What Badshah Masala does

Badshah Masala, operated by Jhaveri Industries, is a 65+ year old Indian spice manufacturer founded in 1958 by Jawaharlal and Ramanlal Jhaveri, headquartered in Mumbai with manufacturing operations in Umbergaon, Gujarat. The company produces over 45 products spanning ground spices (turmeric, chilli, coriander, cumin, pepper), blended masalas (Kitchen King, Pav Bhaji, Garam Masala, Biryani, Chana), whole spices, asafoetida, premix tea, international seasonings, papad, and Kesari Milk Masala, with Agmark certification across the range. Its products are sold in retail packs from approximately Rs 19 up to 5kg bulk packs at Rs 6,250, distributed domestically through 800+ dealers, 25 stockists, and 450 sales personnel, and exported to 10+ countries representing roughly one-third of revenue.

The business model is traditional B2C FMCG spice sales supplemented by B2B food-service supply, with distribution split between dealer/stockist networks, direct-to-consumer e-commerce via the company's own website, and listings on Amazon India and Flipkart. The core technology is conventional spice processing and blending with an in-house quality control laboratory for pre-packaging scrutiny; there is no disclosed AI/ML or proprietary digital platform. In 2022, Dabur India Ltd acquired a 51% majority stake for approximately Rs 588 crore, making Badshah Masala a subsidiary of Dabur and aligning it with the Burman family's stated aggressive food and beverage acquisition strategy.

Name

Badshah Masala

Legal name

Jhaveri Industries

Website

https://badshahmasala.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Badshah Masala is a 65-year-old Indian spice manufacturer (founded 1958, Jhaveri Industries) producing 45+ ground, blended, and whole spice products for Indian households and food service via 800+ dealers and exports to 10+ countries; majority-owned by Dabur India since 2022.

Ownership category

akta.pro rank

Product category

Indian Spices & Masala Manufacturing

NAICS

Spice and Extract Manufacturing (311942), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Ground & Powdered Spices (AFAJANAB)

akta.pro secondary industries

Whole Spices (Seeds, Pods, Bark, Roots) (AFAJANAA), Spices, Herbs & Seasonings Trading/Wholesale (AFAIAKAE)

Keywords

• Indian spices
• Blended masala
• Ground spices
• Spice manufacturer
• Whole spices

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Spice Product Sales: Badshah Masala generates revenue primarily through the sale of its spice products including blended spices, grounded spices, whole spices, and seasonings. The company offers over 45 different products. Exports account for approximately one-third of the company's revenue.
2. International Export: Revenue from international markets where Badshah Masala exports its products to countries including USA, UK, South Africa, Middle East, Singapore, Mauritius, Hong Kong, New Zealand, Kuwait, and Israel.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Badshah Masala manufactures and sells over 45 varieties of Indian spices including blended masalas (Kitchen King, Biryani, Pav Bhaji, Garam Masala), ground spices (turmeric, chilli, coriander, cumin powders), whole spices, asafoetida, premix tea, seasonings, papad, and Kesari Milk Masala. The company sells through its own e-commerce site, marketplace partners (Amazon India, Flipkart), an 800+ dealer domestic distribution network, and exports to 10+ countries including USA, UK, South Africa, Middle East, Singapore, Mauritius, Hong Kong, New Zealand, Kuwait, and Israel.

Product overview

Badshah Masala is a spice manufacturing company offering over 45 different products across India and internationally. The company operates as a single unified brand portfolio organized into distinct product lines: Blended Spices (masala mixes like Biryani Masala, Pav Bhaji Masala, Kitchen King Masala, Garam Masalas), Grounded Spices (powders like Turmeric, Chilli, Coriander, Cumin, Pepper), Whole Spices, Asafoetida, Premix Tea (Cardamom, Ginger, Masala variants), Seasoning (Oregano, Peri Peri, Pizza Pasta), Papad, and Kesari Milk Masala. The company also sells through e-commerce marketplaces including Amazon and Flipkart alongside its direct website.

Differentiator

Problem solved

Functional benefit

Products and services

• Blended Spices (Masala) Mix of spice blends formulated for specific Indian dishes; targeted at home cooks and professional chefs.
• Grounded (Ground) Spices Crushed or ground spices in powder form for daily Indian cooking; targeted at households and food service.
• Whole Spices Unground spices that retain essential oils, suitable for roasting, grinding, or steeping; targeted at home cooks and chefs.
• Asafoetida (Hing) Gum resin from the Ferula plant used in Indian cuisine for its pungent flavor; targeted at Indian households.
• Premix Tea Pre-mixed tea blends with spices (Cardamom, Ginger, Masala) for instant preparation; targeted at tea-drinking households.
• Seasoning International herb seasonings including Oregano, Peri Peri, Pizza Pasta Seasoning, and Red Chilli Flakes; targeted at households seeking global flavors.
• Papad Indian papad offered in Punjabi and Udad Mari varieties; consumed as snacks or side dishes with meals.
• Kesari Milk Masala Specialty spice blend for flavoring milk-based beverages such as kesari milk; targeted at households.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered major.

• Amazon IndiamajorChannel Partner/ Reseller/ DistributorBadshah Masala products are available for purchase on Amazon India marketplace, reaching consumers across India through Amazon's e-commerce platform and fulfillment network.
• FlipkartmajorChannel Partner/ Reseller/ DistributorBadshah Masala products are available on Flipkart marketplace, providing another major e-commerce distribution channel for reaching Indian consumers.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• McCormick & Company: Global spice and seasoning leader with broad branded portfolio including Indian/Asian-spice range. Comparable as the global benchmark for branded spice scale, supply-chain and category extension strategies.
• Tata Sampann: Tata's branded food portfolio (spices, pulses, ready meals) with strong modern-trade and digital presence. Larger, conglomerate-backed competitor leveraging Tata brand trust to take share from legacy players like Badshah.

Emerging players

• Organic Tattva: D2C and online-first Indian spice brand focused on organic and premium-ground spices, competing for the same digital/Amazon/Flipkart shelf space and modern consumer that Badshah targets.
• MTR Foods: Indian packaged foods brand with ready-to-eat meals, spice mixes and instant spice-based beverages. Comparable in adjacent branded food categories (premix tea, blended masala seasonings) expanding through modern retail and exports.

Direct peers

• Sakthi Masala: South India-based spice brand with regional strength and growing national presence in ground and blended masalas; comparable mid-sized branded spice peer competing for shelf and household share.
• Catch Spices (Dabas India): Indian branded spice company offering ground, blended, and whole spices with strong presence in North India. Direct competitor in the same masala category with overlapping distribution to Indian retailers and HORECA.
• Everest Spices: One of India's largest branded spice players with a 45+ blended and ground spice range, extensive distribution, and broad household penetration — directly comparable in product breadth and category leadership to Badshah.
• Eastern Condiments: Indian spice, masala and condiment manufacturer with a broad portfolio including spice blends and ready-to-cook mixes — comparable in product breadth and HORECA / retail distribution model.
• MDH Spices (Mahashian Di Hatti): India's most iconic branded spice company, founded in 1887, offering ground and blended masalas with similar mass-market positioning and pan-India dealer/distributor reach, competing head-to-head with Badshah in Indian households.

Regional players

• Shan Foods: Pakistan-based branded spice and food-mix company with strong Middle East, UK and North America presence in the South Asian diaspora — directly competes with Badshah in overseas markets targeted by both brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/badshahmasalaofficial
• Xx.com/BadshahMasala
• Facebookfacebook.com/BadshahMasala

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badshah Masala