Euroseat BV

What Euroseat BV does

Euroseat BV is a privately held Dutch company founded in 2000 and headquartered in Alkmaar, Netherlands, operating as a hospitality furniture outlet (branded 'Horeca Meubel Outlet'). The company sources used and surplus-new furniture from Benelux importers and manufacturers and resells it to hospitality businesses (restaurants, cafés, bars, hotels), offices, schools, and private consumers. It maintains a 20,000m2 showroom/warehouse stocked with approximately 75,000 articles, which it claims makes it the largest used hospitality furniture outlet in Europe, and complements this with a WooCommerce-style e-commerce webshop, an own delivery fleet, and a secondary Satelliet Outlet location.

The business model is asset-light in technology but capital-intensive in physical inventory and logistics. Revenue is generated primarily through one-time retail sales of used and new furniture, with unit pricing ('Stukprijs') and bulk discounts ('Partijprijs'), a published lowest-price guarantee ('Laagsteprijs garantie'), and seasonal sales offering up to 70% off. Ancillary income comes from transport and delivery services and the Cash & Carry showroom experience. Go-to-market combines direct-to-consumer e-commerce, direct-to-business quote handling, content marketing via the company blog, and organic social channels (Facebook, LinkedIn, Instagram), with no paid acquisition or platform-marketplace presence disclosed.

There is no proprietary technology platform, no mobile application, no public API, no disclosed AI/ML capabilities, and no certifications, patents, or regulatory actions on file. The company's competitive differentiation rests on inventory breadth, scale of its physical footprint, established supplier relationships since 2000, and a sustainability narrative (a 90% recycling claim tied to furniture reuse), rather than on technology. Euroseat has no disclosed funding rounds, no M&A activity, no parent company, and an undisclosed management team, operating as an independent BV with 25+ years of continuous operation.

Name

Euroseat BV

Legal name

Euroseat BV

Website

https://euroseat.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Euroseat BV is a privately held Dutch hospitality furniture outlet, founded in 2000 in Alkmaar, that buys used and surplus-new furniture from Benelux manufacturers and resells it through a 20,000m2 showroom, an e-commerce webshop, and delivery service to horeca businesses, offices, schools, and consumers.

Ownership category

akta.pro rank

Product category

Used Hospitality Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Used Merchandise Retailers (4595)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Off-Price Furniture & Upholstery Retail (CRAEACAB)

akta.pro secondary industry

Office Furniture (Used & Refurbished) Retail (CRAIANAK)

Keywords

• Hospitality furniture outlet
• Used furniture resale
• Furniture refurbishment services
• Commercial furniture retail
• Horeca meubilair

Headquarters

HQ city

Alkmaar, Noord-Holland, Nederland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail sale of used hospitality furniture: Euroseat generates revenue by buying used hospitality furniture from businesses (restaurants, cafés, hotels) and reselling it to new buyers. The majority of transactions are one-time, per-unit purchases through the webshop or showroom. Prices are listed per unit with discounted bulk 'partijprijzen'. All prices are exclusive of VAT and delivery costs.
2. Retail sale of new/unsold hospitality furniture: Euroseat also sells new furniture from previous collections, sourced through partnerships with Benelux importers and manufacturers. These are sold alongside used inventory at reduced prices through the same e-commerce and showroom channels.
3. Transport and delivery services: Euroseat offers a transport/delivery service for customers who cannot collect their purchases, using its own vehicle fleet. Delivery fees are charged separately (excluded from listed prices).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Euroseat BV buys used and surplus-new hospitality furniture from restaurants, cafés, hotels, and Benelux importers/manufacturers, then resells it at reduced prices through a 20,000 m² showroom in Alkmaar and an online webshop. The catalog covers chairs, bar stools, tables, benches, terrace furniture, lighting, storage, and accessories, supported by a Cash & Carry pickup option and an own-fleet delivery service.

Product overview

Euroseat BV operates as a hospitality furniture outlet (Horeca Meubel Outlet) specializing in both used and new furniture for the hospitality industry. The company offers a unified platform combining physical showroom sales (20,000m2 in Alkmaar) with online e-commerce functionality. The product portfolio centers on core seating and table categories: Horecastoelen (hospitality chairs), Barkrukken (bar stools), Tafels (tables in various types including statafels, horecatafels, terrastafels), Banken (benches), Terrasstoelen (terrace chairs), and Stapelbare/Klapstoelen (stackable/folding chairs). Supporting categories include Kasten/Dressoirs (cabinets/storage), Verlichting (lighting), Parasols, Strandmeubilair (beach furniture), and Decoratie (decorations). The company also operates a Satelliet Outlet sub-brand for discounted items. Services include Cash and Carry from their showroom, Transport/Delivery service, and a Laagsteprijs garantie (lowest price guarantee). Founded in 2000, Euroseat claims to be Europe's largest used hospitality furniture outlet with a standard stock of 75,000+ articles.

