USA Rugby

What USA Rugby does

USA Rugby (legally United States Rugby Football Union, LTD) is the federally recognized National Governing Body (NGB) for rugby union in the United States, operating as a 501(c)(3) nonprofit under the Ted Stevens Olympic and Amateur Sports Act and USOPC oversight. Founded in 1975 and headquartered in Glendale, Colorado, the organization governs the sport across youth, high school, collegiate, senior club, and international tiers, overseeing four senior national teams (Men's and Women's Eagles XVs and Sevens), multiple Junior National Teams, and the U.S. Olympic sevens pathway. Its service portfolio spans member insurance (liability and accident), event sanctioning, coach and referee certification aligned to World Rugby standards, SafeSport compliance, and national team representation.

The core technology infrastructure centers on Rugby Xplorer, a digital membership registration and competition management platform providing player registration verification, club compliance tracking, instant Certificate of Insurance generation, and integrated scheduling. The USA Rugby Learning Center serves as the official LMS, single-sign-on integrated with Rugby Xplorer profiles and bridging World Rugby online courses with face-to-face coaching/referee offerings. Distribution flows through the usa.rugby website, Rugby Xplorer self-serve registration, Ticketmaster/Flicket.io ticketing, and a federated channel network of sanctioned affiliates (USA Youth & High School Rugby, CRAA, NIRA, USA Club Rugby) plus professional partners (Major League Rugby, Women's Elite Rugby, Premier Rugby Sevens).

Revenue is generated across five streams: recurring membership dues (annual cycle opening August 15), philanthropy (direct giving, crypto, stock, CFC, matching gifts, bequests), multi-year sponsorship (flagship Skyward Group front-of-jersey and insurance exclusivity, plus Macron, Gilbert, Quest, Momentous, Wintergreen, goodr), travel and experiences (USA Eagles Experiences / Front Row Experiences), and tournament sanctioning ($150/application). GTM motion is event-driven and community-led, with major inflection events including the 2031 and 2033 Rugby World Cups hosted in the U.S. and rugby sevens at the Los Angeles 2028 Olympics.

Name

USA Rugby

Legal name

United States Rugby Football Union, LTD

Website

https://usa.rugby

Company type

Private

Founded year

1975

Operating status

Operating

Short description

USA Rugby is the 501(c)(3) National Governing Body for rugby in the United States, governing 130,000+ members across youth, college, and senior club levels and overseeing four senior national teams ahead of LA 2028 and the 2031/2033 Rugby World Cups hosted domestically.

Ownership category

akta.pro rank

Product category

National Sports Federation Governance

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM), Rugby (Union & League) Leagues (MPAKAAAG)

Keywords

• National Governing Body
• Rugby federation governance
• Athlete development pathways
• Sports membership services
• Competition sanctioning

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees collected from players, coaches, referees, and administrators across youth, college, senior club, and international levels. Collected through Rugby Xplorer platform with registration opening August 15 for each season.
2. Donations and Philanthropy: Direct giving, cryptocurrency donations, stock donations, corporate gifts, Combined Federal Campaign contributions, matching gifts, bequests, and special events. Supports national team programs and pathway athletes.
3. Sponsorship Revenue: Multi-year partnerships with sponsors including Skyward Group (exclusive insurance partner and front-of-jersey sponsor), Macron (official sportswear partner), and other official partners including Gilbert, Quest Nutrition, Wintergreen, Momentous, goodr, and World Rugby Shop.
4. Travel and Experiences: Revenue from USA Eagles Experiences partnership providing curated travel programs to domestic fixtures, international tours, and marquee events with VIP access. Part of Front Row Experiences portfolio.
5. Event Sanctioning: Tournament sanctioning fees ($150 per application) that extend accident and liability insurance coverage to tournaments outside regular league competition. Generates compliance-based insurance revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

USA Rugby is the National Governing Body for rugby union in the United States, providing federation governance, member liability and accident insurance, competition sanctioning, coaching and referee certification (via the USA Rugby Learning Center), and oversight of four national teams (Men's and Women's Eagles XVs and Sevens) plus Junior National Teams. Operational delivery runs on the Rugby Xplorer digital platform, which handles member registration, club compliance verification, instant COI generation, and competition scheduling for a community of 130,000+ members across youth, high school, collegiate and senior club levels.

