Eton Manor RFC

What Eton Manor RFC does

Eton Manor RFC is an amateur, non-profit community rugby union club based at The New Wilderness, Nutter Lane, Wanstead, East London. Founded approximately in 1930 (operating for over 90 years), it was established to provide underprivileged East London children access to sport and now operates one of the most comprehensive grassroots rugby programmes in the region, spanning Mini (U4/U5s), Junior (U13-U18), Girls (U11-U18), Women's 1st XV and 2nd XV, and multiple men's squads including 1st XV, 1928's, Development XV, 4th XV, and Vets. The club is described as the foremost girls' rugby club in East London and Essex and holds RFU Member Club, Clubmark and Rugby First accreditations.

The club's technology footprint is modest: its public website is powered by the third-party Pitchero platform, which handles news, fixtures, photo/video media, membership sign-up and account login; there is no proprietary platform, no app, and no public or partner-facing API. Administration is supported by a small team of around 8 paid staff (head coaches, assistant coaches, team admins, and commercial staff) plus a broader volunteer coaching and management cadre. Digital marketing runs through the Pitchero site plus social media channels on Facebook, Twitter and Instagram.

Eton Manor RFC is financed like a typical UK amateur community rugby club. Revenue is not publicly disclosed and the company is structured as a non-profit. Income is generated through sponsorship packages (Primary, 1st Team, Club, Women's, Youth, and a separate M11/A406 link-road advertising board lease product managed by Mark Farrell), player membership and training fees, club shop merchandise (admdirect.co.uk), a weekly club lottery, and donations accepted via PayPal. Commercial and marketing activity is led by Danielle Farrell. Customer/player segments are organised vertically by age and gender, with a clearly community-led go-to-market using open trials, induction days, social channels and word-of-mouth referrals across East London and South Essex.

Name

Eton Manor RFC

Legal name

Eton Manor RFC

Website

https://etonmanorrfc.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

Eton Manor RFC is an amateur, non-profit community rugby union club in Wanstead, East London, offering mini, junior, girls', women's and men's rugby programmes from U4s to senior Vets, supported by sponsorships, membership fees and a club shop.

Ownership category

akta.pro rank

Product category

Amateur Community Rugby Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Rugby (Union & League) Leagues (MPAKAAAG), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Community rugby club
• Amateur rugby union
• Youth rugby programs
• Women's rugby league
• Sports club membership

Headquarters

HQ city

London (Wanstead)

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Sponsorship: Club generates revenue through sponsorship packages including primary sponsorship, team sponsorship, player sponsorship, stand sponsorship, and advertising boards (M11/A406 link road advertising). Sponsorship partners based in East London and South Essex.
2. Membership and Training Fees: Revenue from players joining various teams including men's, women's, and youth sections. Weekly training sessions and match fees.
3. Club Shop: Merchandise sales through the club shop (admdirect.co.uk)
4. Donations: Donations accepted via PayPal for club support and development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Eton Manor RFC is a community amateur rugby union club that provides playing opportunities across men's, women's, junior and mini rugby sections, alongside supporting commercial offerings (sponsorship/advertising packages, merchandise, a weekly lottery, and match-day hospitality). The club runs age-grade teams from Under 4s/5s through to senior men's and women's XVs competing in RFU leagues.

Product overview

Eton Manor RFC is a community rugby union club offering a comprehensive range of rugby programs across all age groups and genders. The club operates four main product lines: Men's Rugby Section (featuring 1st XV, 1928's, Development XV, 4th XV, and Vets XV), Women's Rugby Section (including Women's 1st XV, Women's 2nd XV, and youth girls' teams from U18 to U11), Junior Section (boys from U18 to U13), and Mini Rugby Section (children from U12 down to U4/5s). Supporting services include sponsorship packages, a club shop, lottery, and match day hospitality events. The club competes in RFU-affiliated leagues and maintains RFU Member Club accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Rugby Section
• Women's Rugby Section

Quantifiable outcome

• League Champions (1st XV) - April 2026
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered primary, core and minor.

