Electrical Trades Union of Australia, Victorian Branch

What Electrical Trades Union of Australia, Victorian Branch does

Electrical Trades Union of Australia, Victorian Branch (ETU Victoria) is a not-for-profit trade union established in 1902, representing approximately 21,000 electrical workers across Victoria, Australia. The union covers electricians, electrical maintenance workers, and linespeople employed in electrical and communications contracting, power, manufacturing, construction, petrochemical, food, lifts, aerospace, hospitality, and rail industries. ETU Victoria is the Victorian Branch of the national Communications, Electrical, Electronic, Energy, Information, Postal, Plumbing and Allied Services Union of Australia, and operates through a head office in North Melbourne plus four regional offices in Geelong, Morwell, Bendigo, and Portland, supported by 18 officials, 35 staff, and a 400-strong network of workplace Delegates.

ETU Victoria's core offering is annual subscription membership, with tiered fees ranging from $99 (first-year junior apprentice) to $866 (Tradesperson) per year, all of which are 100% tax-deductible. The revenue model is purely subscription-based recurring membership dues. In exchange, members receive industrial representation, enterprise bargaining agreement (EBA) negotiation, workplace safety advocacy, legal representation, and an extensive benefits package. Core service assets include Centre For U (a training and wellbeing centre offering over $30,000 in services per member) and Futuretech (a TAFE trade training campus established in 2016). The union operates a member portal (members.etuvic.com.au), an RDO Calendar service, an online merchandise shop (etuvic.shop), and a wholly owned subsidiary, Electrical & Electronic Industry Training Limited.

The go-to-market motion is sales-led, with recruitment driven by the 400-strong delegate network, regional offices, community events (B.I.G. Picnic, Delegates Conference), website content, and email communications. ETU Victoria curates an industry partnership ecosystem of over 983 partners, including CBUS Superannuation, Gordon Legal, RT Health Insurance, Unity Bank, Hunterlink Counselling, ADA Support & Learning, Member Advantage, and ATC Insurance Solutions, which provide members with discounted or free legal, financial, health, insurance, and superannuation services. The union's technology posture is administrative rather than technological; there is no proprietary platform or AI/ML capability described in the source material.

Name

Electrical Trades Union of Australia, Victorian Branch

Legal name

Electrical Trades Union (Victorian Branch)

Website

https://etuvic.com.au

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

11–50 employees

Short description

ETU Victoria is a not-for-profit trade union, founded in 1902 and representing approximately 21,000 electrical workers across Victoria, Australia, providing industrial representation, enterprise bargaining, training via Centre For U, and a bundled benefits package spanning insurance, legal, banking, and health services.

Ownership category

akta.pro rank

Product category

Trade Union Services

NAICS

Labor Unions and Similar Labor Organizations (813930), Professional Organizations (81392), Other Technical and Trade Schools (611519)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Labor Relations & Employment Practice Advisory (BPAHAGAK)

akta.pro secondary industry

Labor Relations & Union Management Training (EDABAIAK)

Keywords

• Trade union services
• Electrical worker advocacy
• Collective bargaining
• Workplace representation
• Member benefits programs

Headquarters

HQ city

North Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: ETU Victoria generates revenue through annual membership fees paid by electrical workers. Fees vary by role: Tradesperson ($866/year from July 2025), Trades Assistant ($783/year), Process Worker ($616/year), and apprentices ($99–$463/year). There is a one-off $10 joining fee ($2 for apprentices). Fees are 100% tax-deductible.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ETU Victoria is a Victorian trade union providing industrial representation, collective bargaining, and workplace advocacy for approximately 21,000 electrical workers across power, rail, manufacturing, construction, petrochemical, food, lifts, aerospace, and other industries. Core service is annual union membership that delivers enterprise bargaining agreement (EBA) negotiations, workplace safety advocacy, legal representation, and access to training, financial, insurance, and family support benefits.

