Everest Food Products Pvt Ltd.

What Everest Food Products Pvt Ltd. does

Everest Food Products Pvt Ltd. is India's largest spice manufacturer and the country's No.1 spice brand by sales volume (AC Nielsen All-India Store Audit 2024), producing 500+ tonnes of pure and blended spices daily across five manufacturing facilities in Mumbai and Gujarat. The company sells 4 billion packs annually to 25 million households, distributed through 1 million retail outlets across 1000+ Indian towns and cities, and exported to 80+ countries. Its portfolio spans 200+ SKUs organized under the core Everest brand plus four sub-brands: Tikhalal (blended chilli powder, launched 2002), Hingraj (asafoetida, 2014), Tasteeto (herbs and seasonings, 2021), and Eazy Chef (ready-to-use complete spice mixes, 2025).

The business operates a consumer-packaged-goods model with unit-pricing across multiple pack sizes (7g to 1kg) sold through traditional retail distribution, company-owned e-commerce (everestspices.com), online marketplaces (Amazon India, Big Basket), and quick-commerce (Blinkit). Underlying capability is hand-crafted spice blending and processing technology combining traditional methods with modern quality standards, sourcing ingredients from India's principal spice-growing regions (Gujarat, Rajasthan, Kerala, Tamil Nadu). The core technology is spice blending and processing — no proprietary software, AI, or digital platform is disclosed.

Revenue is generated entirely through one-time product sales of branded spices, with celebrity brand ambassadors (Amitabh Bachchan, Shah Rukh Khan, Mahesh Babu) driving top-of-funnel awareness. The company is family-owned (founded by Late Shri Vadilal Bhai Shah in 1967; sons Sanjeev Shah and Rajiv Shah joined in 1981 and 1992 respectively), privately held, and bootstrapped with no external institutional investment. Everest competes with MDH, Catch, and a long tail of regional spice brands, and faces growing pressure from D2C and AI-native food brands in the convenience cooking segment.

Name

Everest Food Products Pvt Ltd.

Legal name

EVEREST Food Products Pvt. Ltd.

Website

https://everestspices.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Everest Food Products Pvt Ltd. is India's No.1 spice brand (AC Nielsen 2024), manufacturing 500+ tonnes daily of pure and blended spices across 200+ SKUs. It serves 25 million households through 1 million retail outlets domestically and exports to 80+ countries, operating as a family-owned bootstrapped FMCG company.

Ownership category

akta.pro rank

Product category

Spices and Masalas

NAICS

Spice and Extract Manufacturing (311942)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

akta.pro secondary industries

Ground & Powdered Spices (AFAJANAB), Wet Seasonings & Pastes (Curry Pastes, Harissa, Gochujang, Spice Pastes) (AFAJANAI), Spices, Herbs & Seasonings Trading/Wholesale (AFAIAKAE)

Keywords

• Spice manufacturing
• Blended masala products
• Pure ground spices
• Ready-to-use spice mixes
• Herbs and seasonings

Headquarters

HQ city

Mumbai , Maharashtra

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Spice Product Sales: Revenue generated from the sale of pure spices, blended spices, herb blends, asafoetida, exotic range products, and ready-to-use spice mixes through retail and e-commerce channels

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Everest Food Products Pvt Ltd. manufactures and sells a portfolio of Indian spice products including blended spices (Garam Masala, Pav Bhaji Masala, Kitchen King Masala, Sambhar Masala, and 30+ other masalas), pure spices (turmeric, coriander, cumin, chilli, pepper, saffron), asafoetida under the Hingraj brand, ready-to-use complete spice mixes under the Eazy Chef brand, herbs and seasonings under the Tasteeto brand, blended chilli powder under the Tikhalal brand, and ginger garlic paste. Products are sold in multiple pack sizes ranging from 7g to 1kg across traditional retail, e-commerce, and international markets.

