ETS FOULQUIER

What ETS FOULQUIER does

ETS Foulquier is a French regional agricultural equipment dealer and installer operating from two physical locations — Le Séquestre near Albi (Tarn) and Calmont (Aveyron) — serving farmers, livestock producers, individual landowners, and local municipalities in the Occitanie region. Founded in 1960 and now in its fifth generation as a family-owned SAS with a €140,000 share capital, the company distributes, installs and services equipment across three core product divisions: milking systems (Fullwood-JOZ robotic milking via M2erlin, conventional parlors, rotary platforms including REVOLUTION and Quick Cap, milk cooling, and the Afifarm/AfiCollar/AfiAct II/Afilab herd-management ecosystem), livestock farming equipment (SKIOLD automated feeding, Jourdain cubicles, Bioret bedding, Calfotel hutches, Galebreaker ventilation, Rousseau/PRIVE grain storage, JOZ BARN-E and Moov 2.0 robots, agricultural tunnels), and irrigation (Perrot/Lindsay and OCMIS hose reels, RKD pivots and frontals, pumping stations, micro-irrigation, and Hunter landscape products). A separate sub-brand supplies individual consumers with garden irrigation, pumps, water tanks and small livestock gear, while a used-equipment program recycles inspected pre-owned machinery.

The business model combines one-time equipment sales with professional installation, commissioning, and recurring after-sales service and spare-parts supply, including 24/7 emergency support for mission-critical milking systems. Sales are conducted exclusively through the two store locations and on-site field consultation — no e-commerce channel exists — with pricing established per quote. The core go-to-market motion is enterprise-style field sales supported by local retail proximity. Customer segments span SMB farmers (livestock, crop, mixed), individual consumers with gardens or hobby farms, and municipalities handling public green spaces and sports facilities.

The technology stack is exclusively OEM-sourced; ETS Foulquier adds integration, installation, and service layers rather than proprietary IP. No AI/ML capabilities are claimed, no patents or trademarks are filed, and marketing emphasizes local presence, multi-generational expertise, and post-sale service reliability rather than technology differentiation. Approximately 15 employees support the operation, with the company operating in a stable, mature regional niche that has remained privately held without external investment.

Name

ETS FOULQUIER

Legal name

Ets Foulquier

Website

https://etsfoulquier.fr

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

ETS Foulquier is a family-owned French agricultural equipment dealer, operating two retail/installation locations in Tarn and Aveyron, distributing, installing and servicing milking systems, livestock equipment and irrigation products from OEM partners for regional farmers, individual landowners and municipalities.

Ownership category

akta.pro rank

Headquarters

HQ city

Le Séquestre (Albi)

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new agricultural equipment including milking systems, irrigation equipment, and livestock housing/installations. Equipment is sourced from partner manufacturers and distributed to end customers.
2. Used Equipment Sales: Sale of refurbished/verified used agricultural equipment including tractors, milking systems, pumps, and irrigation tools. Equipment is inspected, tested, and guaranteed functional before sale.
3. Installation and Setup Services: Installation, commissioning, and on-site setup services for purchased equipment. Includes technical consultation and personalized project support.
4. After-Sales Service and Spare Parts: Maintenance, repair, and spare parts supply services including 24/7 emergency support. Ongoing service contracts and reactive maintenance for installed equipment.
5. Equipment for Individuals/Consumers: Sale of agricultural equipment suitable for non-professional individuals including garden irrigation systems, pumps, water tanks, and small livestock equipment. Conducted through retail storefront.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ETS Foulquier is a regional agricultural equipment dealer and installer that sells, commissions and services milking systems, livestock farming equipment, and irrigation systems for professional farmers and individual consumers. Operating from two retail locations in the Tarn and Aveyron departments of southern France, the company offers both new and certified used equipment sourced from partner manufacturers, complemented by installation, after-sales maintenance, spare parts supply and 24/7 emergency support for critical systems such as milking equipment.

Product overview

ETS FOULQUIER is an agricultural equipment dealer and installer offering a portfolio of products organized across four core divisions: Traite (milking), Élevage (livestock farming), Irrigation, and Equipment for individuals and used machinery. The core milking division centers on Fullwood-JOZ systems, including the M2erlin robot, conventional parlor designs (EPI HB, QS-90, QR-90, Swing-over), and rotary platforms (REVOLUTION, Quick Cap), complemented by milk cooling solutions (Eco-tube, JAPY-TECH) and a herd management software ecosystem (Afifarm, AfiCollar, AfiAct II, Afilab). The livestock division covers automated feeding (Moov 2.0 feed-pushing robot, distribution robots, mixers, DAC), waste management (BARN-E slurry robot, pumps, separators), ventilation and heating, building fittings (Jourdain cubicles, Bioret mats, Calfotel calf hutches, Galebreaker curtains), grain storage cells (PRIVE, ROUSSEAU silos), on-farm feed production (rollers, grinders, mixers), and agricultural tunnels. The irrigation division provides complete water management systems including pumping stations, Valley/RKD pivot and linear systems, PERROT (French-made) and OCMIS (Italian) hose reels, and micro-irrigation (drip, micro-jets, anti-frost). A sub-brand serves individual consumers with pumps, garden irrigation and small livestock equipment, while a used equipment program offers inspected tractors, milking equipment, pumps and irrigation gear. All products are sold alongside installation, commissioning, technical advice, spare parts supply, and ongoing after-sales service.