• UK Packaging Supplies LtdprimaryGTM or Marketing PartnerPrimary Sponsor of Eton Manor RFC - main club sponsor providing primary financial support for the club
• Essex SecuritycoreGTM or Marketing Partner1st Team Sponsor providing sponsorship for the main senior men's team
• Edwards Duthie SolicitorscoreGTM or Marketing PartnerClub Sponsor providing general club sponsorship support
• Austin-Chapel LLPcoreGTM or Marketing Partner1st Team Sponsor for senior men's team
• MacaiminorGTM or Marketing PartnerMen's Shorts Sponsor
• BrownesminorGTM or Marketing PartnerStand Sponsor at the club grounds
• Kingsley Napley LLPcoreGTM or Marketing PartnerWomen's Team Sponsor supporting women's rugby section
• OB Oil BrokerageminorGTM or Marketing PartnerGirls Youth Sponsor supporting youth girls teams
• PA FinlayminorGTM or Marketing PartnerYouth Sponsor for junior teams
• 1st Event Luxury TravelcoreGTM or Marketing Partner1st Team Sponsor for senior men's team
• Petty Son & PrestwichcoreGTM or Marketing Partner1st Team Sponsor for senior men's team
• Ellicott ConstructionminorGTM or Marketing PartnerYouth Sponsor for junior teams
• Next Action AssociatesminorGTM or Marketing Partner4th Team Sponsor
• Thameside Roofing LtdminorGTM or Marketing PartnerBoard level sponsor at the club
• North London Loft RoomsminorGTM or Marketing PartnerYouth Sponsor for junior teams
• EDUKUDUminorGTM or Marketing PartnerYouth Sponsor for junior teams

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Pitchero: Technology platform that powers Eton Manor RFC's website, membership signups, and club administration. Relevant as the operating infrastructure enabling the club's digital GTM motion and member coordination.

Direct peers

• Southend Saints Ladies: Women's league peer in the same Women's NC 2 South East (North) division. South Essex-based community club providing a directly comparable women's rugby product.
• Bishops Stortford RFC: Community rugby union club in Hertfordshire/East Anglia listed as a 1st XV opponent of Eton Manor RFC. Comparable in offering multi-section rugby (men's, women's, youth, mini) and competing in the same RFU league pyramid.
• Woodford RFC: Community amateur rugby club based in Woodford, East London — same geography, same player catchment, and listed as a direct opponent of Eton Manor RFC 1st XV. Operates a similar volunteer-run, membership-based model across men's, women's and youth sections.
• Rochford Hundred Ladies: Direct Women's NC 2 South East (North) league opponent. Essex-based community rugby club competing in the same women's league as Eton Manor's 1st and 2nd XVs, with a similar player base and amateur operating model.
• Chelmsford Ladies: League peer in Women's NC 2 South East (North) competing against Eton Manor women's teams. Essex-based community club with a comparable women's rugby pathway structure.
• Wasps FC (Women): Named opponent of Eton Manor women's teams in fixtures. Although Wasps FC as a brand has historical Premiership ties, the women's/community arm operates as a comparable grassroots rugby club within the same women's rugby ecosystem.
• Hampstead Women+ II: Listed league opponent of Eton Manor women's 2nd XV. North London community club operating a similar women's rugby development model with multiple XVs.
• Hackney RFC: East London community rugby club with overlapping catchment and similar volunteer-run, community-ethos model. Competes in the same London/Eastern Counties rugby ecosystem as Eton Manor.

Broad incumbents

• Saracens (Community / Amateur Section): Larger and far better-resourced rugby brand in North/East London with a professional Premiership team and a community amateur pathway. Comparable as an alternative rugby destination for the same player catchment, but operates at materially greater scale and with professional infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/etonmanor
• Facebookfacebook.com/etonmanorrugby
• Instagraminstagram.com/eton_manor_rfc?igsh=aThoY3U2cmI0Nmtm&utm_source=qr
• LinkedInlinkedin.com/company/eton-manor-rugby-football-club

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eton Manor RFC