Expo Revestir
Expo Revestir is the largest coatings and finishes trade exhibition in Latin America, founded in 2002 and organized by ANFACER and Nürnberg Messe. It annually connects 300+ exhibitor brands with 72,000+ qualified visitors from 50+ countries at São Paulo Expo.
- Company typePrivate
- Founded2002
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Expo Revestir does
Expo Revestir is the largest coatings and finishes trade exhibition in Latin America and the second largest globally, founded in 2002 and held annually over five days at São Paulo Expo (65,000 m²). The event is promoted by ANFACER (Associação Nacional dos Fabricantes de Cerâmica para Revestimentos, Louças Sanitárias e Congêneres), the Brazilian ceramic tile and sanitary ware manufacturers association, and co-organized with Nürnberg Messe, a German exhibition company. Expo Revestir connects 300+ exhibitor brands across ceramic tiles, sanitary ware, metal fixtures, ornamental stones, wood/laminate/vinyl flooring, and cementitious products with approximately 72,000 qualified visitors from 50+ countries, including architects, interior designers, retailers, construction companies, and developers.
The core product is the annual physical trade show, with supporting programs including the Best in Show award (11th edition in 2026), the Central da Arquitetura content hub, the Loucos por Arquitetura podcast (produced with Revista Projeto), the Digital Embassy (Embaixada Digital) influencer program with 14+ architecture and design ambassadors, the Circuito Oficial guided tour system, and the Arena do Assentador Cerâmico installer demonstration space. Major sponsors include Mercado Livre, Lorenzetti, and Esmalglass-Itaca, with auxiliary partnerships spanning LATAM Airlines (official carrier), Peclers Paris (trend consultancy), and Italy's ICE trade agency. Revenue is generated primarily through exhibition space rental, tiered sponsorship packages, professional visitor credentialing, and media/promotional services. The business operates with a lean permanent team of 7 staff, with the 25th anniversary edition scheduled for February 22-26, 2027.
Expo Revestir firmographics
Firmographics- Name
- Expo Revestir
- Legal name
- Associação Nacional dos Fabricantes de Cerâmica para Revestimentos, Louças Sanitárias e Congêneres - ANFACER e a Expo Revestir
- Website
- https://exporevestir.com.br
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Expo Revestir is the largest coatings and finishes trade exhibition in Latin America, founded in 2002 and organized by ANFACER and Nürnberg Messe. It annually connects 300+ exhibitor brands with 72,000+ qualified visitors from 50+ countries at São Paulo Expo.
- Ownership category
- akta.pro rank
Expo Revestir industry classification
Industry- Product category
- Trade Show and Exhibition Services for Building Materials
- NAICS
- Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- General Consumer Expos & Trade Shows (MPAGAFAA)
- akta.pro secondary industry
- Professional & Certification Expos Organizers (THAHABAD)
Keywords
Where Expo Revestir is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Expo Revestir business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Exhibition Space Rental: Primary revenue from renting exhibition booths and spaces to manufacturers and brands in the coatings, ceramics, sanitary ware, and construction materials sectors. The 2026 edition occupied 65,000 m² with over 300 exhibitor brands.
- Sponsorship Packages: Tiered sponsorship offerings including main sponsors (Mercado Livre, Lorenzetti, Esmalglass-Itaca), official partners (LATAM Airlines, Via HG Turismo), and promoted/organized designations.
- Visitor Registration and Credentials: Professional credentialing system for visitor access, with registration required for industry professionals including architects, designers, retailers, and construction companies.
- Media Kit and Promotional Services: Mídia Kit 2026 available for exhibitors, along with promotional packages and digital ambassador collaborations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Exhibition booth rental for exhibitor brands |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Expo Revestir product offering
Product offeringCore offering
Expo Revestir is an annual B2B trade exhibition organized by ANFACER and Nürnberg Messe, held at São Paulo Expo, that connects manufacturers of ceramic tiles, sanitary ware, coatings, ornamental stones, wood/vinyl flooring, and construction materials with architects, designers, retailers, and construction professionals. The 2026 edition occupied 65,000 m², featured 300+ exhibitor brands, and attracted 72,000+ qualified visits over 5 days. Supporting offerings include the Best in Show award program, Central da Arquitetura content hub, Loucos por Arquitetura podcast, Embaixada Digital influencer program, Prêmio Internacional Tile Brasil, and the Selo de Qualidade da Cerâmica retail certification.
