PARKS EVANSTON & RECREATION DISTRICT

What PARKS EVANSTON & RECREATION DISTRICT does

Evanston Parks and Recreation District (EPRD) is a municipal special-purpose government entity serving Evanston, Wyoming and surrounding Uinta County. The district operates a comprehensive recreation portfolio anchored by the Evanston Recreation Center — a multi-use facility housing a 25-yard lap pool, wading pool, hot tub, basketball and volleyball courts, racquetball courts, cardio and weight equipment, group fitness studios, dance studio, indoor track, bouldering wall, and indoor shooting range. The Rec Center is supplemented by an extensive outdoor footprint including Bear River Greenway (6 miles paved plus 10 miles of dirt trails), Sulphur Creek Reservoir (233 acres), the Bear Community Center & Pavilion, 20+ city parks, a skate park, and tennis/pickleball courts. Purple Sage Golf Course is operated within the district's portfolio through a separately branded site.

The district generates revenue through approximately 17 distinct streams: subscription memberships (youth $25/month, adult $42/month, family $660/year, etc.), day passes, 10-visit punch passes, program registration fees for youth and adult sports leagues, swimming lessons, gymnastics, fencing, party packages, facility rentals, equipment rentals (ice skates, skis, snowshoes, boats), childcare services, cemetery services managed on behalf of the City of Evanston, golf punch passes and season passes, and community forestry tree sales. Distribution is direct-to-consumer via walk-in Rec Center access, the activityreg.com online registration portal, and teamsideline.com for league scheduling. Marketing relies on the district website, newsletter signup, Facebook, school partnerships, and community events.

EPRD is governed by a 9-member Parks & Recreation Board chaired by Joshua Welling and operated by a 14-person staff led by Director Kim Larson and Business Manager Lisa Jacketta. The district has held Tree City USA designation for 18 consecutive years, partners with USA Swimming to sanction its High Altitude Swim Club, and receives grant funding through the Step Into Swim initiative for free youth swimming lessons. The Bear River Greenway traces back to the 1983 founding of the B.E.A.R. (Better Environment and River) Project. Core technology consists of standard third-party recreation management systems for scheduling and registration; no proprietary platform, AI capability, or API integrations are disclosed.

Name

PARKS EVANSTON & RECREATION DISTRICT

Legal name

Evanston Parks and Recreation District

Website

https://evanstonparksandrec.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Evanston Parks and Recreation District is a municipal recreation agency in Evanston, Wyoming that operates a Rec Center, 20+ parks, trails, a 233-acre reservoir, golf course, and youth/adult sports and fitness programs for residents of Evanston and Uinta County.

Ownership category

akta.pro rank

Product category

Public Recreation and Parks Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Municipal recreation services
• Community fitness facilities
• Youth sports leagues
• Aquatics programming
• Public parks management

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Monthly and annual Rec Center memberships providing unlimited access to fitness facilities, pools, and group fitness classes
2. Day Passes and Punch Passes: Single-visit general admission and multi-visit punch passes for Rec Center access
3. Program Registration Fees: Fees for youth sports, adult sports leagues, fitness classes, swimming lessons, and gymnastics programs
4. Facility Rentals: Rental fees for Bear Community Center, Bear Meadows outdoor space, and picnic shelters
5. Party Rentals: Birthday party packages including room rental, pool parties, archery tag, and bouncy castle options
6. Equipment Rentals: Winter equipment rentals including ice skates, cross-country skis, and snow shoes; summer boat rentals at Bear Pond
7. Golf Course Operations: Purple Sage Golf Course punch passes and season passes managed separately
8. Cemetery Services: Interment services and cemetery lot sales managed on behalf of City of Evanston

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Evanston Parks and Recreation District operates the Evanston Recreation Center and surrounding public recreation infrastructure for Evanston, Wyoming residents. Core services include Rec Center memberships and day passes, youth and adult sports leagues, aquatics and swim lessons, group fitness classes, childcare, party and facility rentals, an indoor shooting range, winter equipment rentals, the Purple Sage Golf Course, Sulphur Creek Reservoir, the Bear River Greenway trail system, and 20+ public parks.

