Plug'n Drive
- Company typePrivate
- Founded2011
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
Plug'n Drive firmographics
Firmographics- Name
- Plug'n Drive
- Legal name
- Plug'n Drive
- Website
- https://plugndrive.ca
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Plug'n Drive is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Plug'n Drive business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Sponsorships and Grants: Plug'n Drive operates as a nonprofit organization funded through corporate sponsorships from EV manufacturers (Cadillac, Chevrolet, Hyundai, Mitsubishi, Polestar, Volvo), utilities (Bruce Power, Hydro One Networks, Ontario Power Generation, Toronto Hydro), charging networks (FLO, Ivy Charging Network), and government grants from Natural Resources Canada's Zero Emission Vehicle Awareness Initiative (ZEVAI).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free EV education and test drive programs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Plug'n Drive product offering
Product offeringCore offering
Plug'n Drive is a Canadian non-profit organization that accelerates electric vehicle (EV) adoption by providing free, brand-agnostic EV education and hands-on consumer experiences. It operates the Electric Vehicle Discovery Centre (EVDC) in Toronto, deploys two Mobile EV Education Trailers (MEETs) traveling across Canada, and runs EV Roadshows at events, complemented by online comparison tools and student learning programs.
Product overview
Plug'n Drive is a Canadian non-profit organization offering a portfolio of consumer education programs and services to accelerate EV adoption. The core offerings include the Electric Vehicle Discovery Centre (EVDC) in Toronto, Mobile EV Education Trailers (MEETs) traveling nationally, and the Electric Vehicle Roadshow program. Additional services include a Student Learning Program for grades 7-12, Employee Engagement Program for workplaces, EV Home Charging Programs through partnerships, and an EV Owners Club for ongoing driver support. The organization also operates the Canadian Electric Vehicle Awards Program and provides tools like the Find Your EV Match comparison app and Condo Charging resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Vehicle Discovery Centre (EVDC) A permanent showroom and education center in Toronto where visitors can experience EV test drives and receive unbiased guidance from trained EV Ambassadors in a sales-free environment. Open Thursday-Saturday 10am-5pm with 45-minute test drive appointments.
- Mobile EV Education Trailer (MEET) A fully collapsible and transportable mobile education hub that travels to communities nationwide for 2-6 week activations, featuring educational displays and EV test drives with trained EV Ambassadors. Two MEETs cover Ontario/Quebec/Maritimes and BC/Alberta/Prairies.
- Electric Vehicle Roadshow A traveling program that brings EV education and test drives to conferences, tradeshows, and festivals across Canada, featuring a fleet of EVs and trained ambassadors for 1-3 day events.
- Student Learning Program An educational program for grades 7-12 delivered in partnership with Skills Council of Canada, teaching students about the full lifecycle of EV batteries including repair, remanufacturing, resale, repurposing, and recycling through digital modules and hands-on demonstrations.
- EV Home Charging Programs Partnership programs that connect EV owners with home charger incentives, including the SWTCH program offering cash back rewards for home charging through Canada's Clean Fuels Regulation carbon credit program.
- Canadian Electric Vehicle Awards Program An annual awards program recognizing leading dealerships, electricity companies, and EV advocates. Features categories for Leading EV Dealership, Used EV Dealership, EV Leadership, and EV Awareness, with judging by Canadian EV experts.
- Employee Engagement Program
Quantifiable outcome
- Average Canadian driver can save $3,000 per year on fuel alone
- +3 more outcomes
Companies that use Plug'n Drive
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Plug'n Drive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plug'n Drive partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Call2Recycle CanadacorePartnership to integrate EV battery recycling education into Plug'n Drive's existing student learning program for grades 7-12. The program teaches students about the full lifecycle of EV batteries including repair, remanufacturing, resale, repurposing, and recycling through digital modules and hands-on demonstrations.
- Skills Council of CanadacorePartnership to deliver the Student Learning Program for grades 7-12, teaching students about EV battery lifecycle including repair, remanufacturing, resale, repurposing, and recycling through digital modules and hands-on demonstrations.
- SWTCH EnergycorePartnership to offer Canadian EV owners a home charging program where participants can earn $0.30 per kilowatt-hour for charging their vehicles at home. Participants opt in to generate carbon credits under Canada's national Clean Fuels Regulation, with the program also offering a free home EV charger as an incentive.
- Electricity CanadacoreJoint initiative with Plug'n Drive to operate the Canadian Electric Vehicle Awards Program, recognizing leading dealerships, electricity companies, and EV advocates promoting EV adoption in Canada. Electricity Canada is a presenting sponsor of the program.