Product overview

ETU Victoria operates as a comprehensive union organization offering a multi-platform service ecosystem for its almost 21,000 members in the electrical trades industry. The core offering is union membership providing industrial advocacy, workplace representation, and employment services, delivered through the ETU Victoria Member Portal (members.etuvic.com.au) for account management and the main website (etuvic.com.au) as the public-facing platform. The RDO Calendar service helps members track rostered days off and workplace scheduling. Centre For U serves as the union's state-of-the-art training centre offering over $30,000 worth of free training, upskilling, and health services. Member benefits are delivered both directly by the ETU (including free family ambulance cover, bereavement payments up to $30,000, funeral grants up to $15,000, cancer and heart attack/stroke lump sum benefits of $10,000 each, caregiver and maternity benefits) and through an industry partnership network spanning Cbus Superannuation, Gordon Legal, Unity Bank, RT Health Insurance, Hunterlink Counselling, and ATC Insurance. The ETU Shop provides branded merchandise, while employment services connect members with top electrical contractors and apprenticeship opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Centre For U: State-of-the-art training centre offering free training, upskilling, CPD courses and health services for members and their families, with access to over $30,000 worth of training and support services.

Products and services

• ETU Victoria Union Membership Annual membership for Victorian electrical workers providing industrial representation, enterprise bargaining agreement negotiations, legal representation, workplace safety advocacy, and access to training, financial, and family support benefits.
• Centre For U State-of-the-art training and wellbeing centre offering free training, upskilling, CPD courses, and health services to ETU Victoria members and their families, with access to over $30,000 worth of services.
• RDO Calendar Rostered Day Off calendar service that helps ETU Victoria members track their RDOs, public holidays, lockdown weekends, and annual leave dates throughout the year.
• ETU Victoria Member Portal Online membership management portal providing members access to account management, membership renewal, travel insurance activation, and exclusive member content.
• Family Ambulance Cover Free emergency ambulance transport anywhere in Australia for financial members, their spouse or partner, and children.
• Bereavement Benefit $30,000 Partner Bereavement Support Payment to help financial members with costs of caring for dependent children under 18 after the death of a partner.
• Funeral Benefits Grants of up to $15,000 to help cover funeral expenses for financial members and their immediate family.
• Cancer Benefit $10,000 lump-sum payment following a serious cancer diagnosis for financial members.
• Heart Attack and Stroke Benefit $10,000 lump-sum payment following a heart attack or stroke diagnosis for financial members.
• Caregiver Benefit $15,000 benefit payment if a financial member is off work for three months caring for a spouse or partner living under the same roof.
• Maternity Payment $3,500 payment for female financial members who have worked in the industry and been members for at least two years.
• Premature Birth/Miscarriage Benefit $5,000 benefit for female members who sustain an injury resulting in premature birth or miscarriage.
• Baby Welcome Pack Complimentary gift pack including beanie, blanket, custom ETU outfit, first-aid voucher and more to celebrate the arrival of a new baby for financial members.
• Travel Insurance Member travel insurance provided through ATC Insurance Solutions, activated via the member portal at least 48 hours before a trip.
• Assistance at Home Home Help Benefit (HHB) and Domestic Duties Assistance (DDA) providing extra financial help for financial members off work on Protect income protection.
• ETU Shop Online merchandise store selling ETU branded apparel and merchandise including traditional half zips and other union apparel.

