What FLYERALARM Digital does

FLYERALARM Digital is the online marketing division of FLYERALARM GmbH, a privately held German company headquartered in Würzburg. The business operates a self-serve digital advertising platform that lets small and medium-sized enterprises in Germany run centrally managed campaigns across more than 50 advertising channels, including social media (Facebook, Instagram, TikTok, LinkedIn, Snapchat, Pinterest, Reddit, Threads), search engines (Google Ads Search, Display, Shopping, Performance Max and Microsoft/Bing), streaming services (YouTube, Twitch, Spotify, podcasts), Connected TV (Netflix, Prime Video, Disney+, Sky, Joyn, waipu.tv), Addressable TV (RTL, ProSiebenSat.1), Digital Out-of-Home networks (Edeka, Hagebau, fitness studios, transit, cinemas), online marketplaces (eBay, Amazon, Vinted, kleinanzeigen), and job portals (LinkedIn, Indeed, XING). The product is delivered through an intuitive online configurator, a real-time performance dashboard with PDF/CSV export, pre-configured goal-based campaign packages (recruiting, leads, sales, awareness, traffic), industry-specific branch solutions, and a Werbekanal-Finder quiz that recommends channels in under 60 seconds.

Underlying technology consists of integrations with major ad networks rather than proprietary ad-serving infrastructure. FLYERALARM Digital is a certified Google Partner (Agency ID 4361747770) and holds an RTL AdAlliance reseller partnership for premium TV/CTV inventory. AI capabilities are largely delegated to partners — most notably Google Performance Max's AI-driven bidding and placement — supplemented by automated real-time bid adjustment and audience optimization. Add-on modules include rankingCoach SEO/LISTING, online reputation management (review removal across Google, Kununu, Trustpilot, Facebook, Jameda, golocal, Yelp), website and online shop creation with legal text packages, influencer marketing, an online flipbook magazine, and a layout service for ad creatives.

Revenue is generated through a usage-based model where clients pay for advertising media spend (clicks, impressions) passed through to networks, a one-time campaign service fee tied to budget deployed, and ancillary professional services (website creation, layout/design at 49 EUR net per job). Distribution is exclusively direct-to-SMB inside Germany via the flyeralarm.digital website, phone/email/live-chat inside sales (Monday–Friday 8:00–16:00), and an agency/reseller partner program. Pricing is unit-based with low entry points (e.g., 77 EUR for eBay/kleinanzeigen, 89 EUR for social media ads) and a 10% multi-platform rebate. Payment options include PayPal, Visa, MasterCard, Amex, Klarna, and purchase on invoice, with a 5% new-customer newsletter voucher. FLYERALARM Digital is regulated by the Bayerische Landeszentrale für neue Medien (BLM) and is led as part of FLYERALARM GmbH under Managing Director Thorsten Fischer.

Name

FLYERALARM Digital

Legal name

FLYERALARM GmbH

Website

https://flyeralarm.digital

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FLYERALARM Digital is the German digital advertising division of FLYERALARM GmbH, offering SMEs a self-serve platform to centrally manage campaigns across 50+ ad channels including social, search, CTV, addressable TV, and DOOH, via an online configurator with expert inside-sales support.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Media Buying Agencies (54183), Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)

akta.pro secondary industries

Static Billboard Advertising (MPAAAKAA), Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit) (BPAFALAC), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

Keywords

• Digital advertising platform
• Online marketing services
• Multi-channel ad management
• Search engine marketing
• Social media advertising

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Media Spend: Clients pay for actual advertising media spend (e.g., clicks, impressions) on platforms such as Google Ads, Meta, TikTok, programmatic networks, and TV/streaming. The company acts as an agency intermediary, passing through media costs to ad networks.
2. Campaign Service Fee: A one-time service fee per campaign is charged, dependent on the advertising budget deployed. FLYERALARM Digital manages campaign setup, steering, and ongoing optimization on behalf of the client.
3. Website & Online Shop Creation: Creation of individual websites and online shops including SSL certificate, domain, email addresses, and hosting — a separate professional services revenue stream.
4. Layout Service for Advertising Graphics/Videos: Professional design service for creating advertising creatives, offered at 49 EUR net per job, bundled with campaign services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

FLYERALARM Digital is a self-service digital advertising platform that lets German SMEs plan, buy, and analyze online ad campaigns across 50+ networks (Google Ads, Meta, TikTok, LinkedIn, Snapchat, programmatic, YouTube, Spotify, podcasts, Connected TV, Addressable TV, DOOH, and online marketplaces) through a single online configurator, with optional expert-managed optimization. It is complemented by add-on services including layout/creative design, SEO tooling (rankingCoach), online reputation management, and website/online shop creation.

