EVVC e.V.

What EVVC e.V. does

EVVC e.V. (Europäischer Verband der Veranstaltungs-Centren e.V.) is a Frankfurt am Main-headquartered, German-registered non-profit industry association (eingetragener Verein) founded in 1955 as the Verband der Stadt-, Sport- und Mehrzweckhallen. It represents approximately 600 event venues across Germany, Austria, Switzerland, and neighboring European countries, ranging from small Stadthalls (~100 seats) to multifunction arenas and stadiums (up to 70,000 capacity). Members are organized into four working groups by venue capacity (AG I up to 1,200 seats; AG II 1,201-4,000 seats; AG III over 4,000 seats) and event technicians (AG IV), supplemented by a partners' working group (~70 supplier companies) covering audio/video, catering, IT, ticketing, insurance, and other categories.

The association's core offerings are non-software service platforms rather than technology products: political advocacy in Berlin and Brussels (including co-founding the Forum Veranstaltungswirtschaft alliance of six associations), benchmarking via the Kennzahlentool, market research through the annual Meeting- & EventBarometer, education via the EVVC Akademie, 100PRO vocational training initiative, and azubi:web digital learning, recruitment via the EVVC Job.Portal, venue marketing via the EVVC Location.Portal, sustainability programs (fairpflichtet code, Green Globe preferential certification, SECON conference), and a women-in-eventbusiness initiative. There are no proprietary AI/ML or software platforms developed in-house; technology is limited to web portals and data-collection tools operated by a six-person headquarters team.

Revenue is generated almost exclusively through annual membership dues, with ordinary member fees fixed in three disclosed tiers (EUR 1,250 / EUR 1,950 / EUR 3,300 per year depending on venue capacity) and partner fees varying by company headcount and service package. Distribution is direct: the headquarters team sells memberships by phone, email, and downloadable application forms. Premium partners, media partners, cooperation partners (hotels, car rental, Deutsche Bahn, Green Globe), and education partners extend the member benefit catalog without contributing direct revenue beyond their own partnership fees.

Name

EVVC e.V.

Legal name

Europäischer Verband der Veranstaltungs-Centren e.V.

Website

https://evvc.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

EVVC e.V. is a Frankfurt-based non-profit association representing approximately 600 event venues across Germany, Austria, Switzerland, and neighboring European countries, offering advocacy, benchmarking, education, recruitment, sustainability, and networking services funded by tiered annual membership dues.

Ownership category

akta.pro rank

Product category

Event Venue Industry Association

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Meeting & Event Space Services (Setup/Teardown) (BPABAFAL), Corporate Incentive, VIP & Hospitality Programs (HSACADAN)

Keywords

• Event venue association
• Industry advocacy
• Membership network
• Event industry benchmarking
• Venue industry representation

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: EVVC generates revenue through annual membership dues paid by venue operators (ordinary members), partner companies, and extraordinary (individual) members. Dues are tiered by venue size (working group I, II, or III) for venues, and by company headcount and chosen service scope for partners. This is the primary and essentially sole revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

EVVC e.V. is a registered industry association (eingetragener Verein) that represents approximately 600 event venues across Germany, Austria, Switzerland and neighboring European countries. Its core offering is tiered annual membership for venue operators (categorized by capacity into working groups AG I, II, III), supported by a comprehensive ecosystem of member benefits including political advocacy in Berlin and Brussels, benchmarking tools, professional development (EVVC Akademie), an online venue directory (Location Portal), a recruitment portal (Job.Portal), sustainability frameworks (fairpflichtet, Green Globe certification), and networking events.

Product overview

EVVC e.V. (Europäischer Verband der Veranstaltungs-Centren e.V.) operates a comprehensive platform of services for the event venue industry across German-speaking Europe. The core offerings include: EVVC Job.Portal for recruitment; EVVC Akademie for professional development; EVVC Location.Portal for venue discovery; Kennzahlentool for benchmarking; Meeting- & EventBarometer for market research; and Future Meeting Space for innovation research. Supporting services include Women in Eventbusiness (WIE) for diversity; 100PRO and azubi:web for vocational training; step2mice for workforce integration; fairpflichtet and Green Globe for sustainability certification; SECON for sustainability conferences; Future Talents Day for youth engagement; Expertengespräche for partner dialogue; and EVVC Fachtagung (MFT) for annual conferences. The association is structured into working groups (AG I-V) by venue size and function, with specialized departments covering Sustainability, Marketing, Personnel, Catering, Digitalization, Controlling, and Large Concert Venues.

