EVENTIM.Light

What EVENTIM.Light does

EVENTIM.Light is a self-service, cloud-hosted online ticketing platform designed for independent event organizers across Europe. Operated as a brand within the CTS EVENTIM AG group (publicly listed on the Frankfurt Stock Exchange), the product enables SMB organizers — concert promoters, club owners, theater and comedy venues, festival operators, sports clubs, and leisure activity providers — to create events, configure seating plans, run their own white-label ticket shops embedded on their websites via iFrame or direct link, sell tickets at physical box offices, and validate admission through a free iOS/Android scan app. The platform's core technology stack is web-based with native mobile apps, integrates payments (PayPal, Apple Pay, Google Pay, credit card), marketing pixels (Meta Pixel, Google Analytics), wallet pass delivery (Apple/Google Wallet), and Epson receipt printer support, and includes a generative-AI assistant that refines event descriptions during the creation flow.

Revenue is generated entirely through transaction-based take rates: 3.5% plus €0.49 per ticket for tickets priced up to €6.99, 3.5% plus €0.99 per ticket for tickets priced from €7.00 onward, plus an optional additional 10% advance-booking fee for organizers who elect to distribute through the EVENTIM Network (eventim.de and roughly 10,000 German advance booking offices). There are no setup costs, fixed fees, or contract commitments. Go-to-market is product-led with no sales team: digital acquisition via SEO content marketing, social channels (Facebook, Instagram, YouTube), and self-service registration, supplemented by a partnership with FLYERALARM Digital that embeds paid Google and Meta advertising inside the organizer dashboard.

EVENTIM.Light serves 10,000+ customers across 12 European country-specific domains (Germany, Austria, Denmark, Finland, France, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom). It operates with a reported team of approximately 8 employees, indicating either a deliberately lean, product-led cost structure or a still-modest revenue scale. Its primary strategic asset is not the self-service software itself — which faces crowded SMB ticketing competition — but rather the optional, parent-backed distribution onto eventim.de and 10,000+ physical presale locations, a reach that no similarly-sized competitor can match.

Name

EVENTIM.Light

Legal name

EVENTIM.Light

Website

https://eventim-light.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EVENTIM.Light is a self-service online ticketing platform, operated within the publicly listed CTS EVENTIM group, that enables independent European event organizers to create white-label ticket shops, sell via eventim.de and 10,000+ presale offices, and manage admission. It serves 10,000+ SMB organizers across 12 countries via transaction-based fees.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing Platforms & Primary Ticketing (MPAIAFAD)

Keywords

• Self-service ticketing
• Event ticketing platform
• Online ticket sales
• Event management software
• Event ticket shop

Headquarters

HQ city

Germany

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Transaction Fees: Transaction-based fees charged per ticket sold. Fee structure: 3.5% plus €0.49 per ticket for base prices up to €6.99, and 3.5% plus €0.99 per ticket for base prices from €7.00. Payment fees and taxes are included in the ticket fee calculation.
2. EVENTIM Network Premium: Optional additional 10% advance booking fee on base price for sellers who want to maximize reach through eventim.de and approximately 10,000 advance booking offices across Germany.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

EVENTIM.Light is a self-service online ticketing platform that lets independent event organizers create their own branded ticket shop in minutes and sell tickets through their own website, the eventim.de portal, roughly 10,000 German advance booking offices, and on-site box offices. The platform bundles event creation, seating plan design, mobile entry scanning, marketing tools, and analytics, charging per-ticket transaction fees with no setup costs, fixed fees, or contract binding.

Product overview

EVENTIM.Light is a modular self-service ticketing platform for independent event organizers, consisting of a core ticketing system with integrated modules for ticket shop creation, event management, seating plan design, box office operations, and entry management via the EVENTIM.Access Scan App. The platform distributes tickets through organizers' own branded ticket shops (embedded via iFrame), the EVENTIM network including eventim.de and 10,000+ advance booking offices, and physical box offices. Additional modules include event marketing tools with Facebook integration and paid advertising via FLYERALARM Digital, real-time analytics and reporting with Google Analytics integration, and customization features for PDF ticket layouts and event bundles for subscriptions or festival passes.

Differentiator

Problem solved

Functional benefit

Products and services

• EVENTIM.Light Self-service online ticketing platform for independent event organizers that enables ticket sales through custom ticket shops, the EVENTIM network (eventim.de and ~10,000 presale offices in Germany), and on-site box offices — used by concert promoters, clubs, theaters, sports clubs, leisure providers, and festival organizers across Europe.
• EVENTIM.Access Scan App Free standalone mobile app (iOS and Android) that scans QR-code and barcode tickets at event entrances with real-time capacity monitoring and admission analytics, used by event organizers for entry management.
• Online Advertising Campaigns (via FLYERALARM Digital) Paid advertising service bookable in-product by EVENTIM.Light organizers through the FLYERALARM Digital partnership, delivering targeted campaigns on Instagram, Facebook, and Google Ads with demographic and geographic targeting.

Quantifiable outcome

• 250 million tickets sold annually through CTS EVENTIM systems
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• FLYERALARM DigitalcoreGTM or Marketing PartnerPartnership for online advertising campaigns enabling organizers to create Google Ads and Meta (Facebook/Instagram) campaigns directly within the EVENTIM.Light account. Campaigns start from €99 with 7.5% price advantage when booked via EVENTIM.Light. Allows easy targeting by age, gender, and region without requiring own social media channels.

Scale indicators5 records

Recent moves1 record

Expansion highlights3 records

Regional players

• TryBooking: Self-service ticketing platform strong in Australia and the UK, serving community events, schools, and festivals. Comparable SMB-focused product with similar take-rate model; competes primarily in different geographies.

Broad incumbents

• See Tickets: International ticketing provider with self-service and full-service offerings across concerts, festivals, and clubs. Comparable to EVENTIM.Light at the SMB and mid-market level, with stronger geographic spread in the UK and Europe.
• Ticketmaster: Global primary ticketing incumbent and CTS EVENTIM's principal competitor. Overlaps with EVENTIM.Light at the upper end of the SMB market and provides framing for the broader industry context.

Direct peers

• Tito: Self-service ticketing platform popular with conferences, festivals, and independent venues. Comparable product surface (custom shops, scan app, per-ticket pricing) and a similar SMB target audience.
• Universe (by Ticketmaster): Self-service ticketing platform owned by Live Nation/Ticketmaster, targeting independent organizers with similar features (custom ticket shops, scan app, embedded checkout). Direct competitor with the backing of a global ticketing incumbent.
• Eventbrite: Global self-service ticketing platform for independent event organizers across concerts, festivals, sports, and community events. Closest direct competitor to EVENTIM.Light in target customer (SMB organizers) and product model (self-service, take-rate).
• Ticket Tailor: Self-service ticketing platform focused on community events, charities, and small festivals. Direct competitor on price-conscious SMB organizers with low-fee positioning.

Emerging players

• Dice: Mobile-first ticketing and discovery platform for live music events, with strong presence in the UK and Europe. Comparable to EVENTIM.Light in concert and club ticketing, though more consumer-app oriented.
• Resident Advisor: Ticketing platform with strong presence in electronic music and club events across Europe. Overlaps with EVENTIM.Light's clubs & parties segment and offers comparable organizer tooling.
• Festicket: Festival-focused ticketing platform with travel packages. Overlaps with EVENTIM.Light's festival segment and serves a comparable SMB organizer profile in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@eventimlight-de
• Facebookfacebook.com/EVENTIM.LightDE
• Instagraminstagram.com/eventim.light_de
• LinkedInlinkedin.com/company/eventim-light

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVENTIM.Light