SeniorApp

What SeniorApp does

SeniorApp Sp. z o.o. is a Polish mobile and web marketplace, founded in 2020 and headquartered in Łódź, that connects seniors and their families with verified caregivers and home service providers across Poland. The platform offers 28+ service categories spanning elderly care (hourly and live-in), apartment cleaning, window washing, handyman repairs, garden maintenance, smartphone education, home meal delivery, and home rehabilitation, distributed via web (web.seniorapp.pl), Google Play (Android), and the App Store (iOS). SeniorApp has reported 50,000+ users and operates nationwide, with home meal delivery (5-day meal tickets) currently concentrated in the Łódź area.

The platform's technical architecture centers on a digital wallet ("Portfel SeniorApp") with secure payment processing handled by Blue Media S.A. (cards, BLIK, bank transfers) and a multi-layer caregiver verification system combining SMS, photo ID, and a 1 PLN bank-account verification via Nest Bank SA. A service matching algorithm distributes orders to providers in the user's area within a 180-minute acceptance window, with unaccepted orders automatically re-broadcast to all available local providers. Revenue is generated through a take rate of up to 25% on completed service transactions and through affiliate commissions on bundled partner offerings (LUX MED and ENEL-MED medical packages, MDT telemedicine, Legimi e-books, Medeocare medical products, Asekuro insurance). Account registration and service listing are free; the platform charges no upfront fees.

SeniorApp also operates Fundacja SeniorApp, a non-profit foundation that publishes the annual "Ocena potrzeb w zakresie wsparcia dla Seniorów w Polsce" research report and co-organizes the Senioralia conferences. Primary customer segments are seniors aged 60+ in Poland (the demand side), their adult family members arranging care (Rodzina Seniora), and verified caregivers and service providers (Opiekun/Opiekunka) on the supply side. The company is led by co-founders Igor Marczak and Przemysław Mroczek and has raised a single funding round from Pracuj Ventures in 2022.

Name

SeniorApp

Legal name

SeniorApp Sp. z o.o.

Website

https://seniorapp.pl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

SeniorApp is a Polish mobile and web marketplace connecting seniors and their families with verified caregivers and home service providers, offering 28+ services including elder care, cleaning, handyman work, and digital literacy training across Poland.

Ownership category

akta.pro rank

Product category

Senior Care Marketplace

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Technology & Digital Skills for Seniors (Devices, internet safety, telehealth) (EDAAAMAH)

Keywords

• Elder care marketplace
• Caregiver matching platform
• Senior care services
• Home assistance platform
• In-home care marketplace

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Transaction Commission (Prowizja): SeniorApp charges up to 25% commission on each service transaction completed through the platform. Service providers (caregivers, cleaners, handymen) receive 75% of the service fee. The platform facilitates payment collection and disbursement to providers.
2. Premium/Partner Services Revenue: Revenue from partner services including LUX MED medical packages, ENEL-MED medical packages, Legimi e-books, Asekuro insurance, MDT teleconsultations, and Medeocare medical products offered through the 'Więcej dla Ciebie' (More for You) section.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

SeniorApp operates a mobile and web marketplace platform in Poland that connects elderly users and their families with verified caregivers and home service providers across 28+ service categories. The platform enables discovery, booking, scheduling, and secure in-app payment for in-home senior care and related services, with SeniorApp earning a commission (up to 25%) on each completed transaction via its proprietary Portfel SeniorApp digital wallet.

Product overview

SeniorApp is a unified mobile and web platform that connects seniors with caregivers and home service providers across Poland. The platform serves as a marketplace for 28+ services including elderly care (hourly and live-in), house cleaning, window washing, handyman repairs, garden services, smartphone education, and home meal delivery. The core platform also integrates partner offerings including medical packages (LUX MED, ENEL-MED), telemedicine consultations (MDT Medical), medical products (Medeocare), e-books (Legimi), home rehabilitation, computer repair, and insurance. The company also operates a non-profit foundation focused on improving seniors' quality of life and digital inclusion.

Differentiator

Problem solved

Functional benefit

Brands

• SeniorApp: Platform and mobile application for connecting seniors with home care and assistance service providers.

