What Event Republic does

Event Republic BV is a privately held Dutch event management agency headquartered in Amsterdam that designs, produces, and organizes creative corporate event concepts for large Dutch and international enterprises. Founded in 2007 by Sander de Vries and Annemiek de Groote — each with more than 25 years of entertainment industry experience — the firm deliberately caps its annual project volume at 15-18 events to guarantee personalized attention, with delivery scope spanning product launches, kick-off meetings, staff parties, jubilees, fashion shows, brand activations, merger celebrations, motivation meetings, incentives, seminars, trade shows, and press conferences at venues across the Netherlands, Belgium, and Spain.

The company's core offering is end-to-end event conceptualization and production management rather than a software platform; execution capability is the principal asset, anchored in the founders' long-standing industry network and a small multidisciplinary team of specialists. Service pricing is custom and project-based, with 90% of fees due at contract signing and 10% post-event under standard terms, reflecting the bespoke, single-project commercial model typical of high-touch creative agencies. Customers are reached via direct enterprise sales, supplemented by portfolio-driven inbound from marquee case studies and social media presence on Facebook, Instagram, and YouTube.

Event Republic's customer roster is concentrated among Dutch-headquartered enterprise names including ABN AMRO, Philips, Basic-Fit, VodafoneZiggo, Rituals, Miro, DuraVermeer, Vibe Group, and Vermaat Groep, with additional historic logos such as Apple, Samsung, Unilever, Sony, Carglass, TomTom, and Liberty Global. With only 6 employees and 15-18 projects per year, the business is structured as a boutique creative services firm rather than a scaled agency, and its website footer indicates affiliation with 'DRIIVN Part of Eager', suggesting possible group-level corporate context though no formal ownership structure is publicly disclosed.

Name

Event Republic

Legal name

Event Republic BV

Website

https://eventrepublic.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Event Republic BV is a privately held Amsterdam-based B2B event agency that designs, produces, and organizes creative corporate event concepts for large Dutch enterprises, deliberately capping volume at 15-18 high-touch events per year.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industries

Private Social Events (Birthdays, Anniversaries, Private Parties) (MPAGAHAI), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE), Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Corporate event management
• Event production services
• Brand activation events
• Corporate event planning
• Live event organization

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Management Services: Project-based B2B event management services for corporate clients. Revenue is generated through custom event projects including concept development, production, and organization of corporate events such as product launches, staff parties, anniversaries, and brand activations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Event Republic is a B2B event management agency that designs, produces, and organizes creative corporate event concepts for enterprise clients. Its portfolio spans product launches, kick-off meetings, staff parties, corporate anniversaries, fashion shows, brand activations, merger celebrations, motivation meetings, incentives, seminars, trade shows, press conferences, and award galas. The firm executes projects ranging from intimate gatherings to large-scale productions with up to 15,000 guests, and intentionally caps its annual event volume at 15-18 to maintain personal attention and quality.

Product overview

Event Republic is an event agency that designs, produces, and organizes creative event concepts for corporate clients. The company offers a comprehensive suite of event organization services including product introductions, kick-off meetings, personnel parties, corporate anniversaries/jubilees, fashion shows, brand activation, fusion events, motivation meetings, incentives, seminars, trade shows, and press conferences. Their selective approach limits projects to 15-18 events per year to ensure personalized attention. The company works with high-profile clients including ABN AMRO, Philips, Basic-Fit, Rituals, VodafoneZiggo, Miro, DuraVermeer, Vibe Group, and Vermaat Groep.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Launch Events Design, production, and organization of product launch events introducing new products to markets, stakeholders, or press. Targeted at large corporate clients.
• Kick-off Meetings Corporate kick-off meeting organization services to launch projects, initiatives, or business periods. Targeted at enterprise clients.
• Staff Parties Employee celebration events including staff parties, holiday celebrations, and team-building gatherings. Targeted at large corporate clients.
• Corporate Anniversaries and Jubilees Milestone celebration events for company anniversaries, including multi-decade jubilees such as the 40-year Vermaat Groep event, 170-year DuraVermeer event, and 200-year ABN AMRO event. Targeted at large corporate clients.
• Fashion Shows Fashion show production and event organization services. Targeted at retail and brand clients.
• Brand Activation Events Brand activation events that align with marketing strategies and enhance brand presence. Targeted at corporate brand and marketing teams.
• Merger and Acquisition Celebration Events Corporate merger and acquisition celebration events marking organizational combinations. Targeted at large corporate clients.
• Motivation Meetings Employee motivation and engagement meeting events to inspire and align teams. Targeted at large corporate clients.
• Incentive Programs Incentive event programs to reward and motivate employees or partners. Targeted at corporate clients.
• Seminars Professional seminar organization for knowledge sharing and industry events. Targeted at corporate clients.
• Trade Shows Trade show and exhibition event production and management services. Targeted at corporate clients.
• Press Conferences Press conference organization for media announcements and public relations events, including Philips' international press conference in Barcelona. Targeted at corporate clients.
• Award Shows and Galas Award ceremony and gala event production recognizing employee or company achievements, such as the Vibe Group annual award show gala. Targeted at large corporate clients.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Octagon: Global experiential marketing agency producing corporate events, brand experiences, and sponsorship activations for major brands. Comparable to Event Republic in producing enterprise-scale corporate events with concept-to-execution delivery.
• Live Nation Productions: Large-scale live event production and promotion company operating events, festivals, and corporate experiences globally. Comparable in event production capabilities but at vastly larger scale, particularly for venue-based events similar to Event Republic's Ziggo Dome and Ahoy Rotterdam productions.
• Jack Morton Worldwide: Global brand experience agency that designs and produces large-scale corporate events, brand activations, and product launches for major multinationals. Directly comparable to Event Republic in service offering and enterprise client focus, but operates at significantly larger scale with a global footprint.
• George P. Johnson Experience Marketing: Large global experience marketing agency producing corporate events, product launches, conferences, and brand activations for enterprise clients. Comparable to Event Republic in event conceptualization and production services, with broader geographic coverage and deeper resourcing.
• MKG: Experiential marketing agency specializing in brand experiences, corporate events, and product launches for major consumer and B2B brands. Comparable to Event Republic in delivering high-touch corporate event production, but at a larger scale and broader client roster.
• Sparks: US-based experiential marketing agency that designs, produces, and manages corporate events, brand activations, and product launches. Direct service-model overlap with Event Republic; serves enterprise clients across multiple industries.
• BCD Meetings & Events: Global corporate event management agency serving enterprise clients with event planning, production, and management services across multiple sectors. Comparable to Event Republic's corporate event management offering, though operating at much larger scale and global scope.
• MCI Group: Swiss-headquartered global association and event management company specializing in corporate events, conferences, and meetings for associations and enterprises. Comparable to Event Republic in corporate event production but serves a broader, global client base.

Direct peers

• Tjirp: Dutch event agency producing corporate events, brand activations, and experiential campaigns for Dutch and international brands. Closest direct peer in terms of size, geography, and corporate event management focus.
• D&B Eventmarketing: Dutch-based event marketing agency producing corporate events, brand activations, and internal communications events for enterprise clients. Direct comparable to Event Republic in geography, service offering, and target customer profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/eventrepublic
• Facebookfacebook.com/eventrepublic
• Instagraminstagram.com/eventrepublic
• LinkedInlinkedin.com/company/event-republic-ams

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Republic