What Eurotiercé does

Eurotiercé is a Belgian online betting operator founded in 2006 in Erpent (Namur), majority-owned since 2013 by GIE PMU, the French pari mutuel consortium. The company holds Belgian Commission des Jeux de Hasard license FA+117999 and operates as the exclusive Belgian partner of PMU France, giving Belgian residents access to the full PMU betting pool (masse commune) including Quinté+ and World Pool events. Its core platform supports bet types such as Quinté+, Couplé, Trio, 2sur4, Quarté, Tiercé, Multi, Super4 and Tick5 on Belgian, French, and international races. The platform features the proprietary Pariez SpOt automated betting assistant (exclusive to Belgium), Winning Boost (+5/+10/+15% on net winnings), and Equidia-powered live video streaming. Sports betting on football (pre-match and live, fixed odds) was added in May 2014 as a secondary offering. Distribution combines a self-serve online platform at eurotierce.be and sports.eurotierce.be with offline points through Belgian Class IV betting agencies and bookstores. The company is a member of EPMA (Association des Opérateurs Paris Mutuels Européens).

Revenue is generated via pari mutuel take rate on horse racing pools (the majority of bets are collected in common pool with PMU France) and fixed-odds margin on sports bets, with no account opening fees or withdrawal commissions. Minimum deposit is €10 and minimum bet is €0.50. Payment methods include Bancontact, Visa debit, Mastercard debit, Skrill, Neteller, and Paysafecard, secured via HiPay and Ingenico. The customer base is Belgian residents aged 21+, served through content marketing (a French-language blog covering horse racing strategy, race previews, and horse welfare), community engagement (the GNT Challenge free prediction competition with €20 stage prizes and a €250 top-3 pool), and responsible gaming messaging. With only 6 employees, Eurotiercé operates as a lean, niche operator whose competitive position is structurally anchored by PMU pool access rather than scale or technology.

Name

Eurotiercé

Legal name

Euro Tiercé SA

Website

https://eurotierce.be

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Eurotiercé is a Belgian online betting operator offering horse racing and sports betting to Belgian residents, integrated with PMU France's pari mutuel pool as its exclusive Belgian partner since 2011, with GIE PMU as majority shareholder.

Ownership category

akta.pro rank

Product category

Online Horse Racing and Sports Betting

NAICS

Gambling Industries (7132)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Pari-Mutuel Wagering Operators (Totalisators/Tote) (MPAEADAB)

akta.pro secondary industries

Off-Track Betting (OTB) & Simulcast Wagering (MPAEADAC), Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

Keywords

• Horse racing betting
• Pari mutuel betting
• Online sports betting
• Belgian betting operator
• PMU betting partner

Headquarters

HQ city

Erpent (Namur)

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D

Revenue model

1. Pari mutuel betting take-rate: Eurotiercé operates as a licensed Belgian operator collecting bets in common pool (masse commune) with PMU France. Revenue is generated through the pari mutuel take rate — a percentage of the total betting pool is retained, with the remainder redistributed to winning bettors. No registration fees, no commissions on withdrawals. The company also offers fixed-odds (cote fixe) sports betting.
2. Sports betting: Fixed-odds sports betting on football and other sports, offered alongside horse racing since May 2014. Includes pre-match and live betting options.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Eurotiercé is a licensed Belgian online betting operator offering pari mutuel horse racing bets in common pool with PMU France, plus fixed-odds sports betting. Through its platform (eurotierce.be), Belgian residents aged 21+ can register, deposit funds, and wager on Belgian, French, and international horse races (including Quinté+) as well as pre-match and live sports. The platform adds proprietary tools such as the Pariez SpOt automated betting assistant, Winning Boost (up to +15% on net winnings), live race streaming via Equidia, and responsible gaming controls under Belgian Commission des Jeux de Hasard license FA+117999.

Product overview

Eurotiercé operates as a dual-platform betting operator offering horse racing and sports betting. The core horse racing platform integrates directly with PMU France's pari mutuel system to offer Belgian customers access to Quinté+, all PMU bet types, and international race pools. Key products include Pariez SpOt (automated betting assistance exclusive to Belgium), Winning Boost (enhanced payout feature), World Pool (international betting), and Video Live streaming. Sports betting launched in May 2014 as a complementary offering. The platform is licensed by the Belgian Commission des Jeux de Hasard and serves as the #1 Belgian operator for PMU horse racing bets.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse Racing Betting (Paris Hippiques) Online horse racing betting service enabling Belgian residents aged 21+ to wager on Belgian, French, and international races. Integrated with PMU France's pari mutuel common pool, offering all PMU bet types including Quinté+, Simple, Couplé, Trio, Tiercé, Quarté, Multi, 2sur4, Super4, and Tick5. Includes live streaming, real-time odds, automatic payout upon official results, and Winning Boost multipliers.
• Sports Betting (Paris Sportifs) Fixed-odds online sports betting service for Belgian residents, offering pre-match and live wagering on football and other sports. Supports single, combined, and system bet types and runs alongside the horse racing platform under the same Belgian gaming license.

