EV Society

What EV Society does

EV Society (legally Electric Vehicle Society) is a Canadian not-for-profit, volunteer-run organization founded in 1994 that operates as the country's leading electric vehicle owners' advocacy group. Headquartered organizationally in Dundas, Ontario, EV Society operates a coast-to-coast network of local chapters and affiliated regional EV associations across all ten Canadian provinces, providing EV owners and prospective buyers with peer-to-peer education, advocacy representation, and community engagement. Core products include a tiered membership program (Individual at $50/year, Corporate, and Associate tiers), the monthly Canada Talks Electric Cars national webinar series, an online Knowledge Centre covering charging infrastructure and EV ownership basics, and a pilot EV Charger Specialist Certificate program launched in 2024 in collaboration with Humber Polytechnic.

The organization does not develop proprietary technology products; its underlying "platform" consists of a WordPress-based website (evsociety.ca), multi-channel social media presence (Facebook, Twitter, YouTube, Instagram, LinkedIn), Stripe-powered membership and donation processing, and distributed volunteer chapter operations. The 2024 introduction of the EV Charger Specialist Certificate, partially funded by Natural Resources Canada through the Zero Emission Vehicle Awareness Program, represents a strategic diversification into vocational credentialing for licensed electricians.

EV Society's revenue model is entirely subscription- and donation-based: individual memberships at $50/year, corporate sponsorship packages that bundle promotional access to the EV owner community, and one-time donations via Stripe. Corporate member benefits include discount programs with partners such as Duliban Insurance Brokers, Yet-E-Boot, EVnet, Kal Tire, and Green Power Charging. The customer base is structurally distributed across individual EV owners (primary segment), corporate members seeking brand association with the clean transportation movement, and associate (non-paid) members. Governance is provided by an elected Board of Directors, with Tim Burrows serving as President since 2022 following Wilf Steimle's 2016-2022 tenure.

Name

EV Society

Legal name

Electric Vehicle Society

Website

https://evsociety.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

EV Society is a Canadian not-for-profit, volunteer-run EV owners' advocacy organization founded in 1994 that operates a coast-to-coast chapter network, tiered membership program, and monthly webinar series to educate, advocate, and build community for electric vehicle adoption.

Ownership category

akta.pro rank

Headquarters

HQ city

Dundas, Ontario

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Individual membership is priced at $50 per year, providing funding for EV advocacy activities. Corporate memberships and associate (non-paid) memberships are also available.
2. Corporate Sponsorships: Corporate members provide sponsorship funding that helps develop educational materials and provide continuous public outreach. Sponsors receive association with the EV marketplace and the progressive movement towards clean transportation.
3. Donations: One-time donations are accepted through Stripe payment processing to support the organization's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EV Society is a Canadian not-for-profit, volunteer-run organization founded in 1994 that serves as the national advocacy voice for electric vehicle owners. It offers paid memberships (Individual at $50/year, Corporate, and free Associate tiers), a monthly national webinar series called 'Canada Talks Electric Cars', a coast-to-coast local chapter network, an EV Charger Specialist Certificate program, and a Knowledge Centre of educational resources for current and prospective EV owners.

Product overview

EV Society is a not-for-profit, volunteer-run owners' advocacy organization founded in 1994 that serves as Canada's leading electric vehicle community. Its primary offerings consist of a membership program (Individual, Corporate, and Associate tiers), the monthly Canada Talks Electric Cars national webinar series, a coast-to-coast network of local chapters and affiliated regional EV associations, and an extensive Knowledge Centre covering EV ownership, charging infrastructure, and maintenance. Additional offerings include the EV Charger Specialist Certificate (a pilot electrician certification program developed with Humber Polytechnic), the Howard Hutt Award for Excellence in EV Transportation, a library of EV commercials, and EV owner experience content. The organization does not offer a commercial software product or SaaS platform; all offerings are community-facing programs and educational resources.

