Viero

What Viero does

Viero is a private, early-stage SaaS company that provides intelligent CRM software for the auto services industry, operating a unified platform branded as CarGenie. The platform integrates delivery management, payment processing, and cost tracking into a single system, targeting fleet operators and fleet managers who today rely on fragmented point solutions. The company is headquartered in Amman, Jordan (per firmographic records), with operating focus on the broader MENA region, and was founded by a four-person C-suite team: Khaled Daqqaq (CEO), Ahmad Otaibi (CPO), Mohammad El-Maaita (CTO), and Ayham Basheer (COO).

Viero's technology is positioned as an interoperable, all-in-one operations and financial control layer for vehicle fleets, addressing pain points around real-time visibility into delivery operations and vehicle-related payments. Pricing is not publicly disclosed and the product is still listed in a "coming soon" status on the company website as of 2025, suggesting limited general availability. The company's go-to-market is sales-led, targeting B2B fleet operators across Saudi Arabia and the wider MENA region.

Commercially, Viero has raised approximately $2 million in total funding across a prior $800K round (April 2022) and a $1.2M seed round (February 2026). The seed was co-led by Watheeq Capital and SHARE Investment, with participation from Numu Angel Network, Black Iris Angel Network, and individual angels. Capital is earmarked for product development, operational/financial controls, and MENA regional expansion. The company employs 11-50 people and remains privately held with no disclosed revenue, named customers, patents, or AI/ML capabilities.

Name

Viero

Legal name

Viero

Website

https://cargeniejo.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Viero is a Jordan-headquartered SaaS company providing intelligent CRM for the auto services industry. Its CarGenie platform unifies delivery management, payments, and cost tracking for B2B fleet operators across the MENA region.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYTLABAIAJ

Fleet Utilization & Rightsizing / Optimization Services

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs)

SECONDARYTLABAMAL

Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Fuel, Toll & Expense Management Programs

Keywords

• Fleet management software
• Logistics platform
• Delivery management
• Fleet payment processing
• Logistics cost tracking

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Platform Services for Fleet Operators: Viero generates revenue by providing a unified platform that integrates delivery management, payments, and cost tracking services to fleet operators across the MENA region. The company is in early stage (seed funded 2024) with revenue model details not explicitly disclosed.

Go-to-market motion1 record

Core offering

Viero provides a unified fleet and logistics platform that integrates delivery operations management, vehicle-related payments, and cost tracking in real time for fleet operators across the MENA region. The platform combines delivery management with payments and cost tracking in a single system, addressing the operational fragmentation that fleet managers face when using multiple separate tools.

Product overview

Viero offers a unified fleet and logistics platform that integrates delivery management, payments, and cost tracking for fleet operators across the MENA region. The platform provides real-time integration of delivery operations and vehicle-related payments for fleet managers, functioning as a single integrated system rather than separate modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Unified Fleet and Logistics Platform

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Verizon Connect: Verizon Connect provides fleet management, GPS tracking, and asset management as part of a broad telecom-backed portfolio. It competes with Viero in fleet operations visibility but serves a much wider customer base outside MENA.
• Webfleet: Webfleet (Bridgestone) offers fleet management, vehicle telematics, and compliance solutions as part of Bridgestone's mobility services portfolio. It overlaps with Viero's fleet operations and spend tracking capabilities at the enterprise tier.
• Trimble Transportation: Trimble provides transportation and logistics solutions including fleet management and freight operations. It overlaps with Viero's fleet operations coordination capabilities but as part of a much broader enterprise software portfolio.

Regional players

• Salasa: Salasa is a Saudi-based logistics and fulfillment platform serving e-commerce and fleet operations in the Kingdom. It operates in Viero's home market with overlapping delivery operations focus.
• Trukkin: Trukkin is a MENA-based digital logistics marketplace connecting shippers and fleet operators. It addresses a similar fleet and delivery operations audience in the same MENA geography that Viero targets.

Direct peers

• Samsara: Samsara offers a fleet management and IoT platform with real-time visibility into vehicles, equipment, and operations. Its combination of operational and financial data for fleets closely parallels Viero's integrated operations and payments positioning.
• Geotab: Geotab is a fleet telematics and management platform providing vehicle tracking, driver behavior, and productivity analytics. It competes in the same fleet operations optimization category that Viero targets.
• Fleetio: Fleetio provides fleet maintenance, operations, and fuel management software for fleet operators. Its focus on streamlining fleet workflows and spend management overlaps directly with Viero's delivery, payments, and cost-tracking platform.
• Motive: Motive (formerly KeepTruckin) provides a unified fleet operations platform combining vehicle telematics, driver management, and spend controls. It is the closest global comparable to Viero's delivery + payments + cost-tracking value proposition for fleet operators.
• Cartrack: Cartrack offers fleet management, vehicle tracking, and telematics solutions with established presence across the Middle East and Africa. It is a comparable fleet operations platform operating in or near Viero's target MENA geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viero