- CAAmajorProud sponsor of the Canadian Electric Vehicle Awards Program since inception, providing recognition as a Canadian leader in the EV industry and promoting accessible and affordable EV options for Canadians.
- JD PowermajorTrusted partnership mentioned as part of Plug'n Drive's credibility, along with utilities and industry leaders.
- Automaker Sponsors (Cadillac, Chevrolet, Hyundai, Mitsubishi, Polestar, Volvo)majorAutomaker sponsors providing vehicles for the EVs are for Everyone Cross-Canada Tour, enabling test drives of latest EV models.
- Electrifying Sponsors (Bruce Power, Hydro One Networks, Ontario Power Generation, Toronto Hydro)majorMajor corporate sponsors supporting the EVs are for Everyone Tour, providing funding and promotional support for EV education initiatives.
- Discovery Sponsors (Mike Brigham Foundation, Power Workers' Union)minorSponsors supporting the Canadian Electric Vehicle Awards Program and EV education initiatives.
- Accelerator Sponsor (FLO)minorCharging network sponsor supporting the EVs are for Everyone Tour.
- Amplified Sponsors (CAA, Electricity Canada, Electric Mobility Canada, Indigenous Clean Energy, Ivy Charging Network, Women in Renewable Energy WiRE)minorSupporting sponsors providing promotional and community support for the cross-Canada tour.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Plug'n Drive competitors and assessment
Company assessmentDirect peers
- Plug In America: Long-standing US nonprofit advocating for plug-in vehicle adoption through consumer education, policy advocacy, and community events. Closest US analog to Plug'n Drive's mandate, with similar emphasis on national EV awareness and grassroots community engagement.
- Veloz: US-based nonprofit coalition focused on accelerating EV adoption through public education and consumer awareness campaigns. Directly comparable to Plug'n Drive in mission, nonprofit structure, and brand-agnostic EV education approach, but operating in California/US rather than Canada.
- Zero Emission Transportation Association (ZETA): US nonprofit advocating for 100% EV sales by 2030 through policy and education initiatives. Comparable mission of accelerating EV adoption, though more policy-focused than Plug'n Drive's hands-on consumer education model.
Broad incumbents
- Electric Mobility Canada: Canadian industry association representing the full EV value chain (automakers, utilities, charging providers, researchers). Broader in scope than Plug'n Drive's consumer education focus, but an existing Plug'n Drive partner and overlapping stakeholder in Canadian EV adoption advocacy.
Regional players
- Transport & Environment: European clean-transport advocacy organization pushing for EV uptake, zero-emission mobility, and supportive policy. Similar nonprofit advocacy and education mandate to Plug'n Drive, but operating primarily in the EU rather than Canada.
Others
- CAA (Canadian Automobile Association): National motoring club and longstanding Plug'n Drive partner sponsoring the Canadian EV Awards Program. Adjacent in addressing Canadian drivers' needs, with broad consumer reach that could overlap or complement EV education efforts.
- Electricity Canada: National utility industry association and core partner with Plug'n Drive on the Canadian EV Awards Program. Operates in adjacent EV ecosystem space, with shared interest in promoting electrification of transportation in Canada.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Plug'n Drive social profiles
Digital presencePlug'n Drive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plug'n Drive leadership team
Management profileNumber of profiles
Profiles11 records
Plug'n Drive funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plug'n Drive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plug'n Drive
What does Plug'n Drive do?
Plug'n Drive is a Canadian non-profit organization that accelerates electric vehicle (EV) adoption by providing free, brand-agnostic EV education and hands-on consumer experiences. It operates the Electric Vehicle Discovery Centre (EVDC) in Toronto, deploys two Mobile EV Education Trailers (MEETs) traveling across Canada, and runs EV Roadshows at events, complemented by online comparison tools and student learning programs.
Is Plug'n Drive a public or private company?
Plug'n Drive is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Plug'n Drive founded?
Plug'n Drive was founded in 2011. It employs 1 to 10 people.
Where is Plug'n Drive based?
Plug'n Drive is headquartered in Toronto, Canada, in the North America region.
How does Plug'n Drive make money?
One revenue line is on record: sponsorships and Grants.
Who are Plug'n Drive's main competitors?
Direct peers on record are Plug In America, Veloz and Zero Emission Transportation Association (ZETA). Electric Mobility Canada is listed as a broad incumbent. Transport & Environment is listed as a regional player. Others are CAA (Canadian Automobile Association) and Electricity Canada.
Does Plug'n Drive have an API?
No public API is recorded for Plug'n Drive.