RentEasy
RentEasy is a privately held real estate agency and property management company in Iași, Romania, providing rental brokerage, managed property services, and tiered relocation packages for tenants, property owners, and international students.
- Company typePrivate
- Founded2015
- HeadquartersIasi, Romania
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What RentEasy does
RentEasy is a privately held real estate agency and property management company headquartered at Strada Sf. Teodor, Nr. 24 in Iași, Romania, founded in 2015 and operating with a team of 1–10 employees. The company's core offering is a curated portfolio of more than 2,800 rental property listings in the Iași market, covering apartments, houses, villas, and commercial spaces, with a separately positioned sales and investment advisory line. RentEasy serves four customer segments: international students (notably those enrolling at the University of Medicine and Pharmacy Gr. T. Popa), local tenants, commercial tenants, and property owners/investors who delegate management.
The business model rests on three monetization streams: (1) transaction commissions on rental placements, with a 100% commission discount applied to student renters; (2) tiered service packages for renters — Easy Basic (free), Easy Plus (€490), and Easy Extra (€980) — bundling admissions support, visa assistance, airport pickup, accommodation, and ongoing maintenance mediation; and (3) recurring managed-services fees from owners covering property audit, advertising, tenant selection, legal paperwork, rent collection, maintenance coordination, cleaning, and bill-payment handling via PayPoint. The technology layer is intentionally thin: a basic listings website (renteasy.ro), a content blog, organic social media, and email newsletter capture, with no proprietary platform, mobile app, API, or AI/ML components disclosed.
Distribution is dual-channel: a physical office in Iași for in-person consultations, contract signing, and accompanied property viewings, alongside a self-serve web storefront for browsing listings. The company has no parent entity, no institutional investors, no funding rounds on record, and operates strictly within a single-city (Iași) geographic footprint. GDPR compliance is documented in the published privacy policy.
RentEasy firmographics
Firmographics- Name
- RentEasy
- Legal name
- RentEasy
- Website
- https://renteasy.ro
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RentEasy is a privately held real estate agency and property management company in Iași, Romania, providing rental brokerage, managed property services, and tiered relocation packages for tenants, property owners, and international students.
- Ownership category
- akta.pro rank
RentEasy industry classification
Industry- Product category
- Real Estate Rental and Property Management Services
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Lease Administration & Tenant Services (BPAJAFAL)
- akta.pro secondary industries
- Residential Rental Brokerage & Tenant Placement (BPAJAAAF), Student Housing Tenant Representation (BPAJALAE)
Keywords
Where RentEasy is headquartered
LocationHeadquarters
- HQ city
- Iasi
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
RentEasy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real Estate Rental Commissions: RentEasy charges commissions for facilitating rental transactions between property owners and tenants. The agency commission is typically calculated as a percentage of the monthly rent, with special discounts offered to students (100% discount for agency commission when renting).
- Service Packages for Renters: Subscription-style service packages for renters including Easy Basic (free), Easy Plus (490 Euro), and Easy Extra (980 Euro). These packages bundle services such as university admission assistance, airport pickup, accommodation support, maintenance services, and cleaning.
- Property Management Services for Owners: Property management services for property owners including property audit, advertising, tenant selection, legal paperwork, rent collection, maintenance coordination, and cleaning services. Revenue is generated through ongoing management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time | Free basic package for student renters |
| Subscription | One-time | Intermediate service package for renters at 490 Euro |
| Subscription | One-time | Premium comprehensive service package for renters at 980 Euro |
| Professional services/ project-based | Monthly | Property management services for property owners |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
RentEasy product offering
Product offeringCore offering
RentEasy is a real estate agency that brokers and manages the rental of apartments, houses, villas, and commercial spaces in Iași, Romania. It also represents property owners with full-service property administration, including tenant sourcing, legal paperwork, rent collection, maintenance coordination, and cleaning. The agency additionally sells and brokers property investments and provides tiered relocation service packages (Easy Basic, Easy Plus, Easy Extra) for international students, including university admission support, airport pickup, and free accommodation.
Product overview
RentEasy is a Romanian real estate company based in Iasi offering a comprehensive rental and property management platform. The core offerings include apartment/house rentals, commercial space rentals, and property sales/investments. The company differentiates through its service packages for tenants (Easy Basic, Easy Plus, Easy Extra) and property owners (Easy Basic for Owners, Easy Property Management), which supplement its core rental marketplace with maintenance services, cleaning, bill payment (PayPoint), and the only dedicated property management service in Iasi.
Differentiator
Problem solved
Functional benefit
Products and services
- Apartment / House / Villa Rental Brokerage Brokerage of residential rental properties (apartments, houses, villas) in Iași, including listing curation, accompanied property viewings with consultants, lease negotiation, and contract execution for tenants and owners. Residential rents in portfolio range from 350€–800€/month.
- Commercial Space Rental Brokerage of commercial rental properties (offices, retail, professional practices) in central Iași, including lease negotiation and commercial-lease compliance support. Example: a central dental office listed at 1,000€/month.
- Property Sales and Investments
Quantifiable outcome
- Access to 2800+ carefully selected rental property offers
- +3 more outcomes
Companies that use RentEasy
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
RentEasy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RentEasy partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
RentEasy competitors and assessment
Company assessmentDirect peers
- Blitz Imobiliare: Blitz is one of Romania's largest real estate agency networks with offices in multiple cities including Iași. Directly comparable because it offers residential rentals, brokerage, and property management services to both tenants and owners — overlapping RentEasy's core offering, though Blitz operates at national scale versus RentEasy's single-city focus.
Emerging players
- Imobiliare.ro: Imobiliare.ro is Romania's largest online real estate classifieds portal. While not a property manager, it competes for tenant and landlord attention with RentEasy's online listings and offers supplementary tools (valuations, agent directories) that encroach on RentEasy's marketplace position — particularly for landlords who self-manage after finding tenants on the portal.
- Storia.ro: Storia.ro (by OLX Group) is a leading Romanian real estate listings platform with strong penetration in Iași and other university cities. Comparable to RentEasy because it captures the same tenant search demand and offers agent matchmaking services, increasingly encroaching on the lead-generation layer that traditional agencies rely on.
- OLX Imobiliare (OLX.ro): OLX.ro's real estate vertical is one of Romania's most-visited classifieds destinations for rental and sales listings. Comparable to RentEasy as a destination where landlords post directly and tenants search — competing for the same eyeballs and bypassing agencies for self-serve transactions.
Broad incumbents
- RE/MAX Romania: RE/MAX Romania operates a franchise network of residential and commercial real estate offices across the country. Comparable to RentEasy because it offers rental brokerage, tenant placement, and property management, but at national scale and as part of a global brand — a broader incumbent in the same rental/property management category.
- SVN Romania: SVN Romania is a commercial and residential real estate advisory with offices in several Romanian cities. Comparable because it provides brokerage, tenant representation, and property management services to owners and occupiers — overlapping RentEasy's landlord representation and tenant placement work.
- Coldwell Banker Romania: Coldwell Banker Affiliates of Romania is a multi-office real estate franchise offering residential rental, sales, and property management services. Comparable because it competes for the same tenant and landlord relationships in major Romanian cities, though its broader portfolio spans sales and international clientele rather than RentEasy's focused property management niche.
Regional players
- Apulum Imobiliare: Apulum Imobiliare is a regional real estate agency operating in the Transylvania region (Alba Iulia area). Comparable to RentEasy because it operates as a regional rental and property management agency serving a secondary Romanian city — a structural analog showing how the single-city property management model is replicated in other university/regional markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RentEasy social profiles
Digital presenceRentEasy compliance and trust
Trust signalCompliance1 record
RentEasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
RentEasy leadership team
Management profileNumber of profiles
RentEasy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RentEasy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RentEasy
What does RentEasy do?
RentEasy is a real estate agency that brokers and manages the rental of apartments, houses, villas, and commercial spaces in Iași, Romania. It also represents property owners with full-service property administration, including tenant sourcing, legal paperwork, rent collection, maintenance coordination, and cleaning. The agency additionally sells and brokers property investments and provides tiered relocation service packages (Easy Basic, Easy Plus, Easy Extra) for international students, including university admission support, airport pickup, and free accommodation.
Is RentEasy a public or private company?
RentEasy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RentEasy founded?
RentEasy was founded in 2015. It employs 1 to 10 people.
Where is RentEasy based?
RentEasy is headquartered in Iasi, Romania, in the Europe region.
How does RentEasy make money?
Three revenue lines are on record. Real Estate Rental Commissions are the primary driver. The others are service Packages for Renters and property Management Services for Owners.
Who are RentEasy's main competitors?
Blitz Imobiliare is listed as a direct peer. Emerging players are Imobiliare.ro, Storia.ro and OLX Imobiliare (OLX.ro). Broad incumbents are RE/MAX Romania, SVN Romania and Coldwell Banker Romania. Apulum Imobiliare is listed as a regional player.
Does RentEasy have an API?
No public API is recorded for RentEasy.
What industry is RentEasy in?
RentEasy's product category is Real Estate Rental and Property Management Services. Its primary akta.pro industry code is BPAJAFAL, Residential Lease Administration & Tenant Services, with a secondary code of BPAJAAAF, Residential Rental Brokerage & Tenant Placement. Its NAICS code is 532 and its SIC code is 6531.