Product overview

USA Rugby operates a digital platform ecosystem centered on Rugby Xplorer for membership and competition management, complemented by the USA Rugby Learning Center for training and education. The organization provides member insurance (liability and accident coverage), event sanctioning services, and oversees four national teams with development pathways. USA Eagles Experiences serves as the official travel partner. Key programs include coaching certification, referee development, SafeSport compliance, and youth/collegiate/senior club rugby governance.

Differentiator

Problem solved

Functional benefit

Products and services

• Rugby Xplorer Digital membership registration and competition management platform used by USA Rugby members, clubs, and administrators for player registrations, club compliance tracking, insurance certificate requests, and match/team management.
• USA Rugby Learning Center Official Learning Management System (LMS) provided to USA Rugby members, bridging World Rugby online courses with face-to-face offerings and new online courses for coaches, referees, administrators, and players.
• Member Insurance Provides liability insurance and accident insurance to USA Rugby members, covering third-party bodily injury, enabling venue usage, and providing secondary accident coverage for registered members at sanctioned events.
• Event Sanctioning Official designation process that extends USA Rugby accident and liability insurance coverage to tournaments outside regular league competition, ensuring compliance with national and international rules and safety guidelines. Sanctioning applications are priced at $150 per application.
• National Teams Management USA Rugby oversees four national teams (Men's and Women's Eagles XVs and Sevens), multiple Junior National Teams, and Olympic development pathway programs for elite athletes.
• Coaching Certification World Rugby certification program including Level 1 and advanced coaching credentials, accessible through the USA Rugby Learning Center, required for club compliance.
• SafeSport Program Comprehensive program implementing US Center for SafeSport code and policies, including sexual molestation, hazing and bullying awareness training, required for all member coaches, referees, administrators, and players.
• USA Eagles Experiences Official Travel and Experiences Partner providing end-to-end travel packages and premium fan experiences for USA Eagles supporters, including domestic fixtures, international tours, marquee events, and VIP hospitality access. Formerly USA Eagles Tours.

Quantifiable outcome

• 130,000+ members across high school, college, and senior club levels
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered flagship, core and supporting.

