Center Parcs Conferences & Events

What Center Parcs Conferences & Events does

Center Parcs Conferences & Events is the B2B corporate-events division of the UK hospitality operator Centre Parcs, operating conference and event venues at two forest locations: Sherwood Forest in Nottinghamshire and Woburn Forest in Bedfordshire. The core product is "The Venue" — a flexible conference and event centre at each village that can be configured for 10 to 600 delegates and supports conferences, meetings, away days, gala dinners, award ceremonies, product launches, and themed corporate events. It is operated by Center Parcs (Operating Company) Limited, a privately held UK company registered in England and Wales (company number 04379585), within a group that also includes Center Parcs Limited (holding), CP Woburn (Operating Company) Limited, and Center Parcs Ireland Limited.

The offering is a bundled, single-vendor destination rather than a standalone venue hire. Each location combines 400 acres of natural woodland, on-site luxury accommodation (Woodland Lodges, Forest Lodges, Exclusive Lodges, Treehouses, Hotels), over 200 indoor/outdoor/watersports team-building activities, the Aqua Sana Forest Spa with 25 nature-inspired experiences, the Subtropical Swimming Paradise, on-site F&B including branded outlets such as Starbucks, Café Rouge, Bella Italia, Las Iguanas, Rajinda Pradesh, and Huck's, plus recently refurbished AV infrastructure (customisable LED lighting, Clickshare screen sharing, live streaming, touchscreen room controls, super-fast WiFi). Packaged offerings include Day Delegate, Residential, Forest Spa, Activity Day, Conquer the Forest, and Twilight Spa Private Hire (from £5,000+VAT for 50–200 guests). Industry credentials include BEAM, Venues of Excellence, AIM, MIA, and the 2024 ECOsmart Gold Award from Greengage.

Commercially, the business runs an enterprise-focused, field-sales-led GTM motion augmented by LinkedIn, content marketing (case studies, whitepapers, brochures), phone-based inside sales, and self-serve enquiry forms. Pricing is overwhelmingly quote-based, sized to delegate count, duration, and activity mix. Customer logos span 14+ named enterprises across hospitality, consumer goods, automotive, technology, media, utilities, fitness, retail, and travel — including Virgin Holidays, Hitachi, Jeep, Lush, Boots, YuLife, Turtle Bay, Publicis Media, Peugeot, Perfetti Van Melle, Giggling Squid, Selecta UK, Dalcour Maclaren, and Snap Fitness — evidencing a horizontal enterprise and mid-market segmentation strategy with no single dominant account disclosed.

Name

Center Parcs Conferences & Events

Legal name

Center Parcs (Operating Company) Limited

Website

https://events.centerparcs.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Center Parcs Conferences & Events operates two UK forest-located corporate event venues (Sherwood Forest, Nottinghamshire and Woburn Forest, Bedfordshire), offering conferences, team building, gala dinners, and private spa hire to enterprise and mid-market clients as a bundled, single-vendor destination.

Ownership category

akta.pro rank

Product category

Corporate Event Venues

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAHAAAB

Conference Centers & Dedicated Meeting Venues

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAGALAF

Corporate Conference Center Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Corporate event venues
• Conference facilities
• Team building activities
• Corporate hospitality services
• Meeting room hire

Headquarters

HQ city

Sherwood Forest, Nottinghamshire

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue Hire: Hire of conference spaces, meeting rooms, and event venues including The Venue at both Sherwood Forest and Woburn Forest locations
2. Day Delegate Packages: Full-day conference packages including venue hire, catering, and basic AV equipment
3. Residential Packages: Multi-day event packages including accommodation, meals, activities, and venue access
4. Spa Private Hire: Exclusive hire of Aqua Sana Forest Spa with 25 nature-inspired experiences, minimum 50 guests, maximum 200 guests, starting from £5000 + VAT
5. Food & Beverage: Catering services including breakfast, lunch, gala dinners, international buffets, BBQ, and breakout refreshments. Also includes onsite restaurant access.
6. Team Building Activities: Over 200 indoor, outdoor, and watersports activities including archery, laser combat, aerial tree trekking, and problem-solving games

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Center Parcs Conferences & Events operates dedicated conference and event venues at two UK forest locations (Sherwood Forest in Nottinghamshire and Woburn Forest in Bedfordshire), offering flexible meeting spaces, on-site luxury accommodation, catering, team building activities, and spa experiences for corporate clients. The Venue conference centre accommodates 10 to 600 delegates and supports day conferences, residential events, product launches, gala dinners, award ceremonies, and away days as a unified destination.

Product overview

Center Parcs Conferences & Events is a venue and hospitality service provider offering a unified portfolio of event solutions at two UK forest locations (Sherwood Forest in Nottinghamshire and Woburn Forest in Bedfordshire). The core offering centers on The Venue—flexible conference and event spaces accommodating 10 to 600 delegates—which serves as the hub for conferences, meetings, gala dinners, award ceremonies, and product launches. This is complemented by supporting services including over 200 team building activities, Aqua Sana Forest Spa (offering 25 nature-inspired experiences and private hire options), on-site luxury accommodation (Woodland Lodges, Forest Lodges, Exclusive Lodges, Treehouses, Hotels), and comprehensive food and catering. Packages bundle these elements: Day Delegate and Residential packages provide conference facilities with catering, while Forest Spa, Activity Day, and Conquer the Forest packages offer focused experiences. The portfolio also includes the Subtropical Swimming Paradise and extensive AV technology for events.