Product overview
Expo Revestir is a physical trade show and exhibition platform for the coatings, finishes, and building materials industry in Latin America. The core product is the annual trade show held at São Paulo Expo (65,000 m²), featuring 300+ exhibitor brands across sectors including ceramic tiles, sanitary ware, metal fixtures, ornamental stones, wood/laminate/vinyl flooring, cementitious products, mosaics, and special solutions. The event connects manufacturers with retailers, architects, designers, engineers, and construction professionals. Supporting sub-products and programs include the Best in Show award (11th edition in 2026), the Central da Arquitetura content hub with talks and exhibitions, the Loucos por Arquitetura podcast (Season 2), the Digital Embassy influencer program, the official Circuit tour program, and the Arena do Assentador Cerâmico demonstration space. The 2026 edition generated 72,000 qualified visitations and the 2027 edition will mark the show's 25th anniversary.
Differentiator
Problem solved
Functional benefit
Brands
- Best in Show: A product award competition recognizing the best launches and innovations presented during Expo Revestir.
- Central da Arquitetura
- Circuito Oficial
- Embaixada Digital
- Arena do Assentador Cerâmico
Products and services
- Expo Revestir Trade Show Annual B2B trade exhibition at São Paulo Expo occupying 65,000 m², connecting 300+ manufacturer brands across ceramic tiles, sanitary ware, coatings, ornamental stones, wood/vinyl flooring, mosaics, and special solutions with architects, designers, retailers, and construction professionals. The event generates 72,000+ qualified visits over 5 days.
- Best in Show Award Award program recognizing outstanding product launches and innovations presented during Expo Revestir, with multiple product categories and a dedicated Sustainability category introduced in 2026. The 11th edition was held in 2026.
- Loucos por Arquitetura Podcast Architecture podcast produced by Revista Projeto featuring interviews with prominent Brazilian architects (SuperLimão, Marcelo Rosenbaum, Thiago Bernardes, FGMF, Alê Salles). Episodes released weekly on Spotify and YouTube.
- Embaixada Digital (Digital Embassy) Program featuring 14+ digital influencers and content creators in architecture, design, and construction who cover Expo Revestir and share product launches and trends across social media platforms.
- Central da Arquitetura Architecture content hub within Expo Revestir featuring talks, exhibitions, and discussions that bring industry and specification professionals together, including the recording of the Loucos por Arquitetura podcast.
- Circuito Oficial Expo Revestir Official guided tour circuit with curated routes and activations designed to maximize connections and generate value for different visitor profiles during the trade show.
- Prêmio Internacional Tile Brasil International award recognizing Brazilian architecture and design projects that creatively explore ceramic materials, held in partnership with ANFACER. The 16th edition was first held during Expo Revestir 2026.
- Selo de Qualidade da Cerâmica para o Varejo Quality certification seal for ceramic products in retail, developed by ANFACER at Expo Revestir 2026 to help retailers and consumers identify products meeting PSQ technical criteria at point of sale.
- Arena do Assentador Cerâmico Hands-on demonstration space featuring practical tile installation workshops, large format tile installation demonstrations, and the Studio de Porcelanataria where specialized installers create furniture and pieces in porcelain live at the event.
Quantifiable outcome
- 72,000+ qualified visits per edition
- +3 more outcomes
Companies that use Expo Revestir
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Expo Revestir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Expo Revestir partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core, minor and major.
- Anfacer (Associação Nacional dos Fabricantes de Cerâmica para Revestimentos, Louças Sanitárias e Congêneres)flagshipPromoter of the Expo Revestir event. Anfacer is the national association representing ceramic tile, sanitary ware, and related manufacturers in Brazil. The association organizes the event and handles administrative operations, press relations, and industry coordination.
- Nürnberg MessecoreCo-organizer of Expo Revestir. German exhibition and event management company providing international expertise and operational support for the event organization.
- Forum Internacional de Arquitetura e DesignminorConcurrent event held alongside Expo Revestir, focusing on architecture and design professionals.
- Via HG TurismominorOfficial travel agency partner providing accommodation packages, flights (up to 20% discount with LATAM), and travel coordination for event attendees.
- LATAM AirlinesminorOfficial airline partner offering up to 20% discounts on flights for event attendees through Via HG Turismo platform.
- Mercado LivremajorMajor sponsor of Expo Revestir. Latin America's leading e-commerce marketplace, positioning as official partner for those who build and sell. Offers exclusive coupon MELIREVESTIR for attendees.
- LorenzettimajorMajor sponsor of Expo Revestir. Leading Brazilian manufacturer of sanitary ware and bathroom fixtures, with booth H86 at the event.
- Esmalglass-ItacamajorMajor sponsor of Expo Revestir. International manufacturer of ceramic tiles and surfaces.
- Revista ProjetocoreMedia partner for Loucos por Arquitetura podcast production. Leading Brazilian architecture magazine producing content at Central da Arquitetura during Expo Revestir.
- Peclers PariscoreInternational trend consultancy partnering with Expo Revestir for Trend Award, bringing global trend expertise to the Brazilian market.
- Digital Embassy Ambassadors (14+ influencers)coreContent creator partnership program with 14+ architecture and design influencers providing social media coverage and digital content during the event. Includes Danni Ricci, Dileia Bezerra, Duda Senna, Dudi Duarte, Eliene Lucindo, Júlia Mistilides, Lilian Santos, Luana Campos, Marcos Nascimento, Matheus Gervasio, Mônica Barbosa, Nelma e Sidnei, Rafaella Grasnoff, Renzo Cerqueira.
- ICE - Italian Trade AgencyminorItalian Trade Agency returning to Expo Revestir 2026 with exhibition space and Talk Show program, featuring Italian companies in the coatings sector.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Expo Revestir competitors and assessment
Company assessmentBroad incumbents
- Batimat: Major French construction trade show held in Paris. Overlaps with Expo Revestir in building materials and finishes exhibitors but spans the entire construction industry rather than specializing in ceramics.
- Salone del Mobile.Milano: Milan's leading design and furniture trade fair. Overlaps with Expo Revestir in architectural surface materials and design specification, but primarily focused on furniture and interior design.
- BAU: World's leading trade fair for architecture, materials, and systems held in Munich, Germany. Co-organized by Nürnberg Messe (Expo Revestir's co-organizer). Broader in scope but overlaps in coatings and finishes exposure.
- Feicon: Major Brazilian construction and architecture trade show held in São Paulo. A broader construction industry showcase that overlaps with Expo Revestir's audience but spans the entire construction value chain rather than specializing in coatings and finishes.
Direct peers
- Marmomac: Leading international trade fair for natural stone, marble, and ornamental stone held in Verona, Italy. Directly comparable as a stone and surface materials exhibition that overlaps with Expo Revestir's Rochas Ornamentais category.
- Cersaie: International exhibition of ceramic tile and bathroom furnishings held annually in Bologna, Italy. The leading global trade show for the same ceramic coatings and sanitary ware category as Expo Revestir, serving as Expo Revestir's primary global benchmark.
- Coverings: North America's largest tile and stone exhibition, held annually in the US. Directly comparable in ceramic tile and stone exhibition focus, competing for the same global exhibitor base.
- Cevisama: Annual trade fair held in Valencia, Spain, focused on ceramic tiles, sanitary ware, and natural stone. Directly comparable in product category and exhibitor base to Expo Revestir, with overlap in Latin American exhibitor participation.
Emerging players
- KBIS (Kitchen Bath Industry Show): North American kitchen and bath industry trade show. Comparable in sanitary ware and bathroom fixtures exhibitor base but focused on the kitchen/bath segment rather than flooring and coatings.
Regional players
- MADE Expo: Milan-based construction and architecture trade show. Comparable in building materials and architectural finishings, but focused on the European market rather than Latin America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Expo Revestir social profiles
Digital presenceExpo Revestir compliance and trust
Trust signalCompliance1 record
Expo Revestir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expo Revestir leadership team
Management profileNumber of profiles
Profiles2 records
Expo Revestir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expo Revestir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expo Revestir
What does Expo Revestir do?
Expo Revestir is an annual B2B trade exhibition organized by ANFACER and Nürnberg Messe, held at São Paulo Expo, that connects manufacturers of ceramic tiles, sanitary ware, coatings, ornamental stones, wood/vinyl flooring, and construction materials with architects, designers, retailers, and construction professionals. The 2026 edition occupied 65,000 m², featured 300+ exhibitor brands, and attracted 72,000+ qualified visits over 5 days. Supporting offerings include the Best in Show award program, Central da Arquitetura content hub, Loucos por Arquitetura podcast, Embaixada Digital influencer program, Prêmio Internacional Tile Brasil, and the Selo de Qualidade da Cerâmica retail certification.
Is Expo Revestir a public or private company?
Expo Revestir is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Expo Revestir founded?
Expo Revestir was founded in 2002. It employs 1 to 10 people.
Where is Expo Revestir based?
Expo Revestir is headquartered in São Paulo, Brazil, in the Latin America region.
How does Expo Revestir make money?
Four revenue lines are on record. Exhibition Space Rental is the primary driver. The others are sponsorship Packages, visitor Registration and Credentials and media Kit and Promotional Services.
Who are Expo Revestir's main competitors?
Broad incumbents on record are Batimat, Salone del Mobile.Milano, BAU and Feicon. Direct peers are Marmomac, Cersaie, Coverings and Cevisama. KBIS (Kitchen Bath Industry Show) is listed as an emerging player. MADE Expo is listed as a regional player.
Does Expo Revestir have an API?
No public API is recorded for Expo Revestir.
What industry is Expo Revestir in?
Expo Revestir's product category is Trade Show and Exhibition Services for Building Materials. Its primary akta.pro industry code is MPAGAFAA, General Consumer Expos & Trade Shows, with a secondary code of THAHABAD, Professional & Certification Expos Organizers. Its NAICS code is 56192 and its SIC code is 7310.