• Skyward GroupflagshipGTM or Marketing Partner · 9 April 2026Multi-year exclusive partnership making Skyward Group the Exclusive Insurance Partner and Official Front-of-Jersey sponsor for all USA Rugby National Teams including Men's and Women's Eagles and their respective Sevens programs. Branding debuting April 2026, positioning Skyward within US rugby's growth trajectory ahead of LA 2028 Olympics and Rugby World Cups 2031/2033.
• MacroncoreGTM or Marketing PartnerItalian sportswear brand as Official Sportswear Partner and USA Eagles outfitter. Supplies teamwear to all USA Men's and Women's National Teams. Macron has growing North American presence including new offices in Bridgeport, Connecticut. Fan apparel available for retail.
• USA Eagles ExperiencescoreGTM or Marketing PartnerMulti-year partnership (formerly USA Eagles Tours) as Official Travel and Experiences Partner. Part of Front Row Experiences portfolio. Provides end-to-end travel packages, VIP hospitality, meet-and-greets, behind-the-scenes access. Legacy spanning every Rugby World Cup since 1987.
• World Rugby ShopcoreChannel Partner/ Reseller/ DistributorOfficial Retail Partner of USA Rugby. Offers official USA Rugby merchandise and Gilbert rugby equipment. Provides 20% member discount on orders.
• GilbertcoreTechnology or IntegrationOfficial Ball Supplier to USA Rugby. Provides game balls and training equipment for all national teams and member clubs.
• Quest NutritionsupportingGTM or Marketing PartnerOfficial Protein Snack Partner for USA Rugby national teams. Shares commitment to fueling active lifestyles and wellness goals with protein-forward snacks for athletes.
• WintergreensupportingGTM or Marketing PartnerOfficial Analgesic Supplier to USA Rugby National Teams. Offers topical analgesic products to aid athletes in preventing strained muscles and sprains, managing injuries and speeding recovery.
• MomentoussupportingGTM or Marketing PartnerOfficial Supplement Partner - leading human performance company focused on supplementation and nutrition. Collaboration between organizations committed to excellence and performance optimization.
• goodrsupportingGTM or Marketing PartnerOfficial Sunglasses Partner - award-winning active eyewear brand with high-performance technology. Offers 'Active Eyewear for Anyone' through various frames and styles.
• VenatoursupportingGTM or Marketing PartnerOfficial Touring Partner providing club playing tour services through UK and Europe, plus ticket and travel packages for USA Eagles fans. Partnership offers international tour experiences for clubs.
• Nashville SCsupportingGTM or Marketing PartnerCo-hosting doubleheader at Geodis Park in Nashville featuring USA women's national team (WXV Global Series) and men's national team vs Australia A. Represents significant rugby event in Nashville history.
• College Rugby Association of America (CRAA)coreStrategic or Co-development PartnerGoverning body for premier collegiate rugby divisions including Men's D1A, Women's D1 Elite, Women's D1, Women's D2. CRAA manages national championships and commercial resources for collegiate rugby.
• National Intercollegiate Rugby Association (NIRA)coreStrategic or Co-development PartnerAssociation of institutions competing at highest levels of intercollegiate women's rugby. Manages NIRA National Championship with goal of NCAA Championship status.
• USA Club RugbycoreStrategic or Co-development PartnerGoverns non-collegiate adult club rugby under Senior Club Council and Geographic Unions. Hosts two major championships annually (15s and 7s) and provides club resources.
• Women's Elite RugbysupportingStrategic or Co-development PartnerFirst professional Women's XVs competition in the United States, established 2025. Operates semi-professional league with venues in multiple cities including Sacramento, Chicago, and Denver.
• Premier Rugby SevenssupportingStrategic or Co-development PartnerFirst professional sevens league in the United States founded in 2021 with equitable Men's and Women's competitions.
• Major League RugbycoreStrategic or Co-development PartnerProfessional form of men's rugby (15s) in the United States. Inaugural season 2018. Partnership with USA Rugby for referee pathway development and match official appointments to international competitions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• USA Volleyball: USA Volleyball is a USOPC NGB running youth, collegiate, and national team pipelines with membership dues and sponsor revenue. Comparable in tiered athlete development, regional governance, and Olympic-cycle exposure.
• USA Track & Field: USATF is a USOPC-recognized NGB operating as a 501(c)(3) with national team programs, sanctioned competitions, membership dues, and sponsorship revenue. Comparable in nonprofit NGB economics, Olympic pathway management, and event sanctioning model.
• USA Football: USA Football is the NGB for American football at the youth and amateur levels, with similar membership dues, coach certification, and youth safety programs (including Heads Up Football). Comparable in governing amateur tackle/flag football, though operating in a much larger addressable market.
• USA Swimming: Like USA Rugby, USA Swimming is a 501(c)(3) National Governing Body under the Ted Stevens Olympic and Amateur Sports Act with USOPC oversight, governing a single Olympic sport with membership dues, national team pathways, and sponsorship-driven revenue. Highly comparable in governance structure, nonprofit economics, and Olympic-cycle exposure.
• USA Basketball: USA Basketball is a 501(c)(3) NGB governing basketball in the US with national team programs, FIBA affiliation, and youth pathway governance. Comparable in NGB structure and international federation affiliation, though its sport has dramatically larger commercial scale.
• Rugby Australia: Rugby Australia is the listed parent entity and the NGB counterpart for rugby in Australia. Operates the same Wallabies/Wallaroos national team programs, owns the Rugby Xplorer platform, and shares governance DNA — the most direct operational and structural peer for USA Rugby.
• New Zealand Rugby: New Zealand Rugby is the NGB governing rugby union in New Zealand, with All Blacks commercial IP, Sanzaar ties, and provincial union governance. Comparable as a foreign rugby NGB with strong national team brand value and integrated professional pathways.
• USA Hockey: USA Hockey is the closest NGB analog to USA Rugby in scale and structure — a 501(c)(3) NGB governing a niche-to-mid-tier US sport with a deep youth-to-elite pathway, member registration, national team programs, and Olympic exposure. Comparability is direct on revenue model, governance, and membership mechanics.
• England Rugby (RFU): The Rugby Football Union governs rugby union in England with a Premier-membership dues model, Premiership Rugby oversight, and Twickenham hospitality revenue. Comparable as a foreign NGB with professional league oversight, major event hosting, and mature commercial operations.

Broad incumbents

• World Rugby: World Rugby is the international federation governing rugby union globally, of which USA Rugby is a member union. Comparable as the umbrella governance and sanctioning authority, Rugby World Cup organizer, and Laws of Game custodian — a peer in regulatory scope rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/usarugby
• YouTubeyoutube.com/usarugbytv
• Facebookfacebook.com/usarugby
• LinkedInlinkedin.com/company/usa-rugby
• Instagraminstagram.com/usarugby
• TikToktiktok.com/@usarugby?lang=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Rugby