EverJoy Entertainment

What EverJoy Entertainment does

EverJoy Entertainment is the parent entity of EverJoy Publishing, a private board game publishing and distribution company operating primarily in Vietnam. EverJoy Publishing develops, sources, and distributes board games to Vietnamese families and friend groups through thousands of retail points operated by leading Vietnamese retail partners, and the company describes itself as a bridge connecting Vietnamese board game creators to international markets via prestigious global board game trade fairs.

The product catalog combines globally recognized licensed titles — including Monopoly (Hasbro) and the Cities & Knights Catan expansion — with original Eurogame releases such as Apiary, Critter Kitchen, and SETI + Space Agencies, plus culturally localized adaptations like Tấm Cám Lễ Hiến Tế (a horror-film board game). Underlying the catalog is a creator network of hundreds of domestic and international studios, artists, and independent board game designers who feed the publishing pipeline, and a retail network that gives the company national physical reach. No proprietary digital technology stack, mobile app, or API surface is disclosed.

The business model is one-time-purchase board game sales through retail channel partners, with no disclosed pricing, subscription, or licensing terms. The company operates with no app, no disclosed headcount, and no disclosed funding, and is classified as private within the broader EverJoy Entertainment ecosystem. The stated mission is to develop board game entertainment culture in Vietnam and place Vietnam on the global board game map, supported by content marketing through a regularly updated blog and community programming.

Name

EverJoy Entertainment

Website

https://everjoy.vn

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EverJoy Entertainment, via its EverJoy Publishing subsidiary, is a Vietnam-based board game publisher and distributor that sources titles from a network of hundreds of creators and sells them through thousands of Vietnamese retail points, targeting families and friend groups.

Ownership category

akta.pro rank

Product category

Board Game Publishing

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Board Game & Puzzle Specialty Retailers (CRALALAA)

Keywords

• Board game publishing
• Tabletop game distribution
• Retail distribution network
• Vietnamese board games
• Licensed board games

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Board Game Publishing and Distribution: EverJoy Publishing operates as a board game publisher and distributor, developing and distributing board games to retail partners across Vietnam and connecting Vietnamese board game creators to international markets through global board game fairs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

EverJoy Entertainment, through its EverJoy Publishing division, is a board game publisher and distributor based in Vietnam. The company collaborates with a network of hundreds of studios, artists, and independent creators to develop and publish board games, including licensed international titles such as Monopoly and Catan expansions (e.g., Cities & Knights) and original games such as Apiary, Critter Kitchen, SETI + Space Agencies, and the Vietnamese horror adaptation Tấm Cám Lễ Hiến Tế. It distributes these games to Vietnamese consumers through a retail partner network spanning thousands of points of sale and connects Vietnamese creators to international markets via global board game trade fairs.

Product overview

EverJoy Publishing operates as a board game publishing platform that partners with a network of hundreds of studios, artists, and independent creators to develop and distribute quality board games. The company connects Vietnamese board game creators with international markets through partnerships with leading retailers across Vietnam and participation in major international board game conventions. Their portfolio includes licensed titles (Monopoly, Catan expansions) and original games (Apiary, Critter Kitchen, SETI + Space Agencies), as well as Vietnamese cultural adaptations (Tấm Cám Lễ Hiến Tế).

Differentiator

Problem solved

Functional benefit

Products and services

• Cities & Knights Board game expansion for Catan that adds enhanced tactical and strategic gameplay mechanics, targeted at Vietnamese families and friend groups seeking deeper strategy experiences.
• Tấm Cám Lễ Hiến Tế (Tấm Cám: The Sacrificial Rite) Board game adapted from a Vietnamese horror film, featuring a hidden role matrix mechanic and surprise-driven plot twists, targeted at Vietnamese players and fans of the source film.
• Critter Kitchen Cute-themed Eurogame built around a cooking competition race with strategic tactical decisions, targeted at Vietnamese families and friend groups who enjoy light-strategy board games.
• SETI + Space Agencies Space exploration strategy board game aimed at strategic-minded players seeking a complex, high-challenge experience, targeted at Vietnamese hobbyist and strategy game enthusiasts.
• Apiary Strategic civilization-building board game set in space with bee-themed mechanics, targeted at Vietnamese strategy game enthusiasts seeking deeper gameplay experiences.
• Monopoly Classic property-trading board game published for the Vietnamese market under license, targeted at families and casual players seeking a globally recognized entertainment product.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Partner Studios NetworkcoreStrategic or Co-development PartnerEverJoy Publishing collaborates with a network of hundreds of partner studios and independent board game creators, both domestically and internationally, to develop and publish board games. This network forms the creative foundation of the company's publishing business.
• Top Vietnamese Retail PartnerscoreChannel Partner/ Reseller/ DistributorEverJoy Publishing works with leading Vietnamese retail partners to distribute board games through thousands of retail points across Vietnam, ensuring wide market reach for their products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Repos Production: Belgian publisher of 7 Wonders and similar strategic hobby games, now part of Asmodee. Direct comparable as a publisher of high-quality strategy board games distributed through retail hobby channels internationally.
• Hans im Glück: German publisher of Catan and other strategic hobby board games. Highly comparable given EverJoy distributes Catan-licensed titles; similar premium-positioning in the hobby segment.
• CMON: Publisher of hobby board games such as Zombicide and Blood Rage targeting enthusiast consumers. Comparable in product type (premium strategy/hobby games) and retail channel strategy, with established international distribution.
• Stonemaier Games: US-based publisher of premium strategy and hobby games including Apiary — one of the titles EverJoy distributes in Vietnam. Direct comparable as a publisher of the same strategic board game products targeting enthusiast hobby consumers.
• Plan B Games: Publisher of Aztec, Century, and other strategy board games with multi-market international distribution. Direct comparable as a publisher of premium hobby games distributed through retail channels across multiple geographies.
• Capstone Games: Publisher of premium hobby strategy games such as Cartographers and Indian Summer. Direct comparable as a publisher-distributor of strategic/euro board games for the enthusiast segment.

Broad incumbents

• Asmodee: World's largest hobby board game publisher (Catan, Ticket to Ride, 7 Wonders via Repos Production). Comparable as a publisher-distributor of board games through retail channels, but operating globally and across a far broader product portfolio than EverJoy's regional Vietnam focus.
• Hasbro Gaming: Owns Monopoly, the IP that EverJoy licenses for the Vietnamese market. A major incumbent publisher of mass-market family board games globally; relevant both as licensor and as potential direct competitor if it bypasses local partners.

Regional players

• Hobby World: Largest board game publisher and distributor in Russia and CIS markets. Comparable as a regional publisher-distributor cultivating local hobby gaming culture, mirroring EverJoy's Vietnam-focused go-to-market model.
• Devir Games: Spanish-language regional board game publisher and distributor serving Iberia and Latin America. Closest structural analog to EverJoy as a regional publisher-distributor building local hobby gaming culture in a non-English-speaking market with localized titles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/everjoy-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EverJoy Entertainment