EUROPE MANUTENTION

What EUROPE MANUTENTION does

Europe-Manutention.com is a France-headquartered, online classified ads marketplace specializing in used material handling equipment — forklifts, aerial work platforms (nacelles), telescopic handlers, pallet trucks, stackers, reach trucks, and tow tractors across 17 equipment categories. It is operated by VIA MOBILIS, a French SAS (RCS Epinal 408 901 916, share capital €500,000) founded in 2000 and led by Directeur Général Charles COLLOT. The platform aggregates 242,339 active listings and serves buyers and sellers across 50+ countries through localized country-specific domains (e.g., europe-forklift.com in English, europa-stapler.de in German, maroc-manutention.com in French for Morocco, brasil-elevacao.com in Portuguese), enabling cross-border equipment transactions in Europe, Africa, the Americas, and Asia. Buyers browse and contact sellers for free; the platform does not intermediate financial transactions, instead relying on partners MangoPay (DSP2-licensed e-money institution) and Ingenico ePayments (PCI-DSS certified) for payment flows and on OVH SAS for hosting.

The product surface extends beyond classifieds into a modular set of services: a Seller Space dashboard for listing management, a Buyer Space with saved searches and email alerts, an auction module (Enchères), a rental module (Location), a professional dealer directory (Annuaire des pros), transport services via partner logistics providers, a mobile app, and a "DATA Solutions / Via Mobilis Extend" offering that monetizes the platform's aggregated listing and pricing data. The platform is part of an intra-group ecosystem of sister marketplaces — Europe-Camions.com (trucks), Europe-TP.com (construction equipment), Europe-Utilitaires.com (light commercial vehicles), Europe-Agri.com (agricultural equipment), plus Stockway.pro and Europe-Convoyage.com — providing cross-promotion across adjacent used-asset verticals.

Monetization rests on four revenue streams: tiered unit ad listing fees (Basic 21 days, Plus 42 days, Premium 63 days, with pricing tied to the seller's indicated sale price), monthly subscriptions for unlimited ad postings (tacit renewal, 60-day cancellation notice), visibility credits on a 12-month rolling validity basis (non-refundable), and banner advertising rentals on Via Mobilis websites. Distribution is achieved entirely through SEO on the localized domain portfolio, content marketing via an industry news/blog section, and organic social sharing, supported by Google Analytics and Google Adsense for measurement and ad delivery. The operation runs with a lean team of approximately six employees and no disclosed external institutional capital, implying a bootstrapped, asset-light operating model.

Name

EUROPE MANUTENTION

Legal name

VIA MOBILIS

Website

https://europe-manutention.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Europe-Manutention.com, operated by French SAS VIA MOBILIS, is an online classifieds marketplace for used material handling equipment (forklifts, aerial platforms, telescopic handlers, pallet trucks), aggregating 242,339 listings across 50+ country-localized domains and serving SMB dealers, resellers, and end buyers via tiered subscription and pay-per-listing fees.

Ownership category

akta.pro rank

Product category

Online Equipment Marketplace

NAICS

Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industry

Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• Used material handling equipment
• Online classifieds marketplace
• Forklift listings
• Used equipment auctions
• Industrial vehicle marketplace

Headquarters

HQ city

Ambacourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Ad Listing Fees (Unit Ads): Sellers purchase individual ad listings with tiered durations: Basic (21 days), Plus (42 days), Premium (63 days). Pricing is determined by the sale price indicated by the advertiser. The announcement is published for the specified duration and cannot be withdrawn early without payment obligation.
2. Monthly Subscription: Monthly subscription service for sellers allowing unlimited ad postings during the subscription period. Renews automatically by tacit agreement. Cancellation requires 60 days written notice via registered mail or email.
3. Visibility Credits: Credits system for purchasing visibility options or posting ads. Each credit has a 12-month validity period. Purchasing a credit pack automatically renews the validity period for another 12 months. Credits are non-refundable.
4. Advertising Banners: Banner advertising space rental on Via Mobilis websites for defined campaign periods. Created banners remain property of Via Mobilis unless otherwise specified in contract.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Europe Manutention operates a specialized online classifieds marketplace for used material handling equipment, including forklifts, aerial work platforms, telescopic handlers, pallet trucks, and stackers. The platform connects buyers and sellers through 50+ country-specific localized domains, hosting 242,339 active listings. Revenue is generated from seller listing fees (tiered by ad duration), monthly subscriptions, visibility credits, and banner advertising, while buyers browse and contact sellers for free.

Product overview

Europe-Manutention.com is a specialized online marketplace for used material handling equipment, operating as part of the Via Mobilis Group. The platform functions as a classified ads marketplace connecting buyers and sellers across 50+ countries through a multi-language interface. The core offering comprises the marketplace platform with seller and buyer dashboard modules, complemented by auction, rental, professional directory, and transport service modules. The product portfolio includes 17 equipment categories: forklifts (3,371 listings), telescopic handlers (590), aerial work platforms/nacelles (1,713), reach trucks (238), pallet trucks (568), stackers (606), rough terrain forklifts (177), heavy-duty forklifts (134), truck-mounted forklifts (34), side-loading forklifts (86), tow tractors (236), order pickers (99), multidirectional forklifts (189), cleaning equipment (183), parts (215), accessories (747), and other equipment (220). The platform monetizes through paid listing packages, subscriptions, advertising, and transaction credits.

