The Changency GmbH – Agentur für nachhaltigen Wandel

What The Changency GmbH – Agentur für nachhaltigen Wandel does

The Changency GmbH is a Berlin-based boutique sustainability consultancy (founded 2021) specialized in the music, events, and culture sector in Germany. The firm combines sustainability strategy with communications and transformation management to help artists, festivals, venues, labels, and event organizers measure, reduce, and communicate their environmental impact. Its core methodology stack centers on climate accounting (Klimabilanzierung), audience mobility data collection and analysis, certification support (ISO 20121, Blauer Engel, A Greener Future, DNK, CSRD), and the design of lighthouse projects that produce measurable outcomes and publishable research.

The business operates on a professional services model with multiple revenue streams: project-based sustainability consulting (sustainable touring, event sustainability, strategy development), workshops and training (including the annual six-week Club of Change certification course), carbon footprinting and mobility data services, keynote and panel curation, and co-creation of flagship lighthouse projects. Pricing is fully custom with no public rates; engagements range from starter packages to multi-year "all-inclusive" programs, with one Pro Bono project per year. Go-to-market is event-driven and consultative, with significant visibility through the annual SUSTAIN! Green Culture Summit at Reeperbahn Festival, media coverage in outlets such as Spiegel, Tagesschau, and ZDF, and public-sector recognition including the Deutscher Nachhaltigkeitspreis 2025. The company is privately held (GmbH), founder-managed by Sarah Lüngen, with five employees and no disclosed external funding.

Name

The Changency GmbH – Agentur für nachhaltigen Wandel

Legal name

The Changency GmbH

Website

https://the-changency.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Changency is a Berlin-based boutique sustainability consultancy founded in 2021 that helps German music artists, festivals, venues, and event organizers measure, reduce, and communicate environmental impact through climate accounting, mobility data, and transformation consulting.

Ownership category

akta.pro rank

Product category

Sustainability Consulting for Events

NAICS

Environmental Consulting Services (54162), Environmental Consulting Services (541620)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK), Change Management & Transformation (Org/HR) (BPACAJAD), Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Sustainability consulting
• Event sustainability
• Carbon footprinting
• Sustainable touring
• Climate communication

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sustainability Consulting Services: Core consulting engagements including sustainability strategy development, sustainability communication consulting, certification support (ISO 20121, Blauer Engel, A Greener Future, DNK, CSRD), and status quo/potential analysis. Offered as project-based professional services.
2. Workshop & Training Programs: Interactive workshops on sustainable event management topics, including basis courses, deep dives, and customized workshop topics. Also includes annual 6-week certification course 'Club of Change' for sustainable event management.
3. Project Management & Implementation: Lighthouse project creation, project leadership, and on-site implementation including on-site audits. Full-service sustainable event implementation from ideation through execution.
4. Climate Balance & Mobility Data Services: Carbon footprint calculations and audience mobility data collection services for events, artists, and venues.
5. Keynote & Panel Services: Curation and booking of conference or festival programs on impact, sustainability and change, including their own keynote presentations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Changency GmbH is a specialized sustainability consulting agency for the music and events industry, combining data-based sustainability strategy with effective communication to drive ecological and social responsibility. Core services include sustainable touring consulting, audience mobility data analysis, carbon footprinting, certification support (ISO 20121, Blauer Engel, A Greener Future, DNK, CSRD), sustainability communication, and on-site implementation at concerts and festivals. The firm also delivers training programs, keynote presentations, and flagship lighthouse projects such as the SUSTAIN! Green Culture Summit and the Club of Change certification course.

Product overview

The Changency GmbH is a specialized sustainability consulting firm (Agentur für nachhaltigen Wandel) for the events and culture/music industry. The company offers a unified suite of consulting services centered on Nachhaltigkeitsberatung (sustainability consulting), which encompasses modules for Sustainable Touring, Sustainable Visitor Mobility, Strategy & Communication, Keynotes & Panels, Lighthouse Projects, and Carbon Footprints & Mobility Data. Educational offerings include Workshops & Training and the Club of Change certification program. The company also executes flagship lighthouse projects such as Kombiticket ohne Limit, Milky Change 2025, Ticket to Ride, Plant a Seeed 2022, Labor Tempelhof 2022, and the SUSTAIN! Green Culture Summit conference. The portfolio combines data-based sustainability strategy with impactful communication to drive ecological and social responsibility in the music and events sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Nachhaltigkeitsberatung für Veranstaltungen und Kultur (Sustainability Consulting for Events and Culture) Core sustainability consulting service for event organizers, music artists, festivals, and cultural institutions, combining data-based sustainability strategy development with communication and on-site implementation.
• Sustainable Touring Comprehensive sustainable touring consulting for music artists and bands, from strategy through implementation and evaluation, covering green touring, sustainable merchandise, social ticketing, NGO integration, and data collection.
• Nachhaltige Besucher*innen Mobilität (Sustainable Visitor Mobility) Mobility consulting that measures and analyzes visitor, crew, and artist travel patterns to develop effective sustainable mobility concepts and significantly reduce emissions at events.
• Workshops & Weiterbildung (Workshops & Training) Interactive training programs on sustainable event management including basis courses, deep dives into specific action fields (catering, mobility, energy), status quo and potential analysis, and sustainability strategy development.
• Strategie & Kommunikation (Strategy & Communication) Strategic consulting including status quo and potential analysis, sustainability communication, strategy and concept creation, certification and reporting consulting (ISO 20121, Blauer Engel, A Greener Future, DNK, CSRD), and carbon footprinting.
• Keynotes & Panels Conference and festival program curation and booking focused on impact, sustainability, and transformation, including proprietary keynote presentations and panel discussions.
• Klimabilanzen & Mobilitätsdaten (Carbon Footprints & Mobility Data) Carbon footprinting and audience mobility data collection services for events, tours, and festivals, generating emissions inventories and travel-pattern datasets that inform reduction strategies.
• Club of Change Certification Program Annual 6-week certification course on sustainable event management, also available as in-house corporate training for organizations.

