EXECUTIVE PROFILER

What EXECUTIVE PROFILER does

Executive Profiler SARL is a French private training and research center based in Orry-la-Ville (Hauts-de-France) that delivers personality assessment, coaching, and professional development services built on its proprietary Intelligence Prismatique methodology. The methodology, developed by co-founder Magali Norrito since 1993, identifies 16 distinct behavioral Talents by analyzing individuals under and without pressure via the Executive Profiler Assessment (EPA) psychometric questionnaire, supported by a database of more than 10,000 surveyed individuals and registered trademarks. The company offers a tiered product portfolio including the Pack Premium and Pack Booster skills assessments (Bilan de Compétences), the Pack Essentiel executive coaching program, the Pack Horizon school coaching program, intra-company training modules (public speaking, time management, meeting facilitation), practitioner certification, and HR consulting services — delivered through owned training centers in Orry-la-Ville, Chantilly, Avignon, Marseille, and Toulouse/Blagnac, and remotely via a proprietary Learning Management System.

The company is family-owned by siblings Magali Norrito (scientific director) and William Norrito (statistical analysis director), operates without external investors, and holds QUALIOPI certification (2024) enabling CPF funding. Revenue is generated through professional-services fees paid by individuals, SMBs, and public-sector clients; the Pack Premium is priced at approximately 2,480 EUR with financing available via CPF, employer funds, personal payment, or Pôle Emploi. Go-to-market combines direct sales, a certified practitioner network of approximately 20 coaches across France and Belgium, a partnership with the CAP Territoires public procurement network covering four French regions, and content-led demand generation through a blog, social media, and the BougeTonTalent community initiative. The firm trains approximately 1,000 individuals annually and reports a 4.9/5 Google rating.

Name

EXECUTIVE PROFILER

Legal name

Executive Profiler

Website

https://executiveprofiler.fr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Executive Profiler SARL is a French training and research center in Orry-la-Ville that delivers personality assessments, executive and school coaching, and intra-company training built on its proprietary Intelligence Prismatique methodology and EPA psychometric questionnaire, serving individual professionals, business leaders, students, and organizations across France.

Ownership category

akta.pro rank

Product category

Professional Coaching and Training Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industries

Executive Presence & Communication Coaching (EDABANAE), Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB)

Keywords

• Executive coaching services
• Skills assessment training
• Psychometric assessment
• Professional development programs
• Competency evaluation

Headquarters

HQ city

Orry-la-Ville

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Development Training (Bilan de Compétences): Core competency assessment and professional development training services. Pack Booster (~13 hours over 6-10 weeks) and Pack Premium (~24 hours over 8-12 weeks) programs delivered in-person or remotely.
2. Executive Coaching: Leadership coaching services including Pack Essentiel (5 hours over 10 weeks) and customized follow-up programs for business leaders.
3. School Coaching: Academic coaching and orientation services for students, including Pack Horizon and collective seminars.
4. In-house Training (Intra): Customized corporate training programs delivered on-site at client organizations, including modules on self-knowledge, public speaking, time management, and meeting facilitation.
5. Practitioner Certification: Training programs to become a certified Prismatic Intelligence Coach Practitioner, with options for licensing Executive Profiler certification and QUALIOPI certification.
6. RH Consulting: Human resources consulting services including competency assessment for recruitment and internal mobility.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Executive Profiler is a French training and research center providing skills assessment (bilan de compétences), executive coaching, school coaching, HR consulting, and intra-company training programs. The offerings are built on a proprietary "Intelligence Prismatique" personality assessment methodology developed since 1993, delivered through in-person sessions at training centers and remotely via an LMS platform.

Product overview

Executive Profiler is a French training and research center offering a unified platform of skills development services based on its proprietary Intelligence Prismatique methodology. The core product portfolio includes assessment and coaching packages (Pack Booster, Pack Premium, Pack Essentiel, Pack Horizon), psychological questionnaires (EPA), and a Learning Management System. Services span executive coaching, school coaching, HR consulting, and intra-company training programs with specific modules for public speaking, time management, meeting facilitation, and oral communication. The company also offers practitioner coach certification training and runs the Bouge Ton Talent initiative for youth orientation. All offerings integrate the Prismatic Intelligence framework for personality and talent assessment, with digital Badges Compétences available for credentialing.

Differentiator

Problem solved

Functional benefit

Brands

• Pack Premium: A comprehensive 24-hour skills assessment program spread over 16 weeks, including individual interviews, Learning Management System sessions, personal work, and a 6-month follow-up interview.
• Pack Booster
• Pack Essentiel
• Pack Horizon

Products and services

• Pack Booster

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CAP TerritoirescoreChannel Partner/ Reseller/ Distributor · 1 October 2023Partnership with the first regional public procurement central purchasing body in France (created 2009 by Oise departmental council). Covers Normandy, Hauts-de-France, Grand Est, and Île-de-France regions. Enables access to public sector clients without membership fees or purchase minimums. Executive Profiler provides competency assessments, executive coaching, and in-house training through this channel.
• BougeTonTalentminorStrategic or Co-development PartnerNon-profit association dedicated to youth career orientation. Executive Profiler is a partner providing expertise and coaching services for annual orientation events in Oise region. Next event scheduled for 2026.
• UniLasalleminorStrategic or Co-development PartnerEducational institution partner for BougeTonTalent youth orientation events.
• IUT de l'OiseminorStrategic or Co-development PartnerHigher education institution partner for BougeTonTalent youth orientation events.
• CPAM ToulouseminorStrategic or Co-development PartnerPublic health insurance institution where Executive Profiler practitioners conducted team coaching interventions using Prismatic Intelligence methodology to improve collective intelligence and team dynamics.
• French Business Schools and UniversitiesminorStrategic or Co-development PartnerResearch partnerships with grandes écoles and universities for conducting studies on the impact of societal changes on individuals and organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PerformanSe: French HR assessment and talent management solutions provider offering psychometric tools, 360° feedback, and skills assessment. Competes directly with Executive Profiler in HR consulting and Bilan de Compétences, with stronger enterprise SaaS positioning.
• Central Test: French psychometric assessment provider offering personality, cognitive, and competency tests to HR professionals and coaches. Direct competitor in the French Bilan de Compétences and HR consulting market, with a similarly broad assessment portfolio but larger enterprise footprint.
• Evolution & Carrières: French career coaching and Bilan de Compétences firm serving individual professionals and corporate clients. Comparable service offering and target customer base, with strong presence in Paris region.
• CIBC (Carrefour d'Interventions et de Bilans de Compétences): Network of Bilan de Compétences providers across France, offering career transition and competency assessment services. Competes for the same individual professional customers using CPF funding, with broader geographic coverage but less proprietary methodology.

Broad incumbents

• Right Management (ManpowerGroup): Global talent and career management firm offering outplacement, career transition, and leadership development. Competes for French enterprise B2B coaching contracts and individual career transition services, with much larger scale.
• Cegos: Global leader in professional training and development with significant French operations. Offers broader training and coaching programs at enterprise scale, including leadership development and competency assessment, competing for the same corporate training budgets.
• Korn Ferry: Global organizational consulting firm offering executive search, assessment, and leadership development. Competes with Executive Profiler in the high-end executive coaching and assessment market, with internationally recognized methodologies.
• Julhiet Steria: French consulting firm offering transformation, talent, and organizational development services. Competes for French corporate coaching and HR consulting engagements, with a broader digital transformation practice.

Regional players

• Birdeo: French executive coaching and leadership development boutique serving executives and organizations. Comparable target customer (senior leaders) and premium positioning, with Paris-centric geographic focus.

Emerging players

• Wats: French assessment startup offering personality and competency testing tools for HR and coaching professionals. Emerging direct competitor in the digital psychometric assessment space, with more modern technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/magali.norrito
• LinkedInlinkedin.com/company/executiveprofiler
• Instagraminstagram.com/executive_profiler

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXECUTIVE PROFILER