-run roll and sheet labels ordered through an online calculator, backed by HP Indigo printing, FSC/DPG/Amazon Transparency certifications, and 48-hour express production.

Ownership category

akta.pro rank

Product category

Custom Label Manufacturing

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Wraparound Roll-Fed Labels (IMALAKAE)

akta.pro secondary industries

Glue-Applied/Wet-Glue Labels (IMALAKAB), Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ), Sustainable Labels, Adhesives & Inks (Wash-Off Labels, De-inkable Inks, Low-VOC) (IMALAMAJ), Security & Specialty Print (Anti-Counterfeit, Secure Docs, Watermarks) (MPAJALAI)

Keywords

• Custom label printing
• Adhesive labels manufacturing
• Digital label production
• Roll and sheet labels
• Label finishing services

Headquarters

HQ city

Föhren, Rheinland-Pfalz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Label Production: Manufacture and sale of custom printed labels on rolls or sheets. Customers specify dimensions, materials, colors, finishes, and quantities via online calculator. Unit-based pricing with volume discounts.
2. Premium Services: Additional services including design service (fixed price per design), data workshop (correction packages Smart from €30 or Profi from €65), proof printing, and express production fees

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

etikett.de manufactures and sells custom-printed self-adhesive labels on rolls and A4 sheets, plus wet-glue labels, in arbitrary sizes, materials, and finishes. Orders are configured via an online calculator that delivers instant pricing and accepts uploaded print-ready files, with digital printing (HP Indigo) enabling short to mid-volume runs without traditional tooling. The offering is bundled with optional services: design, print-data correction (workshop), proof/sampling, 48-hour express production, and recurring-order automation, all produced at the Föhren, Germany facility and shipped free within the EU.

Product overview

etikett.de is a B2B label manufacturer operating as a single integrated platform combining an online ordering calculator with digital printing production. The core offering consists of self-adhesive roll labels and sheet labels, with wet glue labels as a third format. These are complemented by a suite of modular services: personalization (names, numbering, barcodes, QR codes, HP Mosaic, Transparency codes), finishing treatments (hot foil stamping, digital spot varnish, embossing, foil lamination), design and print-data services (design service, print data workshop, sample prints), and operational tools (48-hour express production, order automation). The company also produces industry-specific solutions including wine e-labels, DPG deposit labels, and sustainable material options. All products are manufactured in Germany using digital printing technology, with FSC-certified materials and CO2-reduced production.

Differentiator

Problem solved

Functional benefit

Products and services

• Roll Adhesive Labels (Haftetiketten auf Rolle)

Quantifiable outcome

• 48-hour express production available
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Stadtwerke Trier (SWT)coreStrategic or Co-development PartnerStrategic partnership for renewable energy supply. Etikett.de is the largest customer of regional eco-power from the solar park in Industriepark IRT Föhren, purchasing approximately 600,000 kWh/year. Partnership enables CO2-reduced production and supports company's sustainability strategy.
• HP (Hewlett-Packard)coreTechnology or IntegrationTechnology partner for digital printing equipment. Company uses HP Indigo printing technology and has received HP Inkspiration Awards in 2018, 2019, and 2022. Partnership enables high-quality digital label printing with advanced capabilities including HP Mosaic personalization.
• Amazon TransparencycoreTechnology or IntegrationCertified Amazon Transparency Service Provider. Enables brands and manufacturers to protect against product piracy and counterfeiting using unique codes. Digital printing enables efficient code individualization.
• FSC (Forest Stewardship Council)coreStrategic or Co-development PartnerFSC-certified materials provider. Most paper materials are FSC Mix Credit certified, supporting sustainable forestry practices. Certification allows company to use FSC labels on products.
• UPSminorChannel Partner/ Reseller/ DistributorPrimary logistics partner for shipping. Standard shipping via UPS Standard, express delivery via UPS Express. Free shipping within EU on standard orders.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brady Corporation: Global manufacturer of identification solutions including labels, signs, and safety products. Broader scope spans industrial identification, workplace safety, and label printing serving enterprise customers worldwide with much larger scale and direct enterprise sales motion.
• Multi-Color Corporation: Global premium label solutions provider (now part of CCL Industries) serving major consumer brands across beverage, food, and personal care. Fellow specialty label manufacturer within CCL Label Group ecosystem with broader scale and global account relationships.
• CCL Industries: Parent company and global leader in specialty label manufacturing. Multi-billion dollar Canadian public company (TSX: CCL.B) operating across healthcare, consumer, and industrial label markets. Provides operational, capital, and distribution synergies to etikett.de as part of CCL Label Group.
• Avery Products Corporation: Major consumer and business label/sticker brand offering pre-printed and printable labels. Broader scope includes office products, printable label sheets, and consumer-facing label products with established retail and online distribution.

Direct peers

• Flyeralarm: Major German online print platform offering broad range of printed products including labels, business cards, and large-format printing. Comparable self-serve ordering model with calculator-based pricing and EU-wide B2B distribution at significant scale.
• Onlineprinters: German B2B online printing platform offering self-serve ordering for labels, business cards, and marketing materials. Similar e-commerce first model with calculator-based pricing, serving SMB and enterprise customers across EU with comparable product-led growth approach.
• Sticker Mule: US-based online custom sticker and label printing platform with comparable self-serve ordering model and global shipping. Direct competitor in online label/sticker printing with similar customization capabilities and digital-first customer acquisition strategy.
• wir-machen-Druck: German B2B online printing company with self-serve ordering for printing products including labels. Similar target market of German SMBs and comparable e-commerce distribution model and online calculator-based pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• LinkedInlinkedin.com/company/etikett-de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about etikett.de