Excelsior Events - Stadion Excelsior Voetbalclub

What Excelsior Events - Stadion Excelsior Voetbalclub does

Excelsior Events operates the event venue and catering operation within the Van Donge & De Roo Stadion, the home ground of Excelsior Rotterdam, an Eredivisie football club. The company is registered at Honingerdijk 110, 3062 NX Rotterdam, and functions as the culinary partner of the football club while serving external B2B and B2C clients. Its portfolio includes seven internal venue spaces (Nsecure Lounge, Woudestein zaal, Kralingenzaal, Wijnbar, Brasserie 1902, Supportershome, and the outdoor Fanplein), a partnership venue at Trompenburg Tuinen & Arboretum, and an off-site catering service. Event capacities range from 6 to 1,000 guests.

The underlying "technology" is non-software: physical stadium infrastructure, kitchen facilities, AV equipment, and a WordPress-driven website (excelsiorevents.nl) that handles quote requests and content marketing. Excelsior Events has built a branded teambuilding activity portfolio (Quizshow Deluxe, Moordspel aan Tafel, Foute Bingoshow, Connect & Collab!, Virtual Teambuilding: The Bomb, and VR Activities) developed in partnership with Uitjesbazen and The Box Company. The team of 13 is led by General Manager Cyla Vogel and includes a Sales Manager Events (Mirjam Harsema), Eventmanager (Marieke Korteweg), Kitchen Manager Dennis Smits, and Logistics Manager Maurico Brinkman; the owner-operator is Remco Witberg, who also owns affiliated restaurant Osteria Vicini in Kralingen.

The business model is direct-to-buyer and quote-based across three core revenue streams: venue rental, in-house catering (led by chef Dennis Smits), and ticketed teambuilding activities. Pricing is largely unpublicised; disclosed examples include Fanplein at €850 full-day / €500 half-day, Foute Bingoshow at €29.50 per person (minimum 35), and Quizshow Deluxe from €1,950 per event. Distribution is regional (Rotterdam only) through a website quote request form, email, and telephone — with no intermediary or reseller channel. Customer segments are horizontal across corporate events, private celebrations, and teambuilding; the company markets to both B2B (with a Business Club membership upsell) and B2C audiences and leverages the parent football club's brand visibility for demand generation.

Name

Excelsior Events - Stadion Excelsior Voetbalclub

Legal name

Excelsior Events

Website

https://excelsiorevents.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Excelsior Events operates the event venue and catering business at the Van Donge & De Roo Stadion in Rotterdam, serving B2B and B2C clients with venue hire, in-house catering, and a branded teambuilding activity portfolio.

Ownership category

akta.pro rank

Product category

Event Venue and Hospitality Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Food Service Contractors (722310)

SIC

Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Venue Operations, Management & Facility Services (MPAKAEAN), Event Culinary Staffing & Back-of-House Services (Chefs, Servers, Bartenders) (THAHAKAN)

Keywords

• Event venue services
• Catering services
• Stadium venue hire
• Corporate event hosting
• Teambuilding activities

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Venue Rental: Rent of event spaces and rooms within the Van Donge & De Roo Stadion for business and private events, including the Nsecure Lounge, Woudesteinzaal, Kralingenzaal, Wijnbar, Brasserie 1902, Fanplein, Supportershome, and outdoor training fields. Spaces are booked per event with custom pricing based on duration (half-day vs full-day) and guest count.
2. Catering & Culinary Services: Custom catering services delivered by in-house chef Dennis Smits and team, including coffee breaks, lunches, walking dinners, BBQs, and sit-down dinners. Catering is priced per person or as part of a full-package event quote. Also offered as off-site 'catering on location' service.
3. Teambuilding Activities: Ticketed teambuilding activities such as Quizshow Deluxe (from €1,950 per event), Foute Bingoshow (€29.50 per person), VR activities, and group experiences. Activities are priced per person or as a flat fee per event.
4. Off-Site Catering: Culinary and hospitality services provided at customer-chosen external locations, including food preparation, staff, and decoration. Full-service offering where the company transforms an external venue into a complete dining experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Excelsior Events operates the event and hospitality operations of the Van Donge & De Roo Stadion, the home stadium of SBV Excelsior in Rotterdam, Netherlands. It provides venue hire across multiple spaces (Press Room, Captain's Room, Business Seats, Skyboxes, and Excelsior Business Plaza), full-service catering, teambuilding activities, and end-to-end event organization for both business events (meetings, conferences, corporate gatherings) and private celebrations (weddings, parties).