Differentiator

Problem solved

Functional benefit

Products and services

• Europe-Manutention.com Marketplace Online classifieds marketplace specialized in used material handling equipment (forklifts, aerial work platforms, pallet trucks, telescopic handlers) with 242,339 listings across 50+ countries. Connects buyers and sellers through a multi-language, multi-currency interface with seller listing fees, buyer free browsing, and integrated payment processing.
• Online Auctions for Material Handling Equipment Online auction functionality for material handling equipment sales, allowing time-limited competitive bidding between buyers. Accessible via the marketplace's dedicated auctions section.
• Equipment Rental Listings Short-term and long-term rental listings for material handling equipment, with subscription-based plans available through the marketplace.
• Professional Directory (Annuaire des Pros) Business directory connecting buyers with material handling equipment dealers, distributors, and service providers.
• Transport Services Network Partner network for logistics and transportation of purchased equipment, with buyers able to request transport quotes directly from listings.
• DATA Solutions (Via Mobilis Extend) Data extraction and scraping protection services for B2B customers, plus Via Mobilis Extend for extended reach and visibility across the Via Mobilis Group network.
• Europe Manutention Mobile App Mobile application for accessing material handling equipment listings, managing user accounts, and contacting sellers on the go.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Europe-Camions.comminorOthersRelated site within the Via Mobilis Group focused on used truck listings. Cross-promotional relationship through linked branding and navigation.
• Europe-TP.comminorOthersRelated site within the Via Mobilis Group focused on construction equipment listings. Cross-promotional relationship.
• Europe-Utilitaires.comminorOthersRelated site within the Via Mobilis Group focused on light commercial vehicle listings. Cross-promotional relationship.
• Europe-Agri.comminorOthersRelated site within the Via Mobilis Group focused on agricultural equipment listings. Cross-promotional relationship.
• MangoPaycoreTechnology or IntegrationPayment services provider handling secure fund transfers between buyers and sellers. Operates as electronic money institution under European payment services regulation (DSP2). Via Mobilis does not handle financial flows or access banking data. Responsible for payment data processing.
• OVH SAScoreTechnology or IntegrationWeb hosting provider for Europe-Manutention.com and Via Mobilis Group sites. Located at 2 rue Kellermann, 59100 Roubaix, France.
• INGENICO ePaymentscoreTechnology or IntegrationSecure payment processor for ad listing purchases. PCI-DSS certified for payment card industry data security standards. Processes credit card payments for seller ad deposits.
• Transport service providersminorChannel Partner/ Reseller/ DistributorPartner logistics companies available through the platform for equipment transportation. Buyers can request transport quotes directly from listings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Europe-Camions.com: Europe-Camions.com is the Via Mobilis Group's sister marketplace for used trucks and commercial vehicles, sharing the same technology stack, seller dashboard and monetization model. It is a direct functional twin for buyers of trucks adjacent to material handling equipment.
• Agriaffaires: Agriaffaires is Europe's leading used agricultural and material handling equipment classifieds marketplace. It serves overlapping buyer personas (logistics, construction and agricultural operators) and monetizes via seller subscriptions, listings and advertising — directly comparable to Europe-Manutention's model.
• Truck1.eu: Truck1.eu is a major European used commercial vehicle and equipment classifieds platform with multi-country localization. It shares the same B2B classifieds playbook and pan-European localization strategy as Europe-Manutention, including subscription and credit monetization mechanics.
• Mascus: Mascus is the leading pan-European online marketplace for used construction, material handling, agricultural and forestry equipment. It directly competes with Europe-Manutention across forklifts, aerial work platforms and telehandlers, serving overlapping dealer and end-buyer segments.
• Forklift Trader (UK): Forklift Trader is a UK-focused used forklift classifieds portal. It is a smaller regional peer competing in the same used-material-handling category, with a similar pay-to-list/free-to-browse business model.

Broad incumbents

• IronPlanet: IronPlanet is an established online heavy equipment auction and listing platform, now part of Ritchie Bros. It overlaps with Europe-Manutention on forklifts and aerial platforms and represents the integrated-auction competitive model the platform would face if it expands its Enchères module.
• Ritchie Bros. Auctioneer: Ritchie Bros. is a global auctioneer and online marketplace for heavy equipment including forklifts, telehandlers and aerial platforms. While much larger and broader, it overlaps on listing, auction and dealer services and competes for the same cross-border buyer pool.
• MachineryTrader: MachineryTrader is a long-standing North American online marketplace for new and used construction and material handling equipment. It is a broader incumbent with overlapping dealer-seller base and free-buyer/paid-seller classified economics, comparable in monetization logic.
• Construction Equipment (Sandhills / Forestry): Sandhills' Construction Equipment is a long-running global publishing and marketplace brand for new/used construction and material handling equipment. It overlaps in dealer advertising, online listings and valuation data products adjacent to Europe-Manutention's DATA Solutions module.

Others

• Linde Material Handling Used Equipment: Linde Material Handling is a leading forklift OEM that operates its own dealer-network used equipment portal. It is a supplier-side channel rather than an open marketplace, but competes for dealer listing dollars and buyer attention in the same forklift category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/viamobilis
• LinkedInlinkedin.com/company/europe-manutention

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EUROPE MANUTENTION