Evolve Dance Center

What Evolve Dance Center does

Evolve Dance Center is a privately held dance studio founded in September 2017 by Meghan Hoover and Cheryl Snow, both BFA-trained dancers, operating from a single location at 6070 S Rainbow Blvd in southwest Las Vegas, Nevada. The studio operates six dedicated dance rooms equipped with sprung wood floors, marley surfaces, and live lobby viewing monitors, supported by a faculty of 22 working teachers and five corporate/back-office staff.

The studio delivers weekly dance instruction across more than twelve styles (including Ballet, Jazz, Hip Hop, Contemporary, Lyrical, Acrobatics, Tap, Tumbling, Ballroom, Stretch & Pilates, Pom, and Combo classes) for dancers ages 18 months through 18 years. Its product portfolio spans four tiers: (1) recreational group classes forming the core offering; (2) The Project, an invitation-only competition team with three pathways (Elevate, Project, Elite Project) competing regionally and nationally; (3) Ballet Plus, an audition-only advanced ballet program featuring classical variations and the Ballet Championships of America; and (4) Private Pilates Reformer training as a paid add-on. Six studios are also rented to outside instructors and creative projects during off-peak hours.

Revenue is generated through monthly recurring tuition billed via Jackrabbit Dance, annual per-dancer registration fees, an annual concert fee, recital costume fees, private Pilates sessions, and studio rental. Go-to-market is direct-to-consumer in the Las Vegas metro with acquisition driven primarily by word-of-mouth referrals, supplemented by free trial classes, organic search, social media, and seasonal events. The studio currently advertises its ninth operating season and has earned industry recognition including 2025 Studio of Excellence (Groove) and 2026 Studio Showmanship (Starpower) awards.

Name

Evolve Dance Center

Legal name

Evolve Dance Center

Website

https://evolvedancecenter.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Evolve Dance Center is a privately held Las Vegas dance studio founded in 2017 by BFA-trained co-founders Meghan Hoover and Cheryl Snow, operating six studio rooms and a 22-teacher faculty that delivers weekly group, competition, and Pilates Reformer instruction to family-recruited dancers ages 18 months to 18.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Youth/Student & Community Dance Recitals (MPAGADAI), Pilates Instruction (Mat & Reformer) (HSADACAB)

Keywords

• Dance studio services
• Dance class instruction
• Competition dance training
• Ballet education programs
• Youth dance instruction

Headquarters

HQ city

Las Vegas, Nevada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Tuition: Recurring monthly tuition billed through Jackrabbit Dance. Amount depends on number of classes per week per dancer. Payment due on the 25th of the prior month via autopay.
2. Annual Registration Fees: One-time seasonal registration fee: $40 per dancer or $65 per family per season (August 10, 2026 through June 12, 2027).
3. Recital and Costume Fees: Annual concert fee of $60 per dancer or $90 per family. Costume fees range from $75 to $150 per costume, billed in December.
4. Private Training: Private Pilates Reformer lessons available separately for individual dancers seeking supplemental training.
5. Studio Rental: Six studio rooms available for private rental to dance instructors, private lessons, rehearsals, choreography sessions, workshops, and creative projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Evolve Dance Center operates a six-room dance studio in southwest Las Vegas providing weekly dance instruction across 12+ styles (Ballet, Jazz, Hip Hop, Contemporary, Lyrical, Acro, Tap, Tumbling, Ballroom, Stretch and Pilates, Pom, Combo) for dancers ages 18 months to 18 years. Specialized offerings include the audition-only Ballet Plus advanced ballet program, The Project invitation-only competition team with three pathways (Elevate, Project, Elite Project), and private Pilates Reformer sessions for supplemental dancer conditioning.

Product overview

Evolve Dance Center is a dance studio offering recreational and competitive dance education for ages 18 months to 18 years. The core offering is weekly dance classes across 12+ styles (Ballet, Jazz, Hip Hop, Contemporary, Lyrical, Acro, Tap, Tumbling, Ballroom, Stretch & Pilates, Pom, Combo). Specialized programs include the Ballet Plus audition-only advanced ballet company and The Project competition team with three pathways (Elevate, Project, Elite Project) for competitive dancers. Private Pilates Reformer training is available as an add-on for personalized conditioning. The studio operates six dedicated dance rooms in southwest Las Vegas with a 22-person faculty.

Differentiator

Problem solved

Functional benefit

Brands

• The Project: Evolve's invitation-only competition team for dancers ready to take their training to the next level. Offers three pathways: Elevate, Project, and Elite Project for ages 4-18. Dancers compete locally and nationally in ballet, jazz, contemporary, lyrical, hip hop, tap, ballroom and acro.
• Ballet Plus

Products and services

• Recreational Dance Classes

Quantifiable outcome

• Dancers progress to drill teams, college programs, and professional companies

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Jackrabbit DancecoreTechnology or IntegrationThird-party registration and billing platform used for class enrollment, schedule management, and tuition processing. Families register through Jackrabbit for dance classes and manage accounts through the parent portal.
• Durango High SchoolminorOthersPerformance venue for the annual Season 9 Dance Concert (June 12, 2027). Studio holds year-end recital at this location with three shows across one full Saturday.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Lab Dance Center: Las Vegas-based dance studio offering recreational and competitive classes across multiple styles with an instructor roster of working professionals. Most direct regional comparable to Evolve in Las Vegas geography, target demographic, and curriculum breadth.
• Debbie Allen Dance Academy: Long-running dance academy offering recreational and pre-professional training for children and teens, with a strong competition and performance track. Comparable to Evolve in mission to develop young dancers through structured pathways led by credentialed faculty.
• Peridance Center: NYC dance school offering open classes, intensive programs, and competition/performance tracks across ballet, contemporary, jazz, and hip hop. Comparable to Evolve in offering a clear recreational-to-pre-professional pathway and faculty with professional performing credentials.
• IDA - International Dance Academy: Multi-location dance academy offering recreational, competition, and pre-professional training in ballet, jazz, contemporary, hip hop, and acro for children and teens. Comparable to Evolve in curriculum breadth, age range, and competition team structure.
• Edge Performing Arts Center: Los Angeles dance and performing arts training center with recreational and competition/convention-track classes taught by working industry professionals. Comparable to Evolve in professional-pedigree faculty model and competition team programming.

Broad incumbents

• Millennium Dance Complex: Large multi-location dance training complex (flagship in Los Angeles) offering recreational and competition-track classes across many styles with high-profile choreographers. Directly comparable to Evolve in offering competitive and recreational programming, but operates at significantly greater scale and geographic reach.
• Steps on Broadway: Iconic NYC dance studio offering open drop-in classes and registered programs across ballet, contemporary, jazz, hip hop, and more, taught by working professional dancers. Comparable to Evolve as a multi-style studio serving youth through adults with professionally credentialed faculty.
• Broadway Dance Center: Long-established NYC drop-in and registered-class dance studio with beginner through professional programming across multiple styles. Comparable to Evolve as a multi-style recreational-to-pre-professional training facility, though oriented toward the NYC commercial/theater market.
• Joffrey Academy of Dance: Official school of The Joffrey Ballet, offering recreational through pre-professional ballet and contemporary training with audition-based company programs (e.g., Joffrey Ballet Concert Group). Comparable to Evolve's Ballet Plus in providing an audition-only advanced classical pathway alongside recreational classes.

Regional players

• Club Pilates: Large franchise Pilates Reformer studio chain offering group and private reformer sessions across the US. Comparable to Evolve's private Pilates Reformer add-on, though positioned for general adult fitness rather than dancer-specific conditioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/evolve-dance-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evolve Dance Center