Europcar Greece

What Europcar Greece does

Europcar Greece is the Athens-headquartered Greek franchisee/subsidiary of Europcar Mobility Group, a privately held French-headquartered car rental operator. Founded in 2021, the company employs 38 people and operates rental stations across Athens, Thessaloniki, Heraklion, and Kalamata — including airport and city-center locations — offering short-term, mid-term (1-12 months via Europcar Flex), and long-term leasing (Europcar Lease) of cars and vans to leisure travelers, business clients, and transit customers.

The core product is a multi-category vehicle rental fleet spanning economy, compact, SUV, automatic, premium (Audi/Mercedes/BMW), and electric/hybrid (Tesla, Toyota) vehicles. Underlying technology includes a cloud-based central booking engine, a mobile app for iOS/Android with exclusive up-to-20% discounts, digital check-in, key dispenser systems for premium-package pickup, and the Privilege For You loyalty program. The company monetizes through per-rental fees, ancillary services (insurance, GPS, child seats, fuel options), and loyalty engagement, with a separate B2B corporate fleet program and a travel-agent/tour-operator partner portal.

Go-to-market is hybrid: direct-to-consumer digital booking via website and app combined with physical airport and city rental stations, plus enterprise field sales to corporate accounts. Distribution is reinforced by loyalty integrations with Delta SkyMiles, Lufthansa Miles & More, Emirates SkyWard, Turkish Airlines, Accor, Radisson, and American Express Rewards, embedding Europcar within the broader travel reward ecosystem. Brand recognition is supported by industry awards including TripAdvisor Travelers' Favourites, KAYAK Best Cleanliness, and World's Leading Car Rental Company Website.

Name

Europcar Greece

Legal name

Europcar International S.A.S.U.

Website

https://europcargreece.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Europcar Greece is a Greek franchisee of Europcar Mobility Group, operating car and van rental stations across Athens, Thessaloniki, Heraklion, and Kalamata, serving leisure travelers, corporate clients, and transit customers with a multi-category fleet and digital booking platform.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Local City / In-Town Car Rental (THADAAAC)

akta.pro secondary industries

Self-Drive Car Rental (THADAAAF), Long-Term / Monthly Car Rental (THADAAAE)

Keywords

• Car rental services
• Vehicle leasing
• Van rental
• Corporate fleet solutions
• Mobile booking platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Short-term Vehicle Rental: Core revenue stream from renting cars and vans to consumers and businesses on daily, weekly, or monthly basis. Includes flexible rental durations from 1 hour to long-term leases. Revenue generated through base rental fees with additional charges for extras such as additional drivers, GPS, child seats, and enhanced insurance coverage.
2. B2B Corporate Fleet Services: Dedicated car and van rental services for businesses including recurring travel, one-time assignments, and managing mobile teams. Fleet solutions provide centralized booking management and vehicle usage overview for corporate clients.
3. Loyalty Program Revenue: Privilege For You loyalty program generating revenue through member engagement and repeat bookings. Members receive 10% discount on vehicle hire with additional benefits including special offers and complimentary upgrades based on membership status.
4. Ancillary Services: Additional revenue from insurance protection products, fuel options (Full Tank Option), roadside assistance packages, and travel accessories such as GPS navigation and child seats.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Europcar Greece rents cars and vans to consumers and corporate clients across Greece through rental stations in Athens, Thessaloniki, Heraklion, and Kalamata. The offering spans daily, weekly, and long-term rentals (1–12 months), supported by digital booking via website, mobile app for iOS and Android, online check-in, and a loyalty program called Privilege For You.

Product overview

Europcar Greece operates as part of Europcar Mobility Group, offering a comprehensive car and van rental platform. The core offering is car rental with diverse vehicle categories including economy, compact, SUV, automatic, electric/hybrid, and luxury/premium vehicles. Complementary services include van and cargo vehicle rentals for transportation and moving needs, long-term leasing through Europcar Lease, and flexible monthly rentals via Flex. Digital products include the Europcar mobile app for iOS/Android enabling booking, station lookup, and online check-in, along with Europcar Express for skip-the-counter pickup and Premium Pickup with Key Dispensers. A loyalty program called 'Privilege For You' rewards frequent renters with points and discounts. The brand also extends to car sharing via Europcar On Demand.

Differentiator

Problem solved

Functional benefit

Brands

• Europcar Flex: Flexible car rental service offering vehicles from 1 to 12 months
• Europcar Lease
• Privilege For You
• Europcar Express
• Europcar On Demand
• Goldcar
• FOX Rent A Car
• Travel Guide Navigator

Products and services

• Car Rental

Quantifiable outcome

• Up to 20% discount available through mobile app bookings
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Shouqi Car Rental & Leasing Limited Liability CompanycoreStrategic or Co-development PartnerStrategic partnership within the Europcar Mobility Group network, operating car rental and leasing services as part of the global mobility ecosystem
• Routes Car RentalcoreStrategic or Co-development PartnerPartnership within Europcar Mobility Group ecosystem providing car rental services as part of the global partner network
• Delta Airlines (SkyMiles)coreGTM or Marketing PartnerFrequent flyer partnership allowing Europcar customers to earn Delta SkyMiles on rentals and Delta members to earn rewards on Europcar rentals
• Lufthansa (Miles & More)coreGTM or Marketing PartnerFrequent flyer partnership allowing Europcar customers to earn Miles & More miles on rentals and Lufthansa members to earn miles on Europcar rentals
• Emirates (SkyWard)coreGTM or Marketing PartnerFrequent flyer partnership allowing Europcar customers to earn Emirates SkyWard miles on rentals
• Turkish AirlinescoreGTM or Marketing PartnerFrequent flyer partnership allowing Europcar customers to earn Turkish Airlines miles on rentals
• Accor HotelminorGTM or Marketing PartnerHotel rewards partnership allowing cross-earning of loyalty points between Europcar rentals and Accor hotel stays
• Radisson RewardsminorGTM or Marketing PartnerHotel rewards partnership allowing cross-earning of loyalty points between Europcar rentals and Radisson hotel stays
• American Express RewardsminorGTM or Marketing PartnerCredit card rewards partnership allowing American Express card members to earn rewards on Europcar rentals
• Silvercar by AudicoreStrategic or Co-development PartnerSubsidiary brand within Europcar Mobility Group specializing in premium Audi vehicle rentals with streamlined digital experience
• UbeeqocoreTechnology or IntegrationCar sharing service operated by Europcar offering car sharing solutions as part of the mobility group portfolio
• FOX Rent A CarcoreStrategic or Co-development PartnerSubsidiary brand within Europcar Mobility Group operating in the USA market

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thrifty Car Rental Greece: Thrifty operates as part of the Hertz global network in Greece, offering value-oriented rentals across tourist destinations. It overlaps with Europcar Greece's airport and city leisure rental demand, particularly at international gateways.
• Enterprise Rent-A-Car Greece: Enterprise operates globally as a broad incumbent in car rental, including Greek locations, with a wide fleet and corporate mobility solutions. Its offering overlaps with Europcar Greece's consumer and corporate segments, though Enterprise's strength is typically in the local/replacement and longer-duration segments.
• Budget Rent a Car Greece: Budget is part of the broader Avis Budget Group and operates Greek rental locations as part of a global value-oriented brand. It competes with Europcar Greece on price-sensitive tourist rentals while benefiting from the same global brand infrastructure.

Regional players

• AutoUnion Car Rental Greece: AutoUnion is a regional car rental player with strong Greek coverage and Greek-language service. It competes primarily with Europcar Greece for inbound tourists seeking localized service and competitive pricing.

Direct peers

• Hertz Greece: Hertz operates car rental services in Greece with airport and city stations, directly competing with Europcar Greece for tourist and corporate rentals. Both brands target the same international leisure and business traveler segments with similar fleet categories and digital booking.
• Avis Greece: Avis is one of the established global car rental brands with significant Greek market presence at airports and city locations, competing head-to-head with Europcar Greece for both leisure and corporate accounts using a comparable fleet and booking platform.
• Sixt Rent a Car Greece: Sixt is expanding aggressively across European leisure destinations including Greece, offering premium vehicles with a strong digital experience. It competes directly with Europcar Greece in the tourist and corporate segments, often at a premium price point.
• Goldcar Greece: Goldcar is a sister brand to Europcar under the same Europcar Mobility Group parent, operating as a low-cost car rental option across European leisure destinations including Greece. It competes with Europcar Greece for the same tourist customers, particularly on price.

Emerging players

• Surprice Car Rental Greece: Surprice is an emerging low-cost car rental brand with notable presence in Greek tourist destinations, competing directly with Europcar Greece's leisure offerings on price while gradually expanding fleet and station coverage.
• AddCar Rental Greece: AddCar is an emerging European car rental brand with Greek operations targeting leisure travelers and corporate clients. It competes with Europcar Greece on price and digital booking experience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EuropcarinGreece
• LinkedInlinkedin.com/company/europcargreece
• Instagraminstagram.com/europcar_greece
• TikToktiktok.com/@europcargreece

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europcar Greece