EVELIEN

What EVELIEN does

Evelien Van Den Camp, trading as Beauty & Energy Evelien, is a sole-proprietor wellness and beauty practice founded in 2016 and based at Heiveldstraat 100, Beveren-Waas, Belgium (VAT BE0866 709 549). The business operates from a single physical location open Monday-Friday 13:00-21:00 and Saturday 13:00-17:00, offering a hybrid portfolio of natural beauty services (medical pedicure, manicure, natural facial care, hot-stone back massage, ear candling), advanced skincare (microneedling with Dermaceutic products at €79 promotional / €99 regular), and holistic/energetic therapies (foot reflexology, ear reflexology/earseeds, energetic massage healing). It also delivers structured coaching services — HSP coaching for Highly Sensitive Persons, a four-module energetic coaching program, mindfulness training, and channeling — each priced at €60 per 60-minute session, with online delivery available in addition to in-person.

The product line extends beyond services into handcrafted spiritual merchandise sold under informal sub-brands: custom energetic paintings on 30x30 cm glow-in-the-dark canvas incorporating mystical symbols (mandala, flower of life, merkaba, sri yantra) at €95 per commission; handcrafted orgonite pyramids combining crystals, resin and copper (€29 small / €39 large, with custom options); and handmade gemstone jewelry incorporating natural stones, feathers and shells. Jewelry is also sold seasonally at Montmarte – Hof ter Saksen market in Beveren-Waas. The underlying technology is fundamentally craft-and-practice based — there is no proprietary software, no app, no AI integration, and the marketing site is built on Webnode.

The revenue model is entirely transactional and pay-as-you-go: one-time fees per service or product, with optional gift vouchers as the only prepayment instrument. Pricing is published publicly across eight tiers ranging from €15 (cutting and filing) to €99 (regular-price microneedling full face). The go-to-market motion is direct-to-consumer through a single physical location, a Facebook page, online booking, and minor referral partnerships (vind-een-coach.be for HSP coaching discovery, ester-channel.com for channeling referrals). Target customer segments are four overlapping wellness personas: Highly Sensitive Persons, holistic wellness seekers, beauty/skincare clients, and spiritual growth seekers. No external funding, no patents, no awards, and no enterprise customers are disclosed; the enterprise is wholly owned and operated by the founder.

Name

EVELIEN

Legal name

Evelien Van Den Camp

Website

https://evelienvandencamp.be

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Beauty & Energy Evelien is a sole-proprietor wellness and beauty practice in Beveren-Waas, Belgium, offering natural beauty treatments, microneedling, reflexology, energy healing, and HSP coaching to local retail consumers, alongside handcrafted spiritual products.

Ownership category

akta.pro rank

Product category

Holistic Wellness and Beauty Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Holistic wellness services
• Beauty treatments
• Reflexology therapy
• Energy healing
• Coaching mindfulness

Headquarters

HQ city

Beveren-Waas

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Beauty & Wellness Services: One-time service fees for beauty treatments including facials, microneedling, foot reflexology, ear reflexology, massage therapy, and medical pedicure. Prices range from €20-€99 per session depending on service type and duration.
2. Coaching & Mindfulness Sessions: 60-minute coaching sessions for HSP (highly sensitive persons) and energetic coaching at €60 per session. Mindfulness sessions also at €60. Channeling sessions at €60 for 5 questions.
3. Custom Artwork Sales: Sale of custom-made energetic paintings on 30x30cm canvas with glow-in-the-dark finish. Total price: €95 per piece.
4. Orgonite Products: Sale of handcrafted orgonite pyramids. Smaller model: €29, Larger model: €39. Custom designs available.
5. Handmade Jewelry: Sale of custom gemstone jewelry made from natural materials including stones, feathers, and shells. Priced individually based on materials used.
6. Gift Vouchers: Gift vouchers available for all services, providing flexible one-time revenue from pre-paid service credits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EVELIEN (operating as Beauty & Energy Evelien) is a sole proprietorship in Beveren-Waas, Belgium, offering holistic wellness and beauty services including foot reflexology, ear reflexology (earseeds), energetic massage healing, microneedling, natural facial care, manicure/pedicure, hot stone massage, and HSP coaching, energetic coaching and mindfulness sessions. The business also sells handcrafted spiritual products including orgonite pyramids, custom gemstone jewelry, and bespoke energetic paintings with glow-in-the-dark finish.

Product overview

EVELIEN (Beauty & Energy Evelien) is a wellness and beauty service provider in Beveren-Waas, Belgium, offering a diverse portfolio of services centered around holistic well-being. The core offerings include natural facial care (Natuurzuivere gelaatsverzorging), microneedling for skin improvement, and various body therapies (foot reflexology, ear reflexology/earseeds, energetic massage healing). The business also provides coaching services for highly sensitive persons (HSP-coaching) and energetic coaching with a four-module spiritual development program. Additional services include mindfulness meditation training, medical pedicure, manicure, and massage therapies (facial/back massage, hot stone massage, ear candling). The product range extends to handcrafted spiritual merchandise including orgonite pyramids (€29-€39), custom gemstone jewelry, and bespoke energetic paintings (€95). Session pricing typically ranges from €35-€69 for beauty treatments and €60 for 60-minute coaching/therapy sessions.

Differentiator

Problem solved

Functional benefit

Brands

• Energetisch Schilderij Op Maat: Energetic custom paintings featuring mystical symbols, geometric patterns, and glow-in-the-dark effects
• Edelstenen Juwelen Eigen Makelij
• Orgonite Piramide

Products and services

• Natural Facial Care (Natuurzuivere gelaatsverzorging) Natural facial care treatment using clean beauty products free from chemical fragrances, aluminum salts, microplastics, petroleum derivatives, synthetic dyes, silicones, and heavy metals. Includes deep cleansing, peeling, eyebrow shaping, face/neck/shoulder massage, hydrating aloe vera mask with vitamins A, C, E, and anti-aging eye cream and serum.
• Microneedling (ACS Therapy) Advanced skin improvement therapy combining microneedling with dermaceutic skincare products. Creates microscopic perforations to stimulate natural collagen, elastin, and hyaluron production. Used for wrinkle reduction, skin tightening, scar treatment, stretch mark reduction, pigment correction, and pore refinement.
• Foot Reflexology (Voetreflexologie) Foot reflexology treatment using targeted pressure techniques to relieve pain, tension, and blockages. Includes neurological massage form (based on 30,000 nerve endings in feet corresponding to body parts) and energetic massage form (addressing electromagnetic fields and vibrational frequencies). Treats headaches, digestive issues, hormonal imbalance, and chronic pain.
• Ear Reflexology / Earseeds (Oorreflexologie) Auriculotherapy treatment placing seeds on masterpoints in the ear to stimulate the nervous system and activate the body's self-healing ability. Continuous gentle stimulation is applied for several days, suitable for stress, anxiety, pain, sleep issues, hormonal balance, and nervous system regulation.
• Energetic Massage Healing (Energetische massage healing) Energetic massage therapy combining foot reflexology, tachyon chakra healing, holistic pulsing, and shiatsu pressure point massage. Activates energy flow, releases blockages, and promotes healing while the client remains clothed. Sessions last 60 minutes.
• HSP Coaching (Highly Sensitive Persons) Coaching for highly sensitive persons (HSP) to help recognize, accept, and harness high sensitivity as a strength. Addresses stimulus regulation, energy management, stress reduction, work relationships, and relaxation. Available in-person in Beveren or online.
• Energetic Coaching (Energetische coaching) Transformative coaching program with four modules: Grounding (Module 1), Energetic self-care (Module 2), Meditation (Module 3), and Contact with spiritual source (Module 4). Uses meditation exercises, visualizations, psycho-energetic exercises to achieve inner peace and self-discovery.
• Mindfulness Meditation Mindfulness and attention training that teaches present-moment awareness, observing thoughts and feelings with kindness. Helps build resilience against stress, depression, and burnout through daily meditation practice and mindful daily activities.
• Orgonite Pyramid (Orgonite piramide) Handcrafted orgonite pyramid made from crystals, resin, copper, and other metals. Converts negative energy to positive energy, reduces harmful effects of electromagnetic radiation (Wi-Fi, mobile phones, PCs, television), and creates a pleasant atmosphere. Available in smaller model (€29) and larger model (€39), with custom orders available.
• Handmade Gemstone Jewelry (Edelstenen juwelen eigen makelij) Handcrafted gemstone jewelry made from natural materials including stones, feathers, and shells. Incorporates the healing properties of gemstones. Available at Montmarte - Hof ter Saksen in Beveren-Waas during summer months.
• Custom Energetic Painting (Energetisch schilderij op maat) Custom energetic paintings created using mystical symbols and geometric patterns from various cultural and religious traditions (mandalas, mosaics, platonic forms, flower of life, merkaba, sri yantra). Finished with glow-in-the-dark paint on 30x30cm canvas. Price: €95. Incorporates personal favorites such as gemstones, zodiac signs, and power animals.
• Beauty Care Services (Medical Pedicure, Manicure, Massage, Ear Candling) A bundle of beauty care services including medical pedicure (€35 + optional lacquer €10), manicure (€25 + optional lacquer €10), facial and back massage with herbal oil (€30/30min), hot stone back massage (€40/30min), and ear candling (€50 including massage).

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Vind-een-coach.beminorGTM or Marketing PartnerEvelien is listed as an HSP coach on the vind-een-coach.be platform, which serves as a coach discovery and referral marketplace. This partnership helps connect potential HSP coaching clients with Evelien's services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Massage Envy: Large US-based franchise chain offering massage therapy and skincare facials at affordable price points. Comparable on the massage + facial service mix but operates at vastly greater scale and as a franchised model.
• Hand & Stone Massage and Facial Spa: Franchised chain combining massage therapy and facial skincare services with a multi-location retail footprint. Overlaps with Evelien's massage and facial treatment offering at far larger scale.
• Elements Massage: Franchised therapeutic massage studio chain focused on customized massage sessions. Comparable to the massage/therapeutic bodywork side of Evelien's practice but operates a multi-location model.
• The NOW Massage: Modern boutique massage studio chain offering walk-in massage sessions in a design-forward environment. Comparable single-service massage studio format though at much larger scale.
• Woodhouse Spas: Multi-location US day spa chain offering massage, facials, and body treatments with a holistic-wellness positioning. Comparable service mix but much larger footprint and brand recognition.
• Burke Williams Spa: Full-service urban day spa offering massage, facials, and body treatments in a multi-room facility. Comparable as a day-spa service provider though at luxury price points and bigger physical footprint.

Others

• Dr. Hauschka: Established natural/clean beauty skincare brand used by many holistic facial practitioners. Comparable product philosophy (natural, no synthetic additives) used in Evelien's natural facial care offering.
• Weleda: Global natural cosmetics and holistic skincare brand aligned with anthroposophic and natural-wellness philosophy. Comparable on the natural/holistic beauty positioning though operating as a manufacturer rather than service provider.

Emerging players

• Himalayan Salt Spa / Salt Cave (Europe): Boutique alternative-wellness studios offering halotherapy and complementary holistic services. Comparable in offering niche, alternative-wellness modalities to a localized clientele.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/evelien.vandencamp
• LinkedInlinkedin.com/company/evelien

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVELIEN