Eurocolor Srl

What Eurocolor Srl does

Eurocolor Srl is an Italian private company (Srl) founded in 1985 and headquartered in Capezzano Pianore (Lucca), operating as a wholesale and retail distributor of paints, enamels, varnishes, and application equipment across six product categories: automotive refinish, marine/yachting, industrial coatings, wood finishes, building/decorative, and accessories/spray systems. The company serves both B2B professional customers (auto body shops, marine yards, industrial manufacturers, woodworking operations) and B2C DIY consumers through eight retail locations spread across the Tuscany and Liguria regions of Italy, supplemented by daily on-site consultation and home delivery covering areas from Imperia through Versilia to the provinces of Livorno, Pistoia, Firenze, and Siena.

The business distributes products from multiple leading European and global brands, including Axalta Coating Systems (for which Eurocolor serves as the exclusive Italian distributor of the Imron Marine line since the early 2000s), Cromax, Lechler, Alcea, Max-Meyer, Viero, and Spanesi. Since 2010, the company has operated an in-house Technical Center (Centro Tecnico) at its Capezzano headquarters to internally test all products before market introduction, and offers spectrophotometric-based custom color formulation services. Value-added services include technical consulting, on-site assistance, training seminars for applicators, and home delivery via company-owned vehicles.

The revenue model is transaction-based across three streams: wholesale distribution to professional users, retail sales to private consumers and DIY users, and technical/professional services bundled with product sales. Pricing is quote-based and not publicly disclosed. The company is privately held with no external investors, parent company, or ownership changes disclosed in the available data.

Name

Eurocolor Srl

Legal name

Eurocolor Srl

Website

https://eurocolor.srl

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurocolor Srl is an Italian wholesale and retail distributor of paints, coatings, enamels, and application equipment serving automotive, marine, industrial, wood, building, and DIY customers through eight retail locations across Tuscany and Liguria, with exclusive Italian distribution of Axalta's Imron Marine line.

Ownership category

akta.pro rank

Product category

Paint and coatings distribution

NAICS

Paint, Varnish, and Supplies Merchant Wholesalers (424950), Paint and Wallpaper Retailers (444120)

SIC

Wholesale-Chemicals & Allied Products (5160)

akta.pro industry

PRIMARYCRAIADAF

Paint, Stain & Finishes Retail (Coatings, Sundries)

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

Keywords

• Paint distribution
• Automotive refinish coatings
• Marine yacht coatings
• Industrial enamels supply
• Wood finishing products

Headquarters

HQ city

Capezzano Pianore (LU)

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: Wholesale distribution of paints, enamels, coatings, and equipment to professional users including auto body shops, industrial manufacturers, boat yards, and woodworking operations.
2. Retail Sales: Retail sales of paints, coatings, and equipment to private consumers and DIY users through dedicated store locations.
3. Technical Services: Provides technical consulting, training, on-site assistance, and home delivery services as value-added components of the distribution business.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Eurocolor Srl distributes paints, enamels, varnishes, coatings and application equipment wholesale and retail through eight points of sale across Tuscany and Liguria, serving automotive refinish, marine (including the Axalta Imron Marine line distributed exclusively for the Italian market), industrial, wood, building/decorative, and DIY customers. The company supplements distribution with value-added services including on-site consulting, staff training, daily home delivery, custom color formulation using spectrophotometric technology, and product testing performed at its Capezzano Pianore Technical Center.

Product overview

Eurocolor Srl is a paints, coatings, and finishing products distributor offering a multi-category portfolio through eight retail locations across Italy. The company distributes professional-grade products across six main categories: Auto/Car Refinish (automotive bodywork coatings), Nautica/Yachting (marine finishes including the Axalta-developed Imron® Marine line for boats and superyachts), Edilizia/Decorative (building paints), Industria/Industrial Coatings (industrial enamels), Legno/Wood Finishes (wood protection products), and Accessori e Impianti/Tools and Equipment (painting equipment and spray systems). The company also operates a Technical Center at its Capezzano Pianore headquarters where products are tested internally, and offers services including on-site technical assistance, training courses, custom color formulation using spectrophotometric techniques, and home delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto / Car Refinish Coatings Automotive refinish paints, enamels and application systems for auto body shops and collision repair centers, featuring techniques such as mechanical sanding, dust extraction, wet-on-wet application, low environmental impact cycles and infrared lamp drying.
• Nautica / Yachting Coatings (Imron Marine) Marine paints and premium finishes for boats, yachts and superyachts, including the Imron Marine product line distributed exclusively in Italy by Eurocolor under its partnership with Axalta Coating Systems.
• Edilizia / Decorative Paints Building, decorative and residential paints for construction, renovation and DIY users, sourced from brands including Max-Meyer (home/DIY) and Viero (professional building).
• Industria / Industrial Enamels Industrial enamels and protective/decorative coatings for metal, machinery and industrial equipment in manufacturing operations, sourced through brand partners including Alcea.
• Legno / Wood Finishes Wood paints, stains and protective finishes for woodworking operations and furniture manufacturers.
• Accessori e Impianti / Painting Equipment and Accessories Painting equipment, spray systems, application accessories and installation systems for professional painting operations, distributed via partners including Spanesi.
• Custom Color Formulation and Technical Center Testing Spectrophotometric custom color matching and formulation services developed by Eurocolor's in-house colorists, combined with internal product testing in the Capezzano Pianore Technical Center, offering customers the widest range of color choices.
• On-site Consultation, Training and Home Delivery Service Daily home consultation, distribution and on-site technical assistance delivered with company-owned vehicles and internal/partner technical personnel, together with training seminars and courses for applicators, covering professional and DIY customers across Tuscany and Liguria.