Product overview

FLYERALARM Digital is an online marketing platform providing digital advertising services across over 50 platforms, primarily serving small and medium-sized enterprises in Germany. The platform operates as a centralized self-service portal for managing digital marketing campaigns without requiring prior expertise. The core offering consists of social media advertising (Facebook, Instagram, TikTok, X/Twitter, Snapchat, Pinterest, Reddit, Threads), search engine advertising (Google Ads including Display, Search, Shopping, Performance Max, and Microsoft/Bing Ads), programmatic display advertising, and streaming/podcast advertising (YouTube, Twitch, Spotify). Supporting products include Connected TV and Addressable TV advertising, Digital Out-of-Home (DOOH) advertising networks, online marketplace advertising (eBay, Amazon, Vinted, kleinanzeigen), and job portal advertising. Add-on services include SEO tools (rankingCoach for SEO and LISTING management), online reputation management for review removal, website and online shop creation with legal compliance packages, professional layout services for ad creative, influencer marketing, and an online magazine feature. The platform differentiates through an intuitive online configurator, expert campaign management support, and pre-configured campaign packages and industry-specific solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Advertising Self-service digital advertising campaigns on social media platforms including Facebook, Instagram, Threads, X/Twitter, TikTok, Snapchat, Pinterest, and Reddit, with packages starting from €89 net (e.g., 150 clicks). Designed for German SMEs that want to advertise on social networks without owning or running their own accounts.
• Google Ads (Search, Display, Shopping, Performance Max) Managed Google advertising including Search Ads (from €120 net), Display Network impression and click packages (from €90 net), Google Shopping Ads (from €380 net), and AI-optimized Performance Max campaigns (from €500 net, e.g., 2,000 clicks) covering YouTube, Gmail, Maps, Search, Discover, and Display Network.
• Microsoft / Bing Advertising Search advertising on the Microsoft Advertising (Bing) network reaching users across Edge, Outlook, and Microsoft properties.
• Programmatic Advertising Automated, data-driven display advertising across millions of websites, apps, and premium publisher networks via programmatic buying, starting from €245 net.
• Streaming & Podcast Advertising Audio and video advertising on YouTube, Twitch, Spotify, and podcast platforms; Spotify Ads and Podcast Ads starting from €550 net.
• Connected TV (CTV) Advertising Video advertising on connected TV platforms including Netflix, Amazon Prime Video, Disney+, Sky, Joyn, and waipu.tv, with bundle packages (e.g., Netflix + Prime, Netflix + Joyn) starting from €999 net.
• Addressable TV Advertising Targeted TV advertising on linear TV channels via RTL Gruppe (from €550 net) and ProSiebenSat.1 Gruppe (from €999 net), enabling addressable ad delivery.
• Digital Out-of-Home (DOOH) Advertising Digital outdoor advertising across indoor networks (Edeka stores from €1,499 net, Hagebau stores from €1,499 net, fitness studios from €3,500 net, cinemas, shopping centers) and outdoor placements (pedestrian zones, streets, train stations, public transit, carsharing vehicles).
• Online Portal & Marketplace Advertising Advertising placements on online marketplaces and portals including eBay (from €77 net), kleinanzeigen (from €77 net), Amazon, Vinted, and email inbox ads via GMX and Web.de.
• Job Portal & Business Network Advertising Recruitment advertising on job portals and business networks including LinkedIn (from €510 net), XING (from €510 net), Indeed (from €510 net), and t-online.jobs (from €990 net).
• rankingCoach SEO Search engine optimization tool providing website optimization and SEO recommendations to improve organic search visibility and keyword rankings.
• rankingCoach LISTING Business directory management service for maintaining and optimizing company listings across multiple online directories and platforms.
• Online Reputation Management Service for managing and removing negative reviews from Google, Kununu, Trustpilot, Facebook, Jameda, golocal, and Yelp.
• Website & Online Shop Creation Professional creation of websites and online shops including SSL certificate, domain, email addresses, and hosting, with optional legal text packages (Anwaltsschutzpakete) for German-law compliance.
• Layout Service for Advertising Graphics & Videos Professional design service creating advertising graphics and videos for online campaigns, priced from €49 net per job, often bundled with campaign services.
• Influencer Marketing Influencer collaboration service connecting brands with social media influencers for product promotion and brand awareness campaigns.
• Online Blättermagazin (Digital Flipbook Magazine) Digital flipbook/magazine creation service for online catalogs and promotional publications.

