What eventdecision ® does

event:decision is a UK-based SaaS platform that delivers sustainability and ESG performance intelligence specifically for the events industry. Founded in 2021 and headquartered in Frimley, England, the company serves brands, corporates, agencies, venues, destinations, and event suppliers, providing decision-grade data on the environmental, social, and governance footprint of events. The platform claims a user base of over 3,000 event professionals and an enterprise client roster that includes Google, Mastercard, Vodafone, EY, S&P Global, Blackstone, Lloyds, Quilter, NHS, Defra, the UK Department of Health, and Encore. The company is privately held with no disclosed parent entity, funding rounds, or executive leadership details.

The product portfolio comprises four core offerings. Track is positioned as the leading event-focused carbon footprint measurement service, providing event-level carbon calculations, industry benchmarking, event-specific mitigations, an offset value, and an online journey planner for sustainable travel. The Impact Suite delivers ESG performance measurement across three modules — Impact: Event for event-owners and agency managers, Impact: AdVantage for AV and technical production partners, and Impact: VenueLens for venues and M&E hotels — drawing on a global impact dataset for benchmarking and social value reporting. Navigator targets in-house event teams, while Evolve supports continuous performance improvement. The platform aligns with GHGP, CDP, and SBTi protocols and integrates with ISO20121 and Events Industry Council sustainable events guidance.

event:decision operates a hybrid go-to-market that combines self-service online registration at app.eventdecision.com with direct enterprise sales engagement via UK-based phone and email channels. Revenue is generated through SaaS subscription pricing structured to "reward commitment over scale," though specific pricing is not publicly disclosed. Marketing is digital-led, relying on LinkedIn, Instagram, website content, and an ESG quiz as primary channels. Distribution is direct and global via the web platform, with no disclosed partners, resellers, or integrations beyond protocol alignment with external ESG frameworks.

Name

eventdecision ®

Legal name

Event Decision

Website

https://eventdecision.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

event:decision is a UK-based SaaS platform providing ESG and carbon footprint measurement intelligence specifically for the events industry, serving brands, corporates, agencies, venues, destinations, and event suppliers with a suite of analytics products.

Ownership category

akta.pro rank

Product category

Event Sustainability Intelligence Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

akta.pro secondary industries

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA), Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ), ESG Data, Ratings & Climate Benchmarks (FSAFAIAI)

Keywords

• Event sustainability intelligence
• Carbon footprint measurement
• ESG performance tracking
• Event benchmarking platform
• Sustainable event management

Headquarters

HQ city

Not disclosed

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription/Platform Access: event:decision operates as a SaaS platform providing access to Track, Impact, Navigator, and Evolve tools. The platform is priced to reward commitment over scale, indicating tiered subscription pricing based on usage or organizational size.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

event:decision is a SaaS platform that delivers ESG and carbon footprint intelligence for the events industry. It offers Track for event carbon footprint measurement with protocol alignment (GHGP, CDP, SBTi, ISO 20121), the impact: suite (Impact: Event, Impact: AdVantage, Impact: VenueLens) for ESG performance benchmarking across event-owners, AV production partners, and venues, plus Navigator for in-house event teams and Evolve for continuous event performance improvement.

Product overview

event:decision is a responsible event performance intelligence platform offering a multi-product portfolio. The core offering includes Track for carbon footprint measurement (the #1 event-focused service), and the impact: suite for ESG performance measurement spanning three modules: Impact: Event (for event-owners and agency managers), Impact: AdVantage (for AV and production partners), and Impact: VenueLens (for venues). Additional products include Navigator (for in-house event teams) and Evolve. The platform is built specifically for the events industry and provides evidence across the whole event spectrum, helping brands, corporates, agencies, venues, destinations, and suppliers measure and prove event value in environmental, social, and governance terms.

Differentiator

Problem solved

Functional benefit

Brands

• Track: Carbon footprint measurement service for events including event carbon footprint, industry benchmarking, event-specific mitigations and offset value. Includes an online journey planner for sustainable event travel.
• Impact
• Navigator
• Evolve

Products and services

• Track Event-focused carbon footprint measurement service providing event carbon footprint calculation, industry benchmarking, event-specific mitigations, and an offset value. Includes an online journey planner to guide crew and delegates to events sustainably. Aligns with GHGP, CDP and SBTi protocols and can integrate with ISO20121 and Events Industry Council Sustainable Events guidance.
• impact: suite Global impact dataset for strategic benchmarking, gap analysis, and social value reporting across events, production, and venues. Bundles three modules: Impact: Event, Impact: AdVantage, and Impact: VenueLens.
• Impact: Event Module within the impact: suite for event-owners and agency event managers, providing ESG performance measurement, global impact dataset access, and social value reporting.
• Impact: AdVantage Module within the impact: suite for AV and technical production partners, providing ESG performance measurement for the production layer of events.
• Impact: VenueLens Module within the impact: suite for venues and meetings & events hotels, providing event sustainability management, ESG measurement, and benchmarking.
• Navigator Solution for in-house event teams, providing decision-grade intelligence for event performance measurement and management within a single organization.
• Evolve Product within the event:decision platform for event performance intelligence and continuous improvement in event delivery.

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Microsoft Sustainability Manager: Microsoft's enterprise ESG and carbon-accounting solution integrated with the Microsoft Cloud. Relevant incumbent competing for the same enterprise ESG procurement budgets that event:decision serves.
• Cvent: Large enterprise event-management platform with growing ESG and sustainability reporting capabilities. Represents a horizontal events incumbent that could extend into the carbon/ESG measurement category currently owned by event:decision.
• Workiva: Public-listed cloud platform for ESG, sustainability and financial reporting used by large enterprises. Represents a broad incumbent that event:decision must position against on ESG disclosure, benchmarking and assurance workflows.
• Salesforce Net Zero Cloud: Salesforce's sustainability cloud offering carbon accounting and ESG management within its broader CRM ecosystem. A large incumbent capable of bundling ESG reporting into existing enterprise relationships that event:decision targets.

Direct peers

• Watershed: Enterprise carbon-accounting SaaS used by large corporates to measure and disclose emissions across operations and value chain. Directly comparable to event:decision's Track carbon-footprint module, although Watershed operates horizontally rather than events-specialized.
• Sweep: Sustainability and carbon management platform for mid-market and enterprise customers, covering scope 1–3 emissions and ESG data. Competes with event:decision for the same corporate sustainability buyer persona across multi-module ESG workflows.
• Persefoni: Climate-management and accounting platform built on GHG Protocol for enterprises and financial institutions. Closely overlaps with event:decision's GHG-aligned carbon measurement and broader ESG reporting capabilities.
• Greenly: Carbon-accounting SaaS targeting mid-market and enterprise customers with automated emissions measurement. Overlaps with event:decision's Track product on carbon-footprint methodology and SMB-to-enterprise ESG reporting.

Emerging players

• isla: Event-industry sustainability platform helping agencies and brands measure and reduce event impact. Most direct vertical peer to event:decision within the events space, with overlapping event-sustainability reporting functionality.
• MeetGreen: Event-sustainability consultancy and benchmarking provider for meetings and events. Comparable to event:decision as a focused event-ESG player, though services-led rather than pure SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eventdecision
• LinkedInlinkedin.com/company/eventdecision
• Instagraminstagram.com/eventdecision

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eventdecision ®