Differentiator

Problem solved

Functional benefit

Products and services

• Used hospitality chairs (Horecastoelen, Cafestoelen, Terrasstoelen) Pre-owned chairs designed for cafés, restaurants, clubs, and terraces, available in varied styles (classic, modern, vintage, design) and stackable options, sold individually or in bulk.
• Used bar stools (Barkrukken) Pre-owned bar stools in wood, metal, and plastic for indoor and outdoor use, sold individually or in bulk for bars, restaurants, and cafés.
• Used tables (Tafels) Pre-owned tables in standing (statafels), café/restaurant (horecatafels), terrace, canteen, foldable/stackable, and side/coffee variants for hospitality and office use.
• Used benches (Banken) Pre-owned hospitality, wall, lounge, terrace, and picnic benches for restaurants, cafés, and outdoor venues.
• New/unsold hospitality furniture New furniture from previous collections and surplus stock, sourced via partnerships with Benelux importers and manufacturers, sold at reduced prices through the webshop and showroom across chairs, tables, benches, terrace furniture, lighting, parasols, beach furniture, and table bases.
• Used cabinets, sideboards, and coat racks (Kasten/Dressoirs/Kapstokken) Pre-owned cabinets, dressoirs, and kapstokken for commercial and residential storage and display needs.
• Used lighting (Verlichting) Pre-owned pendant lamps, ceiling/wall lamps, and floor lamps for hospitality venues.
• Used parasols, beach furniture, and terrace accessories Pre-owned parasols, loungers, wind screens, and terrace accessories for outdoor hospitality and beach venues.
• Used decoration materials (cushions, paintings, unique items) Pre-owned indoor and outdoor cushions, paintings, and unique decorative items.
• Cash & Carry showroom pickup Immediate in-person pickup of in-stock items from the 20,000 m² showroom at Laanenderweg 17, Alkmaar, with no minimum order.
• Transport and delivery service Own-fleet delivery of orders across the Netherlands with 5–7 working day turnaround; removal of old furniture available for larger orders.
• Satelliet Outlet (secondary outlet) Secondary outlet section offering discounted furniture items for additional savings.

Quantifiable outcome

• Up to 70% discount on terrace furniture during seasonal sales
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Benelux importers and manufacturerscoreStrategic or Co-development PartnerEuroseat has worked since its founding in 2000 with multiple importeurs en fabrikanten (importers and manufacturers) in the Benelux. These partnerships are the foundation of Euroseat's supply chain, enabling a constantly changing assortment of both used and new furniture totaling over 75,000 articles. The relationships allow Euroseat to source surplus, returned, and off-season inventory at low prices for resale.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AptDeco: NYC-based used furniture resale platform offering pickup, storage, and delivery services. Comparable to Euroseat's integrated logistics model and used-furniture focus, though narrower in geographic scope and category mix.
• Chairish: Online marketplace specializing in pre-owned and vintage furniture and décor, including many pieces originally designed for hospitality and commercial spaces. Highly comparable to Euroseat in the used-design-furniture resale model, though Chairish operates purely online with curated consignment inventory versus Euroseat's physical outlet approach.
• Kaiyo: US online resale marketplace for pre-owned furniture, with pickup and delivery logistics built in. Comparable to Euroseat's combination of used furniture sales and own-fleet delivery, though operating purely online without a large physical showroom.
• Vinterior: UK-based online marketplace for vintage and pre-owned furniture, including restaurant and hospitality-grade pieces. Directly comparable to Euroseat in the secondhand furniture resale space, though focused on the UK market and a curated marketplace model.

Broad incumbents

• Home24: European online retailer of furniture and home furnishings. Operates in overlapping geographies with Euroseat but sells predominantly new mass-market furniture rather than refurbished hospitality pieces.
• 1stDibs: Global online marketplace for luxury furniture, antiques, and fine design including hospitality-grade pieces. Overlaps with Euroseat on the used/vintage design furniture side but operates at a much higher price point and as a curated consignment marketplace.
• Westwing: European e-commerce retailer of design furniture and home accessories with a focus on the DACH and Benelux markets. Adjacent competitor in design furniture online retail, though focused on new rather than refurbished inventory.
• Pamono: Online marketplace for vintage and contemporary design furniture and lighting from global dealers. Comparable to Euroseat on the design-furniture resale side, particularly the lighting and decorative accessory categories, though without a Cash & Carry physical model.

Regional players

• Kringwinkel: Belgian/Dutch thrift store chain selling donated and secondhand goods including furniture. Comparable to Euroseat in the used-merchandise model within the Benelux region but focused on consumer rather than horeca segments and without the dedicated hospitality specialization.

Others

• Marktplaats: Largest Dutch C2C classifieds marketplace, hosting significant volumes of used furniture listings from both consumers and businesses. Adjacent to Euroseat as an alternative used-furniture sourcing channel for Dutch buyers rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/euroseatNL
• LinkedInlinkedin.com/company/euroseat-bv
• Instagraminstagram.com/euroseatalkmaar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euroseat BV