EVA Cosmetics - Egypt

What EVA Cosmetics - Egypt does

EVA Cosmetics is an Egyptian personal care manufacturer founded in 1972 by Dr. Mounir Armanious, headquartered in Cairo with a 35,000 square meter manufacturing facility in 6th of October capable of producing 385 million units annually. The company sells 359 products across 58 sub-brands spanning skincare, hair care, oral care, male grooming, and fragrances — including Senses (fragrance and body care launched 2019), Man Look Expert (male grooming), Eva Recipe / Optimum Care Recipe (hair and body), Fluoro Kids (children's oral care), and Eva Smokers (oral care for smokers, expanded in 2022 to e-cigarette users). It also operates a contract / toll-manufacturing business serving pharmaceutical, cosmetics, medical devices, and F&B multinationals (named clients include GSK, Henkel, and JOV), with facilities certified to ISO 9001:2015, ISO 14001, ISO 45001, GMP (ISO 22716), and GLP.

The company monetizes through two distinct streams: (1) branded consumer product sales via its own retail stores in Egyptian malls, the shop.eva-cosmetics.com e-commerce platform, and promotional pricing tiers (LE 21.75-220 per unit with Buy 2 Get 1 promotions and free shipping above LE 800); and (2) professional-services revenue from toll-manufacturing engagements. Distribution is handled by its wholly-owned subsidiary Akhnaton for Trading and Distribution (ATR), established in 1975 with over 1,000 employees, which provides 360-degree supply chain, sales, regulatory, and marketing-intelligence services across the MENA region. EVA exports to 17+ countries in Europe, Africa, and the Middle East, with regional offices in Riyadh, Amman, and Kuwait City, and maintains B2C go-to-market through social media (Facebook, Instagram, YouTube) alongside community and ESG initiatives (breast cancer awareness, anti-harassment campaigns, and the Egyptian Gender Equality Seal).

Name

EVA Cosmetics - Egypt

Legal name

EVA Cosmetics

Website

https://eva-cosmetics.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

EVA Cosmetics is a Cairo-headquartered personal care manufacturer founded in 1972, producing skincare, hair care, oral care, male grooming, and fragrance products across 58 sub-brands and offering toll-manufacturing services to multinational pharma, cosmetics, and F&B clients across the MENA region.

Ownership category

akta.pro rank

Product category

Personal Care and Cosmetics Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Personal care manufacturing
• Contract manufacturing services
• MENA distribution network
• Skincare cosmetics brand
• Oral care products

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Consumer Products Sales: EVA Cosmetics generates revenue through sale of personal care products including skincare, hair care, oral care, male grooming, and fragrances. Products are sold through direct retail, e-commerce, and distribution partners.
2. Toll Manufacturing: Contract manufacturing services for pharmaceutical, cosmetics, medical devices, and F&B companies in the MENA region. Provides 360-degree services including supply chain, sales & distribution, marketing intelligence, importation & regulatory, and concept & strategy development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

EVA Cosmetics manufactures and distributes branded personal care products (skincare, hair care, oral care, male grooming, and fragrances) under sub-brands such as Senses, Man Look Expert, Eva Recipe, Fluoro Kids, and Eva Smokers through retail stores, e-commerce, and export channels. The company also provides toll/contract manufacturing services from its 35,000 square meter facility for third-party clients in the pharmaceutical, cosmetics, medical devices, and F&B sectors, supported by ATR (Akhnaton for Trading and Distribution) as its integrated MENA distribution arm.

Product overview

EVA Cosmetics is an Egyptian personal care manufacturer founded in 1972 by Dr. Mounir Armanious, operating as a diversified beauty and cosmetics company with multiple sub-brands and contract manufacturing services. The company portfolio includes: Skin Care and Fragrances (Senses brand launched 2019), Hair and Body Care (Eva Recipe/Optimum Care Recipe line), Oral Care for children (Fluoro Kids since 2005) and smokers (Eva Smokers since 1990s), Male Grooming (Man Look Expert line), and Toll Manufacturing services for third-party brands. The company operates manufacturing facilities spanning 35,000 square meters with capacity for 385 million units annually.

Differentiator

Problem solved

Functional benefit

Brands

• Senses: Skincare and fragrance brand launched in 2019, offering comprehensive skincare routines and long-lasting fragrances at competitive prices. Expanded to include body products, shower creams, hand creams, foot care, and deodorants.
• EVA Recipe
• Man Look Expert
• Eva Smokers
• Fluoro
• EVA Shop

Products and services

• Senses (سينسز) Fragrance and Body Care Brand Fragrance and body care sub-brand offering body sprays, body lotions, hand creams, and foot care products, designed for Egyptian consumers seeking long-lasting scents at competitive prices.
• Man Look Expert Male Grooming Line Male grooming product line including body fragrances, beard care (washes, oils, replacements), hair styling gels, shaving creams, and after-shave balms for male consumers in the MENA region.
• Eva Recipe (Optimum Care Recipe) Hair and Body Care Hair and body care sub-brand offering shampoos, conditioners, shower creams, and body lotions across multiple scent families (Mocha, Berries, Marshmallow, Coconut, Peach) and formulations (Hydrating, Nourishing, Silk & Shine, Strength Booster).
• Fluoro Kids Children's Oral Care Children's oral care sub-brand of gel toothpastes with Vitamin E, Calcium, and Fluoride, available in kid-friendly flavors (Fruits, Bubblegum, Cola, plus Sparkle line variants).
• Eva Smokers Oral Care for Smokers Oral care sub-brand targeting smokers and e-cigarette users, offering whitening toothpowders, dental care products, E-Line range for e-cigarette smokers, and charcoal range products.
• Purity Made Simple Cleanser Top-selling facial cleanser positioned within EVA's skincare category, sold directly via the online shop for individual consumers.
• Oil-Free Foundation Buildable, oil-free foundation offered within EVA's skincare product range for individual consumers via the official online shop.
• Toll/Contract Manufacturing Services Contract manufacturing service offering formulation development, large-scale production, and packaging capabilities for skincare, hair care, oral care, and personal hygiene products, serving third-party clients such as GSK and Henkel.
• ATR (Akhnaton for Trading and Distribution) 360-Degree Distribution Services Full-fledged commercial service via EVA's distribution arm providing supply chain, sales & distribution, marketing intelligence, importation & regulatory, and concept & strategy development for clients in pharmaceuticals, cosmetics, medical devices, and F&B across the MENA region.

Quantifiable outcome

• Reached over 1,000 women across more than 10 companies through 'Your Beauty Starts From Within' empowerment campaign
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Akhuaton for Trading & Distribution (ATR)coreChannel Partner/ Reseller/ Distributor · 1 January 1975ATR is a full-fledged commercial service provider established in 1975, offering 360-degree services to clients in pharmaceutical, cosmetics, medical devices, and F&B fields in MENA. With over 1000 employees, strong distribution networks, and in-depth market knowledge, ATR enables EVA Cosmetics to maximize global presence.
• GSKminorOthersPharmaceutical company utilizing EVA Cosmetics manufacturing capabilities for contract manufacturing.
• HenkelminorOthersGlobal chemical and consumer goods company utilizing EVA Cosmetics toll manufacturing services.
• National Cancer Institute - Breast HospitalminorStrategic or Co-development PartnerBreast cancer awareness and early detection screening partnerships with specialized medical institution.
• Baheya HospitalminorStrategic or Co-development PartnerWomen's health awareness and breast cancer support initiatives in collaboration with specialized hospital.
• Safe OrganizationminorStrategic or Co-development PartnerPartnership in 'I Am Aware, I Am Valuable' campaign to combat sexual harassment, featuring Egyptian artist Nesma Mahgoub under patronage of National Council for Women and National Council for Childhood and Motherhood.
• USAID / Pathfinder InternationalcoreStrategic or Co-development PartnerCollaboration with USAID Economic and Social Women Empowerment Program implemented by Pathfinder International, which led to EVA Cosmetics receiving the Egyptian Gender Equality Seal (EGES) certification.
• National Council for Women (Egypt)minorGTM or Marketing PartnerPatronage and support for women's empowerment initiatives including anti-harassment campaigns and gender equality programs.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Henkel: Existing EVA contract-manufacturing customer and global personal care/ adhesives peer (Schwarzkopf, Fa, Dial). Comparable both as a brand competitor in hair/body care and as a client validating EVA's contract-manufacturing credentials.
• Colgate-Palmolive: Global oral care leader (Colgate, Palmolve) competing directly with EVA's Fluoro Kids and Eva Smokers lines. Comparable as a manufacturer with deep distribution in MENA and emerging markets.
• L'Oréal: Global beauty leader with Garnier, L'Oréal Paris and Maybelline directly overlapping EVA's skincare, color cosmetics, and mass-fragrance lines. Comparable as a beauty manufacturer with strong MENA and Africa distribution ambition.
• Unilever: Global FMCG incumbent with Dove, Lifebuoy, Sunsilk, and Rexona directly overlapping EVA's body care, hair care and deodorant categories across MENA. Comparable as a mass-market personal care manufacturer and exporter with regional manufacturing footprints.
• Procter & Gamble: Multinational FMCG incumbent with Head & Shoulders, Pantene, Oral-B and Gillette directly competing with EVA's hair care, oral care, and male grooming brands. Comparable as a globally certified manufacturer selling through MENA modern trade.

Direct peers

• Beiersdorf: Owner of NIVEA and Eucerin, Beiersdorf is a direct peer in body lotions, hand creams, and skincare — categories where EVA's Senses and Eva Recipe lines compete head-to-head at mass-market price points.
• Coty: Global fragrance and body care company (CoverGirl, Adidas, Hugo Boss). Comparable as a mass-market fragrance and body-spray competitor, particularly relevant to EVA's Senses brand positioning.

Emerging players

• Marico: India-based personal care company (Parachute, Saffola, Livon) with growing MENA presence in hair and skin care. Comparable as an emerging-market CPG manufacturer with similar export-driven growth model.
• Dabur: India-based FMCG player with strong presence in MENA and Africa via hair care, oral care and skin care. Comparable as an emerging-market-rooted personal care manufacturer with similar mass-affordable positioning.

Regional players

• Eva Pharma: Egyptian pharmaceutical and personal-care group operating in overlapping MENA geographies, leveraging similar regional manufacturing and distribution capabilities. Comparable as a fellow Egyptian-founded consumer health/beauty platform with strong MENA distribution muscle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoH1KfqvcKY49rSQhbu93-Q
• Facebookfacebook.com/EvaCosmeticsEgypt
• Instagraminstagram.com/eva.cosmetics.eg
• LinkedInlinkedin.com/company/eva-cosmetics-egyptt

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVA Cosmetics - Egypt