Product overview

Everest Food Products Pvt Ltd. is India's No. 1 spice brand and the largest manufacturer of pure and blended spices in India, producing 500+ tonnes daily. The company operates as a multi-brand, multi-product portfolio organized around distinct sub-brands and product categories. The core Everest brand encompasses blended spices (Garam Masala, Pav Bhaji Masala, Kitchen King Masala, Sambhar Masala, and 30+ other masalas) and pure spices (Turmeric Powder, Coriander Powder, Cumin Powder, Kashmirilal Chilli Powder, and 15+ others). Supporting sub-brands include Everest Tikhalal (launched 2002, blended chilli powder, brand ambassadors Amitabh Bachchan and Shah Rukh Khan), Everest Hingraj (asafoetida products), Everest Exotic Range (Saffron, Kesari Milk Masala), Ginger Garlic Paste, Everest Eazy Chef (launched 2025 — ready-to-use complete spice mixes for Chicken Curry, Mutton Curry, Chicken Biryani, Butter Chicken, Veg Biryani, Paneer Tikka Masala, Paneer Butter Masala, Palak Paneer, Mutter Paneer, Veg Kadai), and Everest Tasteeto (launched 2021 — herbs and seasonings including Chilli Flakes, Oregano, Mixed Herbs, Pizza Spice Mix, Peri Peri Masala, Pasta Spice Mix, Black Pepper grinder, Pink Salt grinder, Pasta Masala 12-in-1). The overall portfolio spans 200+ product sizes across blended spices, pure spices, asafoetida, exotic range, paste, Eazy Chef ready mixes, and Tasteeto herbs & seasonings.

Differentiator

Problem solved

Functional benefit

Brands

• Tasteeto: Herbs and seasonings range inspired by global flavours, launched in 2021.
• Eazy Chef
• Hingraj
• Tikhalal

Products and services

• Everest Blended Spices Hand-crafted traditional Indian spice blends including Garam Masala, Pav Bhaji Masala, Kitchen King Masala, Sambhar Masala, Chhole Masala, Chicken Biryani Masala, Shahi Biryani Masala, Meat Masala, Chicken Masala, Egg Curry Masala, Fish Curry Masala, Tandoori Chicken Masala, Kanda Lasun Masala, Sabji Masala, Aloo Sabji Masala, Chaat Masala, Tea Masala, Rasam Masala, Pani Puri Masala, Momo Masala, Curry Powder, Jaljira Powder, Rajma Masala, Shahi Paneer Masala, Super Sambhar Masala, Super Garam Masala, Royal Garam Masala, Shahi Garam Masala, Raita Dahivada Masala, Chicken 65 Kabab Masala, Jiralu Powder, Desi Meat Masala, Desi Chicken Masala, Nattu Meat Masala and others. Ingredients sourced from India's renowned spice lands; targeted at Indian household cooks preparing everyday and festive meals.
• Everest Pure Spices Single-ingredient whole or ground pure spices including Turmeric Powder, Coriander Powder, Cumin Powder, Kashmirilal Chilli Powder, Black Pepper Powder, White Pepper Powder, Dry Mango Powder, Dry Ginger Powder, Kutilal (coarse red chilli powder), Kasuri Methi (dried fenugreek), and others. Positioned as rich and authentic pure spices for traditional Indian cooking.
• Everest Hingraj (Asafoetida) Asafoetida (hing) products in powder form under the Hingraj sub-brand, including Hingraj Powder (black/compound) and Hing Powder (Yellow). Used as a replacement for onion and garlic in Indian dishes, providing pungent and robust aroma.
• Everest Exotic Range Premium and exotic spices including Saffron (sourced from Jammu & Kashmir valley) and Kesari Milk Masala (exotic nuts and spices blend for milk). Targeted at traditional shahi (royal) Indian feasts and Indian sweet meats.
• Ginger Garlic Paste Ready-to-use paste made from finest ginger and garlic that tastes fresh like homemade, suitable for all veg and non-veg dish preparations including stuffed brinjal, chhole, chicken, mutton, fish, and egg curry.
• Everest Eazy Chef Ready-to-Use Spice Mixes Ready-to-use complete spice mix range launched in 2025 for quick everyday cooking. Includes variants for Chicken Curry, Mutton Curry, Chicken Biryani, Butter Chicken, Veg Biryani, Paneer Tikka Masala, Paneer Butter Masala, Palak Paneer, Mutter Paneer, and Veg Kadai. No preservatives, no artificial colours, no palm oil. Available in packs ranging from 23 gms to 80 gms. Designed for busy urban consumers seeking restaurant-style flavours in minutes.
• Everest Tasteeto Herbs and Seasonings Herbs and seasonings sub-brand launched in 2021, inspired by global flavours. Includes Chilli Flakes, Oregano, Mixed Herbs (Basil, Oregano, Parsley, Thyme, Sage, Rosemary), Pizza Spice Mix, Oregano Pizza Spice Mix, Peri Peri Masala, Pasta Spice Mix, Black Pepper grinder, Pink Salt grinder, and Pasta Masala 12-in-1. Targeted at consumers cooking global cuisines at home.
• Everest Tikhalal Blended Chilli Powder Fine-ground blended chilli powder with a perfect blend of colour and pungency. Marketed under the Tikhalal sub-brand with celebrity brand ambassadors including Amitabh Bachchan and Shah Rukh Khan. Fine-ground chilli powder of finest quality, distinguished by bright red colour and balanced pungency.

