What Eventum Middle East does

Eventum Middle East (legal name: Eventum Exhibitions) is a B2B events and exhibitions production company headquartered in Dubai, UAE, with a secondary office in Riyadh, Saudi Arabia. Founded around 2011, the company serves enterprise and international brand clients across the Middle East and Europe, providing end-to-end event and exhibition services including custom booth design and fabrication, event management, audio-visual solutions, branded environments and fit-outs, printing and signage, activations and POS materials, and branding and design.

The company differentiates through in-house fabrication capabilities and dedicated "powerhouse facilities" with disclosed SQM production capacity, allowing it to control quality, precision, and delivery timelines for booth builds and branded environments. Service delivery is supported by a team of 57 employees across UAE and KSA operations, with go-to-market executed via direct enterprise sales engagement with brand managers, marketing departments, and event coordinators. Pricing is custom and quote-based, with no public tiers disclosed.

The business model is professional services-based, with revenue generated across seven integrated service lines bundled into project-based engagements for large enterprises. Named clients include Mercedes-Benz, AstraZeneca, and GSK, alongside other international brands. The company is privately held, founder/owner-operated, with no disclosed external funding rounds, parent company, or institutional investors in the available source material.

Name

Eventum Middle East

Legal name

Eventum Exhibitions

Website

https://eventumexhibitions.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Eventum Middle East is a B2B events and exhibitions production company serving enterprise and international brands across the Middle East and Europe, providing custom booth design, in-house fabrication, AV solutions, and branded environments.

Ownership category

akta.pro rank

Product category

Event Management & Exhibition Services

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Exhibition services
• Event management
• Booth design fabrication
• Audio-visual solutions
• Brand activation

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Booth Design & Production: Custom booth design and fabrication services for trade shows and exhibitions, delivered efficiently and sustainably with in-house production capabilities.
2. Events Management: Full-service event planning and execution including seamless planning, smart resource use, and lasting brand impressions for corporate events.
3. AV Solutions & Technical Support: Integrated audio-visual experiences with energy-efficient systems and immersive technology for events and exhibitions.
4. Activations & POS Materials: Digital technology integration with branded point-of-sale materials to engage, track, and convert audiences responsibly.
5. Branding & Design Services: Creative branding solutions expressing brand identity through sustainable visuals for exhibitions, AV setups, and digital media.
6. Printing & Signage: Fast, eco-friendly printing services and custom signage for exhibitions, storefronts, and outdoor marketing.
7. Fit-Out & Custom Fabrication: Branded environments, kiosks, and custom fit-out services using sustainable materials and precise in-house fabrication.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Eventum Middle East is a B2B events and exhibitions services company that designs, fabricates, and executes custom exhibition booths, corporate events, AV installations, branded environments, digital activations, and POS materials for enterprise and Fortune 500 brand clients across the Middle East and Europe. The company operates in-house production facilities enabling full control over design, fabrication quality, and delivery speed, and integrates sustainable practices across all services including eco-friendly printing, energy-efficient AV systems, and sustainable fit-out materials.

Product overview

Eventum Middle East is an exhibition and event management company offering a comprehensive portfolio of services for brand activation across the Middle East and Europe. The core offerings include Exhibition Booth Design and Production Services (custom booths built efficiently and sustainably), Events Management Services (seamless planning for impactful events), Audio-Visual Solutions (integrated AV experiences with energy-efficient systems), Activations and POS Materials (digital technology merged with branded point-of-sale tools), Branding and Design Services (creative solutions for brand identity), Printing and Signage Services (eco-friendly prints for all spaces), Custom Fit-Out and Fabrication (branded environments produced in-house), and Technology and Digital Activations (cutting-edge technology bridging physical and digital experiences). The company operates with in-house production capabilities across UAE and Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Booth Design and Production Services

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pico Group: Hong Kong-headquartered global experiential marketing and exhibition services firm offering custom booth design, fabrication, event management and brand activations across Asia, Middle East, and Europe. Most direct comparable in terms of integrated services and geographic breadth.
• MCI Group: Swiss-headquartered global association, events, and meetings agency offering strategic events, exhibitions, and brand activation services. Comparable for enterprise client base and integrated event/exhibition delivery.
• George P. Johnson Experience Marketing: Global experiential marketing agency owned by Project Worldwide, focused on brand experiences, events, and exhibitions for major B2B and B2C brands. Similar scope of integrated event production and brand activation.
• GES (Global Experience Specialists): Global exhibition services and event marketing firm operating across the US, Europe, and Middle East with custom booth design, fabrication, and event management. Closely comparable in core exhibition booth production and event services.
• Sparks: Global brand experience agency specializing in trade shows, exhibits, corporate events, and digital activations for enterprise clients. Directly comparable in exhibition booth and event services delivery.
• Opus Agency: Global brand experience and events agency (part of Project Worldwide) delivering flagship events, conferences, and brand activations for tech and enterprise clients. Comparable for enterprise B2B event production and brand experience services.
• GL Events: French-listed global events and exhibitions group providing venue management, exhibition services, booth fabrication and event production. Comparable as a vertically integrated exhibition services provider with similar end-to-end offering.
• Jack Morton Worldwide: Global brand experience agency (Interpublic Group) producing live events, brand activations, and experiential campaigns for Fortune 500 clients. Comparable for enterprise brand activation and experiential marketing services.

Regional players

• dmg events: Dubai-headquartered international events and exhibitions organizer running major Middle East trade shows including Big 5. Comparable as a major regional player in the Middle East events ecosystem, though primarily an organizer/sponsor rather than booth fabricator.

Broad incumbents

• Informa Markets: Global B2B events and exhibitions division of Informa plc, operating large trade shows and exhibitions across multiple verticals worldwide. Comparable as a broader incumbent in the exhibitions industry, with overlapping but not specialized booth fabrication services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EventumGCC
• YouTubeyoutube.com/@EventumMiddleEast
• Facebookfacebook.com/share/v7xdJT34cTfCcNhQ/?mibextid=LQQJ4d
• TikToktiktok.com/@eventum_me?lang=en
• LinkedInlinkedin.com/company/eventum-exhibitions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventum Middle East