Differentiator

Problem solved

Functional benefit

Brands

• Canada Talks Electric Cars: Monthly webinar series examining electric vehicle related topics from a Canadian perspective, featuring guest speakers from the EV and related industries.
• EV Charger Specialist Certificate

Products and services

• Individual Membership

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Duliban Insurance BrokerscoreGTM or Marketing Partner · 3 July 2024Multi-year partnership agreement to promote EV adoption and support EV owners with tailored and discounted insurance coverage. Part of EV Society's evolving National Insurance Program. Duliban provides inclusive partnership through promotion, sponsorship, and ensuring members have access to comprehensive coverages including specialized protection for battery systems and charging equipment.
• Humber PolytechniccoreStrategic or Co-development PartnerCollaboration on the EV Charger Specialist Certificate program for licensed electricians. Humber Polytechnic provided input on curriculum design and development for the program covering EV charger installation, maintenance, networking, and business skills.
• Natural Resources CanadacoreGTM or Marketing PartnerPartial funding through the Zero Emission Vehicle Awareness Program (ZEVAP) for the EV Charger Specialist Certificate program. This government program supports awareness activities related to zero-emission vehicles.
• Yet-E-BootminorChannel Partner/ Reseller/ DistributorCorporate member offering direct discount pricing to EVS members. Members use their membership number to access discounted pricing.
• EVnetminorChannel Partner/ Reseller/ DistributorCorporate member providing member benefits including 25% off first EV rental, 15% off subsequent rentals, and free WeatherTech mats with EV purchase.
• Green Power ChargingminorChannel Partner/ Reseller/ DistributorCorporate member offering $100 discount to EVS members on EV chargers, EV charger installation, and electrical infrastructure upgrades.
• Kal TireminorChannel Partner/ Reseller/ DistributorCorporate member providing VIP discount at any Kal Tire location for EV Society members.
• Electric Vehicle Association (EVA)minorStrategic or Co-development PartnerSupporting partner organization. EVA is another EV association that collaborates with EV Society.
• Global EV Alliance (GEVA)minorStrategic or Co-development PartnerSupporting partner organization. Global EV Alliance is an international organization that EV Society partners with.
• Plug N DriveminorStrategic or Co-development PartnerSupporting partner organization. Plug N Drive is a Canadian organization focused on EV education that partners with EV Society.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vancouver Electric Vehicle Association (VEVA): VEVA is a British Columbia-based EV owners' advocacy group affiliated with EV Society's national network. It operates the same model of regional chapter meetings, education, and consumer advocacy for EV owners.
• Plug N Drive: Plug N Drive is a Canadian non-profit focused on EV education, awareness, and adoption. It is a listed supporting partner of EV Society and shares the same Canadian EV education and consumer-advocacy mission, making it the closest direct peer.
• Electric Auto Association: Electric Auto Association is a US-based, long-running EV owners' advocacy organization founded in 1967. It is the closest international analogue to EV Society, offering the same member-led EV education, advocacy, and chapter model.
• Association des Véhicules Électriques du Québec (AVEQ): AVEQ is Quebec's primary EV owners' association, listed on EV Society's chapter network. It competes and cooperates with EV Society for francophone Canadian EV owners and shares a member-based advocacy model.

Regional players

• Electric Vehicle Association of Alberta: The Electric Vehicle Association of Alberta is a provincial EV advocacy group listed on EV Society's chapter network. It serves the same owner-advocacy mission within Alberta and operates as a peer regional chapter.
• Drive Electric NL: Drive Electric NL is Newfoundland and Labrador's regional EV advocacy organization listed as an EV Society chapter affiliate. It operates the same grassroots education and outreach model but is scoped to a single Atlantic province.

Broad incumbents

• Sierra Club: Sierra Club is a large, established environmental advocacy non-profit that includes EV adoption among its clean transportation initiatives. It operates a much broader mission but competes for the same environmentally minded donors, members, and policy advocacy space.

Others

• Global EV Alliance (GEVA): GEVA is an international coalition of EV owner associations that includes EV Society as a partner. It is an enabling peer that connects EV Society to global EV advocacy efforts rather than a direct competitor.
• Natural Resources Canada (ZEVAP): Natural Resources Canada partially funds EV Society's EV Charger Specialist Certificate through the Zero Emission Vehicle Awareness Program. As a government program, it is an ecosystem partner that shapes the organization's funding and program direction.

Emerging players

• Clean Energy Canada: Clean Energy Canada is a clean-energy advocacy think tank focused on climate and clean transportation policy. It overlaps with EV Society on Canadian EV policy advocacy but operates more as a research/policy shop than an owner community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EVSociety
• YouTubeyoutube.com/c/ElectricVehicleSociety
• Facebookfacebook.com/EVSociety
• LinkedInlinkedin.com/company/electric-vehicle-society
• Instagraminstagram.com/ev_society_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EV Society