Expo Revestir

What Expo Revestir does

Expo Revestir is the largest coatings and finishes trade exhibition in Latin America and the second largest globally, founded in 2002 and held annually over five days at São Paulo Expo (65,000 m²). The event is promoted by ANFACER (Associação Nacional dos Fabricantes de Cerâmica para Revestimentos, Louças Sanitárias e Congêneres), the Brazilian ceramic tile and sanitary ware manufacturers association, and co-organized with Nürnberg Messe, a German exhibition company. Expo Revestir connects 300+ exhibitor brands across ceramic tiles, sanitary ware, metal fixtures, ornamental stones, wood/laminate/vinyl flooring, and cementitious products with approximately 72,000 qualified visitors from 50+ countries, including architects, interior designers, retailers, construction companies, and developers.

The core product is the annual physical trade show, with supporting programs including the Best in Show award (11th edition in 2026), the Central da Arquitetura content hub, the Loucos por Arquitetura podcast (produced with Revista Projeto), the Digital Embassy (Embaixada Digital) influencer program with 14+ architecture and design ambassadors, the Circuito Oficial guided tour system, and the Arena do Assentador Cerâmico installer demonstration space. Major sponsors include Mercado Livre, Lorenzetti, and Esmalglass-Itaca, with auxiliary partnerships spanning LATAM Airlines (official carrier), Peclers Paris (trend consultancy), and Italy's ICE trade agency. Revenue is generated primarily through exhibition space rental, tiered sponsorship packages, professional visitor credentialing, and media/promotional services. The business operates with a lean permanent team of 7 staff, with the 25th anniversary edition scheduled for February 22-26, 2027.

Name

Expo Revestir

Legal name

Associação Nacional dos Fabricantes de Cerâmica para Revestimentos, Louças Sanitárias e Congêneres - ANFACER e a Expo Revestir

Website

https://exporevestir.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Expo Revestir is the largest coatings and finishes trade exhibition in Latin America, founded in 2002 and organized by ANFACER and Nürnberg Messe. It annually connects 300+ exhibitor brands with 72,000+ qualified visitors from 50+ countries at São Paulo Expo.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services for Building Materials

NAICS

Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYMPAGAFAA

General Consumer Expos & Trade Shows

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYTHAHABAD

Professional & Certification Expos Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

Keywords

• Trade exhibition services
• Building materials expo
• Coatings and finishes
• Ceramic tile fair
• Construction industry events

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Space Rental: Primary revenue from renting exhibition booths and spaces to manufacturers and brands in the coatings, ceramics, sanitary ware, and construction materials sectors. The 2026 edition occupied 65,000 m² with over 300 exhibitor brands.
2. Sponsorship Packages: Tiered sponsorship offerings including main sponsors (Mercado Livre, Lorenzetti, Esmalglass-Itaca), official partners (LATAM Airlines, Via HG Turismo), and promoted/organized designations.
3. Visitor Registration and Credentials: Professional credentialing system for visitor access, with registration required for industry professionals including architects, designers, retailers, and construction companies.
4. Media Kit and Promotional Services: Mídia Kit 2026 available for exhibitors, along with promotional packages and digital ambassador collaborations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Expo Revestir is an annual B2B trade exhibition organized by ANFACER and Nürnberg Messe, held at São Paulo Expo, that connects manufacturers of ceramic tiles, sanitary ware, coatings, ornamental stones, wood/vinyl flooring, and construction materials with architects, designers, retailers, and construction professionals. The 2026 edition occupied 65,000 m², featured 300+ exhibitor brands, and attracted 72,000+ qualified visits over 5 days. Supporting offerings include the Best in Show award program, Central da Arquitetura content hub, Loucos por Arquitetura podcast, Embaixada Digital influencer program, Prêmio Internacional Tile Brasil, and the Selo de Qualidade da Cerâmica retail certification.

