What Everyday Heroes does

Everyday Heroes (legal entity: Stichting Everyday Heroes) is a Dutch ANBI-registered foundation (RSIN 857401245; KvK 68341830) headquartered in Laren, Utrecht, that funds the final practical obstacles preventing individuals with a "distance to the labor market" (afstand tot de arbeidsmarkt) from accepting or retaining employment — items such as driver's licenses, bicycles, laptops, or short training courses. It serves a target population estimated at roughly 1 million Dutch citizens and operates a direct-match model in which each Impactpakket (Impact Package) or Power Certificaat is tied to a named candidate and a specific obstacle removal. The platform does not rely on proprietary technology; it is built around a referral network of jobcoaches, werkcoaches, klantmanagers, and buurtcoaches who submit applications, paired with an institutional buyer base of 1,000+ companies and funds, 300+ municipalities and public institutions, and a 25-bank collective organized under the CAO Banken labor agreement. Funds are sourced primarily through SROI/MVO fulfillment by corporates (including ADP Nederland, BNG Bank, NWB Bank, MUFG Bank, Canon Netherlands, Philips, TomTom, Accell Group), public-sector flexible budgets (Gemeente Amsterdam, Rotterdam, Amersfoort, Zeist, Breda; UWV), and individual donors, with reported retention outcomes of 85% at six months and 72% at twelve months. The organization supplements its core delivery with the "Maatwerk Werkt" book, an OndernemersStart pilot for self-employed candidates, the Impact First reporting framework, and a published library of #held success stories, while governance is provided by a three-person board (chair Arie-Paul Eijkelenboom, treasurer Ernst-Jan Minnema, secretary Marcel Bechger) and an advisory council that includes senior Dutch public and private-sector figures.

Name

Everyday Heroes

Legal name

Stichting Everyday Heroes

Website

https://everydayheroes.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Everyday Heroes is a Dutch ANBI foundation that funds the last practical obstacles — driver's licenses, bikes, laptops, training — preventing people with a distance to the labor market from accepting jobs, working through jobcoach referrals and contributions from 1,000+ companies, 300+ municipalities, and 25 banks.

Ownership category

akta.pro rank

Product category

Social Impact / Workforce Integration Services

NAICS

Vocational Rehabilitation Services (6243), Grantmaking and Giving Services (8132), Social Advocacy Organizations (8133)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Impact Investing & Social Finance (Funds, CDFIs, Microfinance) (BPAGALAA)

Keywords

• Social return on investment
• Workforce reintegration services
• Impact financing packages
• Labor market integration
• Employment placement services

Headquarters

HQ city

Laren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Impactpakketten (Impact Packages): Organizations and individuals purchase Impactpakketten, with the funds directly used to finance the last obstacles preventing candidates from obtaining employment (e.g., driver's licenses, bikes, laptops, training). Each Impactpakket is linked to a specific job placement.
2. Social Return on Investment (SROI) Fulfillment Services: Companies with SROI obligations pay Everyday Heroes to fulfill these requirements through the Impactpakket mechanism, providing direct social impact in exchange for financial contributions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Everyday Heroes is a Dutch ANBI foundation that finances the final obstacle preventing job seekers with a distance to the labor market from accepting employment (e.g., driver's licenses, bicycles, laptops, training). The organization sells Impactpakketten (Impact Packages) and Power Certificaten to companies, municipalities, and individuals, with each package directly linked to a named candidate and a specific job placement. Working with jobcoaches and case managers as intermediaries, the foundation has placed 1,000+ people in 2024.

Product overview

Everyday Heroes is a nonprofit organization (ANBI Stichting) that operates as a matching platform connecting financial contributors (companies, municipalities, individuals) with job seekers facing the last barrier to employment. Its core product is the Impactpakket (Impact Package) / Power Certificaat, through which buyers finance specific, tangible support — such as driving licenses, bicycles, laptops, or training — for candidates identified by job coaches. The platform is architected as a direct-match model: each funded package is tied to a named individual and a specific obstacle removal, producing visible and measurable job placements. Supporting products include Social Return (SROI) fulfillment services for companies with statutory obligations, the CAO Banken collective program with 25 participating banks, the OndernemersStart pilot for entrepreneurship support, the Maatwerk Werkt book for advocacy and awareness, and the Impact First reporting framework that tracks retention rates and publishes placement statistics. The portfolio functions as a platform-plus-programs model where the core Impactpakket is the delivery vehicle, supplemented by specialized programs and transparency tools for different stakeholder segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Impactpakketten Funding packages purchased by companies, municipalities, or individuals to finance the final step toward employment for job seekers with a distance to the labor market, covering costs such as driving licenses, bicycles, laptops, or training. Each Impactpakket is linked to a specific candidate and a specific job placement.
• Social Return (SROI) Fulfillment Service A service enabling companies and public institutions with SROI/MVO obligations to fulfill their Social Return on Investment commitments by purchasing Impactpakketten that result in concrete job placements, providing measurable and visible social impact.
• CAO Banken Program A collaborative program involving 25 banks and labor unions through the Nederlandse Vereniging van Banken that commits participating banks to annual contributions toward Everyday Heroes, enabling over 200 people in vulnerable labor market positions to find employment.
• OndernemersStart A pilot program supporting entrepreneurs in vulnerable labor market positions by identifying and removing practical obstacles, such as transportation or equipment needs, that prevent them from succeeding in self-employment.
• Impact First Reporting Framework A transparency and impact-measurement framework tracking candidate outcomes over time and publishing project reports, whitepapers, and annual placement statistics.

Quantifiable outcome

• Placement retention: 85% still employed at 6 months, 72% at 12 months
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Gemeente AmsterdamcoreOthersGemeente Amsterdam uses SROI Impactpakketten to enable work for Amsterdammers who need extra support. Inge Dullens coordinates the program within the municipality.
• UWVcoreOthersUWV (Employee Insurance Agency) works with Everyday Heroes to ensure that everyone who wants and can work has the opportunity to do so in the Netherlands.
• Gemeente RotterdamcoreOthersGemeente Rotterdam is one of the 300+ institutions and municipalities that partner with Everyday Heroes, helping Rotterdammers into employment.
• Gemeente AmersfoortminorOthersGemeente Amersfoort is listed among the 300+ institutions and municipalities partnering with Everyday Heroes.
• Gemeente ZeistminorOthersGemeente Zeist is listed among the 300+ institutions and municipalities partnering with Everyday Heroes.
• Gemeente BredaminorOthersGemeente Breda is listed among the 300+ institutions and municipalities partnering with Everyday Heroes.
• SwinkminorStrategic or Co-development PartnerSwink is a job coaching organization that helped place Michiel as a digital accessibility researcher. They are one of the intermediary partners that identifies and supports candidates.
• De Nieuwe Poort RotterdamminorStrategic or Co-development PartnerDe Nieuwe Poort Rotterdam is a social kitchen that employs candidates placed through Everyday Heroes, providing work opportunities in the hospitality sector.
• Leger des Heils (Salvation Army)minorStrategic or Co-development PartnerThe Leger des Heils operates the Ontmoetingsbus in Kerkrade, where Richard volunteers as a bus driver with support from Everyday Heroes for his driver's license.
• Stichting Participatie CertificaatcoreStrategic or Co-development PartnerStichting Participatie Certificaat is the license holder of Everyday Heroes in the Netherlands (&U is the licensor). The foundation oversees the organization's structure and mission alignment.
• Nederlandse Vereniging van Banken (NVB)coreStrategic or Co-development PartnerThe Dutch Banking Association represents the 25 banks participating in the CAO Banken initiative, coordinating the collective commitment to help people in vulnerable labor market positions.
• Medy van der LaanminorOthersChairperson of the Nederlandse Vereniging van Banken, Medy van der Laan has spoken about the importance of clear, measurable actions to support people in vulnerable positions through the CAO banken agreement.
• Leger des HeilsminorStrategic or Co-development PartnerLeger des Heils operates the Ontmoetingsbus in Kerkrade, with Richard as a volunteer driver whose driver's license was funded through Everyday Heroes.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Stichting Start Foundation: Dutch social impact foundation focused on employment reintegration of ex-detainees, working with Everyday Heroes on joint research into the impact of certificates on employment outcomes. Comparable mission, Dutch geography, and grant-based funding model.
• Per Scholas: US-based nonprofit providing no-cost IT skills training and job placement to individuals from underrepresented backgrounds. Comparable model of removing last-mile barriers (training, equipment) to sustainable employment, with employer-funded programs.
• Year Up: US-based workforce development nonprofit providing training and placement for young adults from disadvantaged backgrounds. Comparable model of combining employer partnerships, training subsidies, and outcome-driven placement.
• Generation: Global nonprofit operating employment programs in 17+ countries, funded by employer partners and focused on placing learners into jobs in 90 days. Comparable employer-funded, outcome-driven model of removing barriers to employment.
• Goodwill Industries International: One of the largest workforce-development social enterprises globally, helping people with barriers to employment gain skills and find work through employer-paid programs. Comparable mission (last-mile employment support) at much larger scale.
• &U (&U Werk Limited): &U is the international licensor of the Everyday Heroes model, operating the same Impactpakket-style voucher model in countries outside the Netherlands. Direct peer by virtue of identical operating model and contractual licensor/licensee relationship.

Regional players

• MEE Nederland: National Dutch network supporting people with disabilities and chronic conditions in participation, including employment. Comparable mission around labor market inclusion of vulnerable populations in the Netherlands.
• Stichting Leergeld: Dutch foundation providing material support (school supplies, bicycles, clothing, sports equipment) to children from low-income families. Comparable voucher-based intermediation model and Dutch footprint but serves youth education rather than adult labor market inclusion.
• Vebego Foundation: Dutch social enterprise tied to Vebego Group focused on labor market inclusion of people with distance to employment in the Netherlands. Comparable Dutch geography and mission but operates with employer-integrated model rather than voucher-based intermediation.

Emerging players

• SIEMEN / Social Impact Fonds Netherlands: Dutch impact investor and social enterprise support organization providing capital and capacity building to social enterprises. Comparable Dutch social-impact ecosystem role but with investment orientation rather than direct employment placement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/everday-heroes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everyday Heroes