ADA Support Services

What ADA Support Services does

ADA Support Services is a privately-held, for-profit community service organization headquartered in Normanton, Queensland, Australia, operating under ABN 25 659 833 217. The company was founded in 2022 as ADA Disability Services by two independent women with 25 years of combined disability and support services experience; following the departure of one co-founder, Anita Adam continued as leader and rebranded the business to ADA Support Services to reflect a renewed focus on community and person-centred care. Under its previous name, the organization received the 2025 NAIDOC Service Provider of the Year Award.

The company delivers four interlocking services to individuals and families across remote and very remote Queensland: NDIS Support Coordination, NDIS Psychosocial Recovery Coaching, My Aged Care Care Coordination (with Support at Home), and flexible Community and In-Home Supports including personal care, domestic assistance, transport, social support, and meal preparation. Service delivery is direct and field-based, with a home base in Normanton and named service locations in Karumba, Burketown, Croydon, Georgetown, Mount Isa, Townsville, and Cairns. There is no proprietary technology platform; service intake is handled through downloadable PDF referral forms submitted via the website, supplemented by phone and email contact and a single Facebook community page.

Revenue is generated on a subscription-equivalent, recurring basis through government-funded programs — namely NDIS plan funding and My Aged Care funding — with pricing set by the relevant scheme on a per-participant basis and not publicly disclosed. The go-to-market is community-led, relying on referrals from service providers, families, carers, and community members rather than paid acquisition, and the organization markets itself as a culturally respectful, locally embedded alternative to providers from outside the Lower Gulf region.

Name

ADA Support Services

Legal name

ADA Support Services

Website

https://adassn.com.au

Company type

Private

Founded year

2022

Operating status

Operating

Short description

ADA Support Services is a community-based provider of NDIS and My Aged Care support coordination and in-home services, serving participants and older Australians across remote and regional Queensland.

Ownership category

akta.pro rank

Product category

Disability and Aged Care Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• NDIS support coordination
• Aged care services
• In-home disability support
• Psychosocial recovery coaching
• Community care services

Headquarters

HQ city

Normanton

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. NDIS Support Coordination: Government-funded support coordination services for NDIS participants, helping them understand and use their NDIS plans, find services, and coordinate supports and appointments.
2. My Aged Care Services: Aged care coordination services funded through My Aged Care (MAC), providing support for older Australians to access appropriate in-home and community supports.
3. Community & In-Home Supports: Flexible, hands-on in-home and community-based assistance including personal care, domestic assistance, transport, social support, and skill-building services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ADA Support Services delivers person-centred support coordination and in-home/community care services for NDIS participants and My Aged Care clients across remote and very remote Queensland. Its core offerings include NDIS Support Coordination, NDIS Psychosocial Recovery Coaching, My Aged Care Care Coordination, and flexible Community & In-Home Supports such as personal care, domestic assistance, transport, and skill-building.

Product overview

ADA Support Services offers a unified suite of person-centred support services primarily focused on the National Disability Insurance Scheme (NDIS) and My Aged Care programs. The core service portfolio consists of four interconnected offerings: Support Coordination and Psychosocial Recovery Coaching for NDIS participants, Care Coordination for My Aged Care clients, and Community & In-Home Supports as a flexible service available across all programs. The company operates as a single, integrated service model where Care Coordination and Community & In-Home Supports can be accessed independently or alongside Support Coordination, providing comprehensive, wraparound support for individuals and families in remote and very remote Queensland communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Support Coordination (NDIS) NDIS Support Coordination service that helps participants understand their NDIS plan, choose appropriate supports, coordinate services, and build independence, including assistance with plan reviews and navigating the NDIS system.
• Care Coordination (MAC) My Aged Care coordination service that helps older Australians navigate the aged care system, understand assessment outcomes, choose suitable providers, and coordinate in-home and community supports.
• Community & In-Home Supports Flexible, personalized support services delivered in-home and in the community, including personal care, domestic assistance, transport, social support, meal preparation, and skill-building for independence.
• NDIS Psychosocial Recovery Coaching Specialized NDIS support service providing psychosocial recovery coaching for participants with mental health needs, helping them achieve recovery goals and build mental wellbeing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Life Without Barriers: One of Australia's largest NDIS and aged-care providers, delivering disability, out-of-home care, and community supports nationally. Highly comparable to ADA as a multi-service NDIS/My Aged Care provider, though at much greater scale and geographic breadth.
• Ozcare: Large Queensland-headquartered provider of aged care, NDIS, and community support services across QLD and northern NSW. Directly comparable business model to ADA, operating at significantly greater scale with similar dual NDIS/My Aged Care exposure.
• Feros Care: Australian not-for-profit delivering My Aged Care, NDIS, and community aged-care services nationally, including regional/remote areas. Comparable to ADA in combining aged-care coordination with in-home personal care under recurring government funding.
• Uniting (UnitingCare Queensland): Large QLD-based provider of aged care, NDIS, and community services across metropolitan, regional, and remote communities. Overlaps with ADA's NDIS support coordination and aged-care coordination offerings at much greater scale.
• St Vincent de Paul Society Queensland: Large QLD community-services provider offering aged-care navigation, homelessness, and disability-related supports including in-home assistance. Comparable in delivering person-centred community supports funded by government programmes, though with a broader social-services portfolio.

Direct peers

• Multicap: Queensland-based NDIS and disability support provider with a strong presence across regional and remote areas of the state. Closest direct peer to ADA given overlapping service mix (NDIS support coordination, in-home support) and shared focus on Queensland geography.
• Able Australia: Specialist disability and NDIS provider focused on people with sensory, physical, and neurological disabilities, including regional delivery. Comparable niche-style disability support model with similar in-home and community service lines.

Regional players

• Centrecare: Western Australia-based community services organisation providing NDIS, aged-care, and family support. Comparable service mix and community-led model to ADA, though primarily operating in WA rather than QLD.
• Communify Queensland: Queensland community-services organisation delivering aged-care and disability support in the Moreton Bay region. Comparable community-based NDIS/My Aged Care service model, though serving a more populous South-East Queensland geography rather than remote areas.

Emerging players

• Australian Community Support Organisation (ACSO): Community-services organisation delivering NDIS, justice, and social-support services across multiple Australian states. Comparable in service-line overlap (NDIS support coordination, in-home support) and in operating as a community-led, regionally distributed provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61583529337630

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADA Support Services