Team Threads
Team Threads is a privately held custom apparel decorator in Madison Heights, Michigan, specializing in varsity jackets, screen printing, embroidery, and chenille patches for K-12 schools and athletic programs across Michigan.
- Company typePrivate
- Founded-
- HeadquartersMadison Heights, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Team Threads does
Team Threads is a custom apparel decoration company headquartered at 30845 John R Rd in Madison Heights, Michigan. The company specializes in producing custom varsity jackets with chenille patches, screen-printed apparel, embroidered garments, and varsity sweaters. Manufacturing is conducted domestically in the USA, with a standard 4-6 week delivery timeline for varsity jacket orders. Core production capabilities include in-house chenille patch creation and embroidery work designed for athletic use, supporting both standalone decoration jobs and bundled jacket orders.
Team Threads serves K-12 schools and athletic programs as its primary customer vertical, with established relationships across more than 80 Michigan schools. The company operates a direct sales model in which schools coordinate bulk orders for varsity jackets and individual students order through their schools. Revenue is generated through one-time purchases of custom-decorated apparel, with pricing provided on a quote basis rather than publicly listed. Distribution runs through three channels: a physical retail location in Madison Heights, an e-commerce storefront on Etsy branded USAShirtShoppe, and direct phone and email sales.
The company is privately held with no disclosed external investment, venture backing, parent company, or M&A activity. With 1-10 employees and a single operating location, Team Threads functions as a small regional custom apparel shop led by President Kim Brown. The firm maintains a broad catalog of supplier partnerships with brands such as Edwards, Otto Cap, Cap America, Adidas, Nike, Sanmar, and Champro, enabling it to offer a wide selection of blank apparel for decoration. There is no evidence of patents, proprietary technology, AI/ML capabilities, or regulatory actions in the input data.
Team Threads firmographics
Firmographics- Name
- Team Threads
- Legal name
- Team Threads
- Website
- https://teamthreads.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Team Threads is a privately held custom apparel decorator in Madison Heights, Michigan, specializing in varsity jackets, screen printing, embroidery, and chenille patches for K-12 schools and athletic programs across Michigan.
- Ownership category
- akta.pro rank
Team Threads industry classification
Industry- Product category
- Custom Apparel Manufacturing
- NAICS
- Cut and Sew Apparel Manufacturing (3152)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)
- akta.pro secondary industries
- Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC), Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)
Keywords
Where Team Threads is headquartered
LocationHeadquarters
- HQ city
- Madison Heights
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Team Threads business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Varsity Jackets: Sale of custom-made varsity jackets to schools, athletic teams, and individuals. Orders include custom chenille patches, embroidery, and school-specific designs with a 4-6 week delivery time.
- Screen Printing Services: Screen printing services for apparel including t-shirts and other garments, offered as a standalone service or bundled with custom jacket orders.
- Embroidery Services: Custom embroidery services for various apparel items, providing personalized decoration solutions for schools and teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom varsity jackets with chenille patches |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Team Threads product offering
Product offeringCore offering
Team Threads manufactures custom varsity jackets, varsity sweaters, and custom chenille patches, and provides screen printing and embroidery services for apparel. The company serves K-12 schools and athletic programs with Made in USA products and a standard 4-6 week delivery timeline.
Product overview
Team Threads is a custom apparel decoration company based in Madison Heights, Michigan, offering varsity jackets, varsity sweaters, custom chenille patches, screen printing, and embroidery services. The company primarily serves school athletic teams and organizations, providing Made in USA custom products with a standard 4-6 week delivery time for varsity jackets.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Varsity Jackets
- Custom Chenille Patches
- Varsity Sweaters
- Screen Printing
- Embroidery
Companies that use Team Threads
Customer profileSegments1 record
Ideal customer profiles2 records
Team Threads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Team Threads partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered minor.
- EdwardsminorCatalog supplier partner providing professional apparel and workwear through Team Threads' catalog links page.
- Otto CapminorHeadwear supplier partner featured in Team Threads' catalog offerings.
- Cap AmericaminorHeadwear supplier featured in 2026 catalog through Team Threads.
- Momentic SportsminorSports apparel supplier in 2025/26 catalog offering.
- S&S SportswearminorSportswear supplier partner in 2024 catalog.
- ChamprominorAthletic apparel and equipment supplier in 2025 catalog.
- Game ApparelminorGame apparel supplier in 2026 catalog.
- AWDis SportswearminorSportswear supplier in 2025 US Brochure catalog.
- A4 SportsminorAthletic apparel supplier in 2026 catalog.
- Antigua ApparelminorApparel supplier in 2025 catalog.
- BoxercraftminorAthletic apparel and spirit wear supplier in 2025 catalog.
- BaysideminorApparel supplier in 2026 catalog.
- AdidasminorAthletic brand supplier in 2026 catalog.
- OC SportsminorSports apparel supplier in 2026 catalog.
- Athletic KnitminorAthletic knit apparel supplier in 2024 catalog.
- Pacific HeadwearminorHeadwear supplier in 2024 catalog.
- R2GminorSports apparel supplier in 2025 catalog offering sublimated apparel.
- Pennant SportswearminorSportswear supplier in 2024 Spring catalog.
- Charles RiverminorApparel supplier in 2026 catalog.
- BAW SportswearminorAthletic sportswear supplier in 2026 catalog.
- RothcominorMilitary and outdoor apparel supplier in 2025 catalog.
- NikeminorAthletic brand supplier in 2026 Sportswear catalog.
- SanmarminorWholesale apparel distributor in 2026 catalog.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Team Threads competitors and assessment
Company assessmentBroad incumbents
- LettermanJacket.com (Jostens): Jostens operates school letterman jacket and class-ring programs nationally; a scaled incumbent in the exact varsity-jacket niche Team Threads addresses locally.
- BSN Sports: Large team-sports apparel and equipment distributor serving schools and athletic programs nationwide; offers screen printing, embroidery, and decorated varsity/letterman apparel at scale, adjacent to Team Threads' school offerings.
- Varsity Brands: Broad incumbent in school spirit, cheerleading, and letterman apparel through brands like Varsity Spirit and Herff Jones; competes in the varsity jacket and school-embroidered apparel category.
- Champion Teamwear: Champion's team- and school-customization platform for screen-printed and embroidered apparel; shares the school athletic apparel customer with Team Threads.
Direct peers
- Custom Ink: National DTC custom apparel platform offering screen printing and embroidery for schools, teams, and groups; directly overlaps with Team Threads' screen-printing and embroidery service lines for school customers.
- Underground Printing: Custom screen printer and embroiderer with strong collegiate and school team apparel programs; competes for the same school and athletic-team decoration orders as Team Threads.
- Royal Apparel: US-made blank apparel manufacturer and decorator that serves brands and teams with custom screen printing and embroidery; comparable on Made-in-USA positioning and team/school decoration.
- College Hype: Custom collegiate and school spirit apparel decorator with screen printing and embroidery services; competes for the same school-team decoration wallet.
Others
- SanMar: Wholesale apparel supplier and parent of Alphabroder, supplying blanks to Team Threads via its catalog; relevant as an ecosystem enabler rather than a direct competitor.
Emerging players
- Printful: On-demand screen printing, embroidery, and cut-and-sew platform serving SMBs and creators; an alternative route for school and team buyers seeking faster, lower-minimum decoration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Team Threads social profiles
Digital presenceTeam Threads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Threads leadership team
Management profileNumber of profiles
Profiles1 record
Team Threads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Threads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Threads
What does Team Threads do?
Team Threads manufactures custom varsity jackets, varsity sweaters, and custom chenille patches, and provides screen printing and embroidery services for apparel. The company serves K-12 schools and athletic programs with Made in USA products and a standard 4-6 week delivery timeline.
Is Team Threads a public or private company?
Team Threads is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Team Threads founded?
Team Threads was founded in -1. It employs 1 to 10 people.
Where is Team Threads based?
Team Threads is headquartered in Madison Heights, United States, in the North America region.
How does Team Threads make money?
Three revenue lines are on record. Custom Varsity Jackets are the primary driver. The others are screen Printing Services and embroidery Services.
Who are Team Threads's main competitors?
Broad incumbents on record are LettermanJacket.com (Jostens), BSN Sports, Varsity Brands and Champion Teamwear. Direct peers are Custom Ink, Underground Printing, Royal Apparel and College Hype. SanMar is listed as an others. Printful is listed as an emerging player.
Does Team Threads have an API?
No public API is recorded for Team Threads.
What industry is Team Threads in?
Team Threads's product category is Custom Apparel Manufacturing. Its primary akta.pro industry code is IMAOAEAK, Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready), with a secondary code of IMAOALAC, Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers). Its NAICS code is 3152 and its SIC code is 2300.