What Etrusco GmbH does

Etrusco GmbH is a German manufacturer of recreational vehicles (motorhomes) and a brand of the Erwin Hymer Group, headquartered in Leutkirch im Allgäu, Baden-Württemberg, Germany. The company designs, produces, and distributes campervans, vans, semi-integrated motorhomes, alcove (overcab) models, and fully integrated motorhomes built primarily on Fiat Ducato and Ford Transit chassis platforms. Its customer base consists of individual travelers, couples, and families across Europe seeking flexible, mobile vacation experiences, as well as commercial rental fleet operators (e.g., RentEasy, McRent) that deploy Etrusco vehicles in their European rental fleets. The company operates in eleven or more European markets including Germany, Austria, Italy, France, Spain, Denmark, Sweden, the United Kingdom, the Czech Republic, the Netherlands, and Norway, with localized websites and authorized dealer networks in each.

The product portfolio is organized into six primary lines: the CV-Model Fiat campervan and CV-Model Plus (starting prices €73,690 and €77,590 respectively), the V-Model Ford van (from €74,890), the T-Model Fiat, T-Model Base, and T-Model Ford semi-integrated motorhomes (starting at €77,990–€81,390), the A-Model Base alcove (from €79,990), and the I-Model Fiat fully integrated motorhome (from €95,690). Vehicles feature proprietary interior systems including the Vario-bath modular bathroom, the Vario-bed convertible sleeping arrangement, soft-close cabinetry, LED ambient lighting, and integrated USB charging infrastructure. Floor plan options include French bed, single bed, queen bed, and bunk configurations, with sleeping capacity ranging from 2 to 7 berths depending on model. The company offers an online configurator enabling customers to select model, layout, and optional equipment before engaging a dealer for purchase.

Etrusco distributes exclusively through authorized dealer networks rather than direct-to-consumer. The company monetizes primarily through one-time new vehicle sales at manufacturer-suggested retail prices denominated in EUR (with country-specific adjustments for VAT, import duties, and local specifications), and secondarily through original parts and accessories sold via its parts network. The business is supported by a multi-channel digital marketing presence spanning Instagram (#etruscomoments community campaign), Facebook (including country-specific pages for France, Italy, and Germany), YouTube, LinkedIn, and TikTok, as well as a double opt-in email newsletter and a dedicated press portal. Etrusco is led by Managing Director Christian Striebel, and the corporate entity is registered as a private limited company (GmbH) at Amtsgericht Ulm under HRB 600248.

Name

Etrusco GmbH

Legal name

Etrusco GmbH

Website

https://etrusco.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Etrusco GmbH is a German motorhome manufacturer and brand of the Erwin Hymer Group, producing campervans, vans, semi-integrated, alcove, and integrated recreational vehicles on Fiat and Ford chassis, sold through authorized dealers across 11+ European country markets.

Ownership category

akta.pro rank

Product category

Recreational Vehicles

NAICS

Motor Home Manufacturing (336213)

SIC

Motor Homes (3716)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• Motorhome manufacturing
• Recreational vehicles
• Campervans vans
• Integrated motorhomes
• Semi-integrated motorhomes

Headquarters

HQ city

Leutkirch im Allgäu

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. New Recreational Vehicle Sales: Etrusco generates revenue primarily through the sale of new motorhomes, campervans, vans, semi-integrated, and integrated recreational vehicles. Vehicles are sold through authorized dealer networks across European markets. Pricing follows a recommended retail price model with regional variations based on currency, VAT, and local specifications.
2. Original Parts & Accessories: Sale of original replacement parts and accessories through the Etrusco parts network, providing recurring revenue from the existing vehicle fleet.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Etrusco GmbH designs, manufactures, and sells recreational vehicles (motorhomes, campervans, vans, semi-integrated, alcove, and integrated models) under the Etrusco brand. The company operates as a brand within the Erwin Hymer Group and distributes its vehicles through an authorized dealer network across 12+ European markets, supported by an online configurator and dealer consultation booking system. Original parts and accessories are sold through the parts network.

Product overview

Etrusco GmbH is a German motorhome manufacturer and brand of the Erwin Hymer Group, offering a comprehensive portfolio of recreational vehicles across six distinct product lines. The product range includes compact Campervans (CV-Model Fiat and CV-Model Plus) based on Fiat Ducato, Vans (V-Model Ford) on Ford Transit chassis, Semi-Integrated motorhomes in three variants (T-Model Fiat, T-Model Base, and T-Model Ford), Alkoven/Overcab models (A-Model Base) with sleeping berths above the cab, and fully Integrated motorhomes (I-Model Fiat). All products feature chassis from established manufacturers (Fiat Ducato, Ford Transit) and offer various floor plan configurations including French beds, single beds, queen beds, and bunk beds. The vehicles are designed for family travel with sleeping accommodations ranging from 2-7 berths depending on model.

