Eventagentur EVENTS4YOU

What Eventagentur EVENTS4YOU does

PR-Agentur PR4YOU, operating from Berlin as a full-service public relations and communications agency, was founded in 2001 and serves corporate clients across Germany, Austria, and Switzerland (the DACH region). The agency offers a broad portfolio of 17 service lines spanning Corporate PR, Brand PR, Product PR, Event PR, Trade Show PR, Crisis PR, and Personal PR, alongside digital services such as Online PR, Social Media PR, Content Marketing, Storytelling, and Influencer/Blogger Relations. It also extends into broadcast (Radio PR and TV PR/advertising), photography services via a global photographer network, media contests, and media planning/ad placement.

The agency's core proprietary assets are its editorial distribution system — connecting to approximately 30,000 journalists across print, online, radio, and TV — and a VIP guest list of over 3,000 celebrities managed under the wholly-owned subsidiary CELEBRITIES4BRANDS, which handles celebrity booking, VIP guest management for red carpet events, and influencer marketing. The agency does not disclose AI/ML tooling; its technology stack is relationship- and database-driven rather than machine-learning-driven.

The business model is professional-services based: services are customized and quote-based with multi-year contract cadences, distributed via direct B2B sales engagement. The GTM motion is sales-led with multi-channel marketing (LinkedIn, Facebook, Instagram, Xing, Twitter/X, Pinterest, SEO, website content, and earned PR). The customer base spans at least seven verticals (Automotive, Fashion/Lifestyle, Food & Beverage, Healthcare/Pharma, Tourism/Hospitality, Construction, Real Estate, and Startups), with no named anchor accounts or disclosed revenue figures. Headcount is approximately 10 employees, indicating a boutique agency structure. The company operates privately with no disclosed institutional ownership, funding, or M&A activity.

Name

Eventagentur EVENTS4YOU

Legal name

PR-Agentur PR4YOU

Website

https://events4you.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

PR-Agentur PR4YOU is a Berlin-based full-service PR and communications agency, founded in 2001, serving corporate clients across the DACH region via proprietary journalist and celebrity databases and a 17-line service portfolio spanning traditional, digital, and celebrity marketing.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising (7310)

akta.pro primary industry

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

akta.pro secondary industries

Event PR & Communications Support (BPAFADAO), Social Media & Community Management (PR-led) (BPAFADAM), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), PR, Reputation Management & Earned Media Platforms (BPAMALAO), Event Content Marketing, PR & Media Outreach (THAHAGAG)

Keywords

• Public relations services
• Press release distribution
• Media relations agency
• Event public relations
• Celebrity booking services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR and Communications Services: Full-service PR agency providing comprehensive public relations, press work, media relations, and communication services to corporate clients. Services include corporate PR, brand PR, product PR, event PR, trade show PR, crisis PR, and personal PR.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Eventagentur EVENTS4YOU (operating alongside PR-Agentur PR4YOU) is a Berlin-based full-service public relations and communications agency providing tailored PR, press work, media relations, event PR, and celebrity marketing services. The agency distributes press releases through a proprietary editorial system connecting to approximately 30,000 journalists across print, online, radio, and TV, and maintains a VIP database of over 3,000 celebrities for red carpet events. It serves corporate clients across the DACH region (Germany, Austria, Switzerland) in industries including Automotive, Fashion, Food, Tourism, Healthcare, and more.

Product overview

PR-Agentur PR4YOU is a full-service public relations agency based in Berlin, Germany, operating across Germany, Austria, and Switzerland since 2001. The company offers a comprehensive portfolio of PR services organized around core offerings including Corporate PR (Unternehmens-PR), Brand PR (Marken-PR), and Product PR (Produkt-PR), complemented by specialized services such as Event-PR, Messe-PR, Crisis-PR, and Personal-PR. The agency's distribution capabilities are anchored by its proprietary editorial system connecting to approximately 30,000 journalists across print, online, radio, and TV. Digital services encompass Online-PR, Social Media PR, Content Marketing, and Storytelling, while the CELEBRITIES4BRANDS unit provides celebrity booking and VIP invitation management for events. Additional offerings include Radio-PR and TV-PR for broadcast media, PR-Foto-Service for professional photography, and Gewinnspiele & Verlosungen for media contests. The agency serves diverse industry verticals including Automotive, Construction, Fashion, Food & Beverage, Healthcare, Hospitality, Real Estate, Tourism, and Startups.

Differentiator

Problem solved

Functional benefit

Brands

• CELEBRITIES4BRANDS: Celebrity and VIP management unit of PR-Agentur PR4YOU, handling celebrity booking for advertising, marketing, PR campaigns, events, VIP appearances, and VIP guest management for Red Carpet Events.

Products and services

• Corporate PR (Unternehmens-PR)

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Edelman Germany: German arm of global PR firm Edelman; competes for the same corporate, brand, and crisis PR mandates in DACH as PR4YOU but with substantially larger resources and global network.
• Weber Shandwick Germany: Global PR network with Frankfurt operations offering corporate communications, brand PR, and event PR; comparable service lines but with multinational scale and resources.
• Ketchum Germany (current Ketchum / Clarity): Global communications consultancy with a German presence offering PR strategy, media relations, and influencer marketing — overlaps with PR4YOU's service portfolio but operates at significantly larger scale.
• Serviceplan Public Relations: Munich-based integrated communications group offering PR alongside advertising, digital, and content — broader portfolio than PR4YOU but directly comparable in DACH PR service lines.

Direct peers

• Schwartz Public Relations: Munich-based PR agency focused on technology and digital sectors, with a similar boutique scale and full-service PR offering including media relations, content, and event PR — a comparable German mid-market peer.
• HBI Helga Bailey GmbH: Munich-headquartered PR agency providing corporate, product, and crisis PR with a comparable full-service mid-market positioning in Germany — directly comparable scale and service mix.
• Faktor 3 AG: Hamburg-based full-service PR and communications agency operating in the DACH region with comparable service breadth across corporate, brand, and product PR — directly comparable mid-sized German PR agency.
• Tonka PR: Berlin-based boutique PR and communications agency offering consumer PR, lifestyle, and event PR — directly comparable in size, geography, and full-service consumer PR positioning.
• Fink & Fuchs AG: Wiesbaden-based PR and communications agency with comparable service portfolio spanning media relations, content marketing, and event PR for B2B and B2C clients in DACH — a direct comparable in size and offering.
• vibrio PR: Munich-based PR and communications agency serving B2B and consumer clients across DACH with corporate, product, and event PR — directly comparable mid-sized German PR peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/PR4YOU
• Facebookfacebook.com/PR4YOU
• LinkedInlinkedin.com/company/eventagentur-events4you
• Instagraminstagram.com/pr.agentur.pr4you
• Pinterestpinterest.com/PR4YOU

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventagentur EVENTS4YOU