Expointer 2019

What Expointer 2019 does

Expointer 2019 refers to the 42nd edition of Expointer (Exposição Internacional de Animais), an annual agricultural and livestock exhibition organized by the Government of Rio Grande do Sul, Brazil, through the Parque Estadual de Exposições Assis Brasil (CNPJ 93.021.632/0001-12). The event is held at a 141-hectare venue inaugurated in 1970 in Esteio, Rio Grande do Sul, with 45,300 m² of covered pavilions, 70,000 m² of exhibition space, 19 animal judging locations, and 9 auction spaces. The 2019 edition ran from August 24 to September 1, 2019, and attracted 416,416 visitors, generating R$ 2,699,868,739.57 in total commercialization across machinery, automotive, livestock, family farming, and crafts.

The event operates as a multi-vertical physical exhibition platform anchored on five customer segments: agricultural machinery manufacturers and dealers, livestock producers, family farmers, artisans, and the automotive industry. Core offerings include animal exhibitions featuring over 150 breeds (beef cattle, dairy cattle, buffalo, horses, sheep, goats, chinchillas, birds, rabbits), the Show de Máquinas Agrícolas, the Feira da Agricultura Familiar, Expoargs handicraft exhibition, the Freio de Ouro Crioulo horse functional competition, judging and auctions across 20 specific locations, technical lectures, and cultural programming. A digital tool, the Mapa Interativo Expointer 360, supports visitor navigation across the venue.

Revenue is generated through three streams: ticket sales (general public admission with discounts for students, seniors 60+, disabled persons, and free entry for children under 6), exhibitor space rental with pricing differentiated by sector A through F (ranging from R$ 83.17/m² for machinery to R$ 490.19/m² for the International Pavilion), and advertising (LED panels, billboards, and radio commercial packages). Technology infrastructure is managed by PROCERGS, the state government's IT entity. The organization is supported by approximately 8 administrative employees with extensive temporary staffing brought on during the event window.

Name

Expointer 2019

Legal name

Parque Estadual de Exposições Assis Brasil

Website

https://expointer.rs.gov.br

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Expointer is an annual agricultural and livestock exhibition organized by the Government of Rio Grande do Sul at Parque Estadual de Exposições Assis Brasil in Esteio, Brazil. The event showcases 150+ animal breeds, machinery, family farming products, and crafts, attracting over one million visitors.

Ownership category

akta.pro rank

Product category

Agricultural Trade Shows

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAHABAM

Agriculture, Farming & AgriTech Shows Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYMPAGAFAA

General Consumer Expos & Trade Shows

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

Keywords

• Agricultural exhibitions
• Livestock trade shows
• Agribusiness exhibitions
• Exhibition venue rental
• Animal breed competitions

Headquarters

HQ city

Esteio

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Ticket Sales: Revenue generated from selling entry tickets to visitors attending the exhibition. Different pricing tiers apply for students, elderly (60+), disabled persons, and children (under 6 free).
2. Exhibitor Space Rental: Revenue from renting exhibition areas, pavilions, and booth spaces to exhibitors including agricultural producers, artisans, machinery manufacturers, and commercial vendors. Pricing varies by sector (A, B, C, D, E, F) and location within the park.
3. Advertising and Radio: Revenue from selling advertising space including LED panels, billboards, banners, and radio commercial spots to exhibitors and sponsors during the event.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Expointer is an annual international agricultural and livestock exhibition held at the 141-hectare Parque Estadual de Exposições Assis Brasil in Esteio, Rio Grande do Sul, Brazil, organized by the Government of Rio Grande do Sul. The event showcases over 150 animal breeds, agricultural machinery, family farming products, regional handicrafts, and hosts animal judging, auctions, the Freio de Ouro competition, technical lectures, and cultural programming. The 2019 edition attracted 416,416 visitors and facilitated R$ 2,699,868,739.57 in commercialization across agricultural machinery, livestock, family farming, automotive, and artisanal products.

Product overview

Expointer is a unified annual agricultural and livestock exhibition event (not a software platform). The core offering is the Expointer exhibition itself, which brings together multiple integrated components: animal exhibitions featuring over 150 breeds, agricultural machinery displays (Show de Máquinas), family farming products (Feira da Agricultura Familiar), regional handicrafts (Expoargs), functional competitions (Freio de Ouro), animal judging and auctions, technical lectures, and cultural programming. Additional services include ticket sales, parking, camping, food services, and an interactive digital map. The event serves as a major business platform for the agricultural sector, facilitating commercialization of animals, machinery, and artisanal products across a 141-hectare venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Expointer Annual Exhibition (International Animal Exhibition) The annual international agricultural and livestock exhibition held at Parque Estadual de Exposições Assis Brasil in Esteio, RS, Brazil. Integrates animal shows featuring over 150 breeds, agricultural machinery displays, family farming products, regional handicrafts, animal judging and auctions, the Freio de Ouro competition, technical lectures, and cultural programming.
• Exhibition Space Rental (Comercialização de Áreas) Rental of exhibition areas, pavilions, and booth spaces to exhibitors across six sectors with pricing varying by sector and location within the park. Sector A: R$ 120.64/m² (free area) or R$ 241.28/m² (built area); Sector B: R$ 101.59/m²; Sector C International Pavilion: R$ 490.19/m²; Sector D Animal Pavilions: R$ 314.94/m²; Sector E Machinery: R$ 83.17/m²; Sector F: R$ 294.62/m². Available to agricultural producers, artisans, machinery manufacturers, and commercial vendors.
• Radio Expointer Advertising Packages Advertising packages sold to exhibitors and sponsors during the fair including LED panels (R$ 8,168.20), billboards (R$ 6,080.01), banners, and radio commercial spots (10-spot Radio Expointer package at R$ 9,120.00) with Hora-Certa sponsorship opportunities.
• Mapa Interativo Expointer 360 Interactive digital map service available at www.expointer360.rs.gov.br for navigating the 141-hectare Parque Estadual de Exposições Assis Brasil, including 19 animal judging locations and 9 auction spaces.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• World Dairy Expo: Annual global dairy and livestock trade show held in Madison, Wisconsin. Comparable to Expointer's dairy cattle, judging, and auction components, as well as its 150+ breed showcase and trade-show commercial model.
• Salon International de l'Agriculture: France's flagship annual agricultural exhibition in Paris, featuring livestock, machinery, and regional food. Comparable to Expointer's role as a national/regional cultural anchor for agricultural heritage, with government-backed institutional support.
• AgriTechnica: World's leading trade fair for agricultural machinery, held biennially in Hanover. Comparable to Expointer's Show de Máquinas Agrícolas and the R$ 2.5B machinery commercialization segment, with similar exhibitor rental and tiered space pricing.
• Farm Progress Show: One of the largest outdoor U.S. farm shows, featuring machinery demos, livestock, and crop plots. Comparable to Expointer in its mix of agricultural machinery launches, livestock exhibitions, and farmer-attendee-driven commercialization model.
• Elmia Agriculture: Swedish agricultural fair covering livestock, machinery, and crop production. Comparable to Expointer's integrated multi-sector format (animals, machinery, family farming, crafts) and its recurring annual regional event model.
• World Ag Expo: Annual agricultural trade show in Tulare, California, one of the largest farm equipment expos in the U.S. Comparable to Expointer in its focus on machinery launches, livestock, and family-farm operator attendance.
• EuroTier: World-leading trade fair for livestock farming and management, held biennially in Hanover, Germany. Directly comparable to Expointer in its livestock judging, breeding, and machinery showcase, with a similar international exhibitor mix.
• National Farm Machinery Show: Major U.S. indoor farm machinery show held annually in Louisville, Kentucky. Comparable to Expointer's machinery showcase in terms of exhibitor-driven revenue, tiered booth pricing, and farmer-attendee base.
• Agrishow: Brazil's largest agribusiness trade fair, held annually in Ribeirão Preto. Directly comparable to Expointer as the foremost agricultural machinery and livestock exhibition in Brazil, operating on a similar revenue mix of exhibitor space rental, ticketing, and sponsorships.

Regional players

• Expo Prado: Uruguay's largest livestock exhibition held in Montevideo. Comparable to Expointer's livestock judging, breeding, and auction focus, with a similar gaucho heritage identity, but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/expointer-2019

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expointer 2019