exEXPERTS & Divorce etc...

What exEXPERTS & Divorce etc... does

exEXPERTS is a privately held, bootstrapped digital media and community platform based in Hackensack, New Jersey, that provides free education, support resources, and editorial content targeted at women navigating separation, divorce, and post-divorce life. Founded in 2020 by T.H. Irwin and Jessica — both divorced — the platform is built on a WordPress-based content management system and organized into five color-coded topic modules: myDIVORCE (legal process), myFAMILY (custody, kids, pets), myWALLET (finances, debt, negotiation), mySTUFF (property, assets), and mySELF (self-care, dating). The site offers articles, an 'Ask Us Anything' Q&A, user profile creation, a 'Free 15 Min Connection Call' consultation booking flow, and a weekly newsletter ('exEXPERTS in Your Inbox').

The product surface is anchored by the 'DIVORCE ETC...' podcast (hosted by the co-founders and distributed on iHeartRadio, Spotify, Apple Podcasts, and Google Podcasts), the exRATED curated marketplace of recommended books, gifts, and wellness products, and a network of 200+ verified 'exEXPERTS' contributors (lawyers, financial advisors, therapists, coaches). Marketing and distribution are entirely organic/community-led: top-of-funnel podcast and content, social channels on TikTok, Instagram, LinkedIn, Facebook, and YouTube, plus the newsletter as a retention loop. A media appearance on the Cat & Nat! mom-focused show is used as a brand-credibility signal, and a resource-referral partnership with the National Domestic Violence Hotline addresses user-safety considerations.

The business model is freemium at the content layer (free articles and podcast), with two monetization layers on top: (1) paid masterclass programs (e.g., 'How to Pay for Divorce?', 'Divorcing a Narcissist?') enrolled via JotForm forms, and (2) affiliate/referral commissions on exRATED product links directing users to external e-commerce destinations. No pricing for masterclasses is publicly disclosed, no revenue or subscriber metrics are reported, and the company has no disclosed institutional funding, acquisitions, or parent organization. Operations are US-focused, with a 1-10 employee footprint and two co-founders retaining direct involvement in content production and hosting.

Name

exEXPERTS & Divorce etc...

Legal name

exEXPERTS

Website

https://exexperts.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

exEXPERTS is a bootstrapped, free digital platform and podcast (Divorce ETC...) that provides articles, expert resources, and community support for women navigating separation, divorce, and post-divorce life, monetizing via paid masterclasses and affiliate product recommendations.

Ownership category

akta.pro rank

Headquarters

HQ city

HACKENSACK, NJ

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Free Content & Community: Free articles, podcast episodes, and resources covering all aspects of divorce (legal, financial, emotional, co-parenting, self-care) to attract and engage target audience
2. Masterclass Programs: Premium educational programs on divorce topics such as 'How to Pay for Divorce?' and 'Divorcing a Narcissist?' offered through JotForm registration
3. exRATED Product Recommendations: Affiliate-style product and book recommendations section featuring items like candles, journals, beauty products, and books recommended by the exEXPERTS community

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

exEXPERTS is a free online divorce support and advice platform targeting women considering, undergoing, or recovering from divorce, delivering content across five color-coded categories (myDIVORCE legal process, myFAMILY custody/kids/pets, myWALLET finances/debt, mySTUFF property/assets, mySELF self-care). The platform supplements its content library with the DIVORCE ETC... podcast, a curated exRATED product recommendations section, a weekly email newsletter, free 15-minute connection calls, and paid masterclass programs on topics such as how to pay for divorce and divorcing a narcissist.

Product overview

exEXPERTS is a comprehensive divorce support platform built around a core website offering free educational content and resources. The platform uses a modular architecture with five color-coded category sections: myDIVORCE (legal/process), myFAMILY (custody/kids/pets), myWALLET (finances/debt), mySTUFF (property/assets), and mySELF (self-care/wellbeing). Supporting the core platform are the DIVORCE ETC... podcast, the exRATED curated products sub-brand, an email newsletter called 'exEXPERTS in Your Inbox,' free connection calls, and masterclass programs. The company positions itself as a community-driven resource for women going through divorce, offering both self-service content and personalized coaching services.

Differentiator

Problem solved

Functional benefit

Brands

• myDIVORCE: Content category covering lawyers, choices, and legal steps in divorce process
• myFAMILY
• myWALLET
• mySTUFF
• mySELF
• Divorce ETC...
• exRATED

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered minor and moderate.

• National Domestic Violence HotlineminorOthersResource referral partnership providing crisis support information for users who may be experiencing domestic violence. Displayed on website footer as 'IN NEED OF HELP?' resource with hotline number (800-799-7233) and text option (START to 88788).
• iHeartRadiominorChannel Partner/ Reseller/ DistributorPodcast distribution partner. DIVORCE ETC... podcast is distributed through iHeartRadio platform alongside Spotify, Apple Podcasts, and Google Podcasts.
• Cat & Nat!moderateGTM or Marketing PartnerMedia appearance partnership. exEXPERTS was featured 'As Seen On' Cat & Nat!, a popular mom-focused media brand. The show features unfiltered discussions about motherhood and life challenges including divorce support.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WomensDivorce.org: Women-focused divorce information site covering legal, financial, emotional, and parenting dimensions. Direct competitor in audience segmentation (women) and content structure (categorized resources).
• Hello Divorce: Online divorce platform combining legal services with educational content and a guided experience for women and couples. Comparable in audience (women navigating divorce) and in mixing content with paid service offerings.
• 2houses: Co-parenting management platform for separated/divorced families with shared schedules, expenses, and messaging. Overlaps with exEXPERTS on the myFAMILY and myWALLET dimensions.
• Divorce Magazine: Long-standing content and resource platform serving individuals navigating divorce, with articles, expert directories, and a community section. Closely overlaps exEXPERTS in audience, content-led model, and expert-referral angle.
• OurFamilyWizard: Co-parenting communication and information platform serving separated and divorced families. Comparable in addressing the post-divorce family/parenting segment that exEXPERTS serves via myFAMILY.
• Divorced Girl Smiling: Blog and community platform providing divorce advice, podcasts, and curated product recommendations targeted at women. Closely parallels exEXPERTS' women-focused content-plus-marketplace approach.

Broad incumbents

• BetterHelp: Large online therapy platform covering relationship, family, and individual counseling including divorce-related issues. Adjacent to exEXPERTS' mySELF/self-care dimension and its therapist/expert community.
• LegalZoom: Large online legal services platform offering divorce filing, legal documents, and attorney matching. A broad incumbent that overlaps with exEXPERTS' myDIVORCE category but serves a much wider legal-services portfolio.

Others

• Headspace: Consumer wellness and meditation app addressing stress, sleep, and self-care. Adjacent to exEXPERTS' mySELF category but operates at much larger scale across a broader wellness audience.
• Splitwise: Shared expense-tracking app commonly used by separating/divorcing couples. Adjacent utility to exEXPERTS' myWALLET category, though not a content or coaching competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/exEXPERTS
• Facebookfacebook.com/exEXPERTS
• LinkedInlinkedin.com/company/exexperts
• Instagraminstagram.com/exexperts
• TikToktiktok.com/@exexperts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about exEXPERTS & Divorce etc...