Quantifiable outcome

• No betting limits — winnings paid in full with no cap
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PMU FrancecoreStrategic or Co-development Partner · 1 January 2011Eurotiercé partnered with PMU in 2011 to be authorized to collect bets in common pool (masse commune) with the leading European horse racing operator. This partnership enables the full PMU betting offer, including Quinté+.
• EquidiacoreTechnology or IntegrationFrench horse racing media company providing live video streaming of races. Eurotiercé offers live race viewing via Equidia's feed on its platform. Customers need minimum €10 in horse race bets within 30 days to access live video. Equidia also provides expert interviews and race previews used by Eurotiercé for betting information.
• Hippodrome de Wallonie (Mons/Ghlin)minorStrategic or Co-development PartnerOne of four Belgian racecourses (Waregem, Tongres, Mons, Ostende). The only Walloon hippodrome. Eurotiercé was founded at the initiative of the Belgian horse racing federation, reflecting deep ties to Belgian racecourses.
• Hippodrome de WaregemminorStrategic or Co-development PartnerMost famous Belgian racecourse, home to Waregem Koerse. Listed as Eurotiercé partner on the website footer. Hosts approximately 10 major races per season plus about 20 other race events.
• Hippodrome de TongresminorStrategic or Co-development PartnerRacecourse in Limburg managed by vzw Drafrennen Tongeren. One of the first racecourses to offer Eurotiercé online betting when the platform launched in 2008.
• Hippodrome d'Ostende (Wellington)minorStrategic or Co-development PartnerSummer-only racecourse on Belgium's coast, hosting approximately 72 races across 9 days per summer season. Joined Eurotiercé's offering in 2012.
• EPMA (Association des Opérateurs Paris Mutuels Européens)minorOthersEuropean association of pari mutuel betting operators. Eurotiercé is a member, positioning itself within the European horse racing betting ecosystem.

Scale indicators2 records

Recent moves12 records

Expansion highlights4 records

Broad incumbents

• PMU (Pari Mutuel Urbain): The French state-licensed pari-mutuel operator and Eurotiercé's majority shareholder. Operates the largest European horse racing betting pool globally and is the upstream supplier whose bet types and content Eurotiercé distributes in Belgium.
• Ladbrokes Belgium: International bookmaker with a Belgian-licensed presence, offering sports betting with deep liquidity and brand recognition. Competes with Eurotiercé for Belgian betting handle but does not focus on pari-mutuel horse racing.
• Unibet Belgium: Kindred Group's Belgian regulated brand offering sports betting, casino, and live betting to Belgian residents. Operates at much larger scale than Eurotiercé and represents a broad-incumbent threat on marketing, product depth, and mobile experience.
• Bwin Belgium: Entain-owned international betting brand active in Belgium under local license. Provides sports betting with deep liquidity from the broader Bwin/Entain platform and competes for the same Belgian customer segments as Eurotiercé.

Direct peers

• Napoleon Games: One of the largest Belgian-licensed online betting operators offering sports betting, casino, and horse racing to Belgian residents. Directly competes with Eurotiercé for Belgian betting handle and has a far broader product portfolio plus mobile app presence.
• Geny Courses: French horse racing media platform covering race programming, predictions, results, and statistics for the PMU ecosystem. Functions as a content/data peer rather than a direct betting operator, but addresses the same French-speaking horse racing bettor demographic.
• GoldenPalace.be: Belgian-licensed online and retail betting/casino operator with a substantial offline agency network. Competes directly with Eurotiercé on offline Class IV betting agency presence and online sports/casino offerings.
• Bet777 (777.be): Belgian-licensed operator owned by Kindred (Unibet parent) offering sports betting, casino, and live betting to Belgian residents. Competes head-to-head with Eurotiercé for the same Belgian consumer pool and benefits from Unibet/Kindred's group technology and liquidity.
• Circus.be: Belgian-licensed operator combining sports betting, casino, and poker. Targets the same Belgian residential customer base as Eurotiercé with a much broader product mix, strong retail presence, and a mobile-first product experience.

Regional players

• ZEbet: French online betting operator owned by Zeturf focusing on horse racing and sports betting. Operates primarily in France under ANJ license and is structurally similar to Eurotiercé in its pari-mutuel heritage, but serves a different national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eurotierc%C3%A9

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurotiercé