EV2 Sportswear

What EV2 Sportswear does

EV2 Sportswear is a fourth-generation, family-owned sportswear brand established in 1894 in Winton, Queensland, Australia, originally operating as EMU Sportswear. The company designs, manufactures, and sells custom and stock teamwear, sports kits, and accessories across more than a dozen sports disciplines including rugby league, rugby union, soccer, basketball, cricket, netball, and hockey, as well as off-field apparel such as corporate wear, hi-vis workwear, hoodies, and polos. Its primary customer base spans grassroots and professional sports clubs, schools and universities, corporate organizations, and individual consumers, with notable anchor partnerships including Queensland Rugby League, Cricket PNG, USA Hawks, and USA Rugby League.

The company operates a product-led growth model via its proprietary KitBuilder online design software, which enables customers to independently design and order custom teamwear with low minimum order quantities and fast turnaround. Supporting platforms include Team Shops (a dedicated club e-commerce channel) and ClubZone (a club management and ordering tool). Distribution is direct-to-consumer through Shopify-powered storefronts, notably us.ev2sportswear.com for the US market, augmented by email and phone-based sales support for larger or more complex orders. Pricing is quote-based and not publicly disclosed, reflecting the custom nature of the products and the small-ticket, low-MOQ positioning aimed at grassroots teams and small organizations.

Revenue is generated through one-time transactions on custom and stock teamwear sales. The go-to-market relies on digital channels (e-commerce site, blog, email newsletter) and brand-building through team sponsorship and event participation (e.g., Las Vegas 9s, USA Hawks). The company maintains no external funding, no parent or subsidiary structure, and operates with approximately 12 employees, indicating a small, privately-held operating model.

Name

EV2 Sportswear

Legal name

EV2 Sportswear

Website

https://ev2sportswear.com

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

EV2 Sportswear is a fourth-generation, family-owned Australian sportswear brand (founded 1894) that designs and sells custom and stock teamwear, kits, and apparel via its KitBuilder online platform, serving grassroots clubs, schools, corporates, and national sports associations across Australia, the US, and beyond.

Ownership category

akta.pro rank

Product category

Custom Teamwear and Sports Apparel

NAICS

Apparel Manufacturing (315), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Sportswear Customization & Printing Retail (CRAMACAK), Team Sports Equipment & Uniforms Retail (CRAMABAE), Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Custom teamwear
• Sportswear manufacturing
• Custom sports uniforms
• Team apparel
• Athletic kits

Headquarters

HQ city

Dewsbury, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Teamwear Sales: Sale of custom-designed and stock sportswear, team kits, and uniforms. Customers use online KitBuilder tool or work with sales team to create custom designs. Products include on-field sports apparel (rugby, soccer, basketball, cricket, etc.) and off-field teamwear (polos, hoodies, jackets). Revenue is generated through one-time product purchases with fast turnaround times and low minimum order quantities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EV2 Sportswear designs, manufactures, and supplies custom and stock teamwear and sports uniforms for a wide range of sports (rugby league, rugby union, soccer, basketball, cricket, netball, etc.) and off-field apparel (corporate wear, hoodies, jackets, polos). Customers can use the proprietary online KitBuilder design software to create custom kits, with the company emphasizing low minimum order quantities and fast turnaround times.

Product overview

EV2 Sportswear is a custom sportswear brand offering a unified portfolio of products centered around its KitBuilder online design platform. The core offering includes Sports (Team Kits) for over a dozen sports disciplines (Rugby League, Rugby Union, Soccer, Basketball, etc.), Teamwear apparel for on-field and off-field use (Corporate, Hi Vis Workwear, Hoodies, Jackets, Polos, T-shirts, etc.), and Accessories (Bags, Socks, Towels). Supporting platforms include Team Shops for club e-commerce and Clubzone for club management. The KitBuilder enables customers to design custom apparel with low minimum orders and fast turnaround.