Quantifiable outcome

• Up to 90% of event emissions come from audience travel - Kombiticket initiative addresses this major lever
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• BDKV (Bundesverband der Konzert- und Veranstaltungswirtschaft)coreStrategic or Co-development PartnerStrategic partnership for Kombiticket ohne Limit feasibility study on combined event tickets as public transport. BDKV is the German Federal Association of Concert and Event Businesses. The study provides first concrete data on potentials and benefits of combined tickets from perspective of organizers, audience, and transport operators.
• Wuppertal Institut für Klima, Umwelt, EnergiecoreStrategic or Co-development PartnerScientific advisory partner for Kombiticket ohne Limit study. The institute's research area on Mobility and Transport Policy provided scientific consultation for the feasibility study methodology and findings.
• Crowd ImpactmajorStrategic or Co-development PartnerPartner in Ticket to Ride data-based sustainable audience mobility project with AnnenMayKantereit, Fridays For Future, and Landstreicher Booking.
• Fridays For FuturemajorStrategic or Co-development PartnerClimate activism organization partner in Ticket to Ride sustainable mobility data project.
• Landstreicher BookingmajorStrategic or Co-development PartnerMusic booking agency partner in Ticket to Ride sustainable mobility data project.
• Berliner Hochschule für TechnikmajorStrategic or Co-development PartnerAcademic partner for Plant a Seeed - first scientific study in Germany on environmental impact of large events at 5 SEEED concerts in Berlin.
• Cradle to Cradle NGOmajorStrategic or Co-development PartnerInitiator and partner of Labor Tempelhof experimental real laboratory on sustainability and circularity. Founded by Cradle to Crattaoncept.
• KKT GmbH (Kikis Kleiner Tourneeservice)majorStrategic or Co-development PartnerTour management company and initiator of Labor Tempelhof project alongside Cradle to Cradle NGO.
• Loft Concerts GmbHmajorStrategic or Co-development PartnerConcert promoter and initiator of Labor Tempelhof project for Die Ärzte and Die Toten Hosen concerts.
• Side by Side Eventsupport GmbHmajorStrategic or Co-development PartnerEvent support company and initiator of Labor Tempelhof circularity project.
• Reeperbahn FestivalmajorStrategic or Co-development PartnerHost venue and partner for annual SUSTAIN! Green Culture Summit conference on sustainability and circularity for music industry.
• Club of Change (clubofchange.net)coreImplementation/ SI/ Consulting PartnerEducational platform partnership for annual 6-week certification course on sustainable event management. The Changency delivers the program and can also set up in-house corporate versions for organizations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Anthesis Group: Large global sustainability consultancy offering carbon accounting, ESG strategy, and reporting across industries including events and culture — broad incumbent operating in the same sustainability consulting category but at much larger scale.
• South Pole: Global climate solutions provider offering carbon offsetting, climate strategy, and sustainability consulting across sectors — broad incumbent competing for the same client sustainability budgets as The Changency.
• Sphera (formerly thinkstep): Enterprise sustainability software and consulting firm offering ESG, carbon accounting, and LCA solutions — broad incumbent with overlapping capabilities on the carbon footprinting/ESG reporting services The Changency provides.

Direct peers

• Julie's Bicycle: UK-based non-profit that supports arts and culture organizations on environmental sustainability, providing research, training, consulting, and tools — the closest direct international peer to The Changency, both serving the music/events industry with data-driven sustainability services.
• Green Music Initiative: German initiative promoting ecological sustainability in the music industry through events, knowledge sharing, and best practices — directly comparable as a German music-industry sustainability organization.
• A Greener Future: International event sustainability certification body whose standard The Changency helps clients prepare for — closely comparable in event-industry focus and overlap on ISO/green event certification consulting.

Emerging players

• Vision:2025: German music-industry network that promotes sustainability across the music value chain — comparable as a Germany-based music-industry sustainability ecosystem player.
• 4ACE Consulting: European sustainability and transformation consultancy working with event organizers, venues, and cultural institutions — comparable niche player in event sustainability advisory.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-changency-berlin

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Changency GmbH – Agentur für nachhaltigen Wandel