Differentiator

Problem solved

Functional benefit

Brands

• Etrusco: A German brand of recreational vehicles (motorhomes, campervans, vans, semi-integrated, alcove, and integrated models) manufactured by Etrusco GmbH, a brand of the Erwin Hymer Group.

Products and services

• CV-Model Fiat (Campervan)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Erwin Hymer GroupcoreStrategic or Co-development PartnerEtrusco is a brand of the Erwin Hymer Group, one of Europe's leading recreational vehicle manufacturers. The Erwin Hymer Group provides manufacturing infrastructure, parent brand equity, shared technology platforms (chassis, interior modules), and access to the group's pan-European dealer and service network. Etrusco benefits from the group's scale, engineering resources, and multi-brand portfolio strategy.
• RentEasyminorChannel Partner/ Reseller/ DistributorRentEasy is a rental company offering Etrusco vehicles for short-term hire, allowing travelers to experience Etrusco motorhomes without purchasing. Listed as a rental option on the Etrusco website (rent-easy.de, rent-easy.no, rent-easy.nl, rent-easy.eu).
• McRentminorChannel Partner/ Reseller/ DistributorMcRent is a rental company offering Etrusco vehicles for short-term hire across European markets. Listed as a rental option on the Etrusco website (mcrent.de, mcrent.no, mcrent.nl, mcrent.eu).

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Knaus Tabbert AG: A large publicly-listed European RV manufacturer offering the Knaus, Tabbert, Weinsberg, and T.E.C. brands across motorhomes, caravans, and campervans. Knaus Tabbert represents a broader incumbent competing with Etrusco's full product range across European markets.
• Rapido Group: A French RV conglomerate owning multiple brands including Rapido, Chausson, and Itineo. The Rapido Group competes directly with Etrusco across all motorhome categories and price points, with overlapping dealer networks in France, Germany, and other European markets.

Direct peers

• Chausson: A French RV manufacturer (part of Rapido Group) offering a comprehensive range of motorhomes including campervans, vans, and integrated models. Chausson is a direct competitor in the European mid-market segment, with strong dealer presence in France and Germany.
• Hymer GmbH: Etrusco's sister brand within the Erwin Hymer Group, offering a premium motorhome portfolio (campervans, semi-integrated, integrated, and overcab models) across European markets. Same parent, overlapping dealer network, and comparable product category make Hymer the closest direct comparable.
• Carado GmbH: Another Erwin Hymer Group sister brand positioned in the entry-level motorhome segment. Carado targets value-conscious buyers with comparable campervans, vans, and integrated motorhomes, directly competing for Etrusco's mid-market customers in shared dealer locations.
• Dethleffs: One of Europe's oldest RV manufacturers, also part of the Erwin Hymer Group. Dethleffs offers a comprehensive motorhome and caravan lineup across similar price points and dealer channels, making it a direct internal competitor with overlapping product range.
• Pilote: A major French RV manufacturer offering a comparable range of campervans, vans, semi-integrated, alcove, and integrated motorhomes. Pilote is one of the leading independent competitors in the European mid-market RV segment, particularly strong in France and Benelux regions where Etrusco also operates.
• Weinsberg: A Knaus Tabbert brand focusing on entry- and mid-market motorhomes, campervans, and vans. Weinsberg competes with Etrusco on similar chassis platforms (Fiat, Ford) and at comparable price points, particularly in Germany and Austria.
• Sunlight: An Erwin Hymer Group sister brand specializing in campervans, vans, and motorhomes for the entry- and mid-market segments. Sunlight competes with Etrusco on chassis platforms (Fiat, Ford) and at comparable price points across the same European dealer network.

Emerging players

• Benimar: A Spanish RV manufacturer specializing in value-oriented campervans and motorhomes built on Ford and Fiat chassis. Benimar competes with Etrusco in the entry/mid segment, particularly in Spain, France, and Portugal, with growing European market share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYfXMcWIptaNTEQQSzW-PfA
• Facebookfacebook.com/etruscomobil
• LinkedInlinkedin.com/company/etrusco-gmbh
• Instagraminstagram.com/etrusco_official/?hl=de
• TikToktiktok.com/@etrusco_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etrusco GmbH