Differentiator

Problem solved

Functional benefit

Brands

• Kitbuilder: Online design software and custom kit building platform for teamwear.
• ClubZone
• Team Shops

Products and services

• Sports Team Kits Custom and stock team kits across multiple sports disciplines including Rugby League, Rugby Union, Soccer, Touch Football, Basketball, Athletics, Dodgeball, Hockey, Netball, Volleyball, Cricket, Golf, and Swimming. Designed for clubs, schools, universities, and associations from grassroots junior teams to professional organizations.
• Teamwear Apparel Off-field and corporate teamwear apparel including Corporate wear, Hi Vis Workwear, Hoodies, Jackets, Midlayers, Pants, Polos, Singlets, Shorts, T-shirts, and Resort Shirts. Used for corporate uniforms, workwear, and branded apparel for clubs, schools, and corporations.
• Sports Accessories Customizable sports accessories including Bags, Socks, and Towels designed to complement team kits and teamwear.
• KitBuilder Online Design Tool Proprietary online design software that allows customers to create and customize team uniforms, jerseys, and sportswear with team colors, logos, and specifications, supporting low minimum order quantities and fast turnaround.
• Team Shops E-commerce platform enabling teams and clubs to set up their own online shops for team merchandise and uniform ordering.
• Clubzone Platform service for sports clubs to manage and order teamwear and merchandise centrally for their members.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• USA HawkscoreStrategic or Co-development PartnerUSA Hawks is the USA Rugby League national team. EV2 Sportswear is the official uniform supplier for USA Hawks, including production of 2024 USA Hawks jerseys available for pre-order on their website. The partnership positions EV2 as a trusted supplier for elite rugby league in North America.
• Cricket PNGcoreStrategic or Co-development PartnerCricket PNG (Papua New Guinea national cricket team) is supplied by EV2 Sportswear. This partnership demonstrates EV2's ability to supply national cricket teams with professional-quality uniforms across different sports disciplines.
• Queensland Rugby LeaguecoreStrategic or Co-development PartnerQueensland Rugby League (QRL) is a key partner for EV2 Sportswear, reflecting the company's Australian roots and heritage in rugby league. EV2 supplies team uniforms for QRL competitions and teams.
• USA Rugby LeaguecoreStrategic or Co-development PartnerUSA Rugby League (USARL) is partnered with EV2 for team uniform supply. EV2 demonstrates commitment to American rugby league development through equipment sponsorship.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Macron: Italian teamwear and custom kit supplier serving football, rugby, basketball, and other team sports globally. Macron competes with EV2 in custom teamwear, including low-MOQ online design tools and sponsorship of national associations.
• Canterbury of New Zealand: Heritage rugby-apparel specialist supplying on-field kits to clubs and national teams globally. Canterbury is the most direct competitor to EV2 in the rugby-league/rugby-union custom teamwear category, serving the same grassroots-to-elite customer base.
• BLK (Breakthru Apparel): Australian teamwear brand specializing in custom rugby, AFL, and NRL kits with online design functionality. BLK is a close comparable in the Australian custom-teamwear market with a similar low-MOQ, online-design approach.
• ISC (International Sports Clothing): Australian teamwear brand focused on custom kits for rugby league, AFL, NRL, and other codes. ISC competes head-to-head with EV2 in the Australian rugby-league and grassroots teamwear market with comparable product and customer profiles.
• O'Neills: Irish sportswear manufacturer supplying custom teamwear and uniforms across GAA, rugby, soccer, and other field sports. O'Neills' low-MOQ custom kit business mirrors EV2's grassroots-to-elite go-to-market.
• Hummel International: Danish sportswear brand supplying custom team kits for football, handball, and other team sports across Europe and internationally. Hummel's custom teamwear business and sponsorship model are directly comparable to EV2's.

Emerging players

• Gilbert Rugby: Iconic rugby equipment and apparel brand now expanding into custom teamwear kits. Gilbert overlaps with EV2 in rugby-specific apparel and is increasingly competing in the same custom-kit procurement cycle.

Broad incumbents

• Puma Teamwear: Global sportswear brand with a custom teamwear line serving football, rugby, cricket, and other sports clubs. Puma is a broad incumbent with overlapping capabilities to EV2's core custom teamwear offering.
• Nike Team Sports: Global leader in athletic apparel with a custom team and uniform business across soccer, basketball, running, and other sports. Nike competes with EV2 for institutional teamwear contracts at the higher end of the market.
• Adidas Teamwear / Custom: Global sportswear giant with a custom teamwear division serving clubs, schools, and federations across multiple sports. Adidas is the principal incumbent competing for the same teamwear wallet as EV2, though it focuses on larger institutional buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ev2sportswear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EV2 Sportswear