Quantifiable outcome

• Serving both B2B professionals and B2C private consumers through 8 locations
• +1 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Axalta Coating SystemscoreStrategic or Co-development Partner · 1 January 2000Since the early 2000s, Eurocolor has been a partner with Axalta Coating Systems (formerly DuPont de Nemours) in developing the Imron Marine project. Eurocolor serves as the Italian distributor for Imron Marine products, the revolutionary product line for boats, yachts, and superyachts, in collaboration with qualified sales points.
• AlceaminorChannel Partner/ Reseller/ DistributorBrand partner for colors, enamels, iron, industry, and wood coatings distributed through Eurocolor's retail network.
• CromaxminorChannel Partner/ Reseller/ DistributorBrand partner for automotive refinish coatings distributed through Eurocolor's retail network.
• Lechler CoatingsminorChannel Partner/ Reseller/ DistributorBrand partner for coatings distributed through Eurocolor's retail network.
• Max-MeyerminorChannel Partner/ Reseller/ DistributorBrand partner for colors, paints, enamels for home and DIY use distributed through Eurocolor's retail network.
• VierominorChannel Partner/ Reseller/ DistributorBrand partner for colors, paints, and solutions for professional building applications distributed through Eurocolor's retail network.
• SpanesiminorChannel Partner/ Reseller/ DistributorEquipment brand partner for body shop accessories and equipment distributed through Eurocolor's retail network.

Scale indicators4 records

Recent moves3 records

Broad incumbents

• Bricoman Italia: Italian DIY and trade supplies retailer (part of Adeo Group alongside Leroy Merlin). Comparable as an alternative paint retail channel serving both trade professionals and DIY consumers in Italy through physical stores, competing for foot traffic and contractor sales.
• Hempel A/S: Global marine and protective coatings manufacturer with significant Italian operations. Comparable as a major competing supplier in the marine coatings segment where Eurocolor holds Axalta Imron Marine exclusivity - representing an alternative channel for nautical customers.
• AkzoNobel: Dutch multinational paint and coatings manufacturer (owner of Dulux, Sikkens, International Paint, Awlgrip marine brands). Comparable as the world's largest paint manufacturer with marine coatings (International Paint) directly competing with Axalta/Imron Marine in Eurocolor's premium yacht segment.
• Jotun: Norwegian global coatings manufacturer with strong marine, protective, and decorative coatings presence across Europe. Comparable as a competing marine coatings supplier and broader coatings competitor in the Italian and Mediterranean markets.
• PPG Industries: American global paint and coatings manufacturer with major automotive refinish and industrial coatings operations. Comparable as a competing supplier in the automotive refinish segment where Eurocolor distributes Cromax and other refinish brands, and a potential consolidator in the Italian market.
• Sherwin-Williams: American global paint manufacturer and retailer with extensive distribution network (acquired Valspar, Duron). Comparable as a competing paint manufacturer/distributor with overlapping automotive refinish, industrial, and decorative coatings offerings in the European market.

Others

• Axalta Coating Systems: American global coatings manufacturer and Eurocolor's primary strategic partner for the Imron Marine distribution relationship. While a partner, Axalta also competes in adjacent channels and end markets (automotive refinish, industrial coatings) where Eurocolor distributes other brands.

Direct peers

• Mapei SpA: Italian multinational chemical manufacturer with significant coatings, finishes, and construction chemicals operations. Comparable as a major Italian-headquartered coatings and specialty chemicals company with adjacent product categories (finishes, sealants) and global distribution reach.
• Boero Bartolomeo SpA: Italian coatings manufacturer with a heritage marine and yachting paints portfolio (Boero Marine Coatings) plus decorative and industrial lines. Comparable as an Italian paint brand with direct overlap in the marine/yacht coatings segment and similar customer base of boat builders in Versilia.
• Colorificio San Marco (San Marco Group): Italian paint manufacturer and distributor with a similar portfolio across decorative, industrial, and specialty coatings. Comparable as a vertically integrated Italian colorificio operating both manufacturing and distribution for professional and retail customers in Italy and internationally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/colorificio-eurocolor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurocolor Srl