Product overview

Excelsior Events operates as an event venue and catering service within the Van Donge & De Roo Stadion in Rotterdam, offering a portfolio of distinct venue spaces and event services. The venue spaces include the Nsecure Lounge (up to 800 guests), Woudestein zaal (150 standing), Kralingenzaal (300 standing), Wijnbar (100 standing), Brasserie 1902 (100 standing), Supportershome (100 standing), and Fanplein outdoor space (up to 1000 guests). These spaces can be combined with various services including business events, private events, teambuilding programs, culinary/catering services, and off-site catering. The teambuilding offerings feature branded activities such as Quizshow Deluxe, Moordspel aan Tafel, Virtual Teambuilding: The Bomb, Foute Bingoshow, Connect & Collab!, and VR Activiteiten. The overall offering functions as a unified event management service where venue rental, catering, and activities are coordinated together.

Differentiator

Problem solved

Functional benefit

Products and services

• Stadium Venue Hire

Quantifiable outcome

• Capacity from 6 to 1,000 guests across multiple room configurations
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• UitjesbazencoreStrategic or Co-development PartnerUitjesbazen is a teambuilding and corporate outing specialist that provides activity facilitation at Excelsior Events. They deliver the Virtual Teambuilding: The Bomb VR experience, including VR headsets, a bomb defusal game with 500+ scenarios, and a professional presentator who manages the briefing and prize ceremony. Uitjesbazen supplies the human expertise and VR content that complements the stadium venue.
• The Box CompanycoreStrategic or Co-development PartnerThe Box Company co-developed the Connect & Collab! escape room-style teambuilding activity with Excelsior Events. The Box Company provides the escapebox puzzles and game mechanics, while Excelsior Events provides the venue and commercial execution. The activity is scalable for large groups across multiple teams.
• Trompenburg Tuinen & ArboretumminorStrategic or Co-development PartnerTrompenburg is a botanical garden adjacent to the Excelsior Stadion. The partnership enables combined event programmes where guests enjoy outdoor workshops and nature-based activities at Trompenburg before returning to the stadium for presentations, networking, or dinner. This extends the venue's offering without capital investment.
• Osteria VicinicoreOthersOsteria Vicini is an Italian restaurant in Kralingen, Rotterdam, owned by Remco Witberg, the creative entrepreneur and owner of Excelsior Events. This affiliated business relationship may provide culinary expertise, referral network, and cross-promotion within the Kralingen hospitality community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASM Global: Global venue management company operating hundreds of stadiums, arenas, and convention centers worldwide including in-house food and beverage; a larger incumbent whose model of operating third-party sports venues closely parallels Excelsior Events' role inside Van Donge & De Roo Stadion.
• Sodexo Live!: Global sports, convention and entertainment hospitality provider delivering F&B, catering, and event services at stadiums and arenas, including partnerships with football clubs; serves as a scaled comparison for Excelsior Events' in-house chef-led catering and event production model.

Direct peers

• 1931 Congrescentrum Brabanthallen: 's-Hertogenbosch congress and event venue offering conferences, exhibitions, and banqueting with integrated hospitality services - representative of the regional Dutch competitor set Excelsior Events faces for corporate off-sites.
• Johan Cruijff ArenA (Ajax): Ajax Amsterdam's stadium operates a venue hire and events business (e.g., space per event, F&B) that uses stadium branding and pitch views for corporate hospitality, mirroring Excelsior Events' positioning in a different Dutch Eredivisie market.
• Beurs van Berlage: Historic Amsterdam event venue offering conferences, corporate gatherings, and banqueting services with integrated catering - a comparable MICE-style venue operator competing for the same Dutch corporate event wallet.
• NBC Congrescentrum: Nieuwegein-based conference and events complex with multiple breakout rooms and in-house catering for corporate meetings and congresses, mirroring Excelsior Events' multi-space, full-service approach for Dutch business clients.
• GelreDome (Vitesse): Arnhem-based Eredivisie stadium venue with football-themed corporate events, conference facilities, and hospitality offerings that compete with Excelsior Events in the regional Dutch sports-event-venue category.
• Ahoy Rotterdam: Rotterdam-based multipurpose arena and convention complex offering corporate events, conferences, and hospitality packages with on-site catering; competes directly with Excelsior Events for mid-to-large Rotterdam B2B events.
• De Kuip / Stadion Feijenoord (Feyenoord): Feyenoord's Rotterdam football stadium operates an in-house events and hospitality business for corporate and private functions, leveraging its pitch-side venues and F&B offerings in the same city as Excelsior Events with an essentially identical playbook.
• Philips Stadion (PSV): Eindhoven-based Eredivisie stadium that runs venue and catering for business and private events, with comparable pitch-view hospitality rooms and event services to Excelsior Events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/excelsior-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excelsior Events - Stadion Excelsior Voetbalclub