Differentiator

Problem solved

Functional benefit

Products and services

• The Venue
• Conference and Meeting Packages Flexible event packages including Day Delegate (theatre-style for up to 600 people) and Residential conferences with accommodation options, designed for corporate conferences, board meetings, training courses, and away days.
• Team Building Activities Over 200 indoor, outdoor, and watersports team building activities designed to improve team communication, build trust, and develop teamworking skills, including adventure activities, problem-solving games, and motivational experiences.
• Aqua Sana Forest Spa Award-winning spa in the heart of the forest offering 25 nature-inspired spa experiences across six zones, available for private hire for corporate events (Twilight Spa session) or individual spa sessions.
• Accommodation On-site luxury accommodation options including Woodland Lodges, Forest Lodges, Exclusive Lodges, Treehouses (with sauna, hot tub, and games den), and Hotels and Apartments for event delegates.
• Functions and Events Bespoke event venues for gala dinners (accommodating up to 600 people), award ceremonies, product launches, and themed corporate events in The Venue's blank-canvas spaces with bespoke theming options.
• Food and Catering Full catering service including breakfast menus, lunch, gala dinners, international buffets, BBQ options, breakout treats, and drinks packages, plus access to on-site restaurants (Starbucks, Huck's, Rajinda Pradesh, Café Rouge, Bella Italia, Las Iguanas, and others).
• AV Equipment and Technology State-of-the-art audio-visual facilities including complimentary super-fast WiFi, customisable colour-changing LED lighting, 10-inch touchscreen room controls, screens with Clickshare, live streaming capabilities, digital screens with branding options, microphones, lecterns, and professional AV support.
• Day Delegate Package Day conference package including venue hire, catering, and access to conference facilities for events accommodating up to 600 people theatre-style.
• Residential Package Overnight conference package combining daytime event facilities with luxury on-site accommodation, dining options, and leisure activities.
• Forest Spa Package Spa-focused package featuring sessions at Aqua Sana Forest Spa, including 25 spa experiences and therapist-led wellness sessions.
• Activity Day Package Activity-focused package including access to team building activities, adventure experiences, and leisure facilities.
• Conquer the Forest Package Multi-activity team building package combining outdoor adventures and challenges set within the forest environment.
• Twilight Spa Private Hire Exclusive after-hours hire of Aqua Sana Forest Spa (5:30pm – 9pm) for corporate events, including 25 spa experiences, Mediterranean platter, glass of prosecco, Discovery and Sleep Sessions, and complimentary robe and towel hire. Minimum 50 guests, maximum 200 guests, prices from £5000 + VAT.
• Sherwood Forest Venue Center Parcs conference venue in Nottinghamshire featuring The Venue with 400 acres of natural woodland, accommodating up to 550 people for gala dinners.
• Woburn Forest Venue Center Parcs conference venue in Bedfordshire featuring The Venue with 400 acres of natural woodland, accommodating up to 600 people for gala dinners.
• Subtropical Swimming Paradise On-site subtropical swimming facility available to event delegates free of charge from 10am until 9pm, featuring rides, slides, bubbling hot tubs, and Wild Water Rapids.

Quantifiable outcome

• Spending time in nature can reduce stress, boost productivity and encourage creative thinking

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• StarbucksminorOthersOn-site coffee shop located in the heart of each village, available for delegates during corporate events. Part of the integrated village experience offering.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• De Vere (Lateral Group / Etc Venues UK): UK operator of multiple conference-focused hotels and estates with meeting rooms, event catering, and team building, targeting similar corporate clients for conferences and away days.
• Whittlebury Park: UK conference hotel and resort in Northamptonshire offering meeting space, on-site accommodation, spa, and activity-led team building — directly comparable all-in-one destination model to Center Parcs Conferences & Events.
• Wyboston Lakes Resort: Bedfordshire-based resort offering conference venues, hotel accommodation, and leisure activities. Operates in the same regional catchment as Center Parcs' Woburn Forest and competes for the same UK mid-market and corporate client base.
• Celtic Manor Resort: Large Welsh resort with extensive conference and event facilities, on-site accommodation, spa, and activities — a comparable integrated destination venue for large-scale corporate events and residential conferences.
• Heythrop Park (Cromwell Collection): Oxfordshire-based conference hotel and resort offering meeting facilities, accommodation, and leisure amenities, providing a similar integrated venue + activities + accommodation offering to corporate clients.
• etc.venues: UK-focused conference centre operator with multiple dedicated event venues across major cities, competing directly for the day-delegate and residential conference segment Center Parcs serves.
• Stoneleigh Park (Royal Agricultural Society of England): Warwickshire-based event and conference venue hosting corporate events and exhibitions, with on-site parking and flexible event spaces — comparable regional UK venue for mid-size corporate conferences and trade events.

Emerging players

• Warwick Castle (Merlin Events): Historic UK venue hosting corporate events, gala dinners, and team building experiences in a distinctive setting — competes for the 'memorable venue' positioning but with a heritage rather than woodland differentiation.

Broad incumbents

• QHotels: UK collection of upscale hotels with strong conference and banqueting facilities, including golf resorts and spa properties — competes for the same premium corporate events market with broader geographic coverage.
• Forest of Arden Marriott Hotel & Country Club: UK country club and hotel with extensive meeting facilities, golf, spa, and leisure amenities, part of a major international hotel brand — competes in the corporate resort conference segment with broader distribution and brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/center-parcs-conferences-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center Parcs Conferences & Events