Quantifiable outcome

• Approximately 21,000 members represented across Victoria
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• CBUS SuperannuationcoreGTM or Marketing PartnerCBUS Superannuation is listed as an industry partner of ETU Victoria, offering superannuation seminars and related services to members. ETU Victoria promotes CBUS Super to its members as part of its industry partnerships program.
• Gordon LegalcoreGTM or Marketing PartnerGordon Legal is listed as an industry partner of ETU Victoria, providing legal services to members. The partnership is promoted as part of the union's industry benefits program.
• ADA Support & Learning HubcoreGTM or Marketing PartnerADA (Australian Dental Association) Support & Learning Hub is listed as an industry partner offering learning and professional development support services to ETU Victoria members.
• Member AdvantagecoreGTM or Marketing PartnerMember Advantage provides ETU Victoria members with access to various discounts and savings programs. It is listed as part of the union's industry partnerships and member benefits program.
• Unity Bank ServicescoreGTM or Marketing PartnerUnity Bank Services is listed as an industry partner of ETU Victoria, providing banking and financial services to members. It is promoted as part of the union's member benefits package.
• RT Health InsurancecoreGTM or Marketing PartnerRT Health Insurance is listed as an industry partner offering discounted health insurance to ETU Victoria members as part of the union's member benefits program.
• Hunterlink CounsellingcoreGTM or Marketing PartnerHunterlink Counselling is listed as an industry partner providing free counselling support services to ETU Victoria members, highlighted as a life-changing benefit for members facing personal crises.
• ATC Insurance SolutionsminorGTM or Marketing PartnerATC Insurance Solutions provides travel insurance to ETU Victoria members through the member portal. Members activate travel insurance via the portal at least 48 hours before a trip.
• Protect Severance & Income ProtectioncoreGTM or Marketing PartnerProtect provides severance and income protection insurance to ETU Victoria members, available through the union's industry partnerships program. Income protection is also provided through ETU enterprise bargaining agreements (EBAs).

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Australian Manufacturing Workers' Union (AMWU): Covers manufacturing workers including electrical and instrument trades. Overlaps directly with ETU's manufacturing and power-sector members in Victoria and competes for the same EBA footprint in industrial sites.
• Construction, Forestry, Maritime, Mining and Energy Union (CFMEU): Major Australian construction-industry union overlapping with ETU on shared building and infrastructure sites. Both compete for the same electrician cohort on Victorian projects and represent a meaningful benchmark for membership scale, benefits stack, and bargaining strength.
• Electrical Trades Union (ETU) — Queensland Branch: Another CEPU-affiliated electrical branch serving Queensland electricians. Directly comparable membership model, benefits stack, and EBA strategy — useful for benchmarking ETU Victoria's pricing, benefits design, and recruitment motion.
• Electrical Trades Union (ETU) — NSW Branch: Sister branch of ETU Victoria under CEPU. Directly comparable in product offering (industrial representation, EBAs, member benefits) for the same electrical-trade cohort in NSW; competing for apprentices, jurisdiction, and federal influence within CEPU.

Others

• Electrical Licensing & Registration Boards (Victoria): State regulatory body governing electrician licensing in Victoria. Not a peer in the union sense but a key ecosystem actor — licensing regimes are central to ETU's trade-protection advocacy and member value proposition.
• National Electrical and Communications Association (NECA): Employer/contractor association for the electrical and communications industry — not a union but directly adjacent to ETU on the bargaining counterparty side. Useful for understanding the demand-side counterpart and industry-training ecosystem ETU engages with.

Broad incumbents

• Australian Workers' Union (AWU): One of Australia's largest trade unions, covering a broad base of workers including some electrical and construction categories. Comparable as a generalist incumbent that ETU competes with in plant and contracting environments.
• Communications, Electrical, Electronic, Energy, Information, Postal, Plumbing and Allied Services Union of Australia (CEPU): National parent union of ETU Victoria. Direct parent-entity comparison — covers electrical, plumbing, and postal workers Australia-wide, providing the federated structure ETU Victoria sits within and enabling comparison of national-level bargaining capability.
• United Workers Union (UWU): Large Australian union formed by amalgamation of multiple unions, covering workers across several sectors. Provides a comparison point on the amalgamation-versus-craft-union strategic question relevant to ETU's standalone branch model.
• Australian Council of Trade Unions (ACTU): National peak body for Australian trade unions. Provides the strategic and policy context ETU operates within, and is the comparison for national-level advocacy capability versus a single-state branch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/electricaltradesunionvictoria
• LinkedInlinkedin.com/company/electrical-trades-union-of-australia-victorian-branch

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrical Trades Union of Australia, Victorian Branch