Differentiator

Problem solved

Functional benefit

Products and services

• Milking Systems and Equipment (Traite)

Quantifiable outcome

• Up to 95% water efficiency with modern pivot irrigation systems

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• Fullwood-JOZcoreTechnology or IntegrationPrimary technology partner for milking equipment. Fullwood-JOZ is a leading manufacturer of milking systems including conventional parlors, rotary platforms, and robotic milking systems (M²erlin robot). ETS Foulquier distributes, installs, and services Fullwood-JOZ products in the Tarn and Aveyron region.
• Perrot by LindsaycoreTechnology or IntegrationPremium irrigation reel manufacturer (100% French manufacturing). Perrot produces high-quality irrigation equipment including reels with electronic regulation PR10-12 and optional GSM remote management. ETS Foulquier is a distributor and installer of Perrot products.
• OCMISmajorTechnology or IntegrationItalian irrigation reel manufacturer known for excellent quality-to-price ratio. OCMIS produces flexible, reliable irrigation reels suitable for various farm sizes. ETS Foulquier distributes and installs OCMIS equipment.
• JourdainmajorTechnology or IntegrationManufacturer partner for tubular equipment, logettes, cornadis, and animal containment systems. Jourdain products are known for reliability, safety, and ergonomic design for livestock handling.
• BioretmajorTechnology or IntegrationPartner for bedding solutions including mattresses and pads for dairy cows and other livestock. Bioret products are designed to improve animal comfort, reduce lameness, and enhance overall herd welfare.
• CalfotelmajorTechnology or IntegrationManufacturer of calf hutches and individual/group housing systems for young animals. Calfotel products feature reinforced polyester construction with thermal insulation and easy-clean surfaces.
• SKIOLDmajorTechnology or IntegrationPartner for automated feeding systems including distribution robots, conveyors, and liquid feeding systems for pigs, poultry, cattle, sheep, goats, and rabbits. SKIOLD systems enable precision feeding for improved zootechnical performance.
• PRIVEmajorTechnology or IntegrationManufacturer of storage solutions including outdoor and indoor grain storage cells, providing robust and durable storage adapted to various farm configurations.
• RKDmajorTechnology or IntegrationPartner for pivot irrigation systems. RKD produces irrigation pivots for large-scale agricultural irrigation with high efficiency and automation capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Agriaffaires: Europe's leading online marketplace for new and used agricultural equipment listings. Comparable because it directly enables farmers to source used equipment, tractors and milking systems online without using a traditional dealer like ETS Foulquier for the discovery/purchase step.
• Kramp Group: Europe's largest agricultural spare parts distributor, operating a digital-first catalog and logistics model serving dealers and farmers across Europe. Comparable because it competes for the same end-customer wallet share on parts and consumables, but threatens ETS Foulquier's local service model via scale and digital reach.

Broad incumbents

• BayWa AG: Large German agricultural input and equipment distributor combining wholesale of farm supplies, machinery and digital farming services. Comparable because it operates a multi-country dealer/distributor network with installation and service capabilities, though at materially larger scale and broader scope than ETS Foulquier.
• SKIOLD Group: Danish manufacturer of automated feeding systems, grain handling and pig/poultry solutions that is one of ETS Foulquier's key livestock partners. Comparable because it offers precision feeding and storage equipment that overlaps with Foulquier's livestock portfolio, but operates at pan-European manufacturer scale.
• Fullwood Packo: Formerly Fullwood-JOZ, the strategic core partner of ETS Foulquier and a leading manufacturer of milking parlors, rotary platforms and robotic milking systems. Comparable because it sells similar equipment and software across European markets, but via direct accounts and own dealer networks rather than as a regional distributor.
• John Deere: Largest agricultural equipment manufacturer globally with an extensive dealer network and growing precision agriculture and connected farm platform. Comparable because it competes for farmer capex across equipment categories served by ETS Foulquier, but at vastly larger scale and with vertically integrated dealer operations.
• KUHN Group: French-headquartered global manufacturer of agricultural machinery (feed mixers, balers, tillage, sprayers, planting equipment) with worldwide dealer networks. Comparable because it shares French agricultural-equipment DNA and operates through a multi-tier dealer system that includes regional installers like ETS Foulquier's service function.
• AGCO Corporation (Massey Ferguson, Fendt, Valtra): Global agricultural equipment manufacturer whose Massey Ferguson, Fendt and Valtra brands compete across tractors, hay/forage tools, and grain handling. Comparable because its products and dealer-supported service model overlap with Foulquier's offering, particularly on farm equipment and grain storage.
• Lely: Dutch manufacturer of robotic milking systems (Astronaut), automated feeding and barn technologies. Comparable because it competes with Fullwood-JOZ in the milking robot category that is central to ETS Foulquier's premium offering, and operates its own dealer network targeting similar dairy farm customers in Europe.

Direct peers

• Servimat SAS: French regional agricultural equipment distributor serving eastern France with a comparable multi-vendor model (sales, installation, after-sales) across farming equipment categories. Comparable because it is a mid-sized French distributor of partner-manufacturer equipment with similar two-region service footprint and customer mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/etsfoulquier
• Facebookfacebook.com/etsfoulquier
• LinkedInlinkedin.com/company/ets-foulquier
• Instagraminstagram.com/etsfoulquier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETS FOULQUIER