Product overview

PARKS EVANSTON & RECREATION DISTRICT is a municipal parks and recreation agency operating as a single unified service provider rather than a platform-plus-modules architecture. The core offering centers on the Evanston Recreation Center, a comprehensive 70,000+ square foot facility featuring aquatic facilities (25-yard lap pool, wading pool, hot tub), courts (basketball, volleyball, racquetball), fitness equipment, group fitness studios, bouldering wall, and indoor shooting range. Complementary programs include Youth Sports (basketball through Junior Jazz, baseball, softball, football, gymnastics, soccer, volleyball, karate, swimming), Adult Sports Leagues (softball, volleyball, soccer/futsal, boxing), and Group Fitness Classes. The district manages multiple outdoor facilities including Bear River Greenway (16 miles of trails), Sulphur Creek Reservoir (233 acres), 20+ public parks, Bear Community Center & Pavilion, and Purple Sage Golf Course. Additional services encompass childcare, party rentals, shooting range, winter recreation (ice skating, cross-country skiing), boat rentals, community forestry (Tree City USA), youth scholarships, and year-round community events. The organization operates on a membership/facility fee model with passes ranging from daily access to annual subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Evanston Recreation Center A comprehensive recreation facility featuring an aquatic center with lap pool and wading pool, basketball and volleyball courts, racquetball courts, cardio and weight equipment, group fitness room, dance studio, indoor track, bouldering wall, and indoor shooting range. Open Monday-Friday 5am-9pm, weekends 10am-5pm.
• Rec Center Memberships and Passes Various membership tiers including day passes, 10-use punch passes, monthly passes, and annual passes with options for youth, adult, senior, family, and two-adult categories. All passes include access to fitness classes, pool, courts, and other Rec Center amenities.
• Aquatics Programs Swimming lessons for all ages (infants through adults), American Red Cross certified 10-level program, High Altitude Swim Club (HASC) competitive team, lap swimming, rec swims, water aerobics, and private lessons. Features 25-yard six-lane pool, wading pool, and hot tub.
• Youth Sports Programs Youth sports including basketball (Junior Jazz), baseball, softball, football (tackle and flag), gymnastics, soccer, volleyball, swimming, karate, and Jr. Golf camps. Emphasizes skill development, teamwork, and sportsmanship.
• Group Fitness Classes Diverse fitness class offerings including HIIT Barbell, All Levels Cycling, Rowing, Water Aerobics, Zumba, Body Burnout, Dance Fitness, Rise & Spin, Yoga, Hot Yoga, NIA, High/Low Fit, Kickboxing, and Pilates. Included with membership.
• Adult Sports Leagues Adult recreational leagues including softball (men's, coed, fall), volleyball (A, B, C, coed leagues), soccer/futsal, and boxing classes for ages 14+. Offers competitive and recreational options for various skill levels.
• Childcare Services Nursery care for children Monday-Friday 9am-12pm while parents work out or attend programs. Hourly rates ($4/hour first child, $2/hour each additional) and monthly passes available. Includes childcare punch passes (20 hours) and dedicated nursery facilities.
• Party Packages Event hosting services including party room rentals (from $55 room-only), pool parties (from $175), bouncy house parties, and archery tag parties ($100+). Groups of 25 or less. Includes Saturday-Sunday private swim party slots.
• Winter Equipment Rentals Seasonal equipment rentals including ice skate rentals ($5/pair/day) at Bear Ice Ponds and cross-country ski/snowshoe rentals ($15 full day, $20 weekend). Ice skating available daily 10am-10pm with lighted facilities.
• Boat Rentals at Bear Pond Summer boat rentals at Bear Pond available June 3 - August 2. Public rate $15/hour or $10/half hour; private group rate $75/hour, $30 each additional half hour. Includes paddles and lifejackets for private groups.
• Indoor Shooting Range Indoor shooting range for archery and small caliber firearms with automated facilities. Features range masters on-site, hunter safety courses, and open shoots November-March. Permits .45 caliber or less pistols and .22 caliber rimfire rifles.
• Bear River Greenway A 6-mile paved pathway system along the Bear River with additional 10 miles of dirt trails. Features include Bear Ponds, Bear Meadows, fitness course (14 stations), Bear Paw Trailhead for tubing/kayaking, and connection to Bear River State Park.
• Sulphur Creek Reservoir 233-acre reservoir stocked with brown trout, lake trout, smallmouth bass, and rainbow trout. Offers boating, windsurfing, fishing, hiking, wildlife viewing, and day-use amenities including picnic shelters, boat ramp, and restrooms. Located 12 miles south of Evanston on Highway 150.
• Bear Community Center and Pavilion Multi-purpose event venue overlooking ice ponds with rustic interior, multi-purpose room (seats 80), picnic pavilion, river rock fireplace, warming kitchen, and WiFi. Private group rate $125/day plus $150 cleaning deposit; non-profit $75/day; public agencies $50/day.
• Public Parks System Multiple city parks including Anderson Park, Aspen Grove, Brookhollow, Centennial, Clark Soccer Field, Hamblin Park, Overthrust Ball Park, 6th St Skate Park, Tennis/Pickleball Courts, Sunset Park, and others. Most open 7am-10pm daily.
• Purple Sage Golf Course 18-hole public golf course offering tee times, punch passes (10 rounds for $185; seniors $150; juniors $125), and junior golfer season passes ($230 unlimited). Operated June 1 - August 22 with rates varying by age category and season.
• Community Forestry Program Tree City USA program offering tree sales to residents and businesses ($50/tree, businesses up to 3 trees at $50 each), annual Arbor Day celebrations, and volunteer opportunities through the Evanston Tree Board. Participant in Tree City USA for 18 years.
• EPRD Youth Activity Scholarship Financial assistance program for youth (ages 2-16) to participate in recreation programs. Requires Evanston residency, financial need verification, and advance application submission.
• Cemetery Services Interment services and cemetery lot sales managed by EPRD on behalf of the City of Evanston.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor and core.

• PlainsminorGTM or Marketing PartnerLocal sponsor of Evanston Parks & Recreation programs and events
• Uinta County HeraldminorGTM or Marketing PartnerLocal newspaper sponsor providing community visibility
• Uinta Eye and VisionminorGTM or Marketing PartnerLocal business sponsor of recreation programs
• Team ThreadsminorGTM or Marketing PartnerLocal business sponsor of recreation programs
• RogueminorGTM or Marketing PartnerLocal business sponsor of recreation programs
• Real KleenminorGTM or Marketing PartnerLocal business sponsor of recreation programs
• Bear Lake Home ServicesminorGTM or Marketing PartnerLocal business sponsor of recreation programs
• Gigi'sminorGTM or Marketing PartnerLocal business sponsor of recreation programs
• B.E.A.R. Project (Better Environment and River)coreStrategic or Co-development PartnerOriginal founding partner for Bear River Greenway development in 1983; ongoing partnership to develop Bear River as community focal point
• City of EvanstoncoreStrategic or Co-development PartnerMunicipal partner for Bear River Greenway, cemetery management, and overall parks operations
• Bear River State ParkcoreStrategic or Co-development PartnerState park partner for trail connectivity and greenway development along Bear River
• Evanston Rotary ClubminorStrategic or Co-development PartnerBuilt Bear Tales Fire Circle (2005) and Rotary Health Trail fitness course; provides ongoing support for greenway amenities
• Pioneer Counseling ServicesminorGTM or Marketing PartnerAdopt-a-Trail sponsor for Bear River Greenway
• Trout UnlimitedminorGTM or Marketing PartnerAdopt-a-Trail sponsor for Bear River Greenway
• YAHAminorGTM or Marketing PartnerAdopt-a-Trail sponsor for Bear River Greenway
• Lamont Staley FamilyminorGTM or Marketing PartnerAdopt-a-Trail sponsor for Bear River Greenway
• Arbor Day FoundationminorStrategic or Co-development PartnerTree City USA program administrator; provides guidelines and recognition for community forestry efforts
• Step Into SwimminorStrategic or Co-development PartnerNationwide initiative providing grant funding for free swimming lessons for children during summer
• USA SwimmingminorStrategic or Co-development PartnerGoverning body for High Altitude Swim Club (HASC); provides competition sanctioning and registry requirements
• Purple Sage Golf CourseminorOthersGolf course linked to EPRD but managed separately at purplesagegc.com
• B.O.C.E.S. Education CenterminorImplementation/ SI/ Consulting PartnerLocation for Hunter Safety course instruction (1013 W. Cheyenne Dr.)

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/evanstonrecreation
• LinkedInlinkedin.com/company/parks-evanston-&-recreation-district

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PARKS EVANSTON & RECREATION DISTRICT