Eureka Training

What Eureka Training does

Eureka Training is an Australian emotional intelligence training consultancy founded in 2003 by Nick Mills and headquartered in Sydney. The firm delivers bespoke professional development programs—primarily workshops, leadership development, and team-effectiveness interventions—to enterprise clients across Australia. Its core product is the Eureka Leadership™ framework, built on the GENOS Emotional Intelligence model and incorporating neuroscience-based assessments, alongside a broader portfolio of EI courses and Genos EI assessment-based services.

The service model is human-delivered and tailored: engagements are scoped around each client's context rather than sold as fixed catalogue courses. Revenue is generated through quote-based, project-priced consulting and training engagements, with go-to-market executed primarily through direct, sales-led outreach to corporate HR and Learning & Development buyers. Eureka's stated clientele includes Telstra, KPMG, FlexiGroup, American Express, Avis, Coles, Carnival Australia, and iag—predominantly large Australian enterprises—indicating a focus on the corporate L&D buyer rather than SMB or consumer segments.

The firm operates with a small team (two named principals plus a handful of associates), is privately held and founder-led, and has no disclosed technology platform, software product, or AI component; the offering is fundamentally a professional services practice. Pricing is opaque and bespoke, with no published rates, no self-service channels, and no transactional volume signals. No funding rounds, acquisitions, partnerships beyond the Genos distribution relationship, or geographic expansion have been disclosed.

Name

Eureka Training

Legal name

Eureka Training

Website

https://eurekatraining.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Eureka Training is a Sydney-based emotional intelligence consultancy founded in 2003 that delivers bespoke leadership and team-effectiveness workshops—built on the GENOS EI model and Eureka Leadership™ framework—to enterprise L&D buyers across Australia.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industry

Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH)

Keywords

• Emotional intelligence training
• Leadership development programs
• Management training services
• Corporate communication training
• Sales management training

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Training Services: Eureka Training earns revenue by delivering bespoke training programs to organisations. Programs are tailored to client needs and span multi-day workshops, multi-month leadership courses, and one-day skill-based sessions. Engagement is consultative and project-based, working from team leader to CEO level. Pricing is quote-based, not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eureka Training is an Australian emotional intelligence training specialist that delivers tailored in-person training programs to organisations across Australia. Its core offerings span Communication Skills Training, Management Courses (new team leader, coaching for managers, emotionally intelligent leader, sales management), and Emotional Intelligence Training built on the GENOS EI model and neuroscience principles. Programs are customised to client needs and typically delivered as multi-day workshops, multi-month leadership courses, or one-day skill-based sessions, using a 70/20/10 learning retention methodology with GENOS 360-degree assessments embedded in leadership programs.

Product overview

Eureka Training is an Australian emotional intelligence training specialist offering a portfolio of training programs centered around the GENOS Emotional Intelligence model. The core offerings include Communication Skills Training (presentation skills, conflict resolution, assertive communication, working with personalities), Management Courses (new team leader, coaching for managers, emotionally intelligent leader, sales management), and Emotional Intelligence Training (neuro-leadership, neuroscience at work). Training is delivered through tailored in-person programs using a 70/20/10 learning retention methodology, with GENOS 360-degree assessments integrated into leadership programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Skills Training A tailored training program for organisations covering presentation skills, workplace conflict resolution, assertive communication, and working with different personality types, drawing on neuroscience and emotional intelligence research to build communication capability in team environments.
• Management Courses Comprehensive management training programs targeted at team leader to CEO level, addressing leadership style, emotionally intelligent leadership, communication, feedback, coaching, and delegation, designed for measurable workplace business outcomes using real-world models.
• Emotional Intelligence Training Core emotional intelligence training offering built on the GENOS Emotional Intelligence model, helping employees understand and manage emotions to improve decision-making, stress management, coaching, and sales, with extensions into neuro-leadership and neuroscience at work.
• Sales Management Training Sales management capability program covering the coaching journey from salesperson to sales manager and coach, including B2C and B2B sales skill sets, pipeline management, interviewing for culture fit, and emotional intelligence applied to sales teams.
• GENOS Emotional Intelligence Assessment 360-degree emotional intelligence assessment tool used as a diagnostic within leadership development programs to identify behavioural patterns and guide individual development, delivered by a GENOS certified EI Practitioner.

Quantifiable outcome

• 26% improvement to BDM bottom line for a finance company sales effectiveness roll-out
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• FranklinCovey: Large incumbent offering leadership, execution, and sales-effectiveness training (e.g., The 7 Habits). Overlaps with Eureka's leadership and sales-management offerings at much greater scale and global reach.
• Korn Ferry: Global organisational consulting firm with a dedicated Leadership & Talent practice. Competes for enterprise leadership-development mandates that Eureka currently serves at a smaller scale.

Emerging players

• Interaction Associates: Specialist in leadership, facilitation, and team-effectiveness training with emphasis on collaborative work. Adjacent competitor with overlapping emotionally intelligent leadership content.

Direct peers

• Dale Carnegie & Associates: Long-standing provider of leadership, communication, and sales training delivered via certified trainers. Mirrors Eureka's face-to-face bespoke model with a similar emphasis on interpersonal skills and management capability.
• The Ken Blanchard Companies: Specialist in leadership development and Situational Leadership training for managers and frontline leaders. Direct competitor to Eureka's new-team-leader and emotionally-intelligent-leader programs.
• Center for Creative Leadership: Research-driven leadership development provider offering feedback-intensive programs and 360 tools. Overlaps with Eureka's use of GENOS 360-degree EI diagnostics and leadership-coaching interventions.
• Hemsley Fraser: UK/Australian leadership and management training consultancy offering tailored programs for managers and teams. Comparable delivery model and customer base to Eureka in Australia.
• DDI (Development Dimensions International): Global leadership development firm delivering diagnostic-led leadership and management training. Closely comparable to Eureka in using assessment-backed leadership programs and tailored interventions for enterprise managers.

Others

• Genos International: Developer of the GENOS EI model and 360-degree assessments that Eureka uses. Ecosystem partner rather than direct competitor, but indicative of the broader EI-training value chain Eureka sits within.

Regional players

• Australian Institute of Management (AIM): Australia's largest dedicated provider of management and leadership training. Already named in Eureka's track record as a partner and competes for the same Australian SMB/enterprise training spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eureka-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eureka Training