Quantifiable outcome

• 50,000+ satisfied users
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• LUX MEDcoreGTM or Marketing PartnerMedical packages offered through SeniorApp platform. LUX MED is a major private healthcare provider in Poland. Services available in 'Więcej dla Ciebie' (More for You) section with dedicated landing page (luxmedwseniorapp). Part of broader wellness ecosystem offering.
• ENEL-MEDcoreGTM or Marketing PartnerPrivate medical packages available through SeniorApp. ENEL-MED is a Polish private healthcare company. Services offered with dedicated page (enelmed-pakiety) and separate General Terms of Agreement document.
• LegimiminorGTM or Marketing PartnerE-book subscription service offering access to digital library. Enables seniors to access reading content through Legimi packages integrated into SeniorApp platform.
• MedeocareminorGTM or Marketing PartnerMedical products with refund options (Produkty medyczne z refundacją Medeocare) offered through platform. Special healthcare product distribution channel.
• AsekurominorGTM or Marketing PartnerInsurance products offered through SeniorApp platform. Provides insurance offerings as part of the 'Więcej dla Ciebie' partner services section.
• Orange Polska S.A.minorGTM or Marketing PartnerJoint promotion 'SeniorApp z Orange' launched January 2023. Orange customers received 20% discount codes through 'Środy z Mój Orange' program, valid for SeniorApp services up to 300 PLN. Partnership ended February 1, 2023.
• Blue Media S.A.coreTechnology or IntegrationPayment services provider handling all online transactions. Processes credit/debit cards (Visa, Visa Electron, MasterCard, MasterCard Electronic, Maestro), BLIK, traditional bank transfers, and automatic payments. Essential infrastructure partner for the digital wallet system.
• Fundacja SeniorAppcoreStrategic or Co-development PartnerCompany-founded foundation dedicated to improving quality of life for seniors and bridging technology access gaps for excluded populations. Publishes annual 'Ocena potrzeb w zakresie wsparcia dla Seniorów w Polsce' reports. Organizes Senioralia conferences with Stowarzyszenie Manko – Głos Seniora and Międzynarodowy Instytut Rozwoju Społecznego.
• Stowarzyszenie Manko – Głos SenioraminorStrategic or Co-development PartnerNon-profit partner collaborating on Międzynarodowe Senioralia events in Kraków. SeniorApp co-organizes the annual senior festival with this organization and Międzynarodowy Instytut Rozwoju Społecznego.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CareLinx: Online marketplace connecting families with professional in-home caregivers for seniors and adults with disabilities. Similar marketplace model focused on vetted caregiver matching for senior home care.
• Helpling: European marketplace platform connecting customers with home cleaning and household service providers. Comparable marketplace mechanics, verification flow, and digital wallet/payment infrastructure.
• Honor Technology: US-based home care marketplace and care management platform pairing seniors with professional caregivers, with emphasis on quality matching. Operates a comparable marketplace + care coordination model in the senior segment.
• Care.com: Global online marketplace connecting families with caregivers for senior care, child care, and household services. Closest comparable in business model and target user, though operating at vastly larger scale across multiple countries.
• Cuideo: Spanish senior care marketplace connecting families with verified caregivers for in-home elderly care. Closest geographic/vertical European analog with similar marketplace dynamics and focus on senior services.
• Papa Inc. US platform connecting seniors with 'Papa Pals' for companionship, transportation, and daily assistance. Direct peer in the senior-focused on-demand services marketplace space.

Emerging players

• Ianacare: US platform supporting family caregivers with tools to coordinate care for aging relatives. Overlapping value proposition of helping family members manage senior services, though more on the care-coordination than marketplace side.

Broad incumbents

• WellSky: Large US healthcare and post-acute/senior care technology provider offering software solutions across home health, hospice, and senior living. Not a direct marketplace but a broad incumbent in the same senior care technology category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAxdB6Di6HRmFhPZRRGixVQ
• Facebookfacebook.com/SeniorApplikacja
• LinkedInlinkedin.com/company/seniorapp
• Instagraminstagram.com/seniorapplikacja
• Xtwitter.com/senior_app

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeniorApp