What Avis Greece does

Avis Greece is the largest car rental operator in Greece, running a fleet of approximately 40,000 vehicles across 60-80+ rental stations covering all major airports, cities, and island destinations including Crete, Mykonos, Santorini, Rhodes, Corfu, and smaller islands. The company operates as the Greek franchisee of the global Avis brand, owned by Olympic Commercial and Tourist Enterprises Single Member S.A., a privately-held Greek corporation. Founded in 1960, it has built a 60+ year presence in the Greek market serving primarily inbound international tourists and domestic travelers. Its service portfolio spans the core Avis Rent a Car offering, premium vehicles (Avis Prestige), electric vehicles (Avis Electric), commercial vehicles (Avis Van Rental), flexible monthly rentals (Avis Flex), chauffeur-driven service (Avis Chauffeur), and a car subscription product (Switch by Avis), supplemented by add-ons such as GPS, child seats, snow chains, additional drivers, and a Travel Companion Wi-Fi device.

The underlying technology stack consists of conventional car rental fleet management and booking systems accessed via the avis.gr website, mobile apps, and a centralized contact center. Avis Greece monetizes through daily and weekly rental fees across multiple vehicle tiers (economy through luxury with corresponding excess liability amounts from €750 to €1,350), optional extras priced per rental day, multi-tier insurance/cover packages (Basic, Full, Full Plus), premium fleet rentals, corporate fleet agreements, and electric vehicle leasing. Go-to-market combines direct-to-consumer channels (airport/city/port stations, website, app, phone) with a referral channel through 30+ international airline loyalty program partnerships, plus an exclusive 2025 partnership with Greek carrier SKY express. Distribution is heavily weighted toward tourism flows, with ancillary revenue from a used-car sales operation (Cardom.gr) that monetizes the fleet renewal cycle.

The company is led by CEO Andreas Taprantzis and employs 251-500 staff. It received a $43.6 million investment from the European Bank for Reconstruction and Development in October 2020, indicative of institutional confidence in its scale and growth trajectory. Revenue is not publicly disclosed. Avis Greece is a member of the European Car Rental Conciliation Service (ECRCS) for independent dispute resolution and operates as a private, locally-owned franchise of the global Avis network with no external parent, private equity, or venture capital ownership evidenced.

Name

Avis Greece

Legal name

Olympic Commercial and Tourist Enterprises Single Member S.A.

Website

https://avis.gr

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Avis Greece is the largest car rental operator in Greece, running a fleet of approximately 40,000 vehicles across 60-80+ stations serving primarily inbound tourists, domestic travelers, and corporate clients with short-term rentals, premium vehicles, EVs, monthly subscriptions, and chauffeur services.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Long-Term / Monthly Car Rental (THADAAAE), Local City / In-Town Car Rental (THADAAAC), Off-Airport / Neighborhood Car Rental (THADAAAB), Short-Term EV Car Rental (Airport & Off-Airport) (THADANAA), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

Keywords

• Car rental services
• Vehicle leasing
• Luxury car rental
• Electric vehicle rental
• Commercial van rental

Headquarters

HQ city

Piraeus

HQ country

Greece

HQ region

Europe

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Short-term Car Rental: Core revenue from daily/weekly car rentals across all vehicle categories including economy, standard, premium, electric, and prestige vehicles. Pricing varies by vehicle category, rental duration, and optional extras.
2. Optional Extras and Add-ons: Revenue from additional driver fees, GPS navigation rental, child seats, snow chains, additional insurance coverage packages, and prepaid fuel options.
3. Avis Prestige Premium Rentals: Premium vehicle rental service targeting high-end customers requiring luxury vehicles, 4x4, executive cars, and specialty vehicles.
4. Corporate Fleet Services: Dedicated corporate car rental programs with negotiated rates and fleet management services for business clients.
5. Electric Vehicle Leasing: Long-term leasing and test drive services for electric vehicles including Nissan Leaf, Jaguar I-PACE, Peugeot e-2008, and DS 3 Crossback Electric.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Avis Greece provides short-term and long-term car rental services across Greece through a fleet of 40,000 vehicles and 60+ stations covering all major airports, cities, and islands. The offering spans economy to luxury and electric vehicles, complemented by Avis Flex monthly rentals, Avis Prestige premium service, commercial van rental, chauffeur service, Switch by Avis car subscription, and used car sales via Cardom.gr.

Product overview

Avis Greece operates as a comprehensive car rental platform offering a multi-tiered portfolio of vehicle rental services. The core offering is the Avis Rent a Car service with over 40,000 vehicles and 60 stations across Greece. This is complemented by specialized sub-brands: Avis Electric for eco-friendly electric and hybrid vehicles (Jaguar I-Pace, Nissan Leaf, Peugeot e-2008, DS 3 Crossback); Avis Prestige for luxury/executive vehicles; and Avis Van Rental for commercial vehicles. Extended rental needs are served through Avis Flex (monthly/annual rentals) and Switch by Avis (car subscription). Add-on products include GPS navigation, child safety seats, snow chains, additional driver options, and Travel Companion (Wi-Fi hotspot device). Coverage protection packages are available in Basic, Full, and Full Plus tiers. The Avis Preferred loyalty program provides repeat customers with 10% discounts and priority service. The company also offers Avis Chauffeur for driver services and operates used car sales through Cardom.gr. Corporate clients are served through dedicated business rental solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Avis Prestige: Premium car rental service offering luxury and high-end vehicles for customers with high requirements.
• Avis Flex
• Avis Preferred
• Avis Electric
• Avis Van Rental
• Avis Chauffeur
• Switch by Avis
• Quickpass
• Avis Travel Companion

Products and services

• Avis Rent a Car (Core Fleet)

Quantifiable outcome

• 10% discount on future rentals across Europe and South Africa for Avis Preferred members
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

35 partnerships are on record, tiered core and minor.

• SKY expresscoreGTM or Marketing Partner · 7 July 2025Exclusive airline partnership with Greece's fastest-growing airline. SKY express serves 33 Greek and 26 international destinations. Avis customers who book car rentals online enter a monthly draw to win free round-trip domestic flight tickets. The partnership provides seamless travel experience combining air travel with car rental.
• Air BalticminorGTM or Marketing PartnerAward tier partnership offering discounted rental rates for Air Baltic loyalty program members.
• Air FranceminorGTM or Marketing PartnerPartnership with Flying Blue loyalty program for discounted Avis rental rates.
• British AirwaysminorGTM or Marketing PartnerPartnership through Executive Club loyalty program offering discounted Avis rates.
• LufthansaminorGTM or Marketing PartnerPartnership with Miles & More program for discounted rental rates.
• Turkish AirlinesminorGTM or Marketing PartnerMiles&Smiles program partnership offering discounted Avis rentals.
• EmiratesminorGTM or Marketing PartnerPartnership with Emirates Skywards program.
• Delta Air LinesminorGTM or Marketing PartnerSkyMiles program partnership.
• American AirlinesminorGTM or Marketing PartnerAAdvantage program partnership.
• United AirlinesminorGTM or Marketing PartnerMileagePlus program partnership.
• Swiss International AirlinesminorGTM or Marketing PartnerMiles & More program partnership.
• KLMminorGTM or Marketing PartnerFlying Blue program partnership.
• SAS (Scandinavian Airlines)minorGTM or Marketing PartnerEuroBonus program partnership.
• FinnairminorGTM or Marketing PartnerFinnair Plus program partnership.
• IberiaminorGTM or Marketing PartnerIberia Plus program partnership.
• TAP Air PortugalminorGTM or Marketing PartnerMiles&Go program partnership.
• AlitaliaminorGTM or Marketing PartnerMilleMiglia program partnership.
• Virgin AtlanticminorGTM or Marketing PartnerFlying Club program partnership.
• Alaska AirlinesminorGTM or Marketing PartnerMileage Plan program partnership.
• Hawaiian AirlinesminorGTM or Marketing PartnerHawaiianMiles program partnership.
• Air SeychellesminorGTM or Marketing PartnerEtihad Guest program partnership.
• Royal JordanianminorGTM or Marketing PartnerRoyal Plus program partnership.
• JetstarminorGTM or Marketing PartnerEarn and Burn program partnership.
• LOT Polish AirlinesminorGTM or Marketing PartnerMiles & More program partnership.
• Ethiopian AirlinesminorGTM or Marketing PartnerShebaMiles program partnership.
• Saudi Arabian AirlinesminorGTM or Marketing PartnerAl Fursan program partnership.
• Garuda IndonesiaminorGTM or Marketing PartnerGaruda Miles program partnership.
• Philippine AirlinesminorGTM or Marketing PartnerMabuhay Miles program partnership.
• Royal Brunei AirlinesminorGTM or Marketing PartnerRoyal Skies program partnership.
• S7 AirlinesminorGTM or Marketing PartnerS7 Priority program partnership.
• Atlantic AirwaysminorGTM or Marketing PartnerAtlantic Airways loyalty partnership.
• Frontier AirlinesminorGTM or Marketing PartnerEarlyReturns program partnership.
• Tarom Romanian AirminorGTM or Marketing PartnerTarom loyalty program partnership.
• Air OneminorGTM or Marketing PartnerAir One loyalty program partnership.
• ECRCS (European Car Rental Conciliation Service)minorOthersAvis is an active member of the European Car Rental Conciliation Service. ECRCS independently reviews customer disputes at no additional cost. Customers can request referral to ECRCS within 30 days if unsatisfied with Avis response.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sixt Greece: Sixt operates premium car rental across Greece with strong airport presence and a global premium fleet. Directly comparable to Avis Greece on customer base (inbound tourists, corporate), product breadth (premium/economy/van), and reliance on airline/airport channels.
• Budget Rent a Car Greece: Budget is a sister brand to Avis within the Avis Budget Group system; in Greece it often co-locates with Avis stations. Competes in the same airport/city segments, primarily targeting price-sensitive leisure tourists — a key competitive benchmark for Avis Greece's leisure volume.
• Enterprise Rent-A-Car Greece: Enterprise operates a large multi-brand rental network in Greece (Enterprise, Alamo, National), targeting both leisure and corporate/business customers with a balanced airport/neighborhood distribution model — directly comparable to Avis Greece's full-service positioning.
• Surprice Car Rental: Surprice is a budget-focused Greek car rental operator with airport and island coverage. Comparable to Avis Greece in target customer (tourists) and core channels (airport pickup, online booking) but with a value positioning that competes on price.
• Hertz Greece: Hertz is the closest global-brand direct competitor in Greece, with airport-centric stations, premium fleet options, and a Gold Plus Rewards loyalty program analogous to Avis Preferred. Same customer base, same distribution channels (airline referrals, OTAs), same franchise/operator model.
• Europcar Greece: Europcar offers short- and long-term rental across Greek airports, cities, and islands. Comparable in scale, target market (tourists + corporate), and service tiers; competes head-to-head with Avis in leisure island and airport segments.
• Thrifty Car Rental Greece: Thrifty (sister brand to Hertz) operates value-oriented car rental at Greek airports and tourist destinations. Closely comparable business model and customer segment to Avis Greece's leisure/airport volume, particularly on the Greek islands.
• Goldcar Greece: Goldcar is a major low-cost car rental operator across Mediterranean airports including Greece. Directly comparable in leisure-tourist customer segment and island/airport distribution; represents the price-led competitive threat to Avis Greece's mid-tier and economy tiers.

Emerging players

• National Car Rental: National Car Rental in Greece (operated through Enterprise's network) targets the premium and corporate-rental segment with an Emerald Club loyalty program. Comparable to Avis Greece's Avis Prestige and corporate offerings, and a benchmark for high-yield segment economics.

Others

• Auto Europe: Auto Europe is an online aggregator/broker that resells Avis, Hertz, Europcar, Sixt, and other suppliers' inventory to international tourists booking Greece car rentals. Comparable as a channel/demand source influencing Avis Greece's direct-booking mix and pricing transparency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/avis_greece
• YouTubeyoutube.com/c/AvisGreece_AvisGR
• Facebookfacebook.com/Avis.GR
• Instagraminstagram.com/avisgreece

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avis Greece