What Exertis | Sverige does

Exertis | Sverige, now operating under the Captech brand following a November 2025 rebranding, is one of the Nordic region's largest distributors of IT, Pro AV, configuration services, security, and surveillance products, headquartered in Mölndal, Sweden. Founded in 1996, the company has built a dual-role business combining broad-line distribution with proprietary PC manufacturing, producing approximately 50,000 custom-configured computer units annually and more than 200,000 cumulative units since inception. Its product portfolio spans IT hardware (components, monitors, servers, networking, software), Pro AV (projectors, digital signage, conference equipment), Pro Audio (via the Septon and Lydrommet brands covering PA/Touring, AV Install, and Retail/MI), Lighting (LiteNordic — entertainment and architectural), and Security & Surveillance (Corepixel — CCTV, intrusion alarms, mobile surveillance for emergency vehicles, trains, airports, and logistics centers). Additional services include Production & Configuration Services (PCS) for custom branding, theft protection, serial/MAC reporting, 3PL logistics, and EduTech specialty offerings.

Captech operates as a wholly-owned subsidiary of DCC plc (since 2014), the Irish conglomerate with turnover of approximately SEK 50 billion, serving as one of Europe's largest distributors. The go-to-market is a multi-channel B2B distribution model with knowledgeable sales teams covering B2B, Retail, Etail, and APR (After Piece of Retail) channels, distributing products from approximately 90 of the world's leading manufacturers to over 4,000 retailers across Sweden, Norway, Finland, and Denmark. The company maintains branch offices in Stockholm, Helsingborg, Umeå, Sandefjord (Norway), Helsinki, Tampere (Finland), and Copenhagen (Denmark), with headquarters operations in Mölndal. Revenue mechanics are based on hardware sales and value-added professional services (configuration, logistics, programming) under quote-based pricing. Notable strategic acquisitions include Corepixel in November 2021 (establishing the Security business area) and Septon Group AB in April 2025 (Septon Pro, Septon Consumer, LydRommet, LiteNordic brands). Recent supplier additions in 2025 include Philips Professional Displays and Insta360. The annual Captech EXPO event, held since 2004, attracts over 800 visitors and functions as a key demand-generation and partner-relations venue, with the 2026 edition planned at Åby Arena with 5,500 sqm of exhibition space.

Name

Exertis | Sverige

Legal name

Captech AB

Website

https://exertis.se

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Exertis | Sverige (now Captech) is a Nordic broad-line IT, Pro AV, Pro Audio, lighting, and security distributor headquartered in Mölndal, Sweden, serving over 4,000 retailers and 250+ suppliers across Sweden, Norway, Finland, and Denmark. It manufactures approximately 50,000 custom PCs annually and operates as a subsidiary of DCC Group.

Ownership category

akta.pro rank

Product category

IT and Pro AV Distribution

NAICS

Computer and Peripheral Equipment Manufacturing (3341)

akta.pro primary industry

End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB)

Keywords

• IT hardware distribution
• Pro AV distribution
• Pro audio distribution
• PC manufacturing services
• Security surveillance distribution

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. IT Hardware Distribution: Distribution of IT products including components, monitors, printers, servers, consumables, networking, software, and security. Products from approximately 90 of the world's leading manufacturers.
2. Pro AV Distribution: Distribution of Pro AV products focusing on projectors, digital signage, conference equipment, and cabling solutions.
3. Pro Audio Distribution: Distribution of professional audio equipment covering PA/Touring, AV Install, and Retail (MI) segments, featuring established B2B distributors like Septon and Lydrommet.
4. Lighting Solutions: Distribution of entertainment and architectural lighting solutions for stage, TV, architecture, and events including advanced lighting consoles, intelligent fixtures, follow-spot systems, and control systems.
5. Security & Surveillance: Complete security solutions including CCTV, intrusion alarms, and professional camera surveillance distribution across the Nordics through Corepixel acquisition.
6. PC Manufacturing: Custom computer production as one of Sweden's largest PC builders, delivering approximately 50,000 PC units per year.
7. Configuration Services: Customization and configuration services including branding, serial number reporting, theft protection marking, and ready-to-use equipment preparation.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Captech (formerly Exertis Nordics) is a broad-line Nordic distributor of IT, Pro AV, professional audio, lighting, and security and surveillance products sourced from approximately 90 of the world's leading manufacturers, serving B2B, Retail, Etail, and APR channels across Sweden, Norway, Finland, and Denmark. The company is also one of the Nordic region's largest PC manufacturers, producing roughly 50,000 custom-built PCs per year (over 200,000 since 1996), and offers Production and Configuration Services including custom branding, theft protection marking, serial/MAC address reporting, and ready-to-use equipment preparation for resellers and end customers.

Product overview

Captech (formerly Exertis Nordics) operates as a broad-line distributor with multiple specialized business areas. The core offerings include IT products and PC manufacturing (producing approximately 50,000 PCs annually), Pro AV distribution, Pro Audio (via Septon and Lydrommet brands), Security & Surveillance (via Corepixel brand), LiteNordic for lighting solutions, and Production & Configuration Services for custom PC builds. The company serves B2B, Retail, Etail and APR channels across the Nordic region, acting as both a distributor and manufacturer with integrated logistics and configuration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Septon: Premium and professional audio, video, and lighting (AVL) equipment distribution.
• Lydrommet
• LiteNordic
• Corepixel

Products and services

• IT Products & Distribution Comprehensive IT distribution including computers, components, monitors, printers, servers, networking, software, security, and accessories, supplied to B2B, Retail, Etail, and APR channels. Includes in-house PC production with over 200,000 computers built since 1996.
• Pro AV Distribution Professional audio-visual distribution covering projectors, digital signage, conference equipment, and cabling solutions, supplied to Nordic installers and AV integrators.
• Pro Audio Distribution Professional audio distribution under the Septon and Lydrommet brands, covering PA/Touring, AV Install, and Retail (MI) segments with complete signal chain solutions and specialized programming.
• LiteNordic Lighting Solutions Entertainment and architectural lighting distribution for stage, TV, architecture, and events, including lighting consoles, intelligent fixtures, follow-spot systems, and control systems.
• Security & Surveillance (Corepixel) Complete CCTV and camera surveillance solutions including mobile applications for emergency vehicles, trains, airports, logistics centers, perimeter protection, and fire detection systems across industrial, marine, oil and gas, military, and infrastructure sectors.
• Production and Configuration Services (PCS) Custom PC configuration and manufacturing services including anti-theft marking, unpacking, custom branding, serial number/MAC address reporting, and ready-to-use equipment preparation for resellers and B2B customers.
• 3PL Logistics Services Third-party logistics services for order fulfillment and distribution management.
• EduTech Educational technology solutions and products tailored for the education sector.
• Consumer Audio Distribution Consumer audio distribution representing well-known sound and hifi brands with dedicated teams in Sweden, Denmark, and Finland covering the value chain from hifi to retail.

Quantifiable outcome

• 50,000 PC units delivered per year
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Philips Professional DisplayscoreChannel Partner/ Reseller/ Distributor · 1 October 2025Philips Professional Displays became Captech's new Nordic partner for signage and meeting room technology, expanding the Pro AV portfolio.
• Insta360minorChannel Partner/ Reseller/ Distributor · 1 October 2025Captech signed an agreement with Insta360, an exciting brand in the video communication category.
• Septon Group ABcoreStrategic or Co-development Partner · 2 April 2025Exertis acquired the majority of assets in Septon Group AB, including Septon Pro, Septon Consumer, LydRommet, and LiteNordic. This strengthens Exertis' position as the leading Pro AVL distributor in the Nordics by adding Septon's premium audio, video, and lighting equipment portfolio.
• CorepixelcoreStrategic or Co-development Partner · 10 November 2021Exertis acquired Corepixel, one of Sweden's leading distributors in security and camera surveillance systems. Corepixel became the backbone of Exertis' newly established Security business area. The acquisition brought Corepixel's team of experts and local skills to Exertis' Nordic headquarters.
• 90+ Global ManufacturerscoreChannel Partner/ Reseller/ DistributorCaptech distributes products from approximately 90 of the world's leading manufacturers across IT, Pro AV, and related categories.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Atea: Nordic-headquartered IT infrastructure and services provider that distributes hardware and delivers configuration, deployment, and managed services to enterprises and public sector — directly comparable to Captech's B2B IT distribution and PCS offerings.
• Ingram Micro: Global IT and mobility distributor serving resellers and retailers across product categories comparable to Captech's IT, Pro AV, and consumer electronics lines. Operates widely in Europe and competes for the same Nordic reseller accounts.
• ALSO Group: Swiss-headquartered pan-European IT distributor with deep presence in the Nordics following its acquisition of Swedish peer Dustin in 2022. ALSO is the most direct competitor to Captech across IT distribution, configuration services, and Pro AV in the Nordic region.
• TD SYNNEX: Global IT distributor formed from the Tech Data and SYNNEX merger with significant European footprint. Overlaps with Captech in IT distribution, Pro AV, and reseller channel coverage across the Nordics.
• ScanSource: US-headquartered distributor specializing in AV, communications, and physical security solutions. Closely comparable to Captech's Pro AV and Corepixel security lines, with growing European reach.

Broad incumbents

• Arrow Electronics: Global broad-line distributor of electronic components, IT, and AV solutions with European operations. Comparable to Captech in IT/AV product breadth but operates at much larger scale and across broader verticals.
• Computacenter: UK-headquartered enterprise IT provider combining distribution, configuration, and managed services. Comparable to Captech's PCS and B2B IT distribution operations, particularly for large enterprise customers.
• Bechtle: Germany-headquartered IT systems integrator and distributor with operations across Europe. Overlaps with Captech in IT distribution and configuration services for B2B and public sector customers.

Emerging players

• Exclusive Networks: Specialty cybersecurity distributor with pan-European footprint. Overlaps with Captech's Corepixel security distribution line and competes for the same integrator and reseller channel in the Nordics.

Regional players

• Westcoast: UK's largest independent IT distributor serving resellers with hardware, software, and peripherals. Comparable to Captech's reseller-channel IT distribution model but geographically focused on the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/exertis-sverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exertis | Sverige