Quantifiable outcome

• Reach 90% of internet users via Google Display Network
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google (Google Partner)coreTechnology or IntegrationFLYERALARM Digital is a certified Google Partner (Agency ID: 4361747770). The partnership enables FLYERALARM Digital to manage Google Ads campaigns (Search, Display, Shopping, Performance Max) on behalf of clients across Google's full advertising ecosystem including YouTube, Gmail, Maps, Discover, and the Display Network.
• RTL AdAlliancecoreTechnology or IntegrationRTL AdAlliance partnership enables FLYERALARM Digital to sell and manage addressable TV advertising on RTL Group channels and connected TV (CTV) inventory including Netflix, Amazon Prime Video, Disney+, Sky, and other streaming platforms as a reseller intermediary.
• DFB (German Football Association)minorGTM or Marketing PartnerFLYERALARM is an official DFB printing partner and DFB Cup printing partner. This partnership provides brand visibility and association with German football, supporting marketing credibility and brand reputation in the domestic market.
• FC Bayern BasketballminorGTM or Marketing PartnerFLYERALARM is an official partner of FC Bayern Basketball, providing brand visibility through basketball sports sponsorship in Germany.
• BVMW (Bundesverband mittelständische Wirtschaft)minorGTM or Marketing PartnerBVMW partnership connects FLYERALARM Digital with the German SME association network, providing access to SME decision-makers as potential customers and reinforcing positioning as an SME-focused digital marketing partner.
• FLYERALARM Kids FoundationminorGTM or Marketing PartnerFLYERALARM Kids Foundation is a corporate social responsibility partnership supporting social causes, contributing to brand reputation and community engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Taboola: Taboola is a global content-discovery and native advertising platform that distributes advertiser content across premium publisher networks. It is comparable to FLYERALARM Digital's native-teaser and programmatic advertising offerings, though at a much larger scale and broader audience.
• Ströer Digital Media: Ströer is one of Germany's largest out-of-home and digital media companies, operating DOOH networks, digital billboards, and programmatic advertising. It is a broad incumbent that overlaps with FLYERALARM Digital's DOOH and programmatic offerings but serves a much wider portfolio including traditional OOH.
• Criteo: Criteo is a large European-headquartered digital advertising platform specializing in retargeting and programmatic display across multiple networks. It is comparable as a multi-platform programmatic digital advertising operator, though it targets larger retailers and agencies rather than German SMEs.

Regional players

• Wall GmbH: Wall GmbH is a major German DOOH and outdoor advertising operator running digital screens in pedestrian zones, transit and retail environments. It competes with FLYERALARM Digital's DOOH offerings in Germany, particularly on indoor and pedestrian-zone screens.
• United Internet Media: United Internet Media is the advertising sales house of GMX and Web.de, two of Germany's largest email and portal properties. It is both a partner of FLYERALARM Digital for email-inbox ads and a regional competitor for native email advertising inventory in the German-speaking market.

Direct peers

• AdRoll (NextRoll): AdRoll operates a multi-channel digital advertising platform for SMBs spanning display, social, email and programmatic, sold primarily via self-serve. It is comparable to FLYERALARM Digital in offering a unified cross-channel advertising experience aimed at smaller advertisers.
• Vendasta: Vendasta is a Canadian platform that aggregates digital marketing, advertising, SEO, reputation and website products for SMBs and the agencies that serve them, via a white-label partner model. The multi-product SMB/agency distribution model closely mirrors FLYERALARM Digital's partner program and bundled offering.
• Factor Eleven: Factor Eleven is a German performance marketing agency that buys and manages digital ads across Google, Meta and other platforms on behalf of SME and mid-market clients. It competes with FLYERALARM Digital for the same SME advertiser in Germany, especially in the pay-per-click and social-media segments.
• Smarketer: Smarketer is a German SaaS-style platform that enables agencies and SMEs to manage Google Ads campaigns at scale via automation and partner programs. It is the closest direct competitor to FLYERALARM Digital's self-serve multi-channel configurator model, especially in the German agency/SME segment.

Emerging players

• Reachhero: Reachhero is a German influencer marketing platform that connects brands with social media creators for performance-driven campaigns. It overlaps with FLYERALARM Digital's influencer marketing add-on and serves a similar SME and mid-market buyer in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FLYERALARM.digital
• LinkedInlinkedin.com/company/flyeralarm-digital
• Instagraminstagram.com/flyeralarm.digital
• Pinterestpinterest.de/flyeralarmdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLYERALARM Digital