Product overview

Expo Revestir is a physical trade show and exhibition platform for the coatings, finishes, and building materials industry in Latin America. The core product is the annual trade show held at São Paulo Expo (65,000 m²), featuring 300+ exhibitor brands across sectors including ceramic tiles, sanitary ware, metal fixtures, ornamental stones, wood/laminate/vinyl flooring, cementitious products, mosaics, and special solutions. The event connects manufacturers with retailers, architects, designers, engineers, and construction professionals. Supporting sub-products and programs include the Best in Show award (11th edition in 2026), the Central da Arquitetura content hub with talks and exhibitions, the Loucos por Arquitetura podcast (Season 2), the Digital Embassy influencer program, the official Circuit tour program, and the Arena do Assentador Cerâmico demonstration space. The 2026 edition generated 72,000 qualified visitations and the 2027 edition will mark the show's 25th anniversary.

Differentiator

Problem solved

Functional benefit

Brands

• Best in Show: A product award competition recognizing the best launches and innovations presented during Expo Revestir.
• Central da Arquitetura
• Circuito Oficial
• Embaixada Digital
• Arena do Assentador Cerâmico

Products and services

• Expo Revestir Trade Show Annual B2B trade exhibition at São Paulo Expo occupying 65,000 m², connecting 300+ manufacturer brands across ceramic tiles, sanitary ware, coatings, ornamental stones, wood/vinyl flooring, mosaics, and special solutions with architects, designers, retailers, and construction professionals. The event generates 72,000+ qualified visits over 5 days.
• Best in Show Award Award program recognizing outstanding product launches and innovations presented during Expo Revestir, with multiple product categories and a dedicated Sustainability category introduced in 2026. The 11th edition was held in 2026.
• Loucos por Arquitetura Podcast Architecture podcast produced by Revista Projeto featuring interviews with prominent Brazilian architects (SuperLimão, Marcelo Rosenbaum, Thiago Bernardes, FGMF, Alê Salles). Episodes released weekly on Spotify and YouTube.
• Embaixada Digital (Digital Embassy) Program featuring 14+ digital influencers and content creators in architecture, design, and construction who cover Expo Revestir and share product launches and trends across social media platforms.
• Central da Arquitetura Architecture content hub within Expo Revestir featuring talks, exhibitions, and discussions that bring industry and specification professionals together, including the recording of the Loucos por Arquitetura podcast.
• Circuito Oficial Expo Revestir Official guided tour circuit with curated routes and activations designed to maximize connections and generate value for different visitor profiles during the trade show.
• Prêmio Internacional Tile Brasil International award recognizing Brazilian architecture and design projects that creatively explore ceramic materials, held in partnership with ANFACER. The 16th edition was first held during Expo Revestir 2026.
• Selo de Qualidade da Cerâmica para o Varejo Quality certification seal for ceramic products in retail, developed by ANFACER at Expo Revestir 2026 to help retailers and consumers identify products meeting PSQ technical criteria at point of sale.
• Arena do Assentador Cerâmico Hands-on demonstration space featuring practical tile installation workshops, large format tile installation demonstrations, and the Studio de Porcelanataria where specialized installers create furniture and pieces in porcelain live at the event.

Quantifiable outcome

• 72,000+ qualified visits per edition
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core, minor and major.

• Anfacer (Associação Nacional dos Fabricantes de Cerâmica para Revestimentos, Louças Sanitárias e Congêneres)flagshipStrategic or Co-development PartnerPromoter of the Expo Revestir event. Anfacer is the national association representing ceramic tile, sanitary ware, and related manufacturers in Brazil. The association organizes the event and handles administrative operations, press relations, and industry coordination.
• Nürnberg MessecoreStrategic or Co-development PartnerCo-organizer of Expo Revestir. German exhibition and event management company providing international expertise and operational support for the event organization.
• Forum Internacional de Arquitetura e DesignminorStrategic or Co-development PartnerConcurrent event held alongside Expo Revestir, focusing on architecture and design professionals.
• Via HG TurismominorChannel Partner/ Reseller/ DistributorOfficial travel agency partner providing accommodation packages, flights (up to 20% discount with LATAM), and travel coordination for event attendees.
• LATAM AirlinesminorChannel Partner/ Reseller/ DistributorOfficial airline partner offering up to 20% discounts on flights for event attendees through Via HG Turismo platform.
• Mercado LivremajorGTM or Marketing PartnerMajor sponsor of Expo Revestir. Latin America's leading e-commerce marketplace, positioning as official partner for those who build and sell. Offers exclusive coupon MELIREVESTIR for attendees.
• LorenzettimajorGTM or Marketing PartnerMajor sponsor of Expo Revestir. Leading Brazilian manufacturer of sanitary ware and bathroom fixtures, with booth H86 at the event.
• Esmalglass-ItacamajorGTM or Marketing PartnerMajor sponsor of Expo Revestir. International manufacturer of ceramic tiles and surfaces.
• Revista ProjetocoreStrategic or Co-development PartnerMedia partner for Loucos por Arquitetura podcast production. Leading Brazilian architecture magazine producing content at Central da Arquitetura during Expo Revestir.
• Peclers PariscoreStrategic or Co-development PartnerInternational trend consultancy partnering with Expo Revestir for Trend Award, bringing global trend expertise to the Brazilian market.
• Digital Embassy Ambassadors (14+ influencers)coreGTM or Marketing PartnerContent creator partnership program with 14+ architecture and design influencers providing social media coverage and digital content during the event. Includes Danni Ricci, Dileia Bezerra, Duda Senna, Dudi Duarte, Eliene Lucindo, Júlia Mistilides, Lilian Santos, Luana Campos, Marcos Nascimento, Matheus Gervasio, Mônica Barbosa, Nelma e Sidnei, Rafaella Grasnoff, Renzo Cerqueira.
• ICE - Italian Trade AgencyminorGTM or Marketing PartnerItalian Trade Agency returning to Expo Revestir 2026 with exhibition space and Talk Show program, featuring Italian companies in the coatings sector.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Batimat: Major French construction trade show held in Paris. Overlaps with Expo Revestir in building materials and finishes exhibitors but spans the entire construction industry rather than specializing in ceramics.
• Salone del Mobile.Milano: Milan's leading design and furniture trade fair. Overlaps with Expo Revestir in architectural surface materials and design specification, but primarily focused on furniture and interior design.
• BAU: World's leading trade fair for architecture, materials, and systems held in Munich, Germany. Co-organized by Nürnberg Messe (Expo Revestir's co-organizer). Broader in scope but overlaps in coatings and finishes exposure.
• Feicon: Major Brazilian construction and architecture trade show held in São Paulo. A broader construction industry showcase that overlaps with Expo Revestir's audience but spans the entire construction value chain rather than specializing in coatings and finishes.

Direct peers

• Marmomac: Leading international trade fair for natural stone, marble, and ornamental stone held in Verona, Italy. Directly comparable as a stone and surface materials exhibition that overlaps with Expo Revestir's Rochas Ornamentais category.
• Cersaie: International exhibition of ceramic tile and bathroom furnishings held annually in Bologna, Italy. The leading global trade show for the same ceramic coatings and sanitary ware category as Expo Revestir, serving as Expo Revestir's primary global benchmark.
• Coverings: North America's largest tile and stone exhibition, held annually in the US. Directly comparable in ceramic tile and stone exhibition focus, competing for the same global exhibitor base.
• Cevisama: Annual trade fair held in Valencia, Spain, focused on ceramic tiles, sanitary ware, and natural stone. Directly comparable in product category and exhibitor base to Expo Revestir, with overlap in Latin American exhibitor participation.

Emerging players

• KBIS (Kitchen Bath Industry Show): North American kitchen and bath industry trade show. Comparable in sanitary ware and bathroom fixtures exhibitor base but focused on the kitchen/bath segment rather than flooring and coatings.

Regional players

• MADE Expo: Milan-based construction and architecture trade show. Comparable in building materials and architectural finishings, but focused on the European market rather than Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/exporevestir
• LinkedInlinkedin.com/company/expo-revestir

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expo Revestir