Differentiator

Problem solved

Functional benefit

Products and services

• EVVC Job.Portal Online job marketplace connecting event industry employers with qualified candidates, allowing members and partners to post job listings and search for candidates free of charge.
• EVVC Akademie Training and education platform offering industry-specific workshops and seminars on topics including marketing, sales, digitalization, and other professional development areas for members and partners.
• EVVC Location.Portal Online venue directory enabling event planners to search and discover EVVC member locations across Germany and neighboring countries.
• Kennzahlentool (Benchmarking Tool) Member-only benchmarking tool that collects and analyzes operational metrics from EVVC members to enable performance comparison and support advocacy efforts.
• Meeting- & EventBarometer Annual industry study providing comprehensive data and analysis on the German meeting and event market, including statistics on business travel and event trends.
• Future Meeting Space Research initiative conducted in partnership with GCB German Convention Bureau exploring future trends and requirements for meeting venues.
• EVVC Fachtagung (MFT) Annual professional conference featuring expert presentations, networking opportunities, and industry-specific training for EVVC members and partners.
• Green Globe Certification Program Sustainability certification program offered to members at preferential rates, enabling venues to demonstrate environmental and social responsibility.
• fairpflichtet Sustainability Code Sustainability code and certification framework for the event industry, providing ten guiding principles for ecological, social, and economic sustainability.
• SECON – Sustainable Events Conference Annual conference dedicated to sustainable practices in the event industry.
• azubi:web Digital Learning Platform Digital learning platform for event industry apprentices, providing structured curriculum aligned with official training regulations and examination standards.
• 100PRO Training Initiative Training initiative established by EVVC and partner associations to secure and improve vocational education for event management and event technology professions.
• step2mice Workforce Integration Program Integration program supporting employment and integration of refugees, migrants, and foreign workers into the MICE industry through training, competency assessments, and mentorship.
• Future Talents Day Annual career event organized by the Forum Veranstaltungswirtschaft alliance, connecting students, apprentices, and young professionals with potential employers in the event industry.
• Expertengespräche (Partner News) Monthly online format enabling partner companies to present innovations and engage in direct dialogue with EVVC members on current industry topics.

Quantifiable outcome

• ~600 venues represented across DACH region and neighboring European countries
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

40 partnerships are on record, tiered core and minor.

• Forum VeranstaltungswirtschaftcoreStrategic or Co-development PartnerThe Forum Veranstaltungswirtschaft is a strategic alliance of six major associations in the event industry: BDKV (Bundesverband der Konzert- und Veranstaltungswirtschaft), EVVC, FAMA (Fachverband Messen und Ausstellungen), ISDV (Interessengemeinschaft der selbständigen Dienstleister in der Veranstaltungswirtschaft), LIVEKOMM (Verband der Musikspielstätten), and VDVO (Verband der Veranstaltungsorganisatoren). Formed in 2020, the alliance unifies political lobbying, networks, competencies, and resources. Member associations represent over 3,400 companies; the industry employs 1.3 million people and generates €130 billion annually.
• LOUD insurance broker GmbHminorOthersLOUD insurance broker GmbH joined as a new EVVC partner in July 2026, providing insurance coverage tailored to the entertainment industry — covering artists, crews, events, and productions.
• Hartmann, Mathias und PartnerminorOthersListed as an EVVC Premium Partner (Beraten. Planen. Bewegen.). Category: Beratung (consulting).
• infoteam GmbH BerlinminorOthersListed as an EVVC Premium Partner, offering modular software RUBIN for venue management.
• Mauser Sitzkultur GmbH & Co. KGminorOthersListed as an EVVC Premium Partner, focused on sustainability and quality in seating solutions.
• more dimensions GmbHminorOthersListed as an EVVC Premium Partner.
• Neumann&Müller GmbH & Co. KGminorOthersListed as an EVVC Premium Partner (Eine starke Partnerschaft). Neumann&Müller provides event technology services and is also represented on the EVVC board (Philip Belz, Leiter AG Partner).
• Party Rent Franchise GmbHminorOthersListed as an EVVC Premium Partner (atmosphere. with impact). Specializes in event furniture and rental solutions.
• theapro GmbHminorOthersListed as an EVVC Premium Partner (Wir machen aus Ideen Räume, in denen Kultur entsteht.).
• Aramark Restaurations GmbHminorOthersListed as an EVVC Premium Partner (Catering in allen Dimensionen).
• BEVENUE GmbHminorOthersListed as an EVVC Premium Partner (Beratung für Veranstaltungstätten).
• Mobile Locker Germany GmbHminorOthersListed as an EVVC Premium Partner.
• BTA Verlags- und MedienserviceminorOthersListed as an EVVC Medienpartner (media partner).
• CIM - Conference & Incentive ManagementminorOthersListed as an EVVC Medienpartner (media partner) — trade publication for the MICE industry.
• memo-media Verlags-GmbHminorOthersListed as an EVVC Medienpartner (media partner).
• mep - Die Fachzeitschrift fürs MICE-BusinessminorOthersListed as an EVVC Medienpartner (media partner).
• Messe & Event MagazinminorOthersListed as an EVVC Medienpartner (media partner).
• TW - The Global Magazine for Meeting, Incentive and Event ProfessionalsminorOthersListed as an EVVC Medienpartner (media partner).
• Derag Livinghotels AG + Co. KGminorOthersListed as an EVVC Kooperationspartner (cooperation partner) — hotel provider.
• Deutsche Bahn AGminorOthersListed as an EVVC Kooperationspartner (cooperation partner) — mobility services.
• Green GlobeminorOthersListed as an EVVC Kooperationspartner. Green Globe provides sustainability certification services at preferential rates for EVVC members.
• H-Hotels AGminorOthersListed as an EVVC Kooperationspartner (cooperation partner) — hotel chain.
• Hertz Autovermietung GmbHminorOthersListed as an EVVC Kooperationspartner (cooperation partner) — car rental.
• Hotel BeethovenminorOthersListed as an EVVC Kooperationspartner (cooperation partner) — boutique hotel.
• MARITIM Hotelgesellschaft mbHminorOthersListed as an EVVC Kooperationspartner (cooperation partner) — hotel chain.
• Sixt GmbH Co. Autovermietung KGminorOthersListed as an EVVC Kooperationspartner (cooperation partner) — car rental.
• Steigenberger Hotels AGminorOthersListed as an EVVC Kooperationspartner (cooperation partner) — hotel chain.
• Bundesvereinigung der Musikveranstalter e.V.minorStrategic or Co-development PartnerThe Bundesvereinigung der Musikveranstalter is the largest music user association in Germany, representing ~200,000 music-using businesses as members of BDKV, DEHOGA, HDE, municipal associations, and EVVC. It serves as the main tariff negotiation partner for GEMA and GVL. EVVC participates as a member.
• IGVW - Interessengemeinschaft Veranstaltungswirtschaft e.V.coreStrategic or Co-development PartnerIGVW (since 2006) is the central platform for cross-association collaboration in the event industry, focusing on quality standards (SQ), technical norms, and professional education. EVVC participates as a member, contributing to standards development in areas including DIN, legislation, and safety/quality standards.
• Joint Meeting Industry Council (JMIC)minorStrategic or Co-development PartnerJMIC is an international alliance of meeting industry associations founded in 1978, advocating for the global meetings industry through research, statistics, and the 'The Iceberg' campaign. EVVC is one of 18 member associations.
• VPLT – Der Verband für Medien- und Veranstaltungstechnik e.V. (Austauschmitglied)minorStrategic or Co-development PartnerVPLT represents manufacturers, service providers, operators, dealers, and distributors in event technology. With ~700 members, VPLT develops technical guidelines, standards, and professional education (DEAplus). EVVC holds an exchange membership. VPLT co-founded 100PRO with EVVC, AUMA, and FAMAB.
• GCB German Convention Bureau e.V.minorStrategic or Co-development PartnerGCB represents Germany as a leading congress and meetings destination, supports members with international and national marketing, and serves as an industry thought leader. EVVC and GCB jointly organize MEXCON and greenmeetings events conferences, and co-lead the 'Future Meeting Space' innovation consortium.
• Vereinigung deutscher Stadionbetreiber (VdS)minorStrategic or Co-development PartnerVdS (founded 2007) has 46 stadium and arena members (minimum 35,000 capacity or Bundesliga licensing). Members host ~10,000+ events with ~25 million guests annually. EVVC Treasurer Stephan Lemke serves as Deputy Chairman of VdS. AG III of EVVC overlaps significantly with VdS membership.
• azubi:webminorOthersDigital learning platform for apprentices in event management (Veranstaltungskaufmann/-frau), developed with 100PRO / IGVW. EVVC members receive preferential pricing. Features gamification, mobile learning, digital report books (Berichtsheft), and exam preparation aligned with the AKA Prüfungskatalog.
• The ChangencyminorOthersBerlin-based sustainability consulting firm for events and culture, founded 2021 by Sarah Lüngen & Katrin Wipper. Offers workshops, consulting, Club of Change professional training, and sustainability concept development. EVVC members receive preferential rates.
• D.COLLEGE of Live Entertainment and ManagementminorOthersFirst Bachelor program in Live Entertainment and Event Management in Germany, offered jointly by D.LIVE (Düsseldorf venue operator) and Hochschule Fresenius. Seven-semester, practice-oriented degree. EVVC members receive preferential rates.
• Event-Akademie der EurAka Baden-Baden gGmbHminorOthersCompetence center for the event industry since 1999, offering practice-oriented continuing education in event management, event technology, event safety, production, rigging, and audio engineering. EVVC members receive preferential rates.
• G+B AkademieminorOthersSince 2006, G+B Akademie has served the event industry with seminars and exam preparation courses for 'Geprüfter Meister/in für Veranstaltungstechnik – Bachelor Professional'. Also prepares apprentices for final exams. Offers customized in-house training. EVVC members receive preferential rates.
• ISM - International School of ManagementminorOthersISM offers international and practice-oriented studies (full-time, part-time, dual, distance). Also provides continuing education certificates and customized corporate development programs. EVVC members receive preferential rates.
• THEA - Thüringer EventakademieminorOthersTHEA specializes in master craftsman preparation courses (~25 courses) and annual 'Meister-Updates' on topics such as security planning, crowd management, and rigging. Also offers annual training under the SQQ2 ('Rigger Update') framework. EVVC members receive preferential rates.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ISDV (Interessengemeinschaft der selbständigen Dienstleister in der Veranstaltungswirtschaft): ISDV represents independent service providers in the event industry and is a Forum Veranstaltungswirtschaft member. It is directly comparable to EVVC as a trade association, though its constituency is event service suppliers rather than venue operators.
• BDKV (Bundesverband der Konzert- und Veranstaltungswirtschaft): BDKV is the German federal association of concert and event industry companies, and a co-founding member alongside EVVC in the Forum Veranstaltungswirtschaft. It represents promoters and organizers that work closely with EVVC's venue members, making it the closest direct peer in scope and mission.
• LIVEKOMM (Verband der Musikspielstätten): LIVEKOMM represents music venues (clubs, concert halls) in Germany and is a Forum Veranstaltungswirtschaft member. Its venue-operator focus closely mirrors EVVC's, though LIVEKOMM's scope is narrower (music venues only), making it a direct peer with overlapping but distinct membership.
• VDVO (Verband der Veranstaltungsorganisatoren): VDVO represents event organizers and agencies in Germany and is a Forum Veranstaltungswirtschaft co-founding member. It is a directly comparable trade association serving the buy-side of the events industry that EVVC's venue members supply.
• VPLT (Verband für Medien- und Veranstaltungstechnik): VPLT represents event technology manufacturers, service providers, and dealers (~700 members). EVVC holds an exchange membership with VPLT, and the two co-founded 100PRO. It is a directly comparable industry association in the broader German event ecosystem.
• GCB German Convention Bureau: GCB represents Germany as an international meetings and congress destination. EVVC and GCB co-organize MEXCON and greenmeetings events and co-lead the 'Future Meeting Space' research consortium. GCB is a directly comparable association serving the same venue/congress industry from a destination-marketing angle.
• FAMA (Fachverband Messen und Ausstellungen): FAMA represents the German trade fair and exhibition industry and is the other event-industry association in the Forum Veranstaltungswirtschaft alliance. Several EVVC members (e.g., Messe Stuttgart, Messe Karlsruhe, Messe München) overlap with FAMA's constituency, making it a directly comparable trade association.
• VdS (Vereinigung deutscher Stadionbetreiber): VdS represents German stadium and arena operators (46 members, minimum 35,000 capacity). EVVC's AG III working group overlaps significantly with VdS membership (EVVC Treasurer Stephan Lemke is also VdS Deputy Chairman), making it a closely-related trade association for the same venue operators.

Broad incumbents

• AUMA (Aussstellungs- und Messe-Ausschuss der Deutschen Wirtschaft): AUMA is the umbrella association of the German trade fair industry with broader political and international scope than FAMA. It serves overlapping constituents (major Messe operators that are also EVVC members) and is the most established incumbent in the trade fair segment.

Emerging players

• JMIC (Joint Meeting Industry Council): JMIC is an international alliance of 18 meeting industry associations founded in 1978. EVVC is a member. JMIC is comparable as an international industry-association umbrella but with a coordinating/advocacy role rather than direct venue-operator services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/evvc-e.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVVC e.V.