Quantifiable outcome

• 25 million households use Everest products every day
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Madat FoundationminorStrategic or Co-development PartnerEverest Food Products has collaborated with Madat Foundation for cancer relief aid for the underprivileged as part of their CSR initiatives.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MDH (Mahashian Di Hatti): India's other leading branded spice company and Everest's closest direct rival, with comparable scale in blended masalas, similar distribution depth in Indian retail, and parallel export presence — competing head-to-head on the same shelves and occasions.
• Catch Spices (DS Group): Spice and seasoning brand from the diversified DS Group with a national Indian footprint, overlapping product mix (blended masalas, pure spices), and competitive celebrity-driven marketing — directly competing for the same household consumer wallet.
• Badshah Masala: Established Indian branded spice player offering blended masalas and pure spices across retail and food service channels; competes with Everest on similar shelf presence, pack sizes, and regional masala variants.
• Aachi Masala: South Indian-anchored spice and masala brand with strong regional distribution and a growing national footprint; directly comparable product portfolio across blended spices and ready-to-cook mixes.
• Priya Masala (Priya Foods): Indian spice brand with national retail presence across blended masalas and pickles; competes on similar shelf and price points as Everest's blended spices portfolio.

Regional players

• Shan Foods: Pakistani spice and ready-mix brand with a strong South Asian diaspora footprint; comparable product mix in blended masalas and recipe mixes but primarily serves a different geographic core market than Everest's India-centric base.

Broad incumbents

• ITC Limited (Aashirvaad Spices): Diversified Indian conglomerate with Aashirvaad-branded spices as part of its larger foods portfolio; competes in blended and pure spices while leveraging substantially greater corporate scale and trade reach than Everest.
• McCormick & Company: Global spice and seasoning leader with Indian presence (Ching's, Kohinoor); operates broadly across categories and geographies and competes with Everest particularly in modern retail, foodservice, and export markets.
• Tata Sampann (Tata Consumer Products): Spice, salt, and pulses brand under Tata Consumer Products — part of a much larger FMCG conglomerate with overlapping spice categories and broader distribution and marketing muscle versus Everest's family-owned model.
• Patanjali Ayurved (Foods): Indian FMCG major with a growing spice and masala range positioned on natural/ayurvedic credentials; competes with Everest across general trade, modern retail, and online channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBP5dqvvFjpHcMbi6HSvvnA
• Facebookfacebook.com/everestspices
• Instagraminstagram.com/everestspices/?hl=en
• LinkedInlinkedin.com/company/everestspices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everest Food Products Pvt Ltd.