Next Action Associates

What Next Action Associates does

Next Action Associates is a London-based professional services firm founded in 2009 that delivers training, coaching, and consulting built around the Getting Things Done (GTD) methodology, the productivity system pioneered by David Allen. The firm is the recognized GTD practitioner in the UK and Ireland, holding the rights to deliver certified GTD training in the region. Its service portfolio spans organizational training (seminars, implementation, team coaching), organizational consulting (rituals, systems, focus optimization for turbulent markets), 1-2-1 leadership coaching with certified GTD coaches, open enrolment seminars (virtual and in-person), ADHD-adapted GTD coaching, and community events. Supporting resources include a GTD tools e-commerce shop, a blog, newsletter, YouTube channel ("GTD in the UK"), and LinkedIn presence.

The company serves two primary customer segments: enterprise organizations seeking team-wide productivity and culture change, and individual high-performing professionals seeking personal coaching. Named enterprise clients include Marks & Spencer, Swarovski, Siemens, Warner Media, and The Guardian, with the firm claiming 446 UK companies served cumulatively and 400+ active corporate clients. Pricing is custom and quote-based for organizational engagements, with multi-year contracts implied; individual seminars and coaching are priced per session. Go-to-market is hybrid: direct enterprise sales for organizational programs, event-driven demand generation through open enrolment seminars, and community-led growth via testimonials, referrals, and content marketing.

Operationally, the firm runs with 11-50 employees, is privately held with no disclosed institutional investors, parent company, or funding history, and operates exclusively in the UK and Ireland. It has introduced incremental product extensions including ADHD coaching and an "AI & Effectiveness" advisory stream, and recently added an e-commerce shop for GTD tools, suggesting modest product surface expansion within a stable consulting model.

Name

Next Action Associates

Legal name

Next Action Associates

Website

https://next-action.eu

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Next Action Associates is a London-based GTD (Getting Things Done) training, coaching, and consulting firm serving UK and Ireland enterprise clients and individual high performers, with 400+ corporate clients served over 15 years.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching Services

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (61143), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Performance Management & Productivity Consulting (BPAHAGAL)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Leadership Development & Executive Coaching (BPAHAGAD), Executive Leadership & C-Suite Development (EDABAAAA)

Keywords

• Productivity training services
• Executive coaching
• Organizational consulting
• Leadership development
• GTD methodology training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Organizational Training: Seminars, implementation programs, and training for teams and organizations to adopt GTD methodology. Includes common language for managing priorities and delivery.
2. One-to-One Coaching: Personalized coaching sessions with certified GTD coaches for individual leadership development and habit optimization.
3. Organizational Consulting: Consulting services to examine shared expectations, set up rituals and systems, and help teams find focus and respond to turbulent markets.
4. Open Enrolment Seminars: Public seminars teaching GTD fundamentals, available as virtual and in-person options for individual participants.
5. Events and Community: In-person events and community gatherings for deepening understanding of productivity challenges and solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Next Action Associates delivers productivity management services built on the Getting Things Done (GTD) methodology pioneered by David Allen. The company offers organizational training and consulting for corporate teams, one-to-one leadership coaching for individual executives, open enrolment seminars, and ADHD-adapted GTD coaching, primarily serving UK and Ireland clients.

Product overview

Next Action Associates is a professional services company offering a portfolio of GTD (Getting Things Done) methodology-based services in the UK and Ireland. The core offering consists of Organisational Training (seminars, implementation, coaching), Organisational Consulting, 1-2-1 Leadership Coaching, Open Enrolment Seminars, ADHD Coaching, and Community & Events. Additional offerings include AI & Effectiveness guidance and GTD Tools. The company primarily serves corporate clients including Fortune 100 companies and has trained professionals from organizations such as Marks & Spencer, Warner Media, Siemens, and Swarovski.

Differentiator

Problem solved

Functional benefit

Products and services

• Organisational Training

Quantifiable outcome

• 99% of past participants would recommend the training
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BetterUp: BetterUp is a US-headquartered enterprise coaching and AI-driven talent development platform. It serves the same leadership and productivity buyer as Next Action Associates but via a scalable digital platform, positioning it as a technology-enabled broad incumbent in the modern coaching market.
• Mind Tools (Emerald Works): Mind Tools is a corporate learning and development content platform offering productivity, leadership, and management training. It competes with Next Action Associates' open enrolment seminars and self-directed learning offerings, particularly for SMB and individual buyers seeking scalable digital alternatives.
• Dale Carnegie Training: Dale Carnegie Training is a global leadership, communication, and performance training franchise with a long operating history. It competes for the same corporate L&D and leadership development budget as Next Action Associates, with a broader course catalog and global footprint.
• CoachHub: CoachHub is a European-headquartered digital coaching platform offering enterprise leadership and productivity coaching at scale. It competes directly for the corporate L&D budget that funds Next Action Associates' 1-2-1 coaching and organizational training engagements, particularly across European enterprise buyers.
• FranklinCovey: FranklinCovey is a large US-listed consultancy that delivers enterprise productivity, leadership, and execution training (e.g., 'The 7 Habits of Highly Effective People'). It targets the same enterprise productivity/leadership buyer with a proprietary curriculum, making it a broad incumbent comparable on offering and customer base.

Emerging players

• Marshall Goldsmith Group: Marshall Goldsmith Group is a leadership coaching and executive education firm specializing in C-suite behavior change. It directly overlaps with Next Action Associates' 1-2-1 leadership coaching and executive development offerings, particularly with senior UK enterprise clients.
• The Energy Project (now Limeade): The Energy Project pioneered sustainable high-performance and burnout-prevention training for enterprises, directly mirroring Next Action Associates' 'healthy high performance without burnout' positioning. The two compete for the same organizational well-being and productivity budgets.

Regional players

• Potential Project: Potential Project is a leadership and performance consultancy with strong roots in Northern Europe. It overlaps on executive mindfulness, focus, and performance training, sharing similar enterprise buyer personas though anchored in different geographies.

Direct peers

• David Allen Company: David Allen Company is the originator and global licensor of the Getting Things Done methodology that Next Action Associates delivers. As the IP owner and largest global GTD practitioner network, it is the closest direct peer — competing for enterprise training mandates and serving as both licensor and adjacent competitor.
• Lane4: Lane4 is a UK performance consultancy that delivers leadership, team performance, and organizational development programs. It targets the same UK enterprise buyer with similar coaching, consulting, and team productivity interventions, making it a geographically aligned direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GTDinUK
• LinkedInlinkedin.com/company/next-action-associates
• Xx.com/gtdintheuk
• Facebookfacebook.com/nextaction

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Action Associates