What ExMatters does

ExMatters is a boutique strategy and design consulting firm headquartered in Pune, Maharashtra, India, founded and led by Arpan Sarkar, who brings 18+ years of experience. The firm positions itself around a proprietary 3D Approach framework — Discover, Design, Deploy — and delivers engagements across brand positioning and narrative, go-to-market strategy, design-led strategic consulting, business repositioning and transformation, innovation and acceleration, brand & marketing, and account-based growth. Its named client roster spans sectors: ACA Group (IT), Kytes (technology), Sukino Healthcare (a relationship that has been in place since 2021), a mid-sized IT software company, a leading global capability center (GCC) operating in India, and a healthcare company. Inputs reference a small known team — founder, Director – Key Accounts, Advisor – Growth & Strategy, Head – Finance & Compliance, Head – Post Production, and Manager – Operations — consistent with a founder-led boutique with structured support functions rather than a scaled professional services firm. No external funding, acquisitions, AI tooling, or geographic expansion are disclosed. The business model appears to be project-based and retainer-based professional services revenue, with go-to-market driven by founder relationships and dedicated key-account coverage into the Indian enterprise and GCC buyer base.

The service delivery model is anchored on the codified 3D methodology, with engagements segmented into distinct practice areas spanning brand, growth strategy, and business transformation — allowing cross-selling across clients' strategic and creative needs rather than a single-product offering. Inputs list no underlying software platform, technology stack, or productized IP beyond the 3D Framework itself, indicating the firm's output is people-delivered consulting rather than software-enabled services.

No pricing, deal sizes, revenue figures, headcount trajectory, or any public financial disclosures are provided in the source material, which constrains any benchmarking of utilization, average project size, or revenue growth.

Name

ExMatters

Legal name

Exmatters

Website

https://exmatters.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ExMatters is a Pune-based boutique strategy and design consulting firm offering brand positioning, go-to-market strategy, design-led strategic consulting, business repositioning, innovation, and account-based growth services to enterprise clients across IT, healthcare, and the GCC segment in India, using a proprietary 3D (Discover, Design, Deploy) framework.

Ownership category

akta.pro rank

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting Services: Exmatters generates revenue through bespoke consulting engagements. They offer strategy, brand positioning, go-to-market strategy, and business transformation services tailored to each client's needs. Revenue appears to be project-based or retainer-based professional services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ExMatters is a strategy and brand consulting firm that partners with large organizations, medium enterprises, and selective startups on business transformation. It delivers bespoke engagements across brand positioning, go-to-market strategy, business repositioning, brand & marketing alignment, innovation & acceleration, and account-based growth, all structured through its proprietary 3D Approach Framework (Discover, Design, Deploy). Services are project-based or retainer-based professional engagements priced on custom quote.

Product overview

ExMatters is a strategic consulting firm offering a portfolio of professional services organized around business transformation and brand strategy. The core offerings include Brand Positioning & Narrative, Go-To-Market Strategy, Design-Led Strategic Consulting, Business Repositioning & Transformation, Innovation & Acceleration, Brand & Marketing, and Account Based Growth—all delivered through the proprietary 3D Approach Framework (Discover, Design, Deploy). Services target large organizations, medium enterprises, and startups seeking strategic clarity and measurable growth outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Positioning & Narrative Strategic service defining value proposition and brand voice, building market positioning that differentiates from competitors and creates resonant messaging for target audiences.
• Go-To-Market Strategy Comprehensive GTM planning service that aligns sales, marketing, and messaging functions for successful market launches and leadership positioning.
• Design-Led Strategic Consulting Application of design thinking and storytelling methodologies to simplify business complexity, making organizations functional, desirable, and scalable.
• Business Repositioning & Transformation Strategic rethinking and realignment of business positioning for organizations facing growth stagnation, ensuring renewed relevance and market impact.
• Innovation & Acceleration Incubation of ideas and tech innovation services for corporates, SMEs, and selective startups, driving growth and digital transformation.
• Brand & Marketing Sustainable growth services that align brand and marketing around customer needs, optimizing every touchpoint for maximum market impact.
• Account Based Growth Strategic services that transform key accounts into active conversations, driving deeper engagement and accelerated business outcomes.
• 3D Approach Framework Three-stage transformation methodology comprising Discover (research and market analysis), Design (strategic blueprint development), and Deploy (execution enablement with tools and playbooks).

Quantifiable outcome

• 2.5X revenue growth achieved for mid-sized IT software company through repositioning
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• IDEO: Design-led innovation and strategy consultancy applying design thinking to business transformation — closely analogous to ExMatters' design-led consulting and 3D Framework approach.
• Superunion: Brand and design consultancy delivering brand strategy, naming, and identity. Comparable to ExMatters' brand positioning and narrative services for enterprise and mid-market clients.
• Interbrand: Global brand consulting firm specializing in brand positioning, naming, and brand strategy. Highly comparable to ExMatters' brand positioning and narrative core offering.
• Wolff Olins: Global brand consultancy delivering brand strategy, identity, and experience design for major organizations. Closely mirrors ExMatters' brand positioning and transformation mandate.
• Landor & Fitch: Brand consulting and design firm offering brand strategy, identity, and transformation services. Directly overlaps with ExMatters' design-led strategic consulting and brand positioning services.
• Siegel+Gale: Strategic branding firm specializing in brand positioning, simplicity, and customer experience. Overlaps with ExMatters' 'clarity over chaos' positioning and brand-led transformation mandate.
• Frog Design (Capgemini Engineering): Design and strategy consultancy combining design thinking with business transformation. Direct comparable to ExMatters' design-led strategic consulting and innovation services.
• Lippincott: Brand strategy and design consultancy focused on brand positioning, identity, and corporate transformation. Strong match to ExMatters' repositioning and narrative work.

Broad incumbents

• McKinsey & Company: Global management consulting firm with broad transformation and strategy capabilities. ExMatters operates as a mid-market, boutique alternative within the same strategic consulting category.

Regional players

• Tata Strategic Management Group: India-based strategic consulting arm of the Tata Group offering management and growth advisory. Comparable on regional India presence and enterprise/mid